In recent years，TV original cultural programs with the main purpose of promoting the excellent traditional culture of China have become an important form of artistic expression。

From February 18, 2021，The special program "Ping" Language "near the Central Propaganda Department and the Central Radio and Television General Station -Xi Jinping's favorite allusions (second season) (Season 2) is broadcast on the comprehensive channel of the Central Radio and Television Terminal Channel 20:00 out，Central Video、CCTV News Client、CCTV Network equivalent live broadcast，Continuous praise from all walks of life。According to statistics，After the program is broadcast，"Tingu Lord", "Allus", "Pioneer", "Faith", "Loyalty", "Patriotic", "Patriotic", "Innovation", "Integrity", "Classic", "Culture", etc.。The emergence of these hot words，Practice has proved the strong internal needs of the audience for traditional classic culture and major theoretical analysis; it also shows that TV culture programs are in a clear style and innovative communication method，It can stimulate the audience's emotional resonance，Fully demonstrate the role of mainstream media value leading。

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TV assumes important responsibilities in the process of social development。Similar to the abstract theoretical knowledge and ideology and popularization is the basic propagation purpose of cultural TV programs in the process of transmission。"Story" is the distinctive style and expression form of "Ping" Language " -Xi bet365 best casino games Jinping's favorite allusions" (second season)。Questions and practical problems for major theories and practice，Surrounded by the care of the audience、What I want to hear，Tightly combine the "big theme" of theory with the "small incision" that the audience is concerned about，Stimulate emotion with the story，resonance with stories，Use story analysis theory。In the third episode of "Reserving Dan Heart and Zhao Ying"，The program cuts him from the mother of General Secretary Xi Jinping's mother,，Based on the revolutionary martyr Chen Shuxiang "Broken Broken Blinds"、Red Qilafu Police guard border defense and old hero Zhang Fuqing's deepening merits，Use vivid and specific stories to express the traditional theoretical communication，The theme of "loyalty" is deeply rooted in people's hearts in a subtle way。Construction through its own narrative process and aesthetic image，The program makes the abstract spiritual value evolved into the inner power in a way close to people，to guide the audience to reflect the value and moral identity in specific life practice，Converted to specific emotional experience and cultural experience。

Emotion is the portal of the soul，The communicator wants to pass the content to the audience，First of all, you must open the door of this heart。That is to say，The majority of the audience ’s feelings for spreading information and rational choices are sometimes contradictory，Once the two have contradictions，The choice of emotion will live in the first place，It can even be said to be in a dominant position。So，Tell Chinese Stories，Makes rigorous theory deeply rooted in people's hearts，Use theoretical comparison practice，Is a propagated art。In the sixth episode of "One Words for Everbright"，Changde Sheng's promise Bet365 app download to practice "let the villagers must live a good life"，Lead Jiangxiang Village less than 400 labor forces，With a pair of shoulders、Two bamboo baskets，All the low -lyinglands of the low -lyinglands of the village 1 meter were raised all 1 meter，The muddy land has become a high -yield field for drought and flooding; Yang Shanzhou is practicing "I want to return to my hometown of Shidian tree，Create an oasis for the people，Adhere to "retirement does not fade，Do not leave the party "，Leading the masses in extremely harsh environments，In 22 years, it turned 56,000 mu of deserted mountains into oasis。The program focuses on the theme of integrity，Build a bridge of audience's inner emotions and theory with simple cases，In an emotional narration，Let the audience feel the simple feelings，also allows the audience to associate itself，Strengthen consolidation internal values，Both promote excellent traditional culture，Effectively respond to the present，Establish a honest and friendly values。"Ping" Language "is close -Xi bet365 best casino games Jinping's favorite allusions" (Season 2) insists on vivid stories，Realized the results of theoretical thoughts in cultural programs.。

　　Multi -stage innovation communication means

"Ping" Language "near the People -The Onceshane of Xi Jinping's Favorite" (Season 2)、Classic interpretation、Ideological Interpretation、Interactive interview、Classic Reading 5 links，Constructing the ancient and modern parts、Fusion of the situation、The platform of deep thought inspiration and sincere emotional transmission，，Explain that General Secretary Xi Jinping quotes the source of the allusions、Historical stories and practical significance。The program highlights "Don't forget the original heart、Remember the mission "topic，For General Secretary Bet365 lotto review Xi Jinping's latest important speech、Article、The connotation and cultural value reflected by the ancient classics and classic famous sentences in the conversation，Use an innovative method to perform vivid interpretation。In the second season of the show，In addition to continuing the ideological interpreter and classic interpreters，It also added the role element of the teacher's ideological and political teacher。They come from different occupations，Explain the theme of each episode with different experiences and stories，Make the communication content more three -dimensional。Different from the single communication mode of traditional TV public programs，This program adds "on -site interviews", "interactive question and answer" and other links，Teachers of youth ideological and political courses、Special invited guests、On -site audience interaction makes the show more colorful。

