In recent years，With the rise of virtual digital people，The contemporary communication of Chinese classical aesthetics ushered in a new opportunity and challenge。Many national wind virtual numbers are given classical cultural characteristics，In traditional operas、Classical Poems、Calligraphy、Dialects and other fields emerged in various fields，Become the virtual incarnation of Chinese classical aesthetics in the new era。

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The so -called virtual digital person，It is an anthropomorphic image that realizes human -computer interaction through intelligent technology。With the popularity of the concept of the Yuan universe，Virtual numeric people have quickly become the focus and investment hotspot in recent years。Ai Media Consultation Data Show，In 2022, Chinese virtual digital people drove the industry market size of 186.61 billion yuan，It is estimated that it may be as high as 640.27 billion yuan in 2025，Its influence cannot be underestimated。

From the perspective of the overall development trend of virtual digital people in China，Entertainment function、Social functions and service functions are the center of gravity of the development of AI technology。But what needs to be pointed out is，The cultural attributes of virtual digital people have gradually received the attention of related R & D institutions and capital markets。With the rise of the national tide in recent years，Virtual numeric people with traditional Chinese cultural characteristics start to emerge，Treating widespread attention。In the field of traditional opera，"翎" as a virtual digital person，Its appearance and shape with distinct oriental aesthetic traits，The sound comes from the Peking Opera Mei Pai Chuanwen，"She" once performed a fragment of the Peking Opera Mei Pai classic "Sky Girl Sanhua" in the CCTV National Wind Learning Program，Get the likes from many fans。In the field of dialect，HKUST bet365 Play online games Xunfei Suzhou Research Institute developed the ancient wind twin virtual digital man "Yusheng" in the dialect to protect the public welfare short film "Gusu Shi Ji · Tian Xianzi".。other，The national wind virtual digital man developed by Tencent Artificial Intelligence Lab "Ai Ling" can not only write Tibetan head poems，Singing ancient style songs，Can also imitate Yan Zhenqing、Liu Zongyuan and other ancient calligraphy masters of ancient calligraphy artists，In the future, it is possible to learn traditional opera and various dialects，Can be described as an all -round cultural communication messenger of a well -known poetry and poetry.。

Needless doubt，Whether it is external shape or internal charm，Existing domestic virtual numeric people have gradually got rid of the style of Europe and the United States、Simple imitation of Japanese and Korean wind，Fully shows the possibility and development potential of the organic combination of traditional Chinese aesthetic traits and intelligent technology。

　　Promoting Chinese classical aesthetic communicationCultural and Creative and Internationalization

In the era of intelligent communication，The rise of virtual digital people is of great significance for inspiring the inner vitality of Chinese classical aesthetics。Aesthetic transformation based on intelligent technology emphasizes the promotion of classical aesthetic communication through human -machine interaction，Let the wider young group and overseas audience experience the value and charm of Chinese classical aesthetics。Looking at it specifically，The current development of virtual digital people in the field of classical aesthetics in China is mainly manifested as the two major trends of cultural innovation and internationalization。

First，Chinese classical aesthetic communication tends to cultural and creative chemistry。The rich resources contained in Chinese classical aesthetics provide endless treasures for the cultural and creative industry。Create the image of the national wind virtual digital man who is happy to hear by young people，Build aesthetic symbol with Chinese cultural characteristics，Inherits and develop the spirit bet365 best casino games of traditional aesthetics while increasing its brand value，It is an important path to realize cultural and creativeization。2022，A series of national style virtual digital people with distinct Chinese classical aesthetic style walk into the public vision。Zhejiang Satellite TV launched the spreader of Song Yun culture -virtual digital man "Gu Xiaoyu"。"Gu Xiaoyu" once read Song Ci with the real person on the TV show，and sing with the singer cross -dimensional songs "Wish the Moon" adapted from Su Shi "Water Tuning Songs · Meeting Moon"，The volume of the videos of the singing video exceeded 10 million times，Quickly become Weibo、Douyin、Popular topics on new media platforms such as Kuaishou。

It is also based on Song culture as the background，It is said that Su Dongpo's sharp sister Su Xiaomei has also been created as a national style virtual number person who can sing and dance。The appearance of the virtual digital man "Su Xiaomei"、headgear and clothing are based on the aesthetic style of the Song Dynasty，It looks both restrained and elegant，loved by young audiences。"Su Xiaomei" has participated in 2022 Beijing Radio and Television Spring Festival Gala，And in the cross -dimensional reality stage show "Star River Dream" with the live actor "Dance Sword"，Soon heated discussion。other，"Su Xiaomei" with distinctive cultural characteristics of Sichuan is also specially hired as Meishan "Digital spokesperson" and "Song Culture Recommended Officer"。Meishan is Su Shi、Su Shi、Su Zhe's hometown of the famous literati in the Song Dynasty，Has a very long historical heritage。Su Xiaomei has forged a strong cultural love with Meishan for a long time，In the late Ming and early Qing dynasties, Li Yu described a cleverness in the repertoire "Meishan Show"、The image of Su Xiaomei, who is talented and dares to pursue freedom and equality。No doubt，Virtual image that carries the aesthetics of the Song Dynasty，The virtual digital man "Su Xiaomei" will inject new vitality for the spread of the local intangible cultural heritage and the digital transformation of Meishan Cultural Tourism。

