■ Shao Peiren

　　bet365 live casino games

Shao Peiren，Born in Huai'an, Jiangsu in 1953。1994，Shao Peiren as an excellent talent，introduced by the Department of Journalism of Hangzhou University，Professor was received in 1996。Director of the Director of the Institute of Communication of Zhejiang University，Deputy Director of the Humanities Department of Zhejiang University，Deputy Dean of the School of Humanities at Zhejiang University、Secretary of the Party Committee of the School of Media and International Culture of Zhejiang University，Member of the Academic Committee of Zhejiang University，Deputy Leader of the Leading Group for Foreign Propaganda of Zhejiang University。Shao Peiren published more than 360 papers，34 works related to publishing or communication sciences have been written or edited，Multiple works have won provincial awards，Among them, "Communication School" and "Media Management", etc., are generally selected by the Department of News and Communication of various universities across the country。2018，Shao Peiren won the "Sixth Fan Jingyi News Education Award -News Teachers Award"。

　　■ Shao Peiren won the "Sixth Fan Jingyi News Education Award -News Teacher Award"。 Author/Figure Figure

2004，I first met Shao Peiren: Middle head、Fangzheng Face，Always smile。I didn't expect the first generation of Chinese communication scholars in the well -known academic community，It's so kind and easy -going。Since 1983, he devoted himself to communication research，Shao Peiren has been adhering to the original intention for the past 40 years: rooting in China’s real context，Inherse the traditional Chinese culture and ideological tradition，Tire tirelessly exploring the theoretical discourse system of spreading Chinese characteristics。His Lan Road、Establishing a row of rumors to build a magnificent local communication theory research building，pioneered one new research territory after another ... He is the diligent reclamation of the Chinese Communication Scholars in China，Pioneer of Chinese Communication。

　　Persistence of Pathfield who is obsessed with academics

Placing Wu Bring Chu Keyou，Gorgeous Southeast First State。Shao Peiren grew in Huanhongze Lake、Huai'an Chuzhou, which is connected to the landscape。Father Shao Changsong is an old cadre during the Anti -Japanese War，Huaihai Revolutionary Old District Literary Textbooks recorded his heroic deeds。My father told Shao Peiren before his death: "Listen to the party，To carry the red flag to the end。"" for many years，Shao Peiren has always remembered his father's words。Inherit the revolutionary tradition，赓 Continuous red gene，Family education like this，Shao Peiren not only become a famous filial son，even more of his academic road is full of mission conscious。

Under the influence of parents，Shao Peiren worked hard since childhood，Love Literature，Start writing poems when I was young。The dream of his childhood is to become a writer，Learn empty Yu often write poems、Small novels and small scripts，Participate in literary performances。Middle school，Also do a blackboard newspaper with classmates、Artist column。During the Chinese Department of the Chinese Department of Xuzhou Teachers College，Relying on steel plates in the commune、Techniques of oil printing files，Shao Peiren entered the school Youth League Committee to handle oil printing college students。University Summer Studies，Two months of military training in the Camp in the Lianyungang Unit，He also proposed a oil -printed "Xuejun Express"，Editing、illustration、Sending one shoulder pick。At the party at the end of the military training，The long poem "Farewell Express" he wrote was recited by the classmates，Soldiers and students in the stage can listen to tears。There is one time，Friends will participate in the urban poetry recitation contest，Please help him。His two days of work with a long poem，Friends won the first prize of the contest，attracts a lot of sensation。

After graduating from college，Shao Peiren coached at the Chinese Department of Huaiyin Teachers College，The Deputy Secretary of the Party Branch of the Department of Party、Deputy Director of the School of Higher Education。During the period of his class teacher, he funded the class and founded the bet365 live casino games Literature Newspaper "Langu"，The impact is very large。This has laid the foundation for his academic road in the study of communication studies later。The late 1990s，After working at Zhejiang University，The enthusiasm of his handling journal is still rising，The academic journal "China Media Report" was founded、China Media Research、"China Media Overseas Report"，Outstanding reputation in the academic community。

