From map scene to scene: Data news can visualize flow changes
November 04, 2021 09:20 Source: "Chinese Social Sciences", November 4, 2021, No. 2280, Issue 2280, 2021: Guo Wenchen Wu Yanan

In the era of big data,To better give play to the news media insight、Communication、Important functions of teaching information,Data News came into being。Definition from the level of form and production process,Data news is based on data as an analysis object、Use visualization as a presentation method、Emerging news paradigm driven by data processing analysis as an interactive logic。In the past ten years,Many emerging communication technologies have emerged in the field of data news production、Creative tools and production concepts,Driven by various tools and techniques,Visualized samples are also continuously shaped。This article from design practice、Media Technology、User experience and other perspectives to investigate global data news visualization,outlines and elaborates visualized shaping process and innovation direction。

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Visual symbols are in shape、direction、Color、Size and other elements used to convey the information of the information,Visual symbols through arrangement combinations,Form different landscapes。Data news visualization practice presents two major trends in the use of visual symbols: the first is the form and category of visual symbols from singleization to diversified,Scene content is continuously expanded、The visualization features are becoming more and Bet365 lotto review more obvious; the second is the artistic expression and visual attraction that pays more attention to visual symbols,Scene tension continues to improve、Visualization Connotation becomes more and more abundant。

From monotonous to rich: map performance advancement and structured presentation。Early data news report,Often only consists of text and simple statistical charts,The visualization feature is not obvious。Data News produced by the British "Guardian" before 2010,Text occupies a considerable proportion in the report,Figure Single,A large amount of data information is still directly presented in digital form。For the next few years,Sanda Point Figure、Bubble diagrams and more data charts appear one after another,Visualization features gradually show。2013,The Washington Post launched a series of graphic news,caused a large response,Among them, the timeline、Maps and other more structural information maps have become visual "regular customers",In the expression of time order、A strong advantage in space information。other,Graphic Animation、Video and other dynamic visual symbols are also used more,"Talking 70 Years" produced by the Economic Daily,Make monotonous data into a visualized series news short video that netizens like to see,Demonstrate 70 years of brilliant achievements in New China。

From appreciation to resonance: aesthetic pursuit and emotional wakers。Data news visualization is often through color、layout、Style、Symbols and other channels create an atmosphere,Some data news is even more affectionate,Following bet365 best casino games meaning and beauty。These arts、ceremony、The visualization symbol of culture,Make the original cold data with temperature and attitude,evoked the user's emotional resonance。

  Technology Corps: Continuously refresh the interactive form of the scene

With the evolution and innovation of digital technology,The original form of human -machine interaction、carrier、Bounds are broken。Studies indicate,From 2012 to 2019,Data News Mid -level interactive component ratio increases with the year,visual interactivity has been significantly improved; except for changes in interactive levels,Data News interaction is immersive、physicalization、Listening also developed new exploration。

Seeing from the view: role -playing and in -depth participation。News games are the gamification of news information,Use a certain game mechanism and game design elements in the press context,It is one of the innovations in data news interaction in recent years。For example, the game The Uber Game launched by the Financial Times,Users facing the pressure of all aspects in the game,thus experienced the daily challenge of Uber driver under the zero economy。Data News Use the game scene and its interactive mechanism,Users enter the scene,Playing a news party or stakeholder,Build a personalized cognition in the game。

VR data news is to break the "fourth wall" of the reporter and the user。For example, in the "Wall" jointly produced by the Arizona Republic and the United States Net today,Users can wear headsets,immersed in the border virtual space of more than 3,000 kilometers,View actual situation bet365 best casino games such as the terrain and vegetation in the border area,You can even hear the local original voice。Compared with common data interactive maps,VR data news allows users,More profoundly to the construction of the United States -the construction of the Ink Border Wall and unpredictable consequences。

From virtual to reality: out of the "mimic" world。In addition to interacting in the "mimic environment" created by computer graphics technology,Data news develops based on physical or semi -real scenes,It is also one of the innovation at the interaction。During the French election,Wedodata will apply enhanced reality technology to data news,An innovative report。Users can use the mobile phone camera to scan the candidate's physical campaign poster,Show the 25 items of information in France,It's eye -catching。Data news visual physical interaction has changed the traditional graphic interface interaction method,By giving invisible digital information, a physical form that can be touched (scanned),to enhance the ability of users to learn and understand data。

  Go to the public: user -centric scene experience

User experience refers to the product that users use or expected to use、System or service cognitive impression and feedback。Improve the browsing experience of data news,The key lies in the presence of the form to adapt to the user and the scene where it is located,The medium used by the user、Habit、Reading Environment、Knowledge background, etc.。

Terminal adaptation: embrace mobile communication scene。The high -fitness with the user terminal is an important foundation for the data news to the bet365 best casino games public。In the starting stage of data news production,Data news that can better adapt to mobile terminals is relatively rare,Most can only be browsed normally on the PC。In recent years,The mobile terminal gradually becomes an important platform for information flow。Relying on the construction technology of the responsive page,Many data news can be better based on the models of different equipment、Resolution and operating environment,Automatic adjustment interface layout、Interactive method、Display content and module component size, etc.,Provide users with good visual display effects and standardization、A friendly experience of consistency。

Taking into account the differences: multiple users return to the same way。Data News Facing the audience wide,Differences in user characteristics should be taken into account。Study discovered,Data news in the daily production of well -known media at home and abroad,The most frequent charts appear to be a folding line、Cake chart and other chart types,and reduce the dimension of high -dimensional data,Make users with different educational backgrounds and knowledge structures be better decoded。In terms of interaction,Most clicks、Sliding is the main operation gesture,Complex gestures are relatively rare,Taking into account the operating habits of users in different reading scenarios。For non -"digital aborigines" users,Some interaction operations will inevitably encounter obstacles or confusion,Many data news starts from the perspective of user,Set text、icon and other guidance prompts,Bet365 app download Make the interaction goal more clear。

Humanistic care: Design details highlight humanization。In addition to the use of media、Habit、Background, etc. take care of,Partial design also gives care of this group of color sensing disorders。For example,"Guardian" when using colors to encode the data,Often selected natural gradients or color combinations with high contrast in color and brightness,Easy to recognize color blind users; some reports use color、The shape of the same data encodes the same data。These details guarantee the right to read data news for color sensing disorders,It reflects the concept of "barrier -free design",To a certain extent, the effectiveness of data news on the spread of color barrier groups。

Data News under the era of intellectual media,It changes the landscape in its presentation landscape。This article passed the case study、Discovery from the perspective of timing,Data News scene presentation,It is designing aesthetics、Technology Application、Results of deep cultivation of user experience and other directions。In normalized reports,Virtual reality、Data news is not common,People are still looking for the balance point of form and content,Scientific specifications and user experience of visualization needs to be improved。But scenes are a new professional concept as data news visualization,I am giving birth to reading interest、Propering emotional resonance、Adapted user needs、Improve data literacy and reflect strong charm,It is becoming the prominent feature and innovation steering of the future bet365 best casino games development of data news。

  (Author: School of Software, Peking University; School of Animation and Digital Art of Communication University of China)

Editor in charge: Zhang Yueying
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