Digital Age，Internet and social media changed traditional information management、Communication mode and public acceptance preference，For this，Grass -roots government departments actively adopt new media technology，Internal communication system，Get certain results。Grass -roots government departments are sent institutions for the district and county -level governments，Government -level government levels directly providing public services and products to the public，The efficiency and quality of its internal information communication not only directly affects the internal management efficiency of the government，and to a large extent affects the quality of the government's serving the people。But，Due to the concept of government information management、Limitations in the communication mechanism and form，There are still some problems with the internal communication of the grassroots government。To ensure the efficient operation of the grassroots government in the digital age，We need to study existing problems in the grass -roots government information communication，Explore its optimization path。

　　bet365 Play online games

The internal information communication problem of grass -roots government mainly includes poor internal communication mechanisms、"Intelligent" insufficient、Grass -roots staff communication lines are deviations, etc.。These internal communication problems affect the effectiveness of the spread of grass -roots government organizations。

The first is the mechanism，One -way level communication mode、Settings of the separated organization department，Poor the interaction and sharing of information resources。Grass -roots government work adopts one -way superior communication mode，At request、The conventional thinking of the report，Poor interaction between superiors and lower levels，The lower -level grass -roots departments are easy to report good news Bet365 app download and do not report without worry、Avoid reality，As a result, the real information is modified in the step -by -step report、Transformation; and between the separated organization department、The sharing of information between internal departments is poor，Especially in the organization、Low the cooperation level of the external communication department，This can not be used to achieve effective proof of information through flat communication、Supervision，It has caused waste of information resources，It is easy to form a grass -roots department to bully and conceal、Dissertation opportunity、Beautifying crisis or avoiding heavy "information blockage、Information loss、Information Transformation "Question，Leading the communication between the upper and lower levels of the grassroots government in the upper and lower levels of the grassroots government。

The second is the form of form，Insufficient "intelligent" internal information communication，Poor information integration。At present, grass -roots government departments in the country have basically realized the electronicization of basic administrative work，But due to the sensitivity of government information、Careful attitude towards new technologies and other reasons，Informatization reform of information communication is still in the primary stage，Application in the official document、Supervision and enforcement、Administrative approval and other links，Although there are electronic progress，but still paper documents、Handwriting signature、Manual binding and other forms are mainly，Most of them have not realized mobile device receiving、Sign criterion、Transmission，Nor real time、Intelligent functions such as interaction。In specific operations，There are more super -level departments that need to be connected at the grassroots department，Corresponding license approval、Supervision and enforcement、Information file、Party building and other job systems are also diverse，Login password between various systems、Screening of permissions and internal data、Statistics、Bet365 app download The classification method is not the same，distance integration system、Improve information utilization efficiency、There is still much room for improvement in "intelligent office"。

Third is behavior，as the main body of information communication，Some grass -roots civil servants have the problem of "insufficient participation" or "excessive participation"。Grass -roots government departments are the forefront of the government to communicate with the public，Its communication is also an important force for shaping the government image。But，Due to the deviation of the concept of the participation of grassroots civil servants，Some grassroots staff lack the initiative of communication、Putty，Some are selfish，Worried about "recruiting" and "cause trouble" and conceal some information、Not report，Loss of important information; some consciously disseminate the organization of the organization's information lower，Government related information accounts for less than 10%of personal social media。There are also some staff members who excessively participate in government information communication，Using the official media to publish confidential information or other entertainment、Commercial information，Even forwarding false information，Inaccurate the effect of organizing the effect of organizational communication。

Fourth, the grass -roots government's communication on the organization，Lack of information screening、Getting off and interactive。Grass -roots government's focus on the dissemination of the organization is not the focus of this article，But as an important daily work in the grass -roots government organization，Its publicity effect is deeply affected by internal communication。At present, the grass -roots government has adopted a unified publicity of news releases，Although it helps to unify the caliber，But text、Static pictures as the main，Lack of video、immersive scenes and other new forms of drafts，limited attractiveness to the masses; at the same time，The grassroots government has the absence of the content of the content of the second transmission of various media，Caused some media bet365 Play online games modification、Reconstruction、Excessive interpretation content，Affects the actual publicity effect。Interactivity，Most grass -roots government's government affairs WeChat、Weibo、The client does not open public opinion collection、Feedback function，A few public accounts that open the function of "government -civilian interaction" need to be authenticated when interacting，Poor experience in the masses，The effect of condensing people's hearts with the grass -roots government's publicity is limited。These problems are worthy of our high attention and serious thinking。