1978，Reform and opening up spring back to the earth，Everything recovers to be hoping，The academic world is booming，Show abundant and lively vitality。spring 1982，Wilbur Schramm Visit China，Promoting the root cause of communication research in China。One year later，Occasionally opportunity，Shao Peiren, who also taught in the Chinese Department of the University of the University, bought a brief introduction of "Communication Studies" edited by the World News Research Office of the Chinese Academy of Social Sciences in Qingjiang Xinhua Bookstore，If you get the treasure。He read it thirsty thirsty three times，System of the Dissertoion、Concepts and terms are deeply attracted，Rum -drunk，I wrote comments and experiences in the book，Since then I am determined to join the news communication。

　　Kaijiang to open up the soil to carry the flag bearer in front

Shanghai，It has always been a heavy town for the development of journalism and communication。This is also the starting place of Shao Peiren's research。1985，Shao Peiren is admitted to Fudan University Journalism Assistant Professional Course to study for Master's Course，The teacher has the king、Ding Yilin、Lin Shufan and other well -known professors and Ju Yan'an、Zhu Jianhua and other young talents。Shao Peiren is like a fish to get water，I will listen to all kinds of famous teachers and academic reports in their spare time，Study on various issues with classmates，Frequent controversy until the morning。Once wearing Yuanguang with the same room、When Gong Wei argues with the problem of communication,，Forced to be anxious，Shao Peiren suddenly said: "Don't quarrel，There is a kind of writing book! "Three people just scrambled to face red ears，Rotate immediately to close it，But I am afraid of being laughed at by my classmates，So Brother quietly checked the information、Take notes、Buy a book，Hurry up the spare time writing，As soon as I heard the door, I quickly scanned everything related to writing books into the drawer。Three years later，"Three Swords" collaborated on the first communication science monograph "Principles and Application of Communication" in mainland China was officially published，caused a strong response from the academic world，It became a teaching material for general selection of the Department of News and Communication of the National College at that time。

But，for a long time，Communication studies are presented in the appearance of "exported products"。How to construct a theoretical research system for communication science in China，It is always a major problem that plagues the academic community。For this，Shao Peiren has a keen academic insight，He believes that it is necessary to take Chinese ideology and culture as the root pulse，Localization、Crossization and internationalization expansion academic vision，Forms the discourse system that is truly rooted in Chinese academic soil，Let Chinese communication a unique power in the forest of the world's academic forest。He is dissatisfied with copying、Introduce Western Communication，Banner clearly opposes the discharge of the ocean、A whole westernization，Starting to the real context of China、The basis of Chinese local culture and ideological traditions uniquely opened a path，Make a unique contribution of Chinese people to the study of communication。From 1990，His independent editor -in -chief "Economic Communication", "Political Communication Studies", "Art Communication", "Education Communication" and other 6 books income "Contemporary Communication Book"，Not only the first in China，It is the European and American countries in the birthplace of communication，There are no similar books，Filled the many blank blanks of Chinese Communication Research，Become the first set of books in mainland China。Wang Yihong、Hu Yiqing praised Shao Peiren's academic achievements in the book "Thirty Years of Chinese Communication Studies": creatively build Bet365 app download a set of edge disciplines in communication、Disciplinary system of cross -disciplinary discipline。

Shao Peiren is the earliest scholar who answered how to conduct research on Chinese characteristics.。He is always committed to the Chineseization of theoretical theoretical research and its academic concept and discourse system，Zhi will build a lifelong career for the construction of Chinese characteristics。In 1995, he published "On the Journal of Jiangsu Normal University (Zhenshe Edition)" in 1995，Popularized the three basic problems of Chinese communication: Why do communication studies have Chinese characteristics、How to call Chinese characteristics、How to have Chinese characteristics。He proposed，"Localization is the driving force for innovation of Chinese communication"，Study the character and thinking of the Chinese people、Passing behavior，Showing and promoting the spread of Chinese culture，"Ben" with China's realistic experience，"New" in the theoretical research of China Communication，Study and solve the phenomenon and problems of contemporary Chinese communication。Sinicization of Chineseization around communication，Shao Peiren showed his academic talent for innovation and multi -faceted hand，The first "Overall Interactive Communication Mode"，In 1997，Revised and reprinted with the title of "Communication"，The wisdom of the spread of Liji China is integrated with theoretical innovation，New viewpoints and discussions are visible in the book，It is hailed as "carrying the work of the tripod" by the academic world。

