General Secretary Xi Jinping pointed out in the report of the 19th National Congress of the Communist Party of China: "We must adhere to the road of socialist cultural development with Chinese characteristics，Stimulates the vitality of the national cultural innovation and creation，Building a socialist cultural power country。"Cultural Communication is an important aspect of cultural construction，The concept of cultural communication、Strategy and Path，The academic and industry in recent years has passed a multi -angle and multi -level discussion，has achieved richer research results。Around this question，When a comprehensive understanding of and grasping the spread of ecological characteristics of the communication of the entire media，We still need to pay attention to one aspect，That's the problem of emotional communication for cultural communication。In the current cultural communication，Pay attention to the expression of strengthening emotional elements、Transformation and guidance，It has become a new trend，It also provides more open ideas and more possibilities for the in -depth and effective communication of culture。

With the development of human society and the continuous advancement of cultural research，The connotation and extension of culture are constantly evolving，Daily life of culture and the public、Social communication、Production consumption and other interaction。So，People's attention to culture Bet365 app download is not limited to the conceptual level of rationality。Before the information is enhanced to the understanding level of the information,，bet365 live casino games Public communication of culture first faces the emotional level of the audience/user，The divergence of the dissemination information、"Non -rational" reaction。In the era of all media，The amount of information is extremely large，The speed of communication is extremely fast，Effect of emotional factors on the effect of communication，In the process of spreading -receiving -reaction process。

For a long time，Traditional concepts and academic research distinguish between emotion and rationality binary opposition，Divide emotions outside human intellectual activities。But with the continuous breakthrough and update of modern academic research paradigms，Cultural anthropology and cognitive psychology have conducted in -depth research on the internal connection of emotions and culture，I think emotion is also a cognitive process，It is one of the constructive elements of society and culture，With its own inner derivation、Conversion logic and development history。

In the era of traditional mass communication，Propaganda to solidify、One -way method，Traditional media such as newspapers、Broadcast、TV on the one hand occupies a solid main body position，On the other hand, the information is also screened，Ensure that the attributes of the issue of communication are relatively fixed: publicity、majority、mainstreamization、Conceptual。Where，Emotional factors, especially the observation of individual emotions, are not absent，But in some kind of retreat and seeking the second position。

bet365 live casino games Public communication developed to the era of the entire media，The spread of the ecology has changed qualitatively。After the birth of the new media，The composition of the main body of the communication is unprecedentedly complex，Social members from mainstream media to individuals，can all occupy a place in the information release and dissemination chain。Anonymous、Low threshold network information release mechanism has greatly enriched issues in public communication，It is also extremely decentralized，presents a state of vitality and noise。It is undeniable，Public communication in the all -media era has become an increasingly trend，That is the focus of communication from content to flow flow，Turn from "quality" to heavy "quantity"。In this complex and fast and changeable public communication ecosystem，Emotional elements are highlighted，The emotional experience and response of the audience/user also began to play in the process of dissemination.。So，Cultural communication must attach importance to the grasp of emotional directions，Some targetedly explore the communication strategy that can be landed on this level。

The spread of information in the era of the entire media has fully penetrated into the public space and private fields faced by everyone and is in the private field。audience/user facing the flow of information that keeps flowing in the spread，The emotional face in the process of receiving -feedback -interaction -re -communication can be roughly divided into the following categories。

One is aesthetic pleasure，It can be subdivided into emotional value of sensory pleasure and aesthetic.。Sensory pleasure is a Bet365 app download person based on your own life experience、Emotional reactions caused by aesthetic cognition and interest。Li Ziyi and her pastoral series videos have received continuous and eager attention and appreciation，It is because she presents the tranquil and quietness of the rural pastoral life in a concrete way，Following the romantic imagination and longing of contemporary people's romantic rural life，The exquisite and meaningful connotation of audiovisual elements integrate，It can allow people to experience comfortable sensory pleasure。Now，Technical means of media fusion are getting stronger，Made through it、The information spread can provide the audience/user visual、Listening、VR dynamic simulation and other multi -directional comprehensive experience sensory pleasure。Emotional value with aesthetic nature is closely related to the survival situation of contemporary people。The rapid development and change of modern society，It will inevitably bring greater pressure to members of the society。While bearing the pressure，People need emotional mitigation and venting。Whether it is the popularity of social software，Strong development of short video platform，Or the convenience of online shopping channels，All can provide the audience/users with aesthetic value。For this，In cultural communication，To actively provide more three -dimensional multi -dimensional aesthetic pleasure，Effectively play the strong technical advantage of all media communication，Cultural information is pleasing to the eye、F personal and spleen，Pass to the audience/user，Let them really see、I heard、Feel the joy and beauty contained in it。

Bet365 app download Second is cultural interaction。Cultural communication of the entire media era can largely break the objective space -time limitations to a large extent，Synchronous and boundless obstacles "Published"。So，Specific communication "atmosphere" or "ritual sense" is also easy to achieve through developed technical means，Then it triggers a positive cultural interaction of nationality。For example，Communication of previous film and television works，The audience is a unidirectional reception，Even if you can perform limited feedback，It is also far behind the release process of the work itself，and the subsequent communication of the work cannot have much impact。But today's audience can use barrage for real -time interaction，Get the sense of participation of "gathering"，You can also use social platforms to conduct subjective point -to -point scores，Even forming a wave，To a certain extent, it can directly affect the effect of the subsequent transmission of the work。In the era of all media，Real -time、Cross -geoscience、Theme and community -based information interaction，Provides new opportunities for the effective communication of culture。With the powerful influence of all media communication，Constantly strengthen the public's cultural participation and interaction，Promote the main theme、Positive energy，It is an important way to promote cultural communication。

Three is emotional identity，It can be subdivided into the sense of belonging of emotional resonance and emotional community。In information dissemination、During the exchange process，Treatment of emotional resonance is the "shortcut" of the psychological distance of the main body and the audience/user/user bet365 Play online games psychological distance。Taking this as a breakthrough，Propaganda at the level of cultural concept can avoid "saying to empty words"，and directly touch the sensitive point of the audience/user，and directly touch the sensitive point of the audience/user。Emotional Community refers to an objective situation based on a common characteristics or commonality、Condition or subjective cognition、Aesthetic fun，Groups that can resonate with a sense of psychological belonging and emotional link。All media era communication technology developed，audience/user with different demands，All can find the emotional community that meets their needs in today's bet365 live casino games Public communication。Propher the sense of belonging of the audience/user to a specific emotional community，Make it support the communication issues and content on the basis of emotional identity、Protect、Diver and re -propagation，It is an effective path to promote cultural communication。For social、Cultural Communication of the Times，To fully stimulate the public’s emotional resonance，Guide it to contribute to cultural communication。

Cultural Communication of the All -Media era，With new era characteristics，Facing new opportunities and challenges。In this case，Pay attention to emotional elements、Precise and in -depth grasp of cultural communication emotions，It is an important path to promote the effective development of cultural communication。Correspondingly，In the strategy research and judgment and path selection of cultural communication，You can also explore innovative points and pioneering points that fit the characteristics of the new type of communication accordingly。

(Author Unit: Editorial bet365 live casino games Department of "Dongyue Cong", Shandong Academy of Social Sciences)