New media technology innovation plays an increasingly important role in the process of cultural evolution，Its profound impact in the field of literature and art specifically manifests as those that use digital and network technology，Collection of cross -media、Multi -symbolic complexability、New media form that integrates literature and art integration。China's new media literature and art development speed、Great production strength，A very characteristic "Chinese New Media Phenomenon"。Facing the continuous evolution of literary and artistic phenomena，Literary criticism and literary theory should be described and explained at the phenomenon level，Judgment and guide at the value level，and finally analyze and construct at the theoretical level，Guide literary practice。In this academic situation，We need to pay attention to the construction of the construction of Chinese new media literature and art。

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Now，New media technologies represented by computer digitalization and the Internet have formed a changeable material and cultural environment，It also gave birth to a large number of new media literary practice。New media criticism corresponding to this literary practice is a bit lagging。Contemporary Chinese literary criticism discourse construction from writing -printing (old media) paradigm to digital -network (new media) paradigm is both necessary and possibilities。

In terms of research on new media literary criticism，From the end of the 1950s to the end of the 1980s，Interactive poetry、Substitute criticisms are mainly from artists，Their creative proposition and criticism activity constitutes the origin of experimental digital literary criticism in new media literature。In the 21st century to drop，More popular new media cultural phenomena have been followed and followed by critics，Critics are mostly from mass literary works、Emerging visual Bet365 app download culture、Cyber ​​Culture、Volkswagen spread、Virtual reality、Criticism and other aspects of artificial intelligence。New media literary criticism research provides theoretical resources for related research in contemporary China。

Domestic new media literary criticism research raised in the 1990s，Criticism and theoretical connection in the narrow sense，Mainly expand along the following path。The first is the theoretical research of new media art criticism，Such as Huang Ming's "Computer Art", "History of Western Digital Art Theory", "Location narrative" research, etc.。The second is the research of new media literature，For example，Xu Wenwei、Lin Qiyi's "Taiwan Digital Literature" development and communication research，Ouyang Youquan's "Network Literature Body Theory", "Network Literature Evaluation", "History of Network Literature Criticism" research，Yima Ji、Shao Yanjun、Internet literature criticism represented by Zhou Zhixiong and others，Li Yangquan’s online literature virtual experience research, etc.。Third, research on new media literary theory research，Study on "Ultra -text Poetics" with Huang Ming pensing、Ouyang Youquan's "Literary Transformation in Digital Media" research、The "Contemporary Literature Media Issue" research by Huangfa、Jin Huimin's "Media Consequences" research、Chen Ding's "Super Cultivation and Networks" research、Zhang Bangwei's "Media Poetics" research、Research on the transformation of electronic media and literary theory of Hu Youfeng。Fourth is the "media literature and art" related studies of Ronghuiwen and Art，As the medium existence of the medium proposed by Shan Xiaoxi、"Media Say" literary view、Literary and Art Media production theory, etc.。

From the perspective of proportion，Domestic new media literary criticism Research Research The most discussed is the problem of online literature，It is mainly concentrated on the principle of criticism of online literature、Research on the evaluation system and criticism standards。In the study of online literary criticism，The problems involved mainly include creation、Management、bet365 best casino games Business、Reading and commenting on the five -in -one online literature "criticism community"，Internet literature criticism discourse and contemporary literary criticism theoretical framework，Network literature criticism from basic issues to the steering of the front -edge problem，Internet literature criticism faces "different entrusts" and "new realism"，"Digital Digital Interaction" and cooperative network literary criticism paradigm，The generation of online literature review、Cross -media、Cross -art and other diversified scale，The ontology of Critical Criticism、subject、Objects and other related theoretical problems，Re -thinking about the definition of "literature" brought by online literature，Cultural and ecological criticism of online literature，Ethical orientation and aesthetic orientation of online literature criticism，, etc.。It can be said，The study of the study of the Chinese new media literary criticism in the academic community has shown an increasingly enthusiastic atmosphere in the past ten years，I also achieved good results，But its theoretical nature is still not sufficient，and mainly concentrated in new media literature，From the perspective of overall，It is still starting in the construction of criticism、Flection Period。and the basic form composition of Chinese new media literature and art criticism、Specific construction methods and theoretical value problems，There is still a lot of space that can be expanded and promoted。

　Philosophy foundation and form composition

When we seek the philosophical foundation of the new media literary criticism paradigm conversion，It can surround experience、Media、Technology、Ethical and other closely linked issues expand。First，"Experience -Media" Question。From the perspective of experience philosophy and aesthetics，Literature and art can become an effective means to improve the overall experience of human beings。The extension and amplification of the media as the sense of human sensory，It can reveal the continuous updating human overall emotional ability contained in new media literature，and the huge potential of continuous change of Bet365 app download human cultural experience。

