Now，While countries around the world are concerned about hard indicators such as domestic GDP，I am also actively excavating its own cultural value，Strengthen the construction of soft power。In this aspect，The United Kingdom has been exploring for many years，I have achieved a lot of remarkable results。Recent，Ian Thomas, the person in charge of the British Cultural Education Association's art assessment, posted on the official website of the University of Public Diplomacy Center of the University of Sanda，Take the practice of the British Culture Education Association as an example，Introduce the significance of the British and Cultural Relations projects on the country's soft power and expansion of influence。

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The cultural white paper released by the British government in 2016，Culture is the key factor in expanding the influence of British。Bet365 lotto review With the help of cultural attraction，Can promote trade、Investment，Attract tourists，It can also help Britain consolidate status in global networks and international organizations。

Thomas said，Establishing effective cross -border partners and cooperative relationships is already a major trait of British innovation practice，It is also an important soft power asset in Britain。Partnership built through art and culture，Consolidated bilateral relations between Britain and other countries，and establish a new contact、Promoting knowledge sharing and communication interaction provides connection points，and then help enhance mutual understanding，Strengthen the trust between each other。Exhibition through art，British culture can penetrate in the hearts of the people of the target country，Promote people's understanding of all aspects of the UK。The "International Season" project of the British Culture Education Association is committed to establishing modernization for the United Kingdom in the world、Vitality、A creative Bet365 lotto review national image，Then promote international trade、Investment and travel。

The British BOP consulting company made a study on art display，A review of the previous artistic display of the British Culture Education Association，Cultural experts who participated in the art exhibition of the British Cultural Education Association in the past 5 years launched an international survey。Research Discovery，These art display activities are effective。91%of the survey objects identifying the art exhibition project provides opportunities for Britain and the world to explore cultural value，It also allows Britain to participate in the values ​​of other society。80%of the survey objects believe，Due to the implementation of the project，Their understanding of the project participating in the project participating in the national art and culture has changed a lot。78%of the survey objects believe，These projects create a safe space for exploring the complex cultural value concept。72%of the survey representation，These projects have prompted people from other participants bet365 best casino games to change their understanding of British art and culture。

The survey also shows，These art exhibition projects connect art from the world with cultural experts，Then created greater value。First, cultural experts around the world are incorporated into a powerful network，Discuss the concept of cultural value，Create a new international partnership and cooperation project。Through art display project，Building a bridge between cultural experts，Promoting cross -cultural dialogue，Enhanced effective communication，It plays a role in maintaining global stability。The second is to promote mutual understanding。Third is to create a new network。Fourth is to provide support for the global cultural field。

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Thomas said，The British Cultural Education Association cooperates with multiple parties，Deliven to better evaluation and research on the value of cultural exchange activities。For example，"Cultural Value Project: Cultural Relations in the Transitional Society" is an academic research project jointly implemented Bet365 lotto review by the British Cultural Education Association and Germany Goeta College，It aims to better understand the value of cultural exchanges in a society that faces difficult challenges，Exploring the role of cultural exchanges in dealing with international challenges，For example, how to help society enhance stability、Promoting prosperity and development, etc.。

other，Speed ​​Bet365 lotto review by the British Cultural Education Association、A study implemented by the Institute of International Cultural Relations at the University of Edinburgh，It is also an evaluation method exploration。This method is based on statistical regression technology，It aims to clarify variables related to soft power。Research results show，International cultural exchanges project implemented by the Organization of the British Culture Education Association，Its scale、The degree is directly related to the increase in foreign direct investment and the increase in the number of foreign students.，and the high cultural strength and hard power results (such as the GDP) also have direct correlations。The more cultural institutions bet365 Play online games a country opens in other countries，The greater the return of the country。For example，The coverage of cultural institutions in a country increased by 1%in other countries in the world，will increase the country's foreign direct investment by about 0.66%。

Thomas said，The British Cultural Education Association is still exploring new evaluation methods，Strive for design and improve the medium and long -term tracking survey，Integrated quantitative and qualitative data，Covering multiple research perspectives，To better show the value of art and culture to the country。