The 1990s，Deepen the development of the reform and opening up and the socialist market economy，The management of China Media Starting Transformation，At this time, combined with China's national conditions，Contact Chinese media practice，Perfect and enrich the media management research system，Huitong Following Casting formed China's Media Business Management Thought，It seems extremely urgent。Shao Peiren published a series of research articles with the theme of "Basic Thoughts of Chinese Media Management Management" in a timely manner，The first research field in the domestic communication academia has opened up the research field of media management，Published the first domestic "Media Business Management" monograph，Since then he has written "Media Management"，Broken、Diversity、Mobile lens drilling media practice，Management of media operation、Global Media Competition、The reduction of the news industry，and media homogeneity、Vulgarization of the program、Media panic、Information pollution、Media character dislocation、Functional alienation and many questions "Consultation of the pulse"，Kenzhong.，It is known as "the Chinese Media Management Treasure of Chinese Media after joining the WTO"。

After entering the new century，Shao Peiren expands the perspective of communication research deeper and farther，The innovation of the theoretical research of China Communication also improves faster、More powerful，I have reclaimed the China Communication and Reclamation One after another new research field，and the results are abundant。In his opinion，Fundamental changes in contemporary world order，As a Chinese scholar，Self -confidence in communicating with the world，To cherish and spread the local language culture，Promoting China's ideological and culture becomes world cultural innovation、The source of innovative ideas。He attributed the research path of local communication to six: verificationism、rootingism、Fusionism、Questionist、Reformism、Innovationism，Summary he is persistent、Research Heart of Practicing Practicing，Make an important contribution to the construction of local communication studies with Chinese characteristics。

The theoretical research of the media that he created is a major breakthrough based on innovativeism。2001，Shao Peiren published a series of papers，"The precedent for the research of domestic media ecology"; in 2008, published "Media Ecology -Research on the Media as a Green Ecology"，The banner clearly proposes the "Green Media Ecological Theoretical System" with the conscious consciousness of Chinese native theory，Known as "the pioneer and integrated master of Chinese media ecology research"。He is the theoretical founder of "Media Geography"，Spense "Media Geography: Research on the Media as a Cultural Bet365 app download Map"，Two space、Time、Local、scale、Landscape is the basic concept and theoretical architecture，Researcher、Media、Society、The relationship between geography and their interaction laws，It is known as the extension example of "both Chinese academic subjectivity and world elements and global vision"，selected for the 2020 National Social Science Fund Chinese Academic Explanation Project。At the same time，Shao Peiren's successive "Media Theoretical Trilogy": "The Frontier of Media Theory", "Media theory Prospective", "Media Theory Frontline"，Practitioners of the disciples focus on interpreting the media ecology、Media Geography、Media Vision、Media Memory、Media Memory、Media Security、Media evolution and other 36 latest sharp media theories and concepts，"Vigorously expanded (Chinese Communication) Media Theoretical Research Research on the theory of Media"。

Following root -seeking based on the theory of local communication in China，"Huaxia Communication Theory" with ideological foundation is gradually molding。As early as the 1990s，Shao Peiren started to systematically sort out the concept of communication of traditional Chinese culture，He has proposed a series of theoretical concepts and thinking models of Chinese communication。2020，He has brought together more than 20 years of the wisdom of the wisdom of learning "The Theory of China Communication theory" for more than 20 years.。"China Communication Research" editor -in -chief Xie Qingguo believes，"This is a response to 30 years of research on Huaxia Communication ... It must have a positive impact on the research on the history theory of Chinese communication and the theoretical study of Asian communication"，Not only has the creative conversion of Chinese excellent traditional culture in the field of communication，and lay the foundation for the theoretical and thought of the theoretical thinking of the entire Chinese characteristics。At the same time，Shao Peiren has been committed to looking for reality to find reality for Huaxia's thoughts，Study on "Wallwood Film Theory" research，"Chinese、Chinese、Chinese affairs、Huashi、Film of Huadi "This new theoretical system，Remove the long -term discourse by Western theory、Movie research landscape，new theory formed by Chinese scholars、New concept、New discourse system，Alignment of high attention from the mainstream academic community in Europe and the United States。

