On the evening of February 4，Under the attention of hundreds of millions of audiences around the world，The 24th Winter Olympic Games officially opened，Beijing became the first "City of Double Olympics" to host the Summer Olympics and the Winter Olympics in history。After the 2008 Beijing Summer Olympics became a classic case of sports diplomacy，The Beijing Winter Olympics in 2022 will also provide major practices and theoretical contributions to the research in the field。

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Stuart Murray, an associate professor of the Department of International Relations, Bond University, Australia, who has been engaged in sports diplomatic research for a long time, introduced to this reporter，"Sports Diplomacy" is to describe the existing practices in the new term: through common hobbies for sports，Pull the distance between people，Make the relevant system more closely combined。

Although sports diplomacy once faced "unpopular、Insufficient resources、Representative Insufficient "dilemma，But now，Sports diplomacy has become an important part of diplomatic and international relations。Tim Harcourt, chief economist at the Institute of Public Policy and Governance, Institute of Public Policy and Governance of the University of Science bet365 best casino games and Technology of Australia, said，With the Olympic Games and the World Cup, it spreads to global audiences through television，Politicians and business leaders of various countries have paid more and more attention to the strong role of sports on enhancing national pride and promoting communication。

Enter the 21st century，Climate change、Gender equality and other issues have attracted more attention to global attention，and sports have a strong right to speak on these issues。From Murray's view，The reason for the development of sports diplomacy to grow is obvious: like music or art，Sports is also a common language that can surpass differences。Now，Not only the government actively developing sports diplomacy，Various non -national behavior is also using sports diplomacy to establish a relationship，Share society、Political and Economic Information，Promoting strategic policy，Realize business goals。Sports diplomacy is a supplement to traditional diplomatic strategies，It can improve the awareness of cultural exchange between the country、Strengthen international relations inside and outside the field。

To achieve a specific effect，Many countries are tailor -made their own sports diplomatic strategies。For example，Australia is using sports to improve its reputation in the international community，Develop partnership with other countries and regions。The Australian Government's "Sports Forestry 2030" strategy proposed，The first phase of the implementation bet365 Play online games (2019-2022) will focus on the four major strategic priorities: empowering Australian sports; establishing various connections with neighboring countries; promoting trade、Tourism and investment opportunities to maximize; strengthen community construction in India and other regions。

Sports can surpass language and social and cultural differences，Help establish contact between the country。Successful sports diplomatic examples are endless。For example，The "Ping Pong Diplomacy" of China and the United States in the 1970s，The prelude to the normalization of Sino -US relations。Korea、A delegation of North Korea in the 2000 Sydney Olympics、2004 Athens Olympic Games、The opening ceremony of the 2006 Du Ling Winter Olympics and the 2007 Changchun Asian Winter Assembly joined the venue; since then, due to the situation on the Korean Peninsula，This scene has not been seen for many years。At the opening ceremony of the 23rd Korean Pyeongchang Winter Olympics in 2018，Korea、The "Korean Peninsula Banner" debut together，Become another historic moment。

Compared with conventional diplomatic methods and international trade，Sports diplomacy can bring extra benefits。Introduction to Murray，Sports diplomacy is a supplement to many other policy areas，It is a positive attempt，It integrates the two ancient human activities of sports and diplomacy，Promote world peace，Enhancement interconnection，Bringing well -being to the people of all countries。From bet365 live casino games Murray's view，The hosting of the Beijing Winter Olympics is of great significance for theoretical and practical of sports diplomatic research。Actually，The 2008 Beijing Summer Olympics has already become a typical case in the field of sports and diplomatic research。Billions of people in the world watched the opening ceremony of the Beijing Summer Olympics，They are a "brand new、Powerful、Modern "China is amazed。

The background of the Winter Olympics this year is different from the past。Murray thinks，In some countries，The Olympic Games is political。Many media in the West have made political interpretation of the opening ceremony。For this，Murray said，Olympic Games and Olympic spirit must be respected，To let the people in all countries share the joy of sports。

　　Drives economic and trade development

Holding the Olympic Games and other international sports competitions bring economic benefits。Harcotti said，Most of the income comes from the right to broadcast、Ticket sales and tourism income。Holding large international sports events can not only create employment opportunities in the construction of sports and transportation infrastructure，There are many other benefits that can be continued after the end of the event。For example，The Sydney Olympic Games in the 2000s brought $ 1.7 billion in trade and investment for Australia。The Chinese government also takes the 2022 Winter Olympics as an opportunity，Investment，Add employment，Drive the development bet365 best casino games of the domestic tourism industry and the ice and snow industry。

Mu Lei proposed，Sports diplomacy can promote transactions，Open the door to the new market，Establish a closer contact with international trade partners，Release economic opportunities。It can also promote a country to become trade、Investment、Destination of Study Abroad or Travel。Sports diplomacy can promote governments of various countries、Sports Club、Establish sustainable partnership between non -national organizations，Bring a win -win effect at the same time。

　　Enhance the national soft power

Sports is an important aspect of national soft power，Development of sports can help improve the attractiveness and influence of the country，Provide more opportunities for diplomatic activities。

Murray said，Sports diplomacy can change the international community to a country、Cognition of the area or city，Communication culture and values。Sports can create new relationships and form a global network，The connection established through sports can continue。

In recent years，countries around the world are working hard to play the role of sports and athletes。Murray said，Many athletes have become "diplomats in sportswear"。countries around the world are working hard to play the role of sports and athletes，And they continue to be the messenger of foreign exchanges outside the field: they can build trust between the people of various countries，and then lay the foundation for future development of diplomatic and business relations。

Murray thinks，In recent years，China's soft power Bet365 lotto review is increasing。Chinese food culture、Movies, etc. have been widely spread around the world。China ’s external infrastructure aid project also includes“ Stadium Diplomacy ”，For example, China has assisted the establishment of the Cotti Vava National Olympic Stadium。

Harcott thinks，The goal of this Winter Olympics is to develop China's winter sports industry，Promoting domestic consumption and investment，Athletes of various countries。Facing the epidemic of new crown pneumonia，The Beijing Winter Olympics has taken excellent epidemic prevention security measures，Can be called "Best Practice"。If you can avoid the spread of new crown pneumonia during the Winter Olympics，So is a kind of success。

Murray Suggestion，The platform of the Winter Olympics should be used，Not only for the Chinese，And for the world，Especially developing countries，Publicity is beneficial to the information that is beneficial to epidemic and safety and health。Sports events and athletes can become powerful medium，Propaganda security measures that benefit all human beings。

David Goodman, director of the China Research Center of the University of Sydney, Australia, believes，This Winter Olympics is expected to show the Chinese government overcome difficulties、The ability to host international sports events。"This information will spread all over the world，Let people attract Chinese economic growth or envy this。”

"Through joint efforts，Sports and diplomacy can make the world better。"Murray Summary。