General Secretary Xi Jinping pointed out in the report of the 19th National Congress of the Communist Party of China: “We must adhere to the development path of socialist culture with Chinese characteristics，Stimulate the cultural innovation and creativity vitality of the whole nation，Building a strong socialist cultural country。”Cultural bet365 casino bonus is an important aspect of cultural construction，Concepts about cultural bet365 casino bonus、Strategy and path，Academia and industry have conducted discussions at multiple angles and levels in recent years，Has achieved rich research results。About this topic，When fully understanding and grasping the bet365 casino bonus ecological characteristics of the all-media era，We still need to pay attention to one aspect，That is the emotional aspect of cultural bet365 casino bonus。In the current cultural bet365 casino bonus，Focus on strengthening the expression of emotional elements、Conversion and guidance，has become a new trend，It also provides broader ideas and more diverse possibilities for the in-depth and effective spread of culture。

With the development of human society and the continuous advancement of cultural research，The connotation and extension of culture are constantly evolving，Culture and the daily life of the public、Social bet365 casino bonus、The intersection of production and consumption。Therefore，People’s attention to culture is not limited to the rational conceptual level。Before the information is digested and raised to the level of cognitive understanding and acceptance，The public bet365 casino bonus of culture first faces the emotional level of the audience/user，Causing its divergence in disseminating information、“Irrational” reaction。In the era of all media，The volume of information is huge，Extremely fast spread，The impact of emotional factors on bet365 casino bonus effects，Plays an increasingly important role in the process of transmission-reception-reaction。

　　　　，Traditional concepts and academic research make a binary distinction between emotion and reason，Divide emotions outside of human intellectual activities。But with the continuous breakthroughs and updates of modern academic research paradigms，Both bet365 casino bonus anthropology and cognitive psychology have conducted in-depth research on the inner connection between emotion and culture，Considering that emotion is also a cognitive process，Is one of the structural elements of society and culture，has its own internal derivation、Conversion logic and development history。

In the era of traditional mass bet365 casino bonus，Propagate to solidify、One-dimensional method，Traditional media such as newspapers and periodicals、Broadcast、On the one hand, television occupies a solid position as the main body of bet365 casino bonus，On the other hand, information is also filtered，Ensure that the attributes of bet365 casino bonus issues are relatively fixed: publicity、Significance、Mainstreaming、Ideational。Among them，Emotional factors, especially the observation of individualized emotions, are not absent，But in a sort of second best position。

Public bet365 casino bonus developing into the all-media era，The bet365 casino bonus ecology has undergone qualitative changes。After the birth of new media，The composition of bet365 casino bonus subjects is unprecedentedly complex，From mainstream media to individual members of society，All can occupy a place in the information release and dissemination chain。Anonymization、The low-threshold network information release mechanism greatly enriches the topics in public bet365 casino bonus，Also extremely scattered，Present a vital and noisy state。Undeniable，There is an emerging trend in public bet365 casino bonus in the all-media era，That is, the focus of bet365 casino bonus shifts from content to traffic，From emphasizing “quality” to emphasizing “quantity”。In this complex and rapidly changing public bet365 casino bonus ecology，Emotional elements are highlighted，The emotional experience and reaction of the audience/user have also begun to play an increasingly important role in the bet365 casino bonus process that cannot be ignored。Therefore，Cultural bet365 casino bonus must pay attention to grasping the emotional aspect，Explore targeted bet365 casino bonus strategies that can be implemented at this level。

The information dissemination in the all-media era has fully penetrated into the public space and private sphere that everyone faces and is exposed to。Audiences/users face the constant flow of information flowing back and forth in bet365 casino bonus，The emotional aspects in the process of reception-feedback-interaction-retransmission can be roughly divided into the following categories。

