The continuous iteration of new media technology and the continuous integration of multiple media in the same scene，Make the media into an important path for the current media practice。The 1980s，American scholar Pell proposed the concept of "medium integration" for the first time，This refers to a "trend of multifunctional integration in various media" ("Introduction to New Media"。In a new media environment，Media fusion is more towards multi -media interaction and integration based on the Internet，Highlight the dominant and basic role of computer and the Internet in the new media environment。

Under the background of media fusion，The information content and cultural concepts that originally belonged to different media began to collide fiercely，and therefore produced the so -called "fusion culture"。In this cultural environment，Literary and artistic works also use the new media communication system to "re -medium" creation。Danish communication scientist Claus Broan Yansen believes，Re -media "Usually refers to the form and content of the new media from the old media，Sometimes it also inherits a specific theoretical characteristics and ideological characteristics of the latter ("Media Fusion: Network Communication、Triors of Volkswagen Communication and Interpersonal Communication ")。From the perspective of perspective，With data -based creative scene、Network information content、Intelligent media network，The content and form of literary and artistic works are constantly mix and match cross -border、Multi -symbiosis、Information reorganization and cross -media narrative，Finally, there are variety of variants、Different correlation content with literary and artistic body，and have an important impact on literary creation and criticism。It can be said，The re -medium creation of literary and artistic works provides a new path for contemporary literature and art adaptation media integration，It has also further enriched the creative concept and specific content of contemporary literature and art。

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　　New media system built by the Internet and computer，not only absorb the form and characteristics of the traditional media，Also try to make full use of your own media advantages to create a media environment led by your own。Despite the text、Image、Audio、Video and other communication vectors have achieved organic combination in the media fusion field，But as far as the threshold and difficulty are concerned，Audio and videos are obviously more popular with the public，It can also highlight the advantages of new media。Therefore，The re -medium of literary works in the media fusion field，Including the use of digital technology to convert literature text into electronic text，It also includes using video and audio technology to reproduce the content of literary works。The latter's transmission efficiency and breadth of communication in the new media system are obviously better than the former，This has also expanded the scope of the audience while reducing the threshold of literary works。

On the one hand，A large number of literary works have been made into audio to spread in the new media system。Media fusion to sound technology opens a new application scenario，An important means to make it a medium of literary and artistic works。With the popularity of smart terminals and the development of media integration，More and more content creators have begun to transform literary works into audio for communication。Where，Some are to make literary texts into sound dramas，In addition to expressing text content with sound，Add the elements of environmental sound according to the specific content，Give the audience feelings; some simplify the literary works and refine the core essence，This type of audio text is usually shorter，Suitable for the audience to use fragmented time to listen; some interpret the literary works in detail，Added a personal interpretation on the basis of the content of the work，The depth of pursuit of interpretation。The creators of these audio text are both the audience of literary works，It is also a producer of the recreation of literary works。The sound production practice they do，Not only enriches the text form of literary works，It also greatly expands the audience's acceptance scene。Those audiences who have no time to read works can use audio text to learn about literary works，This method can largely reduce the possession of the attention of the audience。Thanks to the portability of mobile smart devices，The audio text of literary works has become an important choice for many audiences to understand the content of the work。

On the other hand，More and more literary works are made into video text，The producer uses the image to help the audience understand the content of the work more intuitively。The complete industrial system and huge creative resources involved in the film and television Bet365 lotto review adaptation of literary works，Video texts mentioned here after the medium of literary works are usually completed by individual creation，and the content material basically comes from the Internet。Creator based on understanding of literary works，Shin or extend the text of the work，and search from the new media system that you think it is similar to the content of the work，It organically combines it through a certain logic，To provide the audience with a more similar content text。

Due to the advantages of media integration in video communication and the concrete of video text、Popularization and other characteristics，Video text after the mediumization becomes an important way for the audience to understand literary works。Compared with the medium -based audio text，Video text is more advantageous in appreciation and attracting audience attention，But there is a large difference in the acceptance scene，There is no obvious competitive relationship in the two。These medium -based video texts are generally created by new media users，And the image material basically originated from the film and television in the Internet、News, etc.，So，Its specific intention will inevitably have a certain difference from the content of the work。other，Due to the spontaneousness of the video authors、Cognitive homogeneity and relatively rough works，Different types、Different medium -based video texts of different content works will use the same video material。These factors will understand the content of literature for the audience、A negative impact on activities such as expansion imagination。

　Video transformation of film and television works

If the re -mediumization of literary works is mainly completed by the video transformation of text content，So for film and television, it is originally presented in the form of audiovisual.，The path of the medium and the medium is naturally different from literary works。The re -medium of film and television works is more to use specific unified original film and television text for second -degree creation。In this creative mechanism，The media that carries film and television works is a video that uses the Internet and smart terminals to spread in the media fusion field。Although they are combined with the combination of images and sounds to complete the purpose purpose，But due to playback equipment、Watch the scene、Appreciation of psychological changes，The influence of videos after the mediumization on the audience and the audience have a large difference between the Bet365 lotto review original and the audience's aesthetic expectations。

In terms of content，The re -medium of film and television works is mainly to briefly reproduce the original work，Fitting a movie or TV series for disassembling，Only retain the main characters and the main story of the plot，and explain in popular language，Let the audience know about the original work in a very short time。Because many creators are interpreted based on the same original，Therefore, these re -media videos are often similar，The difference between them is mainly due to the different aesthetic experience and expression ability of the creator。other，Re -medium video is mainly spread on short video platforms and social media，Therefore, it mainly takes short videos and mid -video，Long video is less。What needs to be pointed out is，Based on the grasp of the audience watching time and aesthetic psychology，The new media platform will even disassemble the central and TV video of about 30 minutes，presented to the audience in the form of 3-5 minutes of short video。Overall，The re -medium of film and television works has further released the original communication energy，Not only does it meet the entertainment and recreation needs of the audience who uses the audience for a period of time to appreciate the original audience，It also makes those film and television works that have been seized for a long time or difficult to see on TV and new media platforms to reconnect the audience。The conversion of the media has played a huge role in improving the transmission efficiency of film and television's original work and expanding its communication scope。