Establishing "Communication with Chinese characteristics and Chinese theoretical discourse"，It is a goal pursued by Shao Peiren's life。His Geng Gong Academy for nearly 40 years，The four major characteristics of the Chinese Communication Research Statement he advocated in person: forward -looking、Crossization、Localization、Innovative。He uses one after another to fill the domestic blank innovation results，Continuously enlighten younger generations，Constantly tie the ground、Looking at the world，Chinese paradigm for promoting communication research，A series of identifier theoretical concepts with Chinese characteristics，Lit the new fireproof one by one for the spread of the academic community，Rich and improved China's local communication theoretical system，contributed to the unique wisdom of Chinese scholars for communication research。Shao Peiren is therefore known as "pioneers and pioneers in the field of Chinese communication"。

　　Peide Qi Zhi Ai "Shao Dad"

November 2018，Shao Peiren won the "Sixth Fan Jingyi News Education Award -News Teachers Award"，is the first teacher since the establishment of Zhejiang University to get this honor。Awards words praise him "as one of the pioneers and pioneers in the field of communication in my country，Construction in Discipline、Education and teaching has made important contributions to the development of news communication。He has been committed to spreading theory for a long time、Research and teaching in the fields of media management and cultural industry，筚 Road Blue Walk，Courageous Innovation，Its academic achievements have an important impact。He published multiple national planning textbooks，Launched the ‘pyramid curriculum construction model’ and so on，Teaching achievements have won many times and won the Ministry of Education and the Provincial Excellent Achievement Award。He is humble and generous，Study after carrying it，Aisheng Ruzi，A large number of students trained have bet365 live casino games become the backbone of the media industry and academic circles。Professor Shao Peiren and his "good teacher" beauty name，is the choice of the judge，The expectations of teachers and students "。

At the awards ceremony，Shao Peiren said: "I see academics like life，Communication is my life "，"Life，This is the mission、Life、Destiny、The meaning of life roots also "。It is this hot emotion and heavy sense of responsibility，Make him dedicate his life to the study of the country's journalism in China，Education and casting countries of the country。Shao Peiren's hometown circulates such a sentence: "Never doubt parents to children、Teacher to students、The Communist Party's love for the people。"In his opinion，Education，Especially news communication education，Is a sacred mission。He often misses his father: "Give me Pei Ren，I want me to be a person who is kind，Education with benevolence to cultivate talents。"He uses this as a motto。

He regards teaching materials as the basis for talent education，Very important attention to the writing and construction of textbooks，A total of 6 national levels were published、Provincial textbook，Among them, "Communication School" is published as the "facing the 21st Century Curriculum Textbook" construction project at higher education publishing houses，So far 3 times，Total printing reached 364,000 copies，Chosen by more than 270 universities across the country。He pays special attention to the discipline system planning and teaching innovation of journalism and communication。When the deputy director of the Journalism Department of Hangzhou University，Perform teaching reforms on a big sword，Proposed: "Three New" (New Plan、New course、New Teaching Materials) Features，"Width、Interchange、Specialized "and both，Knowledge、Ability、Quality and emphasis on talent training targets，Innovative news and communication undergraduate teaching plan，Launched the teaching achievements such as the "Pyramid Course Construction Model"。These teaching reforms allowed the journalism and education of Hangzhou University and Zhejiang University to lead the head of the Department of Journalism and Communication，It has attracted the heads of colleges and universities across the country to learn from the scriptures。

