Media Criticism of New Media Literary and Art Production
February 14, 2022 08:24 Source: "China Social Sciences", February 14, 2022, Issue 2346 Author: Bether Junhua

If a long -term observation of new media literature and art research,I will find it in its criticism words,Media often appears as a tool element or environmental elements,Media issues have not occupied the core position of new media literary criticism for a long time。Therefore,Need to strengthen media criticism of discourse,Not only criticism of the technical philosophy of the media,You should also understand how the media is used as an institutional force,Cancellation of the literary production mechanism,Interaction to stimulate the factors of production,Therefore, the technical social context and deep logic of the technical social context of the new media literary production practice,Promoting literary and art innovation。

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In the new media literature and art research,The reason why the media always appears or even absent from the appearance of the "tool",The relationship between the inheritance of new media literature and art and traditional literature and art。So far,New Media Literature and Art Research almost continues the criticism path and criticism of traditional literary research,Most of them do not recognize the structural power of the media。Actually,No unique media literature and art research exists in this problem,Other disciplines related to new media are so or not。In the past ten years,European and American media sociology community has just experienced the steering from "media research" to "media research"。This steering means that the medium appears as an institutional force,A structural transformation of the relationship between other social fields,Emphasizing the process of mutual construction of media and other social categories,instead of just regarding the media as an isolated element that affects social Bet365 app download change。This is the criticism of promoting new media literary media,Construction of media -based criticism provides important theoretical resources。

In the new media literary field,Structural conversion and historic trend from "media" to "medium",It means that the new media is increasingly organized a series of cultural production、Consumption process。At the same time,New symbolic environment、Perception environment、The social environment also constitutes the context of the production of new media literary and art。As a new dominance medium,The new media is the reality of literary production、Concept、Practice has brought new changes。

First,In the field of literature and art,The mediaization process has spawned a new literary type。One category is AI (artificial intelligence)、VR (virtual reality)、AR (Augmented Reality)、MR (hybrid reality)、3D printing and even new media such as biological media,painting with traditional painting、Sculpture and other artistic categories in deep integration of emerging technology and art; another type refers to the expansion of traditional art types in new media space,Including online literature、Short video、Online games, etc.,Almost all literary types accompanied by new media belong to the category of new media literature and art。

Second,In literary practice,Activating the energy of the elements of literary and art production。Looking at it in detail,A number of new artist subjects were born under the new technical situation,"objects" artists including robots and artists proficient media technology awareness,New media technology and humans are building a unique connection with new ideas。People -Interaction、The production model of objects -physical interaction has emerged,Existing people -people's production model is also changing。New media technology has changed people、The role of objects,and create a possibility of sufficient interaction among diversified heterogeneous subjects。

bet365 best casino games third,In terms of literary concepts,Aesthetics is no longer limited to the traditional art field。On the one hand,Rely on the media、Device,Art has expanded infinitely、Generalization,and penetrate into daily life。Technology and humanities、Elegant and popular、Technology and humanities、A series of concepts that have been dual -opposed in the history of literature and art,Integration under the action of media。On the other hand,The concepts of literary and artistic creation and acceptance have been rooted in the new reality of medium。Face new social reality,The concept of literary and artistic concept has taken place。Now,New media literary aesthetics has been transferred to the field of perception,and start to turn to feel、Emoticon -based literary production。

From "Media" to "Media",It means the structural transformation of the relationship between the media and other social fields,The process of emphasizing the construction of the media and other social categories。The media plays a vital role in the growing power of the new media literary and artistic fields,and this challenge the self -discipline of the field。Specifically,From the main body、Time、Scenario of the triple anchor point of space,Critical reflection of the medium how to constitute a new media literary field,and inspect the new new media literary production logic under the role of media。

  Literary production based on the main body of the media

New media first medium to literary production subjects。New media literary production subject can be humans、Robot,It can also be a human -machine -combined Suber。Smart algorithm、program、Robots pass with human author、Edit、Any viewer interacts,The production process of intervening in new media literary works,Forms inter -human -machine sex production。

For example,Artist Anna Ridler's animated work "Flower Virus" by artificial intelligence,It is to collect 10,000 tulip photos as a database,Train AI model through machine Bet365 app download learning,to produce a new frame of flower image。The artist creates unconventional narratives by combining intelligent media,convey serious themes and concepts to the audience。Intelligent Media Art Arts combined with art creation methods,Expand the creative boundary of human artists,Empowerment for the production of new media art。

