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Social identity construction and communication of Lei Feng's image in the new era

April 23, 2020 03:30 Source: "China Social Sciences" April 23, 2020 Total 1913 Author: Lei Xia

　　The report of the 18th National Congress of the Communist Party of China requires the whole party to "promote Lei Feng activities、Learn to promote the normalization of moral models "。Symbols and symbols that help others with Lei Feng as good people，The image of Lei Feng, then integrated、Refined Lei Feng Spirit，After more than 50 years of publicity and learning，I have known people、Deep people's hearts。Lei Feng's personal life has gone away，Correspondingly，What he thinks、What you want and what you want obviously cannot be completely copied into the era of the world。but，As General Secretary Xi Jinping pointed out，"Lei Feng's spirit is eternal，It is a vivid embodiment of the core values of socialism "。Lei Feng's image as an ideal、Belief，and symbols for good people and good things and help others，In any era, it is out of time，In any era, it is worthy of preaching and advocating。

　　Strengthen Lei Feng's imageThe importance of social identity construction

　　Social psychologist TAJFEL defines social identity as: "Individual recognizes that he belongs to a specific social group，At the same time, I also realize the emotional and value significance that the group members brought to him。"Social identity is a belief jointly owned by social members、Concentration of value and action orientation。According to the principle of social identity，One of the criteria for personal judgment is to see the ideas and behaviors of people who belong to a "circle" with yourself，and tend to be consistent with others，To maintain and protect the identity in the "circle"。One of the main features of the new media era is the rapid Bet365 app download spread and sharing of information。Various new media platforms have become the main channel for information sending and receiving。Especially a new generation of users who have grown up with new media are used to reading with new media、Receive and share information。Most information released by traditional media，often reaches users through new media channels。Therefore，The information and social identity spread on the new media platform seems increasingly important。

　　content containing different values and concepts spread on the new media platform in various forms and methods，On the one hand, the recognition of similar people，On the other hand, the information gap between different groups is widened。and stereotypes once formed，Due to the circle of new media and the convenience of personal information selection，It is difficult for individuals to change their social identity。This is exactly the significance of the social identity of constructing and spreading positive energy in the new era。

　　"Dare not help up to the ground", "Help people by mistake" such as scammers are filled with various new media platforms，In this case，Gathering the aggregation force of society，Improve social trust，It is inseparable from the promotion and guidance of positive energy。and Lei Feng's image exactly has great communication significance and value。First，Lei Feng's image has been deeply rooted in people，Lei Feng is equivalent to good people and good things，Therefore, it is easier to spread，It is also easier to quickly form common semantic space，meaning "can"; second，Lei Feng is a native Chinese，and is a figure in the present era，The image is "Expecting"; third，Lei Feng is an ordinary person，Not God，This is even more reference，It is also easier to reach ordinary people，Spirit "Kato"。

　　On the new media platformThe root of the image of Lei Feng was reshaped

　　But with the application and popularization of the Internet，Lei Feng's image is rebuilt and subverted。New media restores Lei Feng as ordinary person，At the same time, the political color of Lei Feng's image is stripped。The song "Northeast People are Living Lei Feng" after spreading through the Internet and was widely passed down，and the image of Lei Feng in the song belongs to dailyization，Dipping away from the political color of the previous Lei Feng image。The online song "I Learn Lei Feng Hao Show" rap in the form of rap: "Lei Feng's spirit is developing，For others for the convenience of doing for yourself，Now people do things and pay attention to credibility goals far，Lost loss is definitely Jinyu Liangyan，Today you do a little more for him to resent for him，Tomorrow at the critical time everyone will count the money。"" Come and count the money together "to become a good person and incentive，This is a serious departure and alienation of Lei Feng's image。Although this image shares the distance between Lei Feng and the public，But at the same time，A variety of deconstruction and doubts about the image of Lei Feng's image is not conducive to the learning and inheritance of Lei Feng's spirit，Volkswagen began to doubt and reflect。This article thinks，The root cause of Lei Feng's image on the new media platform is mainly the following three。

　　First，Time Features of New Media。The public in the new media era compared with the traditional media era，Often more of the production of information、Processing and sharing，and instant interaction with other people。More at the source of information、The amount of information is greater、More convenient times for information dissemination，Often for a specific event、Character，The interpretation of bet365 Play online games cultural phenomena, including cultural phenomena, is also more diversified。In a diverse interpretation，Misunderstanding will inevitably appear，The spirit of Lei Feng we know is no exception。