The first is aesthetic pleasure，Can be subdivided into sensory pleasure and aesthetic emotional value。Sensory pleasure is based on people’s own life experience、Emotional response arising from aesthetic cognition and taste。The reason why Li Ziqi and her pastoral video series have received continued enthusiastic attention and appreciation，It is precisely because she presents the tranquility and elegance of rural pastoral life in a concrete way，In line with contemporary people’s romantic imagination and yearning for traditional rural pastoral life，The exquisiteness of audio-visual elements and the beauty of meaning are integrated，It allows people to experience comfortable sensory pleasure while watching。Present，Technical means of media integration are becoming more and more powerful，Made by it、The disseminated information can provide audiences/users with visual information、Listen、Sensory pleasure of multi-faceted comprehensive experiences such as VR dynamic simulation。The aesthetic emotional value is closely related to the living conditions of contemporary people。The rapid development and changes of modern society，Inevitably brings greater pressure to members of society。While taking on pressure，People need emotional relief and catharsis。No matter whether it is the popularity of social software，Still a strong development of short video platform，Or the convenience and power of online shopping channels，All can provide audiences/users with aesthetic emotional value。In view of this，In cultural bet365 casino bonus，We must take the initiative to provide a more three-dimensional and multi-dimensional aesthetic pleasure，Effectively leverage the powerful technical advantages of all-media bet365 casino bonus，Make cultural information pleasing to the eye、Refreshing way，Delivered to audience/user，Make them really see、hear、Feel the joy and beauty contained in it。

The second is cultural interaction。Cultural bet365 casino bonus in the all-media era can break through the objective limitations of time and space to a great extent，“Publish” simultaneously and without boundaries。So，Specific bet365 casino bonus "atmosphere" or "ritual sense" can be easily achieved through developed technical means，This then triggers a positive cultural interaction among the whole people。For example，Dissemination of previous film and television works，The audience is one-dimensional reception，Even with limited feedback，It is also far behind the release process of the work itself，And it will not have much impact on the subsequent dissemination of the work。But today’s audience can use barrage for real-time interaction，Get a "party" sense of participation，You can also use social platforms to make subjective comments and scores，Even formed some kind of trend，To a certain extent, it can directly affect the subsequent dissemination of the work。In the era of all media，Real-time、Cross-regional、Thematic and community-based information interaction，Provides new opportunities for the effective spread of culture。With the powerful influence of all-media bet365 casino bonus，Continuously strengthen public cultural participation and interaction，Promote the main theme、Positive energy，Is an important way to promote cultural bet365 casino bonus。

The third is emotional identification，Can be subdivided into emotional resonance and a sense of belonging to an emotional community。In information dissemination、Exchange in progress，Causing emotional resonance is a "shortcut" to quickly shorten the psychological distance between the bet365 casino bonus subject and the audience/user。Use this as a breakthrough，The dissemination of cultural concepts can avoid "empty words"，And directly touch the sensitive points of the audience/user，Achieving bet365 casino bonus effects in a subtle way。Emotional community refers to an objective situation based on common characteristics or commonality、Conditions or subjective perceptions、Aesthetic taste，A group that can resonate through a sense of psychological belonging and emotional connection。Developed bet365 casino bonus technology in the omnimedia era，Audiences/users with different demands，You can all find an emotional community that meets your needs in today’s public bet365 casino bonus。Arouse the audience/user’s sense of belonging to a specific emotional community，Enable it to support bet365 casino bonus issues and content based on emotional identification、Support、Divergence and re-diffusion，Is an effective way to promote cultural bet365 casino bonus。For sociality、Grand cultural bet365 casino bonus issues of our time，To fully stimulate the emotional resonance of the public，Guide them to contribute to cultural dissemination。

Cultural bet365 casino bonus in the all-media era，With characteristics of the new era，Also facing new opportunities and challenges。In this case，Emphasis on emotional elements、Accurate and in-depth grasp of the emotional aspects of cultural bet365 casino bonus，Is an important way to promote effective cultural bet365 casino bonus。Corresponding to it，In strategic analysis and path selection of cultural bet365 casino bonus，You can also use this to explore innovation and development points that are more in line with the characteristics of new bet365 casino bonus。

(Author’s unit: Editorial Department of "Dongyue Lun Cong" of Shandong Academy of bet365 casino bonus Sciences)