The impact of the new media is not only manifested in literary creation,New Media Literature and Art Works (Internet Novel、Short Video) distribution、Consumption and feedback,Recommended algorithms (content recommendation algorithm、Collaborative recommendation algorithm) Impact。Intelligent algorithms pass personal characteristics (population characteristics、Social features)、Content features (entertainment、Emotional、star and other labels)、Environmental features (time、Space) Calculate,It is speculated that the content of the user needs in the specific scenario。This determines the path of the distribution of the work、speed and conversion rate,Establishing a human -the multi -dimensional interaction work communication network,It has high predictability in the dissemination effect、Accuracy and effectiveness。

  Literary production based on media -based time

In the new media literary production,Media -based time can be summarized as spatialization of time。New media time space,It is the development of the new media literary production practice。

First,Time flexible enhancement。The mediaization time provides a dispatch convenience for new media literary production。The spatial steering of time makes time more elastic,Liberate people from the time that must be set in advance,No need to be completely subject to the linear time order specified by clock time。Elastic time enhances time flexibility,It provides a possibility for the development of new media -based literary and artistic creation and deep -time conscious media works。

Second,bet365 best casino games Development of the middle time。The middle time refers to the time from one fixed time point to another time point。Development of the middle time,Make various fragments of time,If the traffic time also has "time productivity"。The continuous generation ability of the new media will make people from a fixed creative place,Ru State Room、Liberation in the cafe,Micro coordination functions of sequential time also make literary production activities more flexible。

third,Weakened depth of time awareness。For new media literary production,Popular literary works (such as crossing the net) are considered chaos or even twisted by the sense of time,This means weakening the depth of time awareness to some extent。The mediaization time makes the continuous sensor cut off,Tiny narratives can confirm meaning without having to join the grand narrative。In the current new media production,vlog、Short video、Live、Game、Shuangwen and other series of cultural forms pursuing experience,All can be regarded as a characteristic of the awareness of the media。

  Literary production based on media -based space

The medium space is continuously connected between nodes and nodes、Breeding、spreading constitutes a structured network of dynamic flow,To enhance the productivity of the new media space。

First,Media -based space has realized the conquest of physical space。Media -based space, although the information network is based on the information network,But it is not separated from physical space。Physical space via mobile phone、Computers and other terminals "nodes" are connected to the flow space,Drive the original solid "place" into the mobility state of every moment。The mediaization process of this space weakened the "spatial sense" of the physical space,Separate "Space" from "Local"。Therefore, in short video literature and art,We can see the city、Village and other physical spaces converge in mobile space,and the medium appearance of the "Internet Red City" and "Beautiful Village" appear.。

Second,Media -based space is good at heterogeneous space creation。VR、AR、The intelligent media technology Bet365 app download represented by MR officially opened the door created by heterogeneous space。It first built a virtual space that is different from the real space,Then the economy、Politics、Cultural factors and people's communication、Action、Emotional relationship is included in it,Creative heterogeneous space that forms new media literary production。Media -based space explores various heterogeneous spaces、Use、Reorganization to activate the visibility of the space to achieve,It can make people indulge in super space perception。

For example,Artist Mariano Sadon and Mariano Sigman's work "The Wall of Gaze" through the eyeball tracking device,The eyes of the viewer in the real space of induction,A combination of human -machine -combined cross -space production,On the heterogeneous space created by the joint interface of the screen and the real space,Portrait diagram that follows the audience's eyes and moves simultaneously。Production in artworks、presentation、Consumption、During the reproduction process,Human and machines use collaborative production to carry out cross -space narrative。In "The Wall of Gaze",The narrative strategy combined with human -machine combines the significance of the physical space conquest with the development of heterogeneous space.。

Along "Media",We can in -depth criticism of the media production of new media in literature and art。The mediaization process of the new media makes the subject in the new media literary field、Time、Fundamental changes in the triple anchor point of the space,New media has become the institutional force in the new media literary field。

What needs to be pointed out is,Although this article emphasizes changes brought about by the media into a new media literary production field,But this is not the position of technical decision theory。Instead, I want to indicate,The mediaization process of the new media plays a role in the formation and transformation of emerging cultural order。This is the meaning of bet365 Play online games the media criticism of the new media literature and art,It is also the topic that constructing a medium discourse to continue to discuss and try to continue。

(This article is the research on the innovation of human -machine communication and governance mechanisms in the context of digital resistance in Zhejiang philosophy and social sciences.

(Author Unit: Hangzhou Normal University Cultural and Creative and Media School)

Editor in charge: Changchang
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