New media information production and communication platform conveniently information sharing function，Created a new information communication situation。Since the epidemic in the new crown pneumonia，In view of short video、The "presence" content presentation method provided by the live platform is very inductive，Quick fermentation of various rumors on short video and social media platforms，Bringing trouble to identify authenticity information to the audience。In the new media environment，How to quickly identify rumors，and block the spread of rumors，Build a harmonious and clear network environment，Questions that need deep thinking。

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Highly prominent、Condition and uncertainty。There is a rumor formula thinking，"The breadth of the spread of popular rumors changes with the importance of the theme evidence with the importance of the relevant personnel"。This shows that it is in the spread of rumors，The importance and vague lack are indispensable。New Media Times，Information source increase，The amount of information is explosive growth，In addition to the importance of the event，Conditions have also become an indispensable element of vitality and dissemination vitality of rumors。Especially under the blessing of new media，Conditions can also be used for network interaction and fermentation cultivation and trigger，instead of having a real relationship。At the same time，Different people，The definition of importance and correlation is not the same，Therefore, different rumors have different susceptible people，Even the susceptible Bet365 app download people in some topics，It is likely to be the main force of other topics。but involved a wide range、Impact、events that are likely to cause universal anxiety often have higher degree of involvement，thus becoming a high incidence of rumors。Take rumors related to the epidemic of new crown pneumonia，The epidemic of new crown pneumonia is both a social emergencies，It also involves health and personal safety，Social attention prominent。At the beginning of the epidemic spread，Everyone's awareness of new virus is not high，The entire society lacks transparent and authoritative information。In this background，The important factor of the spread of rumors is importance、Related、Uncertainty Gathering。

anxiety and panic emotional involvement high。New Crown Pneumonia Epidemic Related Rumors Information Make with people's panic psychology、spread rumors，Attraction。Specifically，There are the following categories: deliberately exaggerated or fabricated a gathering infection in somewhere; the city where the official information was released will be sprayed with control measures or control measures for the aircraft or traffic control; Medicine or special -effect foods can prevent information such as virus infection。These information uses panic emotions，Make greater panic at the same time，It is easy to reduce the recognition of the individual in the panic，Even the spreader of the rumor。

High gimmick vocabulary+sensitive symbol+new crown pneumonia epidemic high concentration fermentation。New Media Platform Information Manufacturing、The convenience of spreading and sharing，Short video and live broadcast "On -the -stage" booster，and the epidemic -related sensitive vocabulary and symbols are closely accompanied bet365 Play online games by fermentation of the epidemic。

Decreased recognition of highly abnormal rumors。Highly abnormal rumors that deviate from common sense use people's hunting psychology to spread，The more abnormal，The easier it is to attract attention。But in high tension and panic，The people's recognition of these highly abnormal rumors is reduced。

　　Questions that are prone to occur in rumor governance

Many studies in the past show，Most believers are the elderly and minors，and low education and middle -aged and elderly women group。Rumors are easy to classification. There is a certain reference meaning，But at the same time there is a certain limit。The first level，Do you believe in rumors，Social identity based on the content involved in the rumors; the second level，Social identity affects users' attitudes and behaviors to further dispose of rumors。So，Easy to be easily distinguished by age or region。The susceptible crowd of a certain topic may not be a sensible crowd with another topic。At the same time，Which type of crowd can trust rumors，Not static。

Treatment of rumors of new crown pneumonia，Generally speaking, it is relatively fast and timely，and a lot of processing quantity、wide range、Great strength，The manufacturing and communication of rumors related to epidemic can play a certain warning role，It also prompts the public to be vigilant and precautions to the spread of rumors to a certain extent，But there are some places worthy of reflection。

