Since the new era，The overseas dissemination bet365 sign up offer shows a new development trend。Literary translation is booming，The cultural industry relying on literary works is booming，The overseas influence bet365 sign up offer continues to increase，Great progress has been made in the construction of a normalized mechanism for literary exchanges between China and foreign countries，Readers from all over the world understand and understand China through literature，Enhanced understanding and friendship with China。The pace of overseas dissemination bet365 sign up offer is solid and steady，The experience accumulated during this period can also provide inspiration for further promoting the "going out" bet365 sign up offer。

　Taking multiple measures to promote bet365 sign up offer “going global”

In recent years，In the process of overseas spread bet365 sign up offer，There is a transition from two-dimensional reading to three-dimensional appreciation，The industrial chain of literary communication is full of vitality。Since the new era，Chinese genre novels are widely spread overseas。So-called genre novels，refers to the writer’s spying、Martial Arts、Science Fiction、Fantasy and other themes，The purpose of creation is to meet the reading needs of readers，A type of novel that aims to bring pleasure and comfort to readers。This type of novel has ups and downs in its plot，Easy for readers to read and accept，Therefore，Has unique advantages in overseas communication。In addition to traditional literary reading，Such works have also spawned films and TV shows overseas、anime、Games and other different types of cultural products，Enable the audience’s consumption process to shift from simple flat reading to audio-visual viewing、Virtual Reality、Immersive aesthetic experience。For example，landed in Japan one after another、TV dramas "Nirvana in Fire" and "Martial Arts" from South Korea and other Asian countries，They are all derived from novels。These cultural products can immerse the audience in storylines and situations rich in Chinese sentiment。"1 output from book rights.0era”，"2 that has experienced the diversified spread of IP.0era”，Now we have entered the “3rd phase of overseas industrial format layout”.0 era’” (Xiao Jinghong’s “Overseas Communication of Internet Literature: and the Times”)、In sync with world and cultural trends》)，It marks that the industrial chain of overseas dissemination bet365 sign up offer has been formed，And has the unique cultural capital advantage of original literature。

From translation to original creation，The practical effect of literary communication is highlighted，Is another new development in the overseas dissemination bet365 sign up offer in recent years。The so-called landing effect，refers to the reading caused by Chinese literature entering foreign lands、Adapted、Continued、Research on the effects of radiation and its benign reactions。In terms of translation and originality of online novels，The phenomenon of “chasing updates” and “fandom” has continued to expand the implementation effect。“Chasing updates” refers to the novel arousing resonance among fans and readers，They follow the author’s updates step by step；What’s worse，The resonance of the soul ignites the readers’ creative passion，Background in translation、Under the established artistic framework of themes and characters，They change、Imitate、Invest in creation through solitaire and other forms，The phenomenon of "same people" appears。It can be said，“Following updates” is the basis of “Fanren”，"Fanren" is an extension of "chasing updates"，The two complement each other，Strengthening the implementation effect of overseas dissemination bet365 sign up offer。Meanwhile，These phenomena also reflect overseas audiences’ understanding and recognition of Chinese culture。

From carrying out literary exchange activities to establishing permanent institutions，The normal operation of overseas dissemination bet365 sign up offer is more guaranteed。General Secretary Xi Jinping pointed out，“Literature and art are the language of the world，Talk about literature and art，In fact, we are talking about society、Talk about life，Easiest to understand each other、Communicate the soul”。Since the 18th National Congress of the Communist Party of China，Various and colorful foreign literary exchange activities，Interchange visits between Chinese and foreign writers are increasingly frequent，Chinese writers appear at international book fair、Holding a literary forum，A series bet365 sign up offer foreign translation projects were implemented。These activities and initiatives have made Chinese writers and Chinese literature more and more eye-catching in the world literary world。2021，In order to deepen the overseas dissemination bet365 sign up offer，The Chinese Writers Association has implemented new measures: first in the UK、法、Germany、12 countries including Russia launched the “Chinese Literature Overseas Readers Club” at the same time，Later, the “Belt and Road” Literary Alliance was established；The former aims to "plan and organize Chinese literature themed reading and exchange activities" (Chen Xue ""Chinese Literature Overseas Readers Club" was launched simultaneously in twelve countries")，The latter aims to promote peaceful cooperation、The spirit of the Silk Road of mutual benefit and win-win，Promote the translation and dissemination of literary works from countries along the Silk Road。“Chinese Literature Overseas Readers Club” in each country adapts to local conditions，Adopt flexible and diverse forms，Or gather offline，or online meeting，Very popular，Deepens local readers’ understanding of China。The “Belt and Road” Literary Alliance was proposed，There are “30 influential literary organizations in 35 countries and 19 representative writers from various countries、The translator joined as a founding member of the alliance" (Liu Jiangwei, "People-to-People Connectivity")，Literature as a bridge—written on the occasion of the establishment of the “Belt and Road” Literary Alliance”)。From the past through creative planning，Held irregularly、Literary exchanges through non-normal activities，To establish an organization，Form a bilateral or multilateral literary exchange mechanism for mutual learning、Seeking common development，The normal operation of overseas dissemination bet365 sign up offer has an important carrier and support。

