Enhance the fit of the precise spread of poverty alleviation information
July 02, 2020 08:46 Source: "Chinese Social Sciences", July 2, 2020, No. 1958 Author: Zhang Xuebo

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Precision poverty alleviation is one of the three major battles that must be fully established in a well -off society in an all -round way。The current key stage of my country is in a comprehensive establishment of a well -off society,Poverty alleviation、Accurate Poverty Alleviation Guan Guan's Great Revitalization Chinese Dream,It is a tough battle that must be resolutely win。

Poverty alleviation and getting rich is a huge system engineering,Accurate poverty alleviation strategy involves multiple levels、A variety of elements。UNESCO once pointed out,"Information Poverty" hinders the development of the economy and society in poor areas,Poor information flow is one of the important reasons for poverty。Therefore, in a comprehensive establishment of a well -off society, the decisive period,Need to strengthen poverty alleviation information precise communication,Help to win poverty alleviation、Precision poverty alleviation campaign。

  Precise communication is significant

Precision communication is the inherent needs of the appreciation of poverty alleviation information。Poverty Alleviation Information has extremely important economic value,It is a vital production factors,and liquidity are its important attributes and values,Poverty alleviation information can only be split and change only in unobstructed flow、Effective communication、Share value -added。Precision communication is conducive to the effective flow of poverty alleviation information in poor areas,It is helpful to reduce information poverty,Scientific nature of promoting production decisions,It will be conducive to solving the economy of the economy。

Poverty Alleviation Information Precision Communication is related to the livelihood of poor people。Due to the unique attributes such as the rareness of itself,Quality of Poverty Alleviation Information、quantity,The timeliness Bet365 app download of transmission、Fully,Drial channel、range,The validity of propagation、Accuracy is directly related to the increase of people's increase in yield and income、Production Life。The precise communication of poverty alleviation information is conducive to the rich connotation of development -type poverty alleviation,Therefore, it is related to the people's feelings、Important issues of happiness。

Poverty Alleviation Information Precision Communication is related to the implementation of major national strategic implementation。Poverty Alleviation Information has a clear policy attribute,is a well -off society in an all -round way、Poverty alleviation and other major strategic communication spread、One of the important carriers and implementation paths for implementing landing,Is the people's beautiful life yearning for the people、National Strategy Implementation results、Common wealthy goals and major causes of the great rejuvenation of the Chinese nation,The characteristics of the era and the significance of the important times。

  Poverty alleviation information dissemination status quo

Due to the natural environment、Customs Tradition、History Culture、Customs Tradition、Educational concepts and other levels,A variety of factors embedded in poverty alleviation information,Constines accurately spread in poor areas、Give play to actual results。

The quality of the information supply side of the rich in poor areas needs to be improved。Current information about getting rich in poor areas is relatively scarce,Low quality,presents insufficient supply、Type single、Weak applicability、Higher characteristics of rumors,Quantity and quality cannot satisfy the expectations of the poverty audience。Information such as "market buying and selling information" is relatively scarce; quality and ability to cultivate information such as "professional skills training information" is weak,Insufficient attraction,Value performance is not obvious,There is often a phenomenon that spread to spread,Do not Bet365 app download consider whether it meets the level of cultural education in the poor、Information receiving habits and other actual situation。If you go out to work in the youth labor force、Poor villages that are mainly left -behind for the elderly and children require high -intensity labor、Agricultural Technical Project of High Knowledge Reserve,Obviously unrealistic。The problems existing in the supply side are on the one hand with the natural geography inherent in poor areas、The human environment left by history,On the other hand, it is also related to factors such as "profitability" that is easy to flow to mature markets。Scarce content、Low -quality rich information supply seriously restricts the results of poverty alleviation and get rich,Urgent need to improve。

Insufficient media purchasing power,Modern communication channels Low the usage rate,The dissemination effect is not timely。Current information poverty in poverty -stricken areas is serious。The use rate of modern information channels is low,"Media purchasing power"、The willingness to input media information is relatively low,Even almost zero。Information decentralized redundancy、Transmission disorders,Little transmission channels、Slow speed,Information processing means backward, etc.。,Time -to -time feedback is the smoothness of the spread of poverty alleviation information、Important indicators for the effectiveness of communication such as accuracy and applicability。and the dissemination of poverty alleviation information in poor areas currently lacks necessary feedback mechanisms,Relying on manpower collection、Reporting layers is a more common way,The dissemination effect is not timely、Not in place。In the information age,This means the receiving amount of poverty alleviation information、contact surface、limited accuracy,Not conducive to economic decision -making and production activities。

