General Secretary Xi Jinping has repeatedly emphasized the need to vigorously promote deep bet365 withdrawal integration。After 5 years of systematic planning、High advancement，my country’s bet365 withdrawal integration shows initial results，As of the end of 2020，There are more than 2,000 county-level integrated bet365 withdrawal platforms，The omni-bet365 withdrawal landscape integrating traditional bet365 withdrawal and new bet365 withdrawal is taking shape。But my country’s bet365 withdrawal integration is still in a critical period，To truly move from addition to integration，Realize the leap from "physical fusion" to "chemical fusion"，We must abide by the basic laws of the development of the bet365 withdrawal industry，Unswervingly promote deep integration。

　　Innovative bet365 withdrawal management mechanism

Promote deep bet365 withdrawal integration，The most important thing is to implement a management mechanism that adapts to the evolutionary logic of integrated technology and bet365 withdrawal industry。my country’s bet365 withdrawal integration is wading through the “deep water zone” while overcoming difficulties，On the one hand, this reform is to comply with the guidance of new technologies，On the other hand, it stems from the inherent requirements of party committee and government propaganda and public opinion-oriented governance，We must adhere to the dual goals of social benefit and economic benefit，Stay political、Unity of the people。Therefore，my country’s bet365 withdrawal integration adopts a top-down reform path under administrative leadership。The establishment of more than 2,000 county-level integrated bet365 withdrawal centers in my country，Signs that technology integration has been quickly completed，This has undoubtedly won valuable competitive time for the development of my country’s integrated bet365 withdrawal，The next step is to face the internal driving force of deep integration of bet365 withdrawal，The arduous task of promoting a self-circulating system of bet365 withdrawal convergence。For this，bet365 withdrawal convergence innovation must be included on the track to adapt to the evolution of convergence technology and bet365 withdrawal industry，In-depth promotion of market-oriented operations in the bet365 withdrawal industry，This creates a new bet365 withdrawal organizational structure with lasting competitiveness、Production process、Content products, etc.。

First, we must adhere to the leadership of the party。General Secretary Xi Jinping emphasized: “The Party controls propaganda、Party governs ideology、Party-controlled bet365 withdrawal，Is an important aspect of upholding the party’s leadership。”Promote management systems and mechanisms that adapt to the evolutionary logic of integrated technology and bet365 withdrawal industry，We must always adhere to the party’s leadership，Improving politicians to run Taiwan、Replying report、The ability and level of running new bet365 withdrawal。

The second is to follow the management system。my country’s bet365 withdrawal integration is promoted by the propaganda departments of party committees at all levels under the unified leadership of the Party Central Committee，County-level integrated bet365 withdrawal centers are located in the party committee publicity system，This special management system，is in line with our country’s national conditions，Must be followed at all times。

The third is to follow the industrial logic。bet365 withdrawal management mechanism innovation mainly refers to the internal organizational structure of the bet365 withdrawal industry、Production process、Personnel echelon、Content Products、Marketing and other innovations and optimization upgrades，It is the basic process of self-innovation of an industry according to business logic。Mechanism innovation of bet365 withdrawal integration in my country，We need great courage to innovate ourselves。Only actively created、Accelerate the construction of a mechanism that adapts to the dual goals of bet365 withdrawal integration in our country，The hardware waste faced by the current bet365 withdrawal from addition to integration、Lack of software、Problems such as insufficient energy can be easily solved，And then promote "resource accommodation、Integrated content、Promotion and integration、Shared interests”，Striding towards the goal of creating a mainstream integrated bet365 withdrawal with global influence。

　　Create an all-bet365 withdrawal talent matrix

Promote deep bet365 withdrawal integration，The key is to build an all-bet365 withdrawal talent matrix with internal and external dual circulation。General Secretary Xi Jinping emphasized many times，“Promote bet365 withdrawal integration to develop in depth，We need to increase efforts in cultivating all-bet365 withdrawal talents”。Talent is the core driving force for the development of the creative bet365 withdrawal industry，Accelerate the construction of an all-bet365 withdrawal talent matrix with internal and external dual circulation，Is the key to promoting efficient and deep integration of bet365 withdrawal。Omni-bet365 withdrawal talent matrix from within the bet365 withdrawal industry、Self-iteration and mutual support construction of the two major foreign talent systems。Under construction of the all-bet365 withdrawal talent matrix，On the one hand，The all-bet365 withdrawal talent system inside and outside the bet365 withdrawal must achieve self-iteration；On the other hand，Pay attention to the integration cycle of internal and external talent systems，This is a breakthrough to enhance the strength of our country’s future all-bet365 withdrawal talent matrix。

