The Bet365 app download Spirit is the precious spiritual wealth of the Communist Party of China，is the rich nourishment of Marxism in contemporary China，is the spiritual driving force for building socialism with Chinese characteristics。Vigorously promote the Bet365 app download spirit in the new era，Should be comprehensive、Multiple channels、Multiple forms of three-dimensional publicity pattern，Precise communication，Intelligent Communication，Create literary and artistic masterpieces with a small vision and a big theme，Discover deep red resources，Make Bet365 app download spirit have a strong appeal、Charisma and cohesion，Take the responsibility to raise the flag、Gathering people’s hearts、Educating new people、Xing Wenhua、The mission of developing image，Inject strong spiritual power into economic and social development。

　　Using Bet365 app download technologies to achieve intelligent and precise communication

New media era，The audience actively pursues new communication methods to satisfy their multiple experiences。New experiences require the support of new technologies，Communication technology not only determines the evolution and update of media，Also empowers media organizations’ content production and dissemination。Big data、Cloud computing、Artificial Intelligence、The rapid development of blockchain，Perception of mobile Internet、Storage、Transmission、Computing and other core capabilities will be comprehensively improved。We should make full use of VR (virtual reality)、AR (Augmented Reality)、MR (Mixed Reality) and Streaming、Ultra HD and other technologies，Introducing holographicization、Visualization、Immersive、Interactive News Products，Emphasis on experience、Serviceability、Mobility、Scenarioization，Describe vivid scenes for Yan’an spirit。Use vision、Hearing、Tactile and non-linear editing narrative presentation plot，Let the audience resonate with the spirit of Bet365 app download，Profound understanding of the true meaning of Yan’an spirit，Enhance revolutionary awareness，Strong ideals and beliefs。

Survey shows，Young audiences have relatively insufficient understanding of the Yan’an Bet365 app download。To change this situation，The audience should be further segmented and personalized，Do a good job in accurate communication、Intelligent Communication，Maximize the communication effect。

Big data technology provides the possibility for precise communication。Carry forward the Bet365 app download spirit，Words should be carefully managed and fully utilized、Picture、Video、User and other data，Provide the highest quality products, services and management services。Only a large number of users become volunteers in the information dissemination chain，Happy to share，Content has the possibility of explosion and fission。

With the increasing development of science and technology、Today, with increasingly diverse information，Works that spread the spirit of Bet365 app download require superb scientific and technological strength and artistic expression capabilities，Artificial intelligence can provide necessary technical support for innovative breakthroughs in the media field，Various special effects and promotion of works can be completed through artificial intelligence。Utilizing artificial intelligence technology，Not only can it effectively improve the level of creation，And it can greatly improve work efficiency，Produce good publicity effects。

　　Bet365 app download matrix creates a good public opinion atmosphere

Inheriting and carrying forward the Yan’an spirit in the new era，Should take the initiative，Actively seeking change，Work intensively on the construction of new media matrix，On WeChat public account、Weibo and other social platforms，People’s Daily Client、Xinhuanet client and other information platforms，Tik Tok、Himalaya、Bilibili and other audio and video platforms，Implement differentiated operations、Multi-channel linkage，Maximize the communication effect。By producing vertical structural products，Precise digital distribution、Scenario-based social interaction、Matrix ecological integration，Guidance through education、Public opinion propaganda、Cultural influence、Practical development、System guarantee, etc.，Internalize the value of the times of Bet365 app download Spirit into people's spiritual pursuit，Externalization into people’s conscious actions，Form a living situation and social atmosphere conducive to cultivating and promoting the Bet365 app download spirit，Make the influence of Bet365 app download spirit as ubiquitous as air、Every time。

Special audiobook "Talk about Bet365 app download Spirit" and other 10 audiobooks in the series produced by the Propaganda Department of the Shaanxi Provincial Party Committee、500 audios，Log in to the "Listening to Long Books" section of Xueqiangguo Radio，It has played a good publicity effect in order to keep up with the times and carry forward the Bet365 app download spirit。"Bet365 app download·Bet365 app download" at the Bet365 app download Revolution Memorial Hall and "100 Episodes·Lu Yi Stories" at the former site of Lu Yi, a total of 200 episodes，Studying to strengthen the country、People's Daily Online、Crowd News Network、Shaanxi Red Memory and other online platforms and WeChat public accounts continue to push，Over 10 million clicks and plays。On the red culture Internet cloud platform "Bet365 app download Red Cloud"，Large-scale youth red culture comprehensive program "The Red Cloud Is Coming"，Connect red IP with new media、Organic integration of new technologies，Exquisitely conceived。

Promoting the Yan’an Spirit in the New Era，Coordinated interaction between traditional media and online media should be formed，Improving the breadth and depth of communication in all aspects。We should pay attention to the digital and intelligent transformation of outdoor media，Enhance the pioneering and trendy sense of spreading Bet365 app download spirit；Enhance the information dissemination of environmentally arranged traditional media，Achieve multi-channel、Multi-screen delivery，Form unique works；Associate website construction with search engine keywords，Pay attention to the content and popularity of public searches，Strengthen topic guidance，Enhance creative expression，And then encourage the public to expand it to their respective social circles，Expand the influence of Yan’an spiritual communication。

