Party History Education is a process of party history knowledge communication and teaching。In order to better promote the education of party history "into the ear into the mind"，Under the context of the current all -media communication，Unexpectedly need to carry out innovation of party history education communication strategies。

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Any discourse has its own context，and restricted by the context。Party History Education from expression、Pass、Understanding to accept is a process of information communication and exchange，Affecting information communication、Resolve contradictions、Promoting Harmony Bridge and Bond Function。Effective communication is the value of party history education.，The understanding and acceptance in the process of discourse practice depends not only on the discourse symbol itself，and greatly subject to the language environment and atmosphere creation in the process of information dissemination and exchange，That is the background element of communication。The spread of party history education refers to the language environment and atmosphere creation unique to educators when spreading discourse。

The development and application of mobile Internet technology and smart terminal technology，The constituent elements of the party history education and the interrelationship between them have undergone major changes，And thereby bringing the transformation of the communication context of party history education。Compared with the previous communication context，The whole media brought the following transformation to the spread of party history education。

Media Evolution。The media carrier carrying the content of party history education is based on the past broadcast、TV、Newspaper and other traditional media have evolved into Weibo、WeChat、Client and other social media，The new media has Bet365 lotto review the mobility that traditional media does not have、Accompanying sex、Instantly、Interactivity and other characteristics，The available supply of the media is available for reading、Listening and watching to be available、available production evolution。

Evolution of the heir。During the traditional educational communication process，The communicator determines the entire communication process，Determine the quantity and quality of information content、flow and flow，Therefore, firmly grasp the right to speak of education and spread。Under the context of all media，The right to speak of education will also change with this。Another manifestation of this change is，The heir has evolved from the unique identity of professional staff to all information transmitters including network users。

channel evolution。The extension of the traditional educational communication channel follows the "top -down" single linear mode of "upper and lower"。Under the context of all media，The number of educational communication channels increases geometrically，Types are becoming more and more diversified，The extension method has evolved into a flat form of a multi -channel parallel coexistence。With Weibo、WeChat、The rapid development of social media platforms such as QQ，Traditional mass communication、The way of organizational communication is also towards a non -linearity、Circle layer、Proportion of transmission and connection of hyperlinks。

audience evolution。Under the context of all media，Thanks to the interactive characteristics of the new media，Individuals can obtain and spread information through new media，The audience becomes an active search person from passive information receivers and even publishers，Feedback from the audience、Interactive and other elements are incorporated into the education dissemination process。The concept of educator and audience in the traditional sense is redefined。

Method evolution。The "linear logic" of information dissemination in the traditional media era has gradually changed to the "Internet logic" of the entire media era。Under the support bet365 live casino games of all media technology，Past News、Documentary and other traditional educational communication methods have evolved into a short video that combines new technical means、live broadcast、News games and other communication methods。With virtual reality (VR) technology、Augmented reality (AR) technology、Artificial Intelligence (AI) precise push、Blockchain technology and other new technologies come together，Educational methods in the context of the whole media have appeared by the whole media、Rong Media to Intelligent Media、The trend of the iteration of immersion media。

Dialogue evolution。The "text thinking" that passed through the entire party history education in the past is usually centralized，Text as the core，Drive by thought and rational drive。Under the context of all media，The media has diverse morphology。The audience is based on the psychological psychology，Education discourse spreads from "text thinking" to "image thinking"，influence and emotions have thus become an important force that affects the effect of communication。

　The context of spreading language needs to break through the bottleneck urgently

Facing the changes in the above communication elements，Party History Education to adapt to this kind of all -media communication context，Urgently need to achieve breakthroughs in the following aspects。

Use all media technology to achieve the popularization rate of party history education。The current party history education has a lag of communication content、channels and forms single、Many limitations such as the effect are not satisfactory，Especially party history education is limited to internal party members and cadres、Limited to traditional media platforms。How to use computer technology、New Media Technology，Strengthening Practice Study，radiate the education scope of party history to all party members、Ordinary people，and the real space radiated to offline、Virtual network space，This is an important problem that needs to be solved urgently in the education of party history。