Current，First, we must speed up the implementation of iteration of the talent system within the bet365 withdrawal industry。Currently，There are three main types of internal talent iteration models in the bet365 withdrawal industry that are worth learning from: First，Implementing targeted exchanges of talents between traditional bet365 withdrawal platforms and new bet365 withdrawal platforms within the bet365 withdrawal group。This migratory all-bet365 withdrawal talent iteration closed-loop model，The most classic case is Hunan Satellite TV and Mango TV。In this process，Mango is in management、Backbone of content business、Technical personnel and other levels have realized the iteration of talents。Second，Reorganization and recruitment of new talents within the bet365 withdrawal industry，Building an all-bet365 withdrawal team with a “studio” organization，Gradually realize the iteration of the all-bet365 withdrawal talent system。A typical example of this model is，The “Integrated bet365 withdrawal Studio” plan launched by People’s Daily’s “Central Kitchen” in 2016，In just 2 months, the number of all-bet365 withdrawal integrated news teams reached 12，Nearly 60 editors and reporters from 15 departments (units) participated，Total text posted、Audio and video、Illustration、103 H5 and other mixed bet365 withdrawal works，Comprehensive clicks exceed 10 million，More than 100 reprint bet365 withdrawal。In the process，Traditional bet365 withdrawal talents break through the limitations of bureaucracy，Omni-bet365 withdrawal literacy is rapidly improved in the collaborative work of parallel organizations。Third，Overall transformation of the bet365 withdrawal team，Led by learning initiative to realize automatic iteration of talent survival and elimination。A typical case of this model is the overall transformation of the "Oriental Morning Post" team。Present，Serious brain drain in county-level integrated bet365 withdrawal platforms、Shortage of outstanding talents，Considering talent cost and operability，It should mainly focus on the path of self-knowledge updating and iteration of talents within traditional bet365 withdrawal，Retain the people who make the content and further optimize it，We must also attract technical talents。

Second, we must accelerate the iteration of the all-bet365 withdrawal talent system outside the bet365 withdrawal。The reserve of external system all-bet365 withdrawal talents is the potential driving force for the deep and sustainable development of bet365 withdrawal integration in our country。current，The deep integration of bet365 withdrawal in my country still faces many challenges and difficulties，There is an urgent need for all-bet365 withdrawal talents with high professional qualities to join in the work、Accurate force，Win a place for our country’s bet365 withdrawal platforms in world public opinion。This urgently requires us to accelerate the comprehensive reform of the journalism and communication talent training system in colleges and universities and the social professional bet365 withdrawal talent training system。

　　Reconstructing the production process from the perspective of the work’s conception

Promote deep bet365 withdrawal integration，The fundamental thing is to follow the rules of fusion narrative，Unify new and old bet365 withdrawal content production systems。General Secretary Xi Jinping in "Accelerating the Development of bet365 withdrawal Integration Building an All-bet365 withdrawal Communication Pattern" puts forward the idea that "all-bet365 withdrawal communication must operate on the track of the rule of law，Implementing a standard for traditional bet365 withdrawal and emerging bet365 withdrawal、Important methodology of “integrated management”。Comprehensively open up the "last mile" of deep bet365 withdrawal integration，Continuously promote growth and establish stability、Screaming loudly、A fusion work that spreads widely，Require bet365 withdrawal groups to implement this method in key aspects of content collection and editing，Follow the rules of fusion narrative，Unify new and old bet365 withdrawal content production systems。

Incorporate the concept of integrated narrative into every link。Follow the rules of fusion narrative，Designed to prompt text、Photo、Audio、Video、Various communication symbols such as animations and graphics complement each other in the same text，The formation is durable、Screaming loudly、The best communication effect that can be spread。For this，The concept of integrated narrative must be integrated，Collection that penetrates into the unified new and old bet365 withdrawal content production system、edit、Release、Review、Live broadcast and other aspects。

Implementing integrated narrative techniques into production mode。For fusion works，What guides its communication direction is the concept of the work，But it must achieve the effect of moistening and silent transmission，The idea must be integrated into the content and form of the work。In reality，Whether it is the linear production process of traditional print bet365 withdrawal，It is also the production process of audiovisual bet365 withdrawal producers，It is difficult to ensure that the intention of the work is consistent throughout，It is difficult to efficiently configure integrated communication symbol resources based on Internet technology，It is difficult to improve the communication effect of fusion works。The “one-time collection” built by most bet365 withdrawal platforms at present，Multi-channel distribution” mode，Only changed the form of the work on the editing side，Without reconstructing the production process from the perspective of the work's intention。Refer to "People's Daily"、CCTV、Practice of Hunan TV and other bet365 withdrawal，At present, we should actively promote the parallel production model based on the production process，Make it the main path for integrated content production。

　　(Author’s affiliation: School of Journalism and Communication, Nanchang University)