The communication characteristics of TV culture programs enable it to surpass time and space limit，Make full use of audiovisual language to present rich and diverse cultural information to the audience in a more intuitive way，Improve the social cognition of the audience，to fully realize the aesthetic education and cognitive functions of TV culture programs。Same as the first season，The second season still shows the theme of the show with a magnificent stage design，Abandon the extra complicated decoration，Innovate the spread of the program and the appearance of the show in the form of a diverse podium。TV show stage has its own limitations，Whether it is a frame or a stage surrounded by the audience，Or the fields in the city or the countryside，It is inevitable to form a certain spatial field。The request of the propagation program will be expanded unlimitedly，This is objective bet365 Play online games to form a contradiction between program space and spread space。To resolve this contradiction，Need to break through the visual space，Extend it to a wider field。So，"Ping's" Language "near the People -The Options that Xi Jinping likes" (Season 2) through VR (virtual technology)、AR (Augmented Reality Technology) organic combination，Create the scene more vivid and real，All stories are presented in the form of virtual reality，Nanhu, which will be placed in the smoke and rain,、"Tianqu" on the cliff on the cliff、Grass Factory Hutong in the Giant Change ... Make the audience rich immersive experience。Switching and flow created by the program with high -tech means，Breakthrough stage visual limitations，It is an effective means for the innovation and dissemination of the program。These innovations have transformed theoretical and classic verses into colorful pictures and stories，Let the excellent culture infect the audience through sincere emotion，Guide the audience to motivate themselves，Let the core values ​​of socialism infiltrate people's hearts。

　　Promoting classic culture  Meet the needs of the audience

Cultural programs with the same needs as the audience，can it be effective to reach the audience and have a positive impact on it，Give play to public cultural service functions，The purpose of realizing the purpose of the "cultural person"。In essence，The demand for the audience for classic culture comes from the urgent need of self -confidence in cultural self -confidence。As a comprehensive art expression form as a variety of art forms，TV culture programs have a wide coverage、Strong permeability、The influential communication characteristics。TV culture programs have a distinctive image and cultural entertainment bet365 Play online games function，Attract the audience deep intervention、Interactive participation，Play an important role that cannot be replaced in terms of conveying mainstream values ​​and ideology。

"Ping" Language "is close -Xi bet365 best casino games Jinping's favorite allusions" (Season 2) rooted in Chinese excellent traditional culture，Taking Chinese historical allusions as a carrier，Not only meet the audience's needs for classic culture，Efforts to interpret and guide the core values ​​of major theories and socialism。In the first episode of "I Will Be No Mad the People"，General Secretary Xi Jinping's original sound video quoted "Daxian Bing Gao Jian，Public candle selfless light "，Classic interpreters analyze the two allusions contained in them-，While promoting the classic culture，Following the discussion of General Secretary Xi Jinping's "initial heart"，Put forward the noble sentiment of "selflessness"。It is one after another allusion to connect the 12 -stage program after one after another，Meet the inherent cultural and theoretical needs of the audience in a unique form of communication，Realized the program to guide the audience to review the classic、Understanding theory、The dissemination effect of guidance practice。

TV culture programs fully grasp socialist ideology、Meet the people's spiritual and cultural needs，Dedicated to enhance citizen's cultural literacy，It is an important carrier for expanding the influence of Chinese culture。"Ping's" Language "is close -Xi bet365 best casino games Jinping's favorite allusions" (Season 2) as an excellent Chinese cultural TV program，Guide and encourage the audience to reflect the recognition of value and morality in specific material life practice，The final contribution to the core value system of the society is converted into a specific emotional experience and cultural experience，to bet365 Play online games further awaken cultural memory，Promoting cultural self -confidence，It reflects the responsibility and responsibility of the mainstream media。

　　(Author Unit: School of Literature, Nanjing Normal University)