Yan'an spirit is the precious spiritual wealth of the Communist Party of China，It is the rich nourishment of contemporary Chinese Marxism，Is a mental motivation for building a socialist cause with Chinese characteristics。Vigorously promote the spirit of Yan'an in the new era，It should be formed for a full range、Multi -channel、Multi -form three -dimensional propaganda patterns，Precise Communication，Smart Communication，Create art boutiques with a small vision and big theme，Discover deep red resources，Make Yan'an spirit a strong infectious power、Critics and cohesion，undertake a banner、Gathering Heart、Education Newcomer、Xing Culture、The mission task of the image of the exhibition，Injecting strong mental motivation into economic and social development。

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New Media era，The audience takes the initiative to pursue new communication methods to satisfy its own multiple experiences。New experience requires support of new technologies，Communication technology not only determines the evolution and update of the media，It is also empowering the content production and communication of the media organization。Big Data、Cloud computing、Artificial Intelligence、Blockchain quickly develops，Perception of the mobile Internet、Storage、Transmission、Calculation and other core capabilities will be fully improved。We should make full use of VR (virtual reality)、AR (Augmented Reality)、MR (hybrid reality) and streaming media、Super high -definition and other technologies，Introduction of hologram、visualization、immersed、Interactive news bet365 live casino games products，Pay attention to experience、Service、Moveability、Sceneization，Draw a vivid scene for Yan'an spirit。Use vision、Hearing、Tentile and non -linear editing narrative presentation plot，Make the audience and the spirit of Yan'an the same resonance，Deeply understand the true meaning of Yan'an spirit，Enhanced revolutionary cognition，firm ideals and beliefs。

Survey shows，The young audience knows relatively insufficient understanding of Yan'an spirit。To change this situation，It should further subdivide the audience and realize personalized customization，Do a good job of precision communication、Smart Communication，Maximize the effect of realizing communication。

Big Data Technology provides a possibility for achieving precise communication。Promote the spirit of Yan'an，It should be carefully managed and made full use of text、Picture、Video、User and other various data，Provide the best quality product services and management services。Only a large number of users become volunteers on the information dissemination chain，Happy to share，The content of the content is possible。

The increasingly developed technology、The increasing information of the information today，Works that spread the spirit of Yan'an need to have superb technological strength and artistic expression ability，and artificial intelligence can provide necessary technical support for innovative breakthroughs in the media field，Various special effects and promotion of work can be completed through artificial intelligence。Use artificial intelligence technology，Not only can it effectively improve the creation level，and can greatly improve work efficiency，produce a good publicity effect。

　　Create a good public opinion atmosphere

New Era inheritance and Promoting the Spirit of Yan'an，It should actively strain，Actively seeking change，Experience in the bet365 Play online games construction of new media matrix，On WeChat public account、Weibo and other social platforms，People's Daily Client、Xinhuanet client and other information platforms，Douyin、Himalayan、Bilibili and other audio and video platforms，Differentiated operations、Multi -channel linkage，Maximize the effect of communication。Production vertical structured product，Data -based accuracy distribution、Scenic community interaction、Matrix ecological integration，Guide through education、Practical development、Practical development、Practical development、System guarantee, etc.，Internalizing the value of Yan'an spirit into people's spiritual pursuit，externalization into people’s conscious action，Formation of life situation and social atmosphere that is conducive to cultivating and promoting the spirit of Yan'an，The influence of Yan'an spirit is as everywhere as air、Nothing from time to time。

The Propaganda Department of the Shaanxi Provincial Party Committee has a special audio book "Speaking of the Spirit of Yan'an" and 10 other series of sound books、500 audio，Log in to Learn the "Listen to the Long Book" section，Play a good propaganda effect in promoting the spirit of Yan'an to the times。The Yan'an Yanan of the Yan'an Revolutionary Memorial Hall and the "Hundred Years of Hundred Episodes · Luyi Story" of the old site of Lu Yi，Study in a strong country、People's Daily、Mass News Network、Shaanxi Red Memory and other various online platforms and WeChat public accounts continue to push，Hits and playback volume exceeds 10 million times。On the Red Culture Internet Cloud Platform "Yan'an Red Cloud"，Large youth red culture comprehensive program "Red Clouds Coming"，Red IP and New Media、New technology organically integrate，Sophisticated concept。

Promoting the spirit of Yan'an in the new era，Collaborative interaction between traditional media bet365 live casino games and online media should be formed，Enhance the breadth and depth of communication。Pay attention to the digital and intelligent transformation of outdoor media，Pioneer and trendy of enhancing the spirit of spreading the spirit of Yan'an; enhancing information dissemination of the traditional media of environmental layout，Multi -channel、Multi -screen launch，Form its own unique works; associate website construction with search engine keywords，Follow the content of public search and its heat，Strengthen topic guidance，Enhance creative expression，Then promote the public to expand it to their respective social circles，Expansion of the influence of Yan'an's spiritual communication。