2，"Media -Technology" Question。In the media research，Media is often regarded as a perception technology，Is the form and content，Determined the display of the message。People know the world through the media，The media means presenting the world's technology (Writing -Printing Media、Electricity Media、Digital — Network Media)。Drawing on the perspective of practical technical philosophy，Technology can be an inquiry tool that acts on various situations in the world; in post -phenomenology，Technology can be regarded as the medium of people's experience world。New media literature is the aesthetic existence involving the new relationship between people and the world。

third，"Technical -Ethics" Question。When criticizing technical rationality，It must be emphasized to use new media technology based on a "responsibility" ethics，People are likely to liberate and develop their own abilities。As communication、The concept of "communication" of the ritual cultural concept of sharing meaning，or "Earth Village" and other similar expressions，All indicate that new media literature and art helps to promote human well -being。

Understanding of the general philosophical foundation based on the above -mentioned new media literature and art，Research on the form composition of new media literary and artistic practice (that is, type criticism)。First，Types criticism of contemporary Chinese new media literary practice can be divided into four categories，Including mainstream literary and artistic criticisms for literary and artistic practice with mainstream ideology and values，Original of the college or pioneer、Elite literature criticism of artistic creation practice，Popular literary criticisms that meet the popular literary and art production of ordinary readers' daily entertainment needs，and Special Intelligent Media Critical Criticism for special intelligent media such as artificial intelligence literature and art。Next，In the type criticism of these different new media literary practice，You need to use different past、The subjectivity Bet365 lotto review of the new media environment、principles of overall and contemporary criticism。They are presenting digital medium、The principles of criticism of inter -network subject and collaborative subjective criticism，United the media form、Literary Category、Public criticism principles of time and space experience，and the contemporary criticism principles of "Chinese phenomena" and "Chinese experience" focusing on new media literature。Last，Types criticism of contemporary Chinese new media literature and art practice is not only the core element of new media literature and art criticism，and to a large extent, it can shape a new media literary theory construction、The discourse resource constructed by the new media literary history。

　　Value Study and discourse construction

Facing the paradigm conversion of new media literature and art，The theory of value of literary criticism should not be in traditional，should be in logic、Aesthetic and ethics three dimensions re -discussed，Study on the level of value theory。

First，Logical value Questions。Need to solve the problem of relationships between technical logic and cultural logic。Evaluation of new media literary production，Expand it with the thinking that conforms to the reality of the new media。It is necessary to consider the medium superposition、The medium chain formed by the fusion or the technical logic problem of "re -medium"，It is necessary to consider different from modernism、The cultural logic of the "digital modernism" of postmodernism。

2，Aesthetic value Questions。It mainly involves two dimensions of artistic standards and aesthetic acceptance。One aspect，Under the social and cultural change brought by the new media，The most basic artistic standards or aesthetic principles are still the basis for value judgment，"Literature" is in cross -media、The development of cross -art evolution rather than disappears。On the other hand，The aesthetic acceptance of multiple subjects in the new media literary phenomenon is also the main problem that needs to be solved by the aesthetic value evaluation，and extend to the cooperation of literary production and Bet365 lotto review criticism、Generating、Sexuality and other questions。

third，Ethical value Questions。It can be advanced from the two levels of narrative ethics and context ethics。The former is mainly concentrated in type、Modified Chinese online novel field，Combined with ethical viewpoints to evaluate ethical types contained in narratives、tendency and value。The latter involves new media literature and art，Double Ethics of Inquiry Technology and Art in the New Media Literature and Art，and the deepening of digital survival and the development of the virtual world，It can lead to a new media beauty view。

There are inherent organic relationships in the above problems and logically internal organic relationships，Based on the overall grasp of it，We can conduct research on the discourse theory construction of new media literary and artistic criticism and its theoretical application。First，The uniqueness of the new media literary criticism is based on a new media discourse theory。Compared to media environmental studies，"Discourse Network" theory provides more effective theoretical resources，Focus on how the words are presented。The theory of discourse in the vision of the new media not only emphasizes the constructive of the power outside the subject，And clarifying that this power is mainly composed of the new media technology itself。Next，As described earlier，In the production of new media literature，The automation and materiality of the media have become particularly prominent，Occupied the core position of literary and artistic criticism。But what you must pay attention to is，This kind of discourse cannot be trap that cannot be trapped in the media decision theory，Diagnosed thinking people and media、The complex relationship between humanities and technology，At the same time, it is necessary to comprehensively consider technicality、Artistic、Fusion of the three commercial three。Last，The discourse theory of new media literary criticism we have come on，Construction in Contemporary Chinese Literature and Art Theory，Especially "Literature (Literature、Art) End conclusion "" Aesthetic Modernity "," Digital Humanism "," New Media Life Theory bet365 Play online games "," Artificial Intelligence Literature and Art Production "and other new and old problems are exploration，Can provide valuable thinking paths，Effective criticism words。

(This article is the Tropic of Contemporary Chinese New Media Criticism Critical Critical Critical Critical Critical Critical Research Research Research on the Research Research on the Research on the Research on the Research on the Research on the Research of the Institute of Literature and Art Criticism, Hangzhou Normal University) in Zhejiang Province.