　　Second，There is a situation where Lei Feng's personal image is existing in the past。In learning Lei Feng's activities，Emphasize learning Lei Feng，But did not use Lei Feng as a "individual" and distinguished from the "Lei Feng image" that was refined on it，and the personal words and deeds of the personal and deeds are unlimited，It is easy to cause the public's instructions。

　　third，Learning Leifeng activities are easy to flow in form。National learning Leifeng activities mostly only stay on Leifeng Day activities，and extremely ritual，Not "normalized" in daily activities。Even sometimes learning Lei Feng's activity is done as a mission，This is easy to form the superficialization of learning Lei Feng's activity、formalization，Lack of "deep -rooted heart"，thus causing questions from the public。

　　Lei Feng image in the new media eraSummary of social identity construction and communication

　　Social trust and the maintenance and construction of moral foundation，Social identity with positive energy of spreading positive energy is inseparable。Lei Feng's image as a symbol that has deeply rooted the positive energy of people，Need to keep up with the words of the times to explain and spread。

　　First, the humanized construction Lei Feng image，Cultivate the spontaneous identity of the public's image of Lei Feng。Questions about Lei Feng on the Internet，From one side, it reflects people's reflection on people who have been too high to the image of Lei Feng in the past。As an ordinary person，People have no perfect person，Lei Feng is the same。So when promoting Lei Feng，We are going to be in a humanized story，Let the public feel the bet365 best casino games greatness and light of Lei Feng's spirit spontaneously，Make the people draw conclusions by themselves，Cultivation of the people's identity and learning the initiative of Lei Feng's spirit。The recipient of the public as the information of the new media era、Communicationer and interactor，It will also be positive in the construction and communication of Lei Feng's image、Active promotion function。

　　Second, use the new era to explain the discourse to construct and spread the image of Lei Feng。The development of Internet technology provides better conditions and guarantees for social identity construction and communication，It has also cultivated users' network use and thinking habits。The interpretation of Lei Feng's image should be combined with the characteristics of the new media era，To be closer to the daily term of the public in the new media era。The public in the new media era is more active，Therefore, the relationship with the media is more trendy，Therefore，Use a flat language，Tell the story of ordinary people，Equivalent attitude，It is easier to be trusted，It is easier to be recognized，It is easier to imitate。Lei Feng 22 -year -old sacrifice due to public，As an ordinary young man, he was fixed，As an example，Learned。and accompanied by the Internet that grew up on the Internet，It happens to be young。As an ideal、The image of young people who are pursuing，If the construction is well constructed，It is easier to be recognized。Therefore，With the image of Lei Feng as a symbol on the new media platform，Construction positive energy，Promoting truth, goodness and beauty and serving others、The atmosphere of helping others，It will also help maintain a solid online public opinion position。

　　Third is to be alert to the "second reality" effect of media construction，Promote Lei Feng's spiritual Bet365 app download positive energy。First，Reduce negative reports，Add positive report。Although the age of Lei Feng's life is out of date，But what the media needs to preach is that Lei Feng's spirit is not out of date，Learning Lei Feng is not out of time。The media cannot be excessively enlarged and highlights that ordinary people have done good deeds and are misunderstood or were "black"，This "second reality" is generally accepted and recognized as real reality，The enthusiasm of the public to do good things will be greatly reduced。Therefore，The connotation of Lei Feng's spirit must be integrated into the content of popular media and social media in the era。

　　Next，Added publicity channels and methods，Establish a positive image。Leading young people's pursuit of life ideals and beliefs，Short video of positive energy and children's drama，Use a variety of channels、Media and Method to spread，Help children and adolescents establish correct values from childhood。Weibo、WeChat、Douyin、Kuaishou and other social media platforms，All can become a channel for the construction and spread of Lei Feng's image in the new era。At the same time，You can promote the advanced deeds of Lei Feng's successor，Make Lei Feng's image more continuity，It is also more sensible，One of the veins that highlight Lei Feng's spirit。

　　again，Timely、Actively respond to online question。If you want to obtain the authority and credibility of propaganda，It is necessary to make timely in time for questions that may occur、Active explanation，So as to get the understanding and recognition of the public。

　　General Secretary Xi Jinping Qiang，"Learn the spirit of Lei Feng，In order to integrate the lofty ideals and beliefs and moral quality into daily work and life，Make a screw that will never rust in your post "。Social identity construction bet365 live casino games and dissemination through the image of Lei Feng's image，Gathering the power of all sectors of society，I look forward to "the energy of faith、The mind of big love、The spirit of forget me、Forging Age "，Common for the country's rich and strong、People happily contribute their own strength。

　　(Author Unit: Institute of Journalism and Communication of the Chinese Academy of Social Sciences)

Editor in charge: Changchang