Innovative all -media discourse expression method，Improve the attraction of party history education。The current party history Bet365 app download education still continues the single interpretation perspective of the traditional media era，Insufficient considerations of the basic demands of the educational audience; the educated people are sometimes not interested in the content of the mission or the hotness is not high，One of the important reasons is that there is a dilemma of communication in information communication，The root cause is to ignore the coupling relationship between the communication context and discourse。These limitations weakened the effect of party history education。How to realize the artistic expression of party history education under the context of all media communication，Enhance its attractiveness and appeal，Realizing the educated people from psychological identity and finally reaching political identity，It is the core problem that needs to be solved urgently in the education of party history。

Copy the decision and challenge of party history education in the history of network history。At present, the upgrading and expansion of media technology has accelerated the coverage and spread of various social trends，Informatization and new media, especially the emergence of self -media，Make the source of information diverse，This is also conducive to the spread of party history knowledge，At the same time, it also caused the fragmented interpretation of the party history。The above situation has increased the difficulty of party history education。So，How to improve the early warning and guidance of party history education，The era of the era of high -tech big data for party history is urgent.。

　　Innovation strategies in the context of all media communication

Clarify the full media cognition of the party history education object、Emotional and behavioral rules。Cognition of various different educational objects、Emotional、behavior is completely different in real space and network space。Therefore, it is necessary to be cognitive、Emotional、Three dimensions of behavior inspect and detect the effectiveness of party history education in the context of all media communication。The first is cognitive dimension，Including cognitive level、Bet365 lotto review Cognitive cognition、Equipment cognition、Accepting cognition, etc.。The second is the emotional dimension，Including emotional characteristics、Emotional tendency、Emotional Experience、Emotional Communication, etc.。Three is behavioral dimension，Including explicit behavior and hidden behavior of network participation、Direct behavior and indirect behavior of network expression。Key inspection and detection of different educational object cognition、Emotional、Consistency and differences in the dimensions of behavior、homogeneity and characteristics，and the commonality and characteristics of the educational effects of different objects in the network space。This torture the hot issues of party history education and it is building historical identity、Political identity、The direction of effort based on the identity of the community，Therefore, the purpose of enhancing the attraction of party history education。

Exploring the full media communication scheme of party history education。Through the elements of the party history education and communication mechanism (including discourse、Heir、audience、channel、Method、Media, etc.) Perform durable and systematic analysis，and spread the context of the whole media to the main dimension of the party history education itself、channel dimension、channel dimension、Media dimension、Careful inspection of discourse dimensions，Explore individual -based、Group、A full media communication path innovation of party history education under the perspective of society、Evaluation of all media communication effect、Implementation plan for the possibility of all media communication models and guidance strategies。

Specifically，The media channel of party history education can be innovated from the perspective of all -media technology applications，Take different communication schemes for different educational objects，Pay attention to integrating traditional media and social media，Expand mass communication、Organizational communication、Circle Layer Communication、bet365 live casino games Interpersonal communication and other channels，Therefore, party history education can be provided for party history education for party and government propaganda departments and various media at all levels.，Promote the education resources of the party history of the whole media、Effective integration of elements，Improve the arrival rate of party history education、The penetration rate and influence。

Building a public opinion early warning mechanism for party history education。In -depth research on historical nihilism online public opinion，Explore the construction of the public opinion big data warning system for its public opinion，It is also an important job of party history education under the context of all media communication。In the context of all media, party history education should be based on "Internet+" as the main platform，Using "mobile end" as the main field，Computing with cloud、Big data technology is technical means，Relying on social、Payment Platform，Use big data mining、Computer -assisted quantitative analysis、Cingering statistics and other methods to monitor online public opinion on historical nihilism，Construction of historical nihilism online public opinion assessment index system，Help relevant departments intervene in historical nihilism online public opinion。

Party History Education is not a learning in the book，It has always emphasized the role of capital and education，It has strong political nature、historic and practical features。Use the entire media to carry out a good education of party history，You can learn the history of the party，It is conducive to accurately grasping the historical development position of the new era，Realize the idea of ​​building a party、Theoretical Strong Party，firm "Four Confidence"、Pioneering international vision、Promoting the spirit of the struggle。Carry out a good education of party history in the context of all media communication，Ren Daoyuan。

(This article is the "Innovation Research on Party History Education in the Background of New Media" (SZ2021B004)、Guangdong Province 2021 Annual Education Science Planning Project bet365 best casino games (Special of Party History Study and Education Research) "Innovation Research on Party History Education in the New Media Times" (DSYJ054) phased results)

(Author Unit: School of Communication, Shenzhen University)