　　Experience and Enlightenment of bet365 sign up offer Overseas Communication

Excellent traditional culture is the root and soul of the Chinese nation，It also provides inexhaustible motivation for Chinese literature to “go global”。Martial arts and fairy tales in online literature、Fantasy and strange things、Historical Romance、The reason why time travel and other novels are loved by overseas readers，Because these works use literary narrative and the shaping of the protagonist，To benevolence in traditional Chinese culture、righteousness、Ceremony、智、Xin and other ideas are expressed vividly，Revealing Justice、Redress the injustice、Eliminating violence and bringing peace and justice、Help the weak and help the poor、Respect teachers and moral principles、Brothers, friends and brothers、The theme of harmony and symbiosis。They are rooted in traditional cultural soil，“Building a magnificent self-world” (Wang Zixiao’s “What does Chinese “Internet literature” rely on to become popular in the world”)，Although some works have been nourished by Western fantasy literature，But they have their own way of doing things that is completely different from "others"、Unique cultivation system，And organically integrated into animation、Games and other modern elements，Make plot and narrative extraordinary，Unexpected，It’s all within reason。In summary，China’s excellent traditional cultural resources、The narrative art method bet365 sign up offer、Eternal folk customs，Make these works fully display Chinese style and Chinese style，Clearly embodies China’s aesthetic taste，Favored by overseas readers。

The spread bet365 sign up offer overseas，It is inseparable from the recognition and acceptance of these works by readers from all over the world。Identification is the emotional resonance that the aesthetic subject has for the aesthetic object，It is the ideological connotation of the work、Character image、The similarity between the writer’s artistic tendency and the readers’ ideas、Determined by the similarity of emotional experience and the similarity of aesthetic ideals。The phenomena of “chasing updates” and “fans” arising from the overseas dissemination bet365 sign up offer，Closely related to this "empathy" in literary reception。Same，The world-famous science fiction novel "The Three-Body Problem"，From human nature、Starting from human nature，With unique plot narrative and vivid creativity，Exhibits the Chinese people’s attitude toward the world、Universe、Ethical examination and questions in the future，Not only spreads contemporary Chinese values，It also vividly reflects the common value pursuit of all mankind。So，Since the English version of this book came out in 2014，Only 5 years，A total of 25 languages ​​are output，Refreshed the highest record for overseas sales of Chinese contemporary literature。(Chen Xue's "Looking at the Prospects of Chinese Science Fiction Going Out to Sea from "The Three-Body Problem"") These phenomena fully demonstrate the recognition and acceptance bet365 sign up offer by readers from all over the world。

Promoting the overseas dissemination bet365 sign up offer，Need to strengthen the construction of one’s own right to speak。The establishment of "Chinese Literature Overseas Readers Club"，Constructs the discourse field bet365 sign up offer to a large extent: by providing film, television and literary information、Recommended masterpieces，Ensure that foreign audiences can read and appreciate Chinese works in a timely manner；Read through curated topics、Carry out academic exchanges，Enhance foreign readers’ understanding and awareness bet365 sign up offer；By providing foreign readers with opportunities to study in China、Opportunity for field trip experience，Achieving spiritual closeness and emotional communication。China as the main creator of the club、Initiator，Naturally become the determiner of discourse issues、The builder of the discourse system and the service provider that meets the needs of the audience。By building a bridge of communication，The right to speak bet365 sign up offer has been greatly improved。If the "Chinese Literature Overseas Readers Club" has constructed a good discourse field，Then，The “One Belt, One Road” Literary Alliance is “taking on mutual learning and mutual learning in literature、While promoting friendship among writers，It also promoted the construction of a communication mechanism for “translation and introduction of outstanding literary and artistic works”。The communication mechanism is the guarantee for the orderly operation bet365 sign up offer's "going out"，It is the innovation communication path、An important way to expand the translation channels of works。These measures will help gradually build China’s literary discourse system，Establish and consolidate one’s own dominant position in discourse，Continuously enhance the advantages of discourse communication。

(This article is a phased result of the Heilongjiang Provincial Philosophy and Social Science Research Planning Project "Research on the Dissemination and Identity of Contemporary bet365 sign up offer in France" (19WWC142)

(bet365 sign up offer unit: School of Spanish, Heilongjiang University)