　　Strategy to improve the efficiency of grassroots government communication

For the above problems，Can improve the internal communication efficiency of the grassroots government from the following aspects，Construction up and down、smooth operation、Vibrant organizational communication system。

Science、Dynamic management of grass -roots government affairs staff，Further carry out the ideological education and skills training of grass -roots government staff。It should be said that all grass -roots government departments、Grass -roots civil servants involve public service information transmission issues。Personnel composition of grass -roots government departments is more complicated，Most of the preparation of the preparation of the ideological quality of the civil servant is high，Strong work skills，But there is also a phenomenon of people floating; outside the system is an important part of the work of the grassroots department，But the quality of ideology is relatively low，Big liquidity、Position changes frequently。Research and development of the research team，Both groups are facing the problem of "ability panic" in the new era。For this，The government needs science、Dynamic management of grassroots staff，Further carry out political ideological education，Increases the enthusiasm and initiative of the information communication work of grassroots civil servants;、The macro media environment and people's needs，Organization corresponding to the job、Post -employment training，Effective improvement of information communication of grass -roots civil servants、Communication skills。

Improve the organization settings of the grassroots Bet365 app download government departments，Normality of improving government information communication。Effective operation of government organization，It is inseparable from the high sharing of government affairs information in various departments within the government and transmission of less levels or less links。For this，The government can adhere to the principle of optimizing and cooperative efficiency、Under the premise of setting each department in science，Focusing on functional changes and streamlined job responsibilities，Establish an organizational communication responsibility department，Coordinated responsibility for organizing information dissemination and organization of organizations，Make sure the two -way liquidity of non -secret information、Openness and sharing，Ensure the security and transmission of confidential information。At the same time，Specific documents for improving the grassroots government information communication，For grassroots staff、Working principles of related cooperation departments、Working principles of related cooperation departments。Considering the timeliness and security of information transmission，Especially need to pay attention to emergencies、Time nodes and security protection of key information，The standardization of improving the information management of grassroots government。

Accelerate the establishment of safety、Smart internal government system。The current construction of digital governments in various places has entered a stage of comprehensive improvement，can be used to further use digital technology，Establishing government information big data platform，Promote the precise internal communication of various information in the organization。Specific can include a unified information report、Collection、Statistics、Public internal government system，Clear sources of information、Content sharing、Tracking of the direction of use; it can also include the relevant electronic signing and document transmission system、Application Management System of Electronic Certificate Photo，A space of reducing the circulation of government information under the premise of ensuring security、Bet365 app download Time limit，Promoting official documents、Movement of law enforcement documents、electronic、Intelligent。In terms of data content，Need to arrange the content ratio in the grassroots information communication，Increase the top -up problem, recommended category information、The proportion of the promotion of major tasks and the proportion of data analysis information，Application of enhanced video transmission technology，Improve the quality and information communication efficiency of grass -roots government information management。

By optimizing the communication within the grassroots government, the innovation of the interaction of government and the people。On the one hand，To avoid digital bureaucracy，Grass -roots governments can be based on publicity goals and style characteristics of different media、Public acceptance preferences，Putting targeted placement is important、Manuscript of closeness and interaction，Especially paying attention to the timely nature of government information in crisis、authenticity and effectiveness，Provide ground gas for the masses、Humanization、Trusty government information。On the other hand，Grass -roots governments can be constructed at the district and county Rong Media Center、"Learn Strong Power" APP and other political communication new platforms，Promote the "Online Guide Office" and other government -driven chat robots，Explanation of publicity work and policy、Combination of serving people's livelihood，Create collection information disclosure、Administrative approval、Information query、Opinion collection、New media platform that is promoted by the news，True real realization of government -civilian interaction、Intelligent Media Ask Political Political。

Internal communication efficiency of grass -roots governments has a profound impact on government internal management and external propaganda。Digital Age，The information communication environment of the grassroots government has changed significantly，Grassroots civil servants need to maintain political sensitivity to information communication and media technology，Change the concept as soon as possible，Adjust the management method，Optimize communication and communication behavior，bet365 live casino games with high quality、Information communication with temperature serves the people、Trusting Yumin，to further promote the modernization of the national governance system and governance capabilities。

　　(This article is the "double first -class" construction of Marxist News Innovation Research (MXG202108) in the "Double First -class" Research (MXG202108)

(Author Unit: Renmin University of China Journalism and Social Development Research Center; School of Journalism of Renmin University of China)