Shao Peiren is committed to building a discipline of news and communication，He initiated the establishment of the "Zhejiang Provincial Communication Society" and served as the first chairman，Farewell，Help Zhejiang University Ningbo Institute of Technology、Jiangjiang College of Zhejiang University of Technology、Zhejiang Media Institute、Wenzhou Business School and other provinces in many provinces for journalism and communication disciplines for planning and design、Staff guidance。Several times, Shao Peiren went to Ningbo Institute of Technology in Zhejiang University，Guide the college's journalism and communication discipline for planning professional construction，It takes three or four hours to drive back and forth from Hangzhou to Ningbo，Following the disciples of the peers one by one, they are tired of raising their horses，Shao Peiren is still shaking。Just in the last three years，Invited by local governments and Wenzhou Business School，Shao Peiren every Friday afternoon, the wind and rain drove to Wenzhou，Helping the construction of Wenzhou Business School, which has started zero, has completed the various majors of journalism and communication disciplines。That's it，Shao Peiren ran through the province，Driven Zhejiang undergraduate colleges to optimize the construction of journalism and communication disciplines、Education and teaching，Won the reputation of "Discipline Planning Designer of Journalism and Communication Education"。

Shao Peiren Education countless people，His master's degree、Dr.、Doctoral after doctors all over the media、academic circles、politics、Business community，can be described as "political, industry -university -research，Merchants Golden Army，There are everywhere "，All are the mainstay of the industry。Shao Peiren once said with a smile: There are more than 40 professors among my doctoral disciples，If it is used to form two or three schools of news and communication，That is more than enough。Follow such a mentor to learn，Disciples often regard this as "the great luck of life"。Somalia students and Danmu come here，Master studied PhD from Shao Peiren，She said, "Teacher Shao advocates‘ bet365 best casino games happy academic，Happy Life '... Let me deeply understand the phrase of Confucius ‘the one who knows is not as good as good，The spiritual learning spirit of optimism conveyed in the person who is not as happy "。Shao Peiren is good at using wisdom to educate people，Stimulate students' inner momentum，Also warned students "good horses, no whipped their own hoof"，"Lucky head will be frightened，Two -headed God; good behavior to create a good mood，Good mood to create excellent people "，Give students self -confidence and strength，Issue for students to work hard。Dr. Wang Bingxue, who visited the Fei Zhengqing Research Center of Harvard University, recalled those tormented days before graduation，Said: "Just call Master，He always puts down the busy job in his hands，Listening to my excited ‘nonsense’ ‘。No half -sentence accusation，Always guide me patiently，and tell me with a loving father ... "On Shao Peiren，The disciples can always feel the wisdom and charm that he emits from the inside out due to the virtue of the kindness。

The disciples all remember that there is a special "enrollment notice" in Shaomen: whether it is a master or a doctoral student，As long as you receive an admission notice，Then you will receive the "Notice of Admission Test" from the mentor Shao Peiren: read more books during the holidays，Bring two papers to report in school、Registration。Shao Dao's high trick is nicknamed "Gold Medal Pressure Cooker"。After this pressure and one excitement，Shortly after school，Articles revised back to the furnace by Shao Dao often published，New disciples' morale，I am envious of other students' "academic high yield" for Shamen。He insists on "granting to fish"，Do not engage in knowledge instill，Encourage students to write innovation、Pioneering papers，and often urge them to read more books，Tell them "Learning is not afraid of slow，Afraid of standing "，Don't delay slackness; "Reading should be wide，Writing text should be special ";" thinking is important than cognition，Thought is more precious than knowledge "。He also insists on imparting the correct view of news to students、The outlook on life and history，Educating students to be knowledgeable "treat others with kind heart，Do things with conscience "，To do "the material of the material，The rich man of the spirit "; I often bring a group of disciples to climb the mountain、Drink tea、Walk，Sometimes to explore rare new food，Buy a lot of books for the disciples。

Shao Peiren often said: "We must love our students like our children，Take care of their own students like a child of a friend。"He is the famous" Chicken Best Bed "on the campus of Zhejiang University，Whether it is teaching or scientific research，All hearts are willing to be the paving stone and circuit lamps on the road of students' forward roads，Established democracy、Harmony、A good environment for new teacher -student relationships and happy learning，The students are kindly called Shao Peiren as "Shao Dad"。