Poor people's achievement motivation、Low information literacy,Weak's subject Bet365 app download consciousness。Due to historical and practical conditions restrictions,The cultural level of crowds in poor areas is low,Thinking concept is more conservative and closed,Weaker survival skills,Single for the Life Life; forced to try risk consideration,Often at the status quo,Used to "generation experience",The achievement of the achievement is not high,Insufficient endogenous motivation; understanding of rich information、Fortune and use ability is weak,Insufficient understanding of the importance of poverty alleviation,Weakness of information becoming rich,"Wait for" thought is serious,Habits passively receiving external "poverty alleviation" information,Unclear is not good at seeking "poverty alleviation" information to serve its own development; more inclined to accept the ready -made substances and "easy -to -suffer" information dissemination,Weak action subject consciousness。

The spread and spread based on the acquaintance society,Multiple elements should be embedded in information poverty alleviation actors network。The core of the country society is always a blood margin、"circle community" with relationships and other relationships as the bond,Even the current transformation of modernization,This brand is still deep。On -site survey,Specific performance such as rich information dissemination path and acquaintance relationship network highly coincide,worth studying。

  Multi -dimensional improvement of precise communication effect

Grasp the precise essence,A targeted supply。Poverty alleviation and getting rich is a complex system project,Involved in finance、Education、Information and other levels。As far as information is concerned, poverty alleviation,To increase the precise and effective supply。Discovered in a field survey,Poverty Alleviation Information Demand presents "real and accurate", "close to production and life", "good understanding" and "convenient contact" and other significant features。"Market Trading Information", "Migrant bet365 live casino games Information", etc. is a high -demand information type,Explain that the information demand of the poor audience is very real,Basic deeds merged serving the needs of production students。Therefore, the systematic investigation and research of mobilizing and uniting social forces to participate in poverty alleviation information、Diversity supply、Diversity supply、Guiding interpretation、Precise Communication。

Poverty Alleviation Information Communication、Information poverty caused by poor flow,It is an important factor affecting the effectiveness of poverty alleviation。The current poverty alleviation information communication equipment is relatively backward、Single channels of communication channels、Low unblocked、Powerful dissemination、Propaganda chain is easy to break,These contacts that restrict the poverty alleviation information of the poor、Judgment、Adopt and secondary transmission,Affecting the arrival rate of information、Utilization and information of information poverty alleviation。Therefore, on the one hand, it is necessary to increase infrastructure construction,With the help of online communication equipment、The platform is like a mobile Internet,Improve poverty alleviation information communication channel、Feedback timeliness,Unblocked feedback channels; on the other hand, it is necessary to enhance the emphasis on information,Enhance information results,Enhance information use consciousness,Pay attention to the introduction of poverty alleviation information in production activities,Improve decision -making ability。

Enhance the motivation of the achievement of the poor、Information literacy and the subject consciousness of the actor。In the practice of poverty alleviation,Should rely on the people,Depending on the poor as the subject,Stimulate the vitality of poverty alleviation,Improve sustainable development capabilities。In the information poverty alleviation actor network,The main body of the action should always be an individual who is capable in poor Bet365 app download areas,The setting point should also be based on the full consideration of the social relations of rural acquaintances,The transformation from "blood transfusion" to "hematopoietic"。Poverty Alleviation、Development and Communication,Find "poor root",Poverty Alleviation and help。Guide poor groups to actively seek to get rich in production activities,Improve information judgment recognition、Use decision -making literacy,Improve the ability to get rid of poverty,Realize precision poverty alleviation。

Focus on the special leadership effect of interpersonal communication channels such as close lovers。At present, the villages in our country are transitioning to modern society,Consciousness、The relationship between the relationship between the geography and other does not completely change。For the wealthy information in poor areas, get the receipt、Judgment recognition、Adopt decisions、Translation and re -communication behavior,The poverty -stricken villages have been inherent for a long time、The traditional social network that extends to this day (especially the family -centered acquaintance relationship network),Deeply integrates the specific circle structure of poor villages、Traditional culture and social system,and ultimately affect the transmission of poverty -stricken rural settlement information、Economic and Social Development。Therefore,Information poverty alleviation needs to alert the focus area,In the structure of the traditional "acquaintance relationship" structure of the rural society,Social circle structure behind individuals or groups attached to poverty alleviation information、Interpersonal relationship network review and inspect,Especially pay attention to blood margin、Knowing、Special leading effects of acquaintances such as karma。Efforts to open up the "last mile",Make poverty alleviation information spread and interpersonal relationship network、Social circle structure matching,to bet365 live casino games improve the arrival rate and accuracy of poverty alleviation information,Promoting information in poverty alleviation precise spread。

  (Author Unit: School of Education and Technology, South China Normal University)

Editor in charge: Zhang Yueying
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