2，Chinese classical aesthetic communication towards bet365 live casino games internationalization。To make overseas audience recognize the inherent value of Chinese classical aesthetics，It is necessary to popularize basic classical cultural knowledge。In the 2021 "Chinese Bridge" Global Foreigner Chinese Conference Virtual Digital Promotional Publicity Video，Knowledge virtual numeric person "Mei Shikian" becomes a promotion ambassador，attracted many overseas audiences to watch。"Mei Shi Tian" is called the first virtual number person hatched by the writer，Its person's settings are controlled by professional writers。"Mei Shi Tian" once hosted the "Mei De" reading series，"She" is good at conveying "hard knowledge" with gold content through humorous tone。In the promotion video of the Global Foreigner Chinese Conference，"Mei Shi Tian" explained the rich connotation behind the word "Wen" in a fun expression，Show the beauty of Chinese characters。

Looking at it further，Chinese classical aesthetics cannot stay at the cognitive level，And to let the overseas audience really experience the freshness of Chinese classical aesthetics。So，Virtual digital people who have both ethnic aesthetics and can be widely accepted by overseas audiences are very important。2022，The virtual number person "Tianyi" designed with Dunhuang murals as a prototype to get the popularity of audiences at home and abroad。In a series of short films，"She" shows the Phoenix makeup、Pipa、Scarf dance and other theme content that highlights the traditional aesthetic style，It has caused a lot of strong interest from foreign netizens，Quickly become a messenger of traditional cultural communication with extensive international influence。From the outside shape，"Tianyu" clothing、Hairstyle、Most of the hair accessories relies on the cultural relics in the Dunhuang Grottoes，Overall reflecting a grace of grace、Donesty and gorgeous Dunhuang art style。In addition to drawing traditional Dunhuang aesthetic traits in design，The designer also tries to integrate it with the diverse modern fashion trend，to create a aesthetic mood that spans ancient and modern。bet365 live casino games "Tianyu" as the first super -realistic national style virtual digital person who became popular overseas，Get Xinhuanet、"China Daily" and "China Culture News" and other media unanimous praise，It can be regarded as a typical typical use of Chinese classical aesthetic images to present the traditional aesthetic concept。

In the field of international communication，An innovative expression method "tells the Chinese story to the international community、Propaganda Chinese Voice "has a vital role。Extremely live、S three virtual numeric people to convey abstraction、Deep Chinese classical aesthetic spirit，Use intelligent technology to convey the charm and demeanor of oriental aesthetics to the world，It is the meaning of realizing cultural innovation。

　　Urgently need to solve image distortion andExcessive business atmosphere

As an emerging media form，Virtual numeric people really become an important carrier to spread Chinese classical aesthetics，There are still many things worth improving and perfect。

First，At the technical application level，Virtual digital people have distortion.。Different from ordinary anime characters，Virtual digital people pay special attention to the "realistic feeling" of the character image。"Truthful" virtual numbers can often form a strong emotional connection with users。but but，At present, many virtual numbers are in shape、Action、Expression and other aspects repeatedly experienced distortion phenomena，A technical flaws that designers have to face。For example，The popular national wind virtual numeric number "翎" was criticized by netizens "facial stiffness"，Knowledge virtual numeric person "Mei Shi Tian" is also "severe plastic"。According to the "Horror Valley" theory of Japanese scientist Mori Mori，If virtual digital people and real people's "authenticity" reaches a specific critical point，So even if the tiny is unnatural or unreal, it can easily cause uneasiness to the audience、Negative emotions such as anxiety。So，Must make up for the shortcomings of human -machine intelligent interaction technology，Emotional characteristics that give virtual digital bet365 best casino games people more fit humanity，Strengthen the trust of the audience's trust in virtual digital people，This can truly make virtual numeric people a messenger of cultural communication。

Next，At the level of communication strategy，There are imbalances between business and culture。From the perspective of the company's standpoint，The production cost of virtual digital people is large，The production cycle is long，Therefore, the virtual digital person can achieve business realization into its primary goal。But，Excessive highlighting the business attributes of virtual digital people in the short term will inevitably weaken their cultural attributes，It is not conducive to the long -term development of virtual digital people。2021 Dragon Boat Festival，National Wind Virtual Digital Man "翎" first brought cargo lipstick on the Xiaohong Book platform，Unexpectedly, I encountered "rollover"。Many netizens question，"翎" as a virtual number person，How to judge the dry and humidity of lipstick? Actually，"翎" When debut in 2020，Its person is a messenger who promotes traditional Chinese culture，"She" through Peking Opera、Calligraphy、Tai Chi and other forms presenting the simple and elegant oriental aesthetic traits，The love of netizens deeply。but but，With the popularity of "翎"，major brands have extended olive branches to it。But the business atmosphere is too heavy、Insufficient positioning and other factors，As a result, its reputation is affected by some negatives。From this perspective，If the virtual digital person just uses the national wind as a gimmick for advertising，Lack of substantial content that can effectively reflect the spirit of Chinese classical aesthetics as a foothold，Then the gorgeous virtual digital person is also easy to encounter "people's collapse"。

From the perspective of technological evolution，Virtual digital people will inevitably become a new carrier that spread Chinese classical aesthetics，Its development prospect is light，But there will be twists and turns on the road to evolution。Under the context of "Yuan Universe+National Tide"，More national wind virtual digital people will continue to emerge。For example，Chinese Book Bet365 app download Company launched the "Su Dongpo 3D Real Digital Man" project，Xinhuanet launched the "China Culture Recommended Officer" virtual digital person "Xiaozhu"，Siku spreads the "National Wind Culture Discoverer" virtual digital person "Lingxi"。Such a virtual number person with Chinese cultural characteristics will play a greater and more role，Their development will also further promote the spread of Chinese classical aesthetics，Let more audiences at home and abroad activate the value and charm of Chinese classical aesthetics。

(Author Unit: School of Journalism and Communication of OCT University)