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Reasonable use of social media to draw an epidemic map

00:32, April 03, 2020 Source: "China Social Sciences", April 3, 2020, 1900th author: This newspaper reporter in Boston, Hou Li

　　In the spread of new crown pneumonia epidemic information，Social media plays a very important role。But at the same time, various fake news and false information have also been breeded，It has a large negative effect。The World Health Organization recently pointed out，All kinds of "information epidemic" (infodemic) is also worrying，remind the public to pay attention to identifying social media information，Bettering of Permanent Information。

　　For this，Our reporter interviewed Bhaskar Chakravorti, President of the Fleen College of Tavz University,。

　　Evaluate the role of social media

　　The continuity of "social distancing"，People are more and more dependent on social media。The social media platform has become a key information provider，and in -depth affecting people's behavior selection。

　　Cardor Johito said，In recent years，Social Media Company has always bet365 best casino games implemented "Surveillance Capitalism"，and pose a threat to society。This epidemic provides an opportunity for social media，People want to see how they cope with this challenge。

　　How to evaluate the role of social media companies in curbing false information spread of epidemics，Cardor Johito said，There are three problems worth paying attention，First, do they reduce error information while providing information，Second, whether they are performing responsible advertising policies，Third, do they provide useful data to the public health authorities without damage to user privacy。

　　Carcati thinks，Social media companies can "block" (block)、"Demote" or "Elevate" posts。According to "Facebook" data，Ordinary users will only see about 10%of the total number of platform news，The platform determines what the user sees through the display method of sorting the news content of the news，This means "downgrade" information is like "directly blocking"。"Blocking" is a difficult decision，Because it conflicts with the user's rights。Recent，Social platform "Facebook" is criticized for being unwilling to "block" false political advertisements。

　　But compared to the Bet365 app download position adopted by "Twitter" and "YouTube" (YouTube "，"Facebook" has clear policies for false information。It relies on third -party factual inspectors and other management methods to mark problems with problems，Delete posts that are not passed，At the same time, it is also shielded and limited people to spread the error message on their sister platform "Photo Wall"。But，"Twitter" and "You Rabbit" did not run its transparent shielding policy on the basis of reliable factual verification。

　　Cardor Johito said，In addition to re -sorting the posts through "shielding" and related methods，Social media must also ask people how people experience the platform，How do they interpret the information encountered on the platform。Social media platform is carefully designed，You can predict the user's experience，Attraction of users，Affecting user behavior。The most important thing is，Some companies apply similar technologies to guide people's positive behavior，To cope with the new crown pneumonia epidemic。

　　Data resources are right

　　For "Facebook" users，The information transmitted between privately becomes an important source of information with social influence。These groups Bet365 app download often make more credible networks -family、Friend、Classmates and other contacts，Cause people to be more vulnerable to error information during anxiety。

　　other，Even "follow the source of authority"，will also cause related issues。For "Twitter"，Tracking "influential people" or users with many followers are extremely important。The content of the content shared by these users is greater，Screening should be screened with additional programs。For this，"You Rabbit" adopted method is，Compare the misleading epidemic information with the source of authority，For example, the information link of the information link of the same American Disease Control and Prevention (CDC) or the World Health Organization (WHO) is combined，But this "parallel" may also produce beyond the expected "effect"。For example，A logo of CDC or WHO from a video from a non -authoritative person，May unintentionally leave an impression to the audience，That is, these videos are recognized by relevant public health institutions。

　　Cardor Johito said，By providing product advertisements related to epidemic situation，social media platforms can get more business benefits，but obviously，Many advertisements do bet365 Play online games not conform to public interests。So，Many social media platforms provide free advertisements to related public health and non -profit organizations。"Facebook" provides the World Health Organization with unlimited advertising release space，Google also provides similar services，"Twitter" provides a good credit rating to the non -profit organization and health information communicators that have been verified by factual verification。But，The advertising policies of these companies are different，and constantly changing，left some loopholes。For example，Users can still see the mask advertisement provided by Google，Even if Google has officially prohibited similar ads。For this，Carcati thinks，Formulate and implement more clear industry principles and stricter policies，Only helps to prevent enterprises and individuals from making profit from the epidemic。

　　Cardor Johito said，Social media can become an important data source for drawing a map of new crown pneumonia.。"Facebook" is currently working with researchers from Harvard University and other institutions，Sharing data and high -resolution population density maps related to people's activities。bet365 live casino games At the same time，These companies must also protect user privacy，and recognize the limitations of data analysis。other，Share data for enterprises that eliminate personal recognition information，can also be used by independent researchers。For example，Researchers can use the "Photo Wall" under "Facebook"，Lien the activity of travelers in the high incidence of the new crown pneumonia epidemic is connected to the user dialogue，to find the source of communication。

　　Cardor Johito said，The epidemic of new crown pneumonia is still spreading globally，The social media platform is also making a more positive response，But they can do more，For example, rebuild the public's trust in regulators。

　　(Our newspaper Boston, April 2nd)

Editor in charge: Changchang