Queen's official website of Queen of Canada published an article "Supporting the Cultural Industry from Digital" Reconstruction "。Gill explores the current difficulties currently facing the Canadian cultural industry、Support required during the digital transformation process。He thinks，The epidemic of new crown pneumonia has not ended，The pressure of recovery of the cultural industry，The government should increase policy assistance to the cultural industry。

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Gill talks，The cultural industry includes audiovisual and interactive media、Visual Art and Application Art、Publication、Live performance、Cultural Heritage of Library and Private Management、Recording and other industries。Data of 2019 of the Canadian Bureau of Statistics show，The direct economic benefits brought by the cultural industry to Canada in 2017 reached 58.9 billion Canadian dollars，accounting for about 2.8%of the GDP of Canada that year，More than agriculture、Forestry、Fisheries and hunting and public undertaking。If the cultural institutions operated by the government and the education and training in the cultural industry are also included in the calculation range，The contribution rate of the cultural industry to the Canadian economy will be higher。2017，The Bet365 app download cultural industry provides Canada with 71,5400 jobs。

After the epidemic of new crown pneumonia，Cultural industries of various countries have been hit hard。Close a large number of public cultural places、offline event cancellation，Cultural industry's operating income sharp decrease，Practitioners' salary and welfare shrinkage。Except for the "cold winter of the film and television industry"，Many publishers have to delay the release of new books，Small independent publishers once in a crisis of survival。Estimation of market research institutions，The epidemic in the new crown pneumonia caused the global publishing market in 2020 7.5%compared with 2019。According to the statistics of UNESCO，2020，83%of member states have closed the museum，The average number of days of closed library exceeds 150 days; the number of museum visits that are still open during the epidemic period also decreased by 70%。2019-2021，The revenue of the Museum of the Member State decreased by 40%-60%。

UNESCO Report Report，The epidemic in the new crown pneumonia caused the total value added of the global cultural and creative industry in 2020 (used to measure the contribution of a certain area or an industry to the overall economy) decreased by $ 750 billion compared with 2019，It is equivalent to 1%of the global nominal GDP in 2019，More than some countries in 2019 GDP，Visible losses。According to data from the Canadian Bureau of Statistics，The operating income of Canadian film screening venues and film and television distribution companies in 2020 decreased by 69.2%and 15.2%, respectively，Bet365 app download Book、Newspaper、Journal publisher operating income decreased by 5.5%、20.6%、23.6%，Business income of profitability and non -profit performance institutions decreased by 63.9%and 60.8%, respectively。

　　Digitalization is the general trend

Gill said，In Canada，The cultural industry has always been driven economic growth、Important engines that improve innovation ability。At the same time，The cultural industry can also improve social tolerance、Strengthen group identity，Then enrich social capital、Promoting national well -being。The epidemic exposes the structural weakness of the Canadian cultural industry -most practitioners are independent workers or work in small non -profit institutions，Many of them can barely maintain survival，The epidemic cuts off their main revenue source，but did not reduce the cost of work。Once you are in trouble，They can't get rid of，This will have a long -term impact on the production of cultural content in Canada。Although the Canadian government has set up a funding plan，Used to support the recovery of the cultural and art industry，But these measures have not taken into account the medium and long -term effects of digital transformation on cultural production and consumption models。The epidemic greatly accelerates the application of digital technology in various fields of social life，The future survival and development of the cultural industry will largely depends on whether it can be successfully transitioned to digitalization。Successful transformation cultural Bet365 app download institutions and cultural workers will have a stronger impact and recovery ability，and touch the wider audience。

In the foreseeable future，Virtual reality、Emerging technologies such as augmented reality are expected to promote a new cultural experience，This can not only attract the existing audience，It may also give birth to a new cultural consumer group。Digitalization has an important impact on the supply and demand of cultural content。With the advancement of digital technology、The popularity of digital equipment and the "inversion" of the epidemic，Consumers are getting used to experience various cultural activities on the Internet，For example, online borrowing newspaper books、Participate in the new book conference、Appreciation Exhibition、Watch performance、Visit Museum, etc.。This trend forces the cultural industry to re -assume what kind of cultural products to produce、How to produce，How to formulate a series of links such as the commercialization plan，Cultural product creators must also think about how to do not destroy the cultural experience of the consumer，Digitalize your results。

Digitalization also affects the cultural market competition。One aspect，Digitalization promotes the generation of new cultural enterprises，Increasing market entity will make the competition more intense。On the other hand，Cultural enterprises with the ability to conform to digital trends will occupy more cultural market share，Further improve the concentration of the cultural market。In the bet365 Play online games past ten years，Cinema、TV station、The ownership of the radio station and the news media is increasingly concentrated in large multinational enterprise groups。Excessive market concentration usually leads to rising prices、A decline in quality，In the long run, it will damage the availability of the goods and services in the past、Diversity，The cultural industry needs to be particularly alert to this phenomenon。The United Nations Declaration of Human Rights is clearly proposed，"Everyone has the right to freely participate in the cultural life of society，Enjoy art，and share scientific progress and its benefits; everyone has any science for his creation、Literary or artistic works of the spirit and material interests，There is the right to enjoy protection "。Not only that，Culture is also the foundation of collective and national identity。

　　Realize the transformation with the help of external forces

Gill said，In view of the huge value of culture，Public policy should provide support for the digital transformation of the cultural industry，Help the cultural industry prepare for the uncertainty of the future。Even before the epidemic，The business model of government policy and cultural markets often appears unsuitable，This situation needs to be changed urgently。Support measures for the cultural industry can have multiple forms，But there must be two priority items。First，Cultural Bet365 app download institutions and cultural workers who play a key role in meeting the needs of public cultural needs，It must be guaranteed bet365 live casino games to survive，Especially to help small independent institutions and individuals improve digital skills。Second，Support measures must be neutral，that is, treat all competitors in equal and fairly and fairly，to ensure that the newly added market entity can innovate actively。When necessary，Anti -improper competition method should be used to prevent bad behaviors that damage cultural products and services and services。

Gil told this reporter，Challenge in the face of the new crown pneumonia，Almost all industries are becoming more flexible、More diverse，Digital transformation of the cultural industry is imperative。In this background，The transnational and transnational trends of the cultural industry will become increasingly obvious。When consumers feel that online culture consumption is equally satisfactory，and the cost is much lower than in the past，I will not refuse to travel around in the Internet world、Experience exotic culture。The barrier of the geographical boundary is broken，The cultural industry can broaden the field of vision、Promote people's mutual understanding and play an important role。

Gil made two suggestions for the cultural industry practitioners，Hope to help them transition to digitalization。First，Expand the audience and deepen the understanding of the audience。Whether it is consumer content or consumption method，Today's cultural consumers are very different from decades ago。Cultural content producers can seize the opportunity of digital transformation，You can "gain" more audiences。bet365 live casino games Second，Courage to seek a variety of sources and form help，Including government subsidies and project funds。