The results of the rumors are different from the judgment standard，Differential unknown。Taking Tencent News "more true" rumor platform "new coronary virus pneumonia" as an example，The platform's rumor information has become the general public to eliminate panic psychology during the epidemic、Find an important source of the scientific and rational Bet365 lotto review response method，The contribution is huge。But the result of the rumor's judgment is "lost", "no conclusion", "rumor", "pseudo -science", etc.，Different rumors have different criteria，Tags messy，Not conducive to the people's rational understanding of the concept of rumors，It also affects the effect of rumor。

other，There are also some problems in the rumor governance in the early stage，If the authoritative information is not certain，The rumor is suspected to meet the truth after being treated，Follow -up lack of clear explanation, etc.。

　　Rumors in the post -epidemic era

During the epidemic，Some rumors are extremely harmful，Become resistance during resistance。Some rumors have the role of slow -release social anxiety，Even has a certain early warning function，Therefore, greater challenges to the response and governance of rumors。

Research and judge early warning information。New media platform information sources diverse，There are many main body of communication，Convenient information dissemination，The threshold for making information is very low，Therefore, the amount of information containing uncertainty is huge，If you all go to control，It is impossible，No need to。Facting the pressure of the decompression valve of rumors in special periods，Including the slow -release effect of rumors on social anxiety，Classified layered governance，Properly relax the control of low -destructive rumors。At the same time，In these uncertain rumors，Rawnate recognition，Timely and judged useful early warning information。

Classified layered governance，Increase efforts to rectify rumor information with high harmfulness。The main body of the diversified information manufacturing and dissemination of the new media platform promotes the collision and dialogue Bet365 lotto review of different perspectives of public opinion fields，Instantish and fragmented words bring vitality and tension to public opinion。Relying on the collective wisdom and strength of netizens to clarify rumors，To a certain extent, it can improve the vigilance and identification of netizens on rumor information，At the same time, it promotes netizens to improve their network literacy;，Even rumors containing certain early warning should be properly tolerant，Dialectic treatment。But at the same time，It is necessary to distinguish the spread of rumors whether it is malicious and whether it causes serious destructive consequences。

Published accurate information in time，Clarify the responsibility of different subjects。Propaganda infected rumors may cause panic，but，What really causes people to panic is the absence of certainty information，And this greater panic in turn may give birth to rumors to spread。So，Timely release of certainty information is the most effective way to eliminate rumors。News media needs to ensure that the information sent out through an institutionalized restraint mechanism，At the same time, guide people to explore the truth，Avoid the spread of rumors from the source。News media also shoulder the heavy responsibility of helping the public to study and judging information，Look at it in the long run，Media literacy that is conducive to cultivating and improving the people。News media and related agencies to actively clarify rumors with significant impacts，Effective guidance and serving the people，Guide people to consciously judge and resist rumors。The more people are in anxiety, the more people are in anxiety，The stronger the dependence and demand of the certainty information，News media just take this Bet365 app download opportunity to enhance your credibility and user viscosity。

The reward group and volunteer worker who has made great contributions to dissemination of certainty information。During the epidemic，All kinds of news、Information、Rumor fish dragon mixed。It is worth sure is，A considerable number of individuals and teams have made great contributions to the collation and dissemination of certain information。Volunteer workers who have made a huge contribution to the dissemination of certain information during the rewarding epidemic，It is conducive to maintaining the clear construction of network space。At the same time，Demonstration of encouraging model，It is conducive to improving the recognition and rational literacy of netizens for information。

Use artificial intelligence technology，Improve information recommendation and information search mechanism，precise push rumor information。The people's dependence on Internet search is getting higher and higher。But，The keywords recommended by the search engine automatically complete and recommend the drop -down menu，and search results on the webpage display，They have been accused of misleading and earning traffic suspects，Even more，Some recommendations have further increased the spread of rumors and unpretentious information。So，We must strengthen network space governance in accordance with the law，Use artificial intelligence technology at the same time，Make technical rumors in combination with big data and algorithms。Use the rumor information library，Combined with big data and artificial intelligence screening keywords，It is expected to avoid the new biography of old rumors，That is, the "diving rumor" "dead ash recovery"，Therefore, it is technically curbing bet365 best casino games rumors on various new media platforms and different periods.。

　(Author Unit: Institute of Journalism and Communication of the Chinese Academy of Social Sciences)