　　Bringing tireless red heart

At the end of 2018，"Shao Dad" from the Director of the Institute of Communication of Zhejiang University、Zhejiang University Media and International Cultural Institute Teaching and Research Jobs。He laughed with his friends: "I'm retired，Usually write，I learned Chinese painting，This is all self -entertainment。But academic research does not seem to stop，About decades of habits will not be changed for a while，Can always read、Writing a book，It is also a blessing of the night，Explain that my spirit is not bad。"Although retired，The habit of reading thinking for decades has not changed。Put a pen on his bedside table all year round、A small book，Sometimes thinking about problems in the middle of the night，Academic Inspiration is coming，He immediately turned on the lights。Afraid of disturbing his wife's rest，He also learned to touch black writing。"When you have a good idea, write it down immediately，Read the book again during the day、Check the literature，This is the mystery of sober mind。"Think at any time、Records at will，Shao Peiren has been walking on the road of tireless knowledge。

Shao Peiren's wife said he is a typical "reading、Writing a book、Teaching，‘Three Books’ is a companion ”，Book is his favorite。Shao Peiren's love book is addicted to everyone，"He can't wait to move the entire library home，Digue every time，Buying books in a bookstore is also his first choice。bet365 best casino games and I bought other things，I may not remember to bring it back "。Mrs. Shao mentioned，"Once he went to Shanghai for a business trip，I bought a roll of cloth deliberately，Say it is to make clothes for me，The result is forgotten at the hotel。The book I bought is a book that has not been dropped，Both back back "。From the living room to the bedroom like this，From the bedside to the window sill，Shao Peiren built a library at home，Bookshells with height and ceiling are full of books。But he feels not enough，He hopes to build a real library，"Be able to put all students' works，Books that can be put in the books of Zhejiang and even national news communication scholars ... "

For Shao Peiren，Collect digital data online、Reading electronic literature driving lightly，Ship is more keen than many young people，But he prefers to wear glasses、Holding a book、Holding a pen，One word and one sentence reading label。He is a often immersed in described、I forget the infatuation reader。This obsession with reading，Infection and influence his many colleagues、Disciple、Students and peers，Affecting more fellow people。More than ten years ago，He has initiated the "Academic Lunch Report Report" at Zhejiang University，His colleges and universities in Hangzhou gathered in response。On the day of the reading club，People will book early，Go to the conference room of the main building of the Xixi Campus of Zhejiang University，Taste free exquisite lunch，Big meals with academic thoughts。This lunch reading will become a beautiful talk about the academic circles，The impact quickly expands，Many "985" universities in the north and south of the river come to imitate the scriptures，This form of academic reports in lunch has appeared in many colleges and universities.。After retirement，Shao Peiren launched the "Luo Shan Know the Community Reading Club" in Wenzhou in 2020，Luoshan Academy, which has been famous since ancient times, led a lot of young teachers and students to carry out various forms of reading clubs、Weiyanhui、Film and Television Review Meeting、Academic Report Meeting, etc.，Inheritance of the salary fire of reading and knowledge。

He is always "happy academic、Happy Reading "is the coordinate of life。In a book to the disciples，One of his most commonly used gifts is "Reading is blessing，Book is a fortunate "。Disciples often feel infinitely emotional when they receive this Shaw's Proverbs，I admire Shao Dao's obsession with academics、Love for books。"I love academics as life"，It is the exposure of Shao Peiren's heart。Now，He still works hard，Continue to publish a column of "Peiren New Language" in academic journals，Revised and reproired "The Frontier of Media Theory" ... In the academic essay "The Charm of the Media -Shao Peiren's Future of Communication"，He talked about trying "stereo、Diversity、Flexible lens shows the colorful media actual media，Wisdom、Fun、Global expertise is rich and enriched global communication research，Different Chinese elements that spread to the world in the world、Ancient Wisdom and Academic Features "。This is also the academic purpose of Shao Peiren。

time to this day，Shao Peiren still runs on the road of communication research，Academic Life Youth Zhengsheng。

　　(This article is the National Social Science Fund Project "Research on the International Communication System based on the Thought of Human Destiny" (19BXW050)、Zhejiang Social Science Planning Jiang Youth Project "International Communication and Foreign Talking System in the Era of Extraction" (21ZJQN04YB)

　　(The author is a professor at the School of Humanities of Zhejiang University of Technology)