　　Discover deep Bet365 app download resources

New Era，We should encourage literary and artistic workers to create fine works with a small vision and a big theme，Express feelings about family and country，Inheriting the Yan’an Bet365 app download，Enhance artistic appeal，Straight into the hearts of the audience。Creators should be encouraged to go deeper into practice，Tell every Yan’an story with artistic originality vividly and fully，Showing the development and progress of contemporary Chinese society and the wonderful life of contemporary Chinese people，Let it be gathered into the Chinese experience of establishing the heart and the people、Chinese Bet365 app download、Chinese values ​​and Chinese power。

Supply can also lead demand，Empathy、Content with a sense of substitution can achieve secondary dissemination，Form “online and offline” resonance through social drive。Movies such as "Zhou En and Back to Bet365 app download", "I'm Going to Bet365 app download", "Returning to Bet365 app download"，Musical works such as "Bet365 app download Spirit Shines Forever", "Back to Bet365 app download", "Autumn in Bet365 app download"，The image concisely expresses the essence of Yan’an spirit，Incited the masses’ admiration and inheritance of Yan’an spirit。Innovative expression method of large-scale red theme performance "Bet365 app download·Bet365 app download"，The audience is passionate，The light of faith shines in people’s hearts。The Bet365 app download Nursery Theater effectively uses advanced stage concepts and equipment，Take the audience to feel the innocent childish heart、Selfless teacher’s heart、The fearless warrior’s heart and the great love in the world built by the military and civilians，It has become a cultural symbol that creates the dream of Yan’an in the new era。

Inheriting and carrying forward the Yan’an spirit in the new era，You should use your full red position，Discover unique and scarce promotional resources，Thick planting of revolutionary culture，Let the spirit of Bet365 app download enter the homes of ordinary people，Continuously glowing with the vitality of the times。

、The theme of "One-to-one education of red heirs"，Actively cultivate “little commentators”。“Little Explanator” is both the first creation of Yan’an and a characteristic of Yan’an，Telling the Bet365 app download of Yan’an from the perspective of minors，Inspire children to work hard、Passion to serve the people，The red bloodline continues to be passed down through narrations。

Museum、Archives、Old revolutionary sites and other sites played an important role in promoting the Bet365 app download spirit。Bet365 app download Jiangqiaoergou、Northwest Bureau、Revitalization of old sites such as Pagoda Mountain，The largest in the country、The most distinctive experiential on-site teaching base。The masses here can personally experience the difficult working and living environment of the Bet365 app download period and the sentiments of the older generation of proletarian revolutionaries for the people，Accept red baptism。The Zaoyuan Revolutionary Site goes to urban schools every year，Sing folk songs、Yangko dance、beat the waist drum、Say Allegro，Vivid interpretation of Yan’an spirit；Deeply dig into the stories behind cultural relics，Adapted into a comic book popular among teenagers、Little Book、Song；Carefully planned organizational sense of substitution、A speech contest with a strong sense of the times、Situational experience activities，Making participation in Zaoyuan Revolutionary Site activities an eager expectation of young people。Yangjialing Revolutionary Site promotes Bet365 app download through flash mob activities，Organize a reading sharing meeting，Invite the public online to promote the Yan’an Spirit。At the old site of Luyi，Major literary and artistic groups sing red songs、Party history knowledge everyone’s answer format，Let the audience continue to nourish their souls with the spirit of Bet365 app download。

Inheriting and carrying forward the Yan’an spirit in the new era，We also need to pay attention to the excavation and organization of oral history and other materials。Oral history fills the gap in the literature with its unique historical value and charm，Rescuing fleeting historical materials。In recent years，The Bet365 app download Spiritual Research Association collected and compiled 28 important historical documents and oral materials of the Party Central Committee during the thirteen years in Bet365 app download、More than 100,000 words。"Red Bet365 app download Oral History" published by Shaanxi Normal University Press，Those who have experienced it、Party、Accounts from insiders supplement the historical key points and historical details in the party history，Strive to reproduce the true character、The real Bet365 app download。Over time，Characters related to Yan’an spirit will slowly fade out of the stage of history。Time flies，Spiritual eternity，We should make full use of modern technologies and platforms，Discover oral history materials related to rescue，Make history richer and more vivid，Let the spirit of Yan’an continue to rejuvenate the times。

　　(This article is a phased result of the sub-project "Practical Experience Research on the Effective Communication of the Bet365 app download Spirit and the Westward Movement Spirit in the New Era" of the major project of Marxist Research and Construction Project "Research on Practical Experience of Spiritual Power to Promote Shaanxi's Catching and Transcendence" (2020MSJ027) )

(Author’s unit: School of Journalism and Bet365 app download, Shaanxi Normal University)