As a typical representative of the electronic media，Movie and TV series In addition to pursuing the speed of the spread of content，Also try to achieve more social benefits and cultural benefits by improving the quality of content。In the media fusion field，Video texts after the mediumization pay more attention to improving the user's media contact experience，Video platform attempts to use big data and artificial intelligence for content distribution and push，I look forward to getting closer contact with the audience。In the mobile Internet era with mobile phones as a smart terminal，WeChat、Weibo、QQ and other social media and new media video platforms are getting closer and closer，Video text after the medium can make convenient and fast communication in the combined medium field，Therefore, the support of more media platforms and the attention of the audience，This is also an important difference between film and television works and the original。

Bet365 app download In view of the re -medium -based video text of the same film and television work, there is a high homogeneous risk，and the interpretation of the original content is largely different，Some creators are no longer satisfied with simplifying the original content，Instead, I started personalized interpretation of the original work，To confirm the correctness of your cognition，Conditioning the audience's thirst for understanding the original deep connotation。Simple content to reproduce the original content of the original film and television work，Explanation Re -medium Video Text is relatively difficult to create a relatively large creation，Creatives need to have an in -depth understanding of the original，It is also necessary to have certain logical thinking ability and aesthetic experience。But no matter what kind of interpretation of it，Based on the original content of film and television, it should become the consensus of all creators。

　　Gaming re -enables of literary works

In the field of media fusion，Multiple media platforms、A variety of media technology、Miscellaneous media content converges into the new media communication system at the same time，Among them, the content that can give the audience the feeling of immersion and shock can stand out，Win word of mouth and traffic。In this regard,，Game，To be precise, an online game driven by computers and the Internet，It should be the most interacting with the audience，art category that makes the audience develop deep immersion and shock。Now，More and more online games start to use narrative in literary works、Character、Scene，Its interface、Higher quality, etc. also shows a trend that is highly integrated with the movie。At the same time，Literary works also try to use the conversion ability of new media technology to reshape yourself into an online game。It can be said，Use the medium to gamize to reshape，It is an important way to maintain IP vitality for a long time and continue to expand its own influence。As far as the more successful online games are concerned,，The gameization and reshaping of literary works is mainly reflected in two aspects。

First is a cross -media narrative of the content of the literary works。Henry Jenkins thinks，Cross -media narrative refers to "Story across multiple media platforms，Among them, each media has a unique contribution to the world of the story world，Compared with the model based on original text and auxiliary products，It is a more comprehensive way for the development of a series of products "(" Confusion Culture: Conflict Zone of New Media and Old Media "。bet365 best casino games During the gameization and reshaping process of literary works，Cross -media narrative is not only a common narrative method，It also played a decisive role in the process of changing literary works to the game。Literature suitable for adaptation、Movies and other works as the cornerstone of the game content，Not only can you find a creative shortcut for game works，Greatly saving the time and financial resources consumed by the original story，Can also use stories and literature across multiple platforms、Movie and other original audiences have natural contacts。The audience can obtain information through different media platforms，The same story can also use different advantages of various media to achieve complementary content and integration，Finally form a publishing、Film and Television、Multi -industrial cluster of the game。It can be said，Use the re -mediaization method to reshape the literary works into a game，It can show the powerful capabilities of media integration and the convergence culture generated by this，It is also an important way to realize the content incremental content in the information content and the media platform。

Followed by the fusion of film and television and games in the media fusion field。The content of the story is in literature、Film and television works have played the cornerstone role during the conversion of game works，and the interface、The blending of external form factors such as picture quality gives the game greater development motivation。The current online game strongly pursues the authenticity of the interface and the clarity of the picture quality，Even in order to maximize the immersion of the audience, the film and space means。In other words，Use movie technology to improve the immersion and real sense brought by the game，It is an important choice for further development of this emerging art to achieve this emerging art，It is also one of the basic concepts of film art in the media fusion field into one of the basic concepts of games。While re -medium transformation of the picture and space of the film art in the game，Movie is also learning from the experience of the game，Interactive movie is the best example。This can be seen，Movies and games are narrative、Space、Interface、The common attributes on the screen are deeply fusion of the two。

What needs to be explained is，In the media fusion field，The associated works produced by the re -mediaization of literary and artistic works have greatly enriched the communication content of the new media system，It also provides new ideas for the current literary Bet365 lotto review creation，But the disadvantages of them are also very obvious。In general，The reproduction of the audiovisualization of literary works reduces the personalization of the text when reading，Weaken the aesthetic experience brought by the text to readers; the video transformation of film and television works is difficult to bring the audience to appreciate the aesthetic atmosphere when appreciating the original，It is easy to get the audience into the self -satisfaction of fast food; the gameization and reshaping of literary works emphasizes the nervous stimulus that the media brings to the audience，It seems that it has also been separated from the original intention of literary and artistic creation to a certain extent。other，The content copyright issues involved in the medium creative mechanism cannot be ignored。Only pay attention to these issues，Actively explore solutions，Only by regulating the creative path and rules of the recreation of literary and artistic works，This new creative concept can provide more excellent literary content for media fusion fields。

(Author Unit: Liaocheng University School of Media Technology)