Comprehensive foreign media reports of this newspaper recently，Professor John A. Deighton、Carl F. Mela, a professor of marketing at Duke University in the United States and Christine Moorman, a professor of business management, published a post.，Marketing scholars and practitioners should strengthen collaboration。Marketing scholars and practitioners should find bet365 Play online games common focus focus，Different methods of fusion scholars and practitioners，Establish work team composed of these two groups。This article published in the Journal of the US Marketing Association "Marketing Magazine" Vol. 85, Issue 1。

Article thinks，There is a phenomenon in the field of marketing for a long time，That is, scholars and practitioners in this field do not pay enough attention to each other，Even there is a psychological psychology that despises each other。If it can improve this phenomenon，The field of marketing and the entire Bet365 lotto review human society will benefit。

Strengthening collaboration is good for both parties。For the field of marketing，This means a richer research topic、More informative data、Update research methods and more effective teaching mode。For practitioners，Can broaden the perspective of looking at the problem，Consolidate the foundation of knowledge，Contact more across industry insights，Convert the research results into practical tools。other，Employees can easily lose in new trends and new technologies，The results Bet365 lotto review of academic research can provide them with a calm and reliable analysis and warning。

Scholars emphasize，Combining academic and practical combination is not necessary，Whether in the company or research institution，People who only focus on one aspect can also have a place。But the person who combines the two，The understanding of marketing will be more comprehensive，It is also more capable of promoting the development of marketing。

(Chen Yutong/Compilation)