　　Discover deep red resources

New Era，We should encourage literary workers to create boutiques with small vision and big themes，Express the family's national feelings，Inheritance Yan'an Spirit，Enhance artistic appeal，Directly hit the audience。It should be encouraged to enter the deep part of practice，Vividly tell every Yan'an story with artistic original power，Show the development and progress of Chinese contemporary society and the wonderful life of contemporary Chinese，Make it converge into Chinese experience that is related to Li Xin and Line.、Chinese spirit、Chinese value and Chinese power。

Supply can also lead demand，Rehabilitation、The content with a sense of substitution can better achieve secondary communication，"Online and offline" resonance through social drive。"Zhou En Back and Top Yan'an", "I'm going to Yan'an", "Love Return to Yan'an" and other movies，"Yan'an Spirit Forever Light", "Back to Yan'an", "Yan'an Autumn" and other music works，A solid manifestation shows the essence of Yan'an spirit，inspired the masses' respect and inheritance of Yan'an spirit。Large red theme Bet365 lotto review performance "Yan'an Yanan" innovative expression method，Audience Passion Surging，The Light of Faith Puzhong。Yan'an Nursing Institute Theater effectively uses advanced stage concepts and equipment，Bring the audience to feel the heart of the immortal child、The heart of selfless teachers、Fearless soldiers and the great love built by the military and civilians，Cultural symbols that have become the dream of Yan'an in the new era。

New Era inheritance and Promoting the Spirit of Yan'an，A living red position should be used，Discover unique scarce publicity resources，Houzhi Revolutionary Culture，Let Yan'an spirit enter the home of ordinary people，Keep rejuvenating the life of the times。

Yan'an City with "Hands and Hands Revolution Texture、One -to -one Red Passenger "as the theme，Actively cultivate "Little Trustor"。"Little Trustor" is both the first of Yan'an and the characteristic of Yan'an，The perspective of never adults tells the spirit of Yan'an，Stimulate children to struggle hard、The enthusiasm for serving the people，Red blood veins in repeated inheritance。

Museum、Archives、Revolutionary sites, etc., played an important role in the promotion of Yan'an spirit。Yan'an will be Qiaogou、Northwest Bureau、The use of old sites such as Pagoda Mountain，Build the largest national scale、The most distinctive experience -based on -site teaching base。The masses can personally experience the difficult working and living environment of the Yan'an period and the old -age proletarian revolutionaries for the people.，Accept red baptism。The old site of the revolutionary revolution of Zaoyuan goes deep into urban schools every year，Singing folk songs、Twisted Yangge、Back drum、Say Allegro，Vividly interpret the spirit of Yan'an; deep excavation of the story behind the cultural relics，Adapted into a comic painting bet365 Play online games that is loved by adolescents、Little Man's Book、Songs; carefully planning the organization to substitute the sense of substitution、Speech competition with strong sense of the times、Scenario experience activity，Make participating in the old site of the Zaoyuan Revolutionary site the eager expectation of teenagers。The old site of Yangjialing Revolution was promoted to Yan'an through pop -up activities，Organization reading sharing meeting，Invite the public to promote the spirit of Yan'an。At the old site of Luyi，Mask of major literary and art groups sing with red songs、Party History Knowledge Answers and other forms，Make the audience constantly nourish the soul with Yan'an spirit。

New Era inheritance and Promoting the Spirit of Yan'an，It also needs to pay attention to the discovery and finishing work of oral history and other materials。Oral history made up for the blank of the literature with its unique historical value and its own charm，Historical materials for rescue fleeting。In recent years，The Yan'an Spirit Research Association has collected and sorted out 28 important historical documents and oral information of the Party Central Committee in the thirteen years of Yan'an、More than 10,000 words。"Red Yan'an Explanation · History" published by Shaanxi Normal University Press，、The parties、The historical points and historical details of the people familiar with the matter supplement the history of the party，strive to reproduce a color、Real Yan'an。Expressing over time，Persons related to the spirit of Yan'an will slowly fade out of the historical stage。Time is easy to pass，Eternal Spirit，We should make full use of modern technology and platform，Discover rescue -related oral historical information，Make history richer and lively，Let Yan'an spirit continue to glow for the times。

　　(This article is the major project of Marxist research and construction project "Research on the Research on Practical Practical Practice in Shaanxi to catch up and surpass" (2020msj027) topic "New Era Yan'an Spirit and Effective Practical Experience Research Research on the Spirit of the West". )

(Author Unit: School of Journalism and Communication of Shaanxi Normal University)