General Secretary Xi Jinping has repeatedly emphasized to vigorously promote the deep integration of the media。After 5 years of system planning、High -level advance，my country's media integration results，As of the end of 2020，More than 2,000 county -level meling media platforms，The full media pattern of integration of traditional media and new media is forming。But my country's media integration is still in the tackling period，To truly blend from the addition，Realize the leap from "physical fusion" to "chemical fusion"，It is necessary to comply with the basic laws of the development of the media industry，firmly promoting deep integration。

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Promote the deep integration of the media，The first thing is to implement the management mechanism of the logic of adapting fusion technology and the evolution of the media industry。my country's media fusion is being overcome in the "deep water zone"，This reform is on the one hand to conform to new technology leaders，On the other hand, the inherent requirements of the party committee and government propaganda and public opinion guidance governance，Double goals that must adhere to social benefits and economic benefits，Persistence of politicality、Unified people's nature。So，my country's media integration adopts a top -down innovation path under administrative leaders。The completion of more than 2,000 county -level integration media centers in my country，It marks that the fusion of technology has been quickly completed，This Bet365 app download has undoubtedly won valuable competition time for the development of my country's integration media，Next facing the internal drive for deep integration of raw media，The arduous task of the self -circulating system that promotes the integration of the media。For this，It is necessary to incorporate media integration and innovation into the track that adapts to fusion technology and the evolution of the media industry，In -depth promotion of market -oriented operation of the media industry，From this life, a new media organizational structure with long -lasting competitiveness、Production process、Content products, etc.。

First, we must adhere to the party's leadership。General Secretary Xi Jinping emphasized: "Party management、Party management ideology、Party Management Media，It is an important aspect of adhering to the party's leadership。"Implementation of the management system and mechanism that adapted to the evolution of integration technology and media industry evolution，must always adhere to the party's leadership，Improve politician running Taiwan、Turn on the newspaper、The ability and level of running new media。

The second is to follow the management system。my country's media integration is led by the propaganda department of party committees at all levels under the unified leadership of the Party Central Committee，County -level Rong Media Center is all located in the party committee propaganda system，This special management system，Is in line with my country's national conditions，must always follow。

Third, we must comply with industrial logic。The innovation of media management mechanism mainly refers to the internal organizational structure of the media industry、Production process、Content product、Content product、bet365 Play online games Marketing and other innovations and optimization upgrades，It is a basic process of self -innovation of business logic。The mechanism innovation of my country's media fusion，Need to self -innovate with great courage。Only active creation、Speed ​​up the mechanism that adapts to the dual goals that adapt to the integration of my country's media，The hardware waste faced from the addition of the current media、Software scarce、Insufficient vitality and other issues can be solved，Then promote "resource integration、Contents and integration、Propaganda mutual integration、interests of interests "，Top towards the goal of creating world influence with world influence。

　　Create a full media talent matrix

Promote the deep integration of the media，The key is to build a full -media talent matrix of the internal and external dual -cycle。General Secretary Xi Jinping repeatedly emphasized，"Promote media integration to develop in -depth，To increase the training of all media talents "。Talents are the core kinetic energy of the development of creative media industry，Accelerate the construction of the all -media talent matrix of the internal and external dual -cycle，The key to advancing the efficient and deep integration of the media。The all -media talent matrix is ​​in the media industry、The two major talent system self -iteration and mutual feding。In the construction of the all -media talent matrix，On the one hand，All media talent system inside and outside the media must realize self -iteration; on the other hand，Pay attention to the integration cycle of the internal and external talent system，This is a breakthrough to enhance the strength of my country's future media talent matrix。

Current，First, to speed up the realization of the iteration of the internal Bet365 app download talent system of the media industry。Current，There are three main categories of the iterative model of the internal talent industry worthy of reference: first，Traditional media platforms inside the media group and the new media platform implementation talent targeted communication。This kind of migrating all -media talent Talent iteration closed -loop mode，The most classic case is Hunan Satellite TV and Mango TV。In this process，Mango is in the manager、Content business backbone、Technical staff and other levels to achieve iteration of talents。2，The reorganization of talents within the media industry，Organization of the "Studio" organization to construct all media teams，Gradually realize the iteration of the all -media talent system。The typical case of this mode is，2016 People's Daily "Central Kitchen" "Rong Media Studio" program，In just 2 months, the full media fusion news team reaches 12，From 15 departments (units) nearly 60 editors and reporters participated in it，A total of text、Audio Video、illustration、H5 and other types of mellow media works 103 pieces，Comprehensive clicks exceed 10 million，Reprinted the media over a hundred domestic。In this process，Traditional media talents break through the limitation of the sectarian system，All media literacy can be improved quickly in the cooperative work of parallel organizations。third，The overall transformation of the media team，Leading from learning energy to realize the survival of the fittest automatic iteration。The typical case of this model is the overall transformation of the "Oriental Morning Post" team "Surging"。Now，County -level Rong Media Platform has a serious loss of talents、Lack of bet365 Play online games outstanding talents，Considering from talent costs and operability，It should be mainly based on the iteration of the self -knowledge update iteration of talents within the traditional media，Leave the content of the content and optimize it further，Also absorbing technical talents。

Second, it is necessary to accelerate the iteration of the external media Bet365 app download talent system of the media。The reserves of all -media talents of external systems are potential momentum for the integration of deep development of media in my country。Current，The deep integration of my country's media also faces many challenges and difficulties，Unexpected all -media talents with high professional literacy have devoted themselves to them、Precise Force，A place for my country's media platform to win in the world's public opinion。This urgent requires us to accelerate the comprehensive innovation of college journalism and communication talent training system and social professional media training system。

　　Reconstruction of the production process from the perspective of the work of the work

Promote the deep integration of the media，The fundamental is to follow the rules of fusion of narrative，Unified New and Old Media Content Production System。General Secretary Xi Jinping in "Accelerate the development of media integration  Construction of the All -Media Communication Fair "puts forward" to spread the whole media on the track of the rule of law，Implement a standard for traditional media and emerging media、Integrated Management "important methodology。The "last mile" of the deep integration of the media thoroughly，constantly promoting life、Calling ring、Fusion works passed on，It is required that the media group must also implement this method，Follow the rules of the Bet365 app download integration of narrative，Unified New and Old Media Content Production System。

Infiltrate the concept of narrative concepts into various links。Follow the rules of the Bet365 app download integration of narrative，It aims to promote text、Photo、Audio、Video、Animation and charts such as various communication symbols in the same text complementation，Formed to hold it、Calling ring、The best communication effect passed on。For this，The concept of integrating narrative must be，Acute into the collection of unified new and old media content production systems、Edit、Published、Audit、Live and other links。

Implement the combined narrative method into the production mode。For fusion works，Leading its communication orientation is the idea of ​​the work，But to achieve the dissemination effect of the silence，It must be intended to be integrated into the content and form of the work。In reality，Whether it is the traditional graphic media linear production process，Still the producer of audiovisual media producers，It is difficult to ensure that the work of the work runs through，It is difficult to efficiently configure the integration and communication symbol resource based on Internet technology，It is difficult to improve the dissemination effect of fusion works。At present, most media platforms are constructed "one -time collection，Multi -channel distribution "mode，Just changing the form of the work on the editing end，but not reconstructing the production process from the perspective of the work。Reference "People's Daily"、CCTV、Hunan Satellite TV and other media practices，At present, it should be actively promoted by parallel promotion production model based on the production process，Make it the main path for fusion content production。

　　(Author Unit: School of Journalism and Communication of Nanchang University)