Since the 18th National Congress of the Communist Party of China，Party and state leaders attach great importance to mainstream media in leading direction、Cheng Fenghua people、Gathering Power、Disciplinary responsibilities and mission。Construction of new mainstream media content is related to public opinion orientation correctly，It also directly affects media communication、Guidance、Influence、Trustworthiness。identity is an important basis for social members to position and move，It is the formation of common value、Basis of belief and norms，Effective operation of social structure and stability of social system。

New mainstream media through identity construction，Improving the communication effect。First，The identity indicates the question of "Who am I" and "Who are we"，This kind of recognition of people itself adapted to the new media sceneization、Privateness、Individualized context characteristics。Next，Identity is interactive，Follow the individual's self -consciousness、Self -impression management and the impact of cognition and interaction on social relations，The other person manifested as "me in the mirror" refer to、Performance of "Drama Theory"、"Impression Management" self -management and other effects，The communication features of the communication of new media。Last，The value attributes of identity carrying are adapted to the strategic needs of bet365 Play online games the new mainstream media to become weathered，belonging to a group means gaining a social identity，Share a collective symbolic representation and value significance。

　　bet365 Play online games

James Kerry pointed out，Communication is not the spatial diffusion of information，It also includes the maintenance of society，It is not a behavior that simply share information，It is a representation of sharing beliefs。The content of the public accepts the content of bet365 Play online games the new mainstream media，On the one hand, it is to learn about basic information，On the other hand, at the same time、Ceremony to watch in the same scene、Participate，It is the specific practice of "as a news for communication，It is a kind of interaction that can be interacting in time、Communication、Share experience。

The content of the ritualization of bet365 Play online games the new mainstream media shows a powerful communication effect。2018 Baidu Union Xinhua News Agency's 40th anniversary of reform and opening up H5 products "Give Old Time Color"，Invite netizens to regain the memory of the past and personal，Caused the screen effect;，"Central Video" APP launched slow live programs such as "Cloud Supervisor", "Watch Watch" and "Cloud Companion"，Treating a large number of netizens to participate。CCTV Medicine No. 2021 All short videos in all short videos，Video involved in the ceremony such as the National Day flag -raising ceremony、People's Heroes Martyrs Memorial Ceremony、The burial ceremony of the martyr in the Korean volunteer army、The Centennial Celebration Ceremony of the Party、"Seventh Medal" Awards ceremony、Revisiting the party oath ritual、Academician Bet365 app download Yuan Longping's body farewell ceremony、North Korean military parade ceremony and other average praise is much higher than other。

In the dissemination of rituals，On the one hand，Media as a stage for dramatic power or action，Invited Communication、News Characters、The public participation，Political figures、Military、Scientist、Doctor and patient、Teacher Student、Star Artist、Different groups such as ordinary people performed in them，International relations、Battle training、Efforts to fight the epidemic、Efforts to fight the epidemic、Scientific educating people、Entertainment and leisure、Significant such as helping others、Daily、Emotional theme。On the other hand，The public is in a changeable stage center with their respective roles，By watching、Like、Comments、Forward、Active release、Secondary processing and other methods to participate in vision、Symbol world of hearing，Become a witness to become an important moment、commentator of social hotspots、Participants who go to the streets to offer flowers、Volunteers who helped the community epidemic prevention ... In the real scene of real society and Internet virtual space display，People of different identities meet、Interactive、Performance、Action，The artificial symbol system reproduced by the media as the ideal projection that carries the ideal community，Interconnection，Complete "communicative communication" called by Marinosky，Construct "the order of a ritual"。

　　Content communication mode: information+emotion

Content dissemination of bet365 Play online games the new mainstream media，The first is to convey the basic social Bet365 lotto review information。other，It also shows obvious emotional characteristics，Construction of identity with emotional discourse，Get a good communication effect。In the 2019 National Two Sessions Report，The micro -documentary "We Are All Dream Chaser" launched by "People's Daily" tells the retired soldiers、Dream chasing stories of ordinary people such as poverty alleviation cadres and courier，Warm and touching，In just two days, the whole network played over 250 million times。CCTV Medicine Number 2021 Praise in short videos with more than 10 million times is full of "pain", "pay tribute", "too cool", "firm and powerful", "too sweet", "silent", "painful pain", pain pain Emotional words such as mourning "，With the presentation of visual symbols，moved、Rendering of exciting music，Give people a strong emotional impact。

At all levels，Emotions from face -to -face interpersonal communication，To the large -scale organizational system that constitutes a modern society，All are the key forces to promote social development。New mainstream media emotional content communication mode can get high likes、Forward volume、Review amount，Give full play to the powerful communication and influence，It can also be identified in identity construction，convey the mainstream values。

First，Show identity promise arouses public emotional reactions。The stronger the promise of an individual's identity, the stronger the individual，The more it may cause a strong emotional experience for individuals and others。Yuan Long's equal scientist has made great contributions to all mankind，Sino -Indian border soldiers sacrifice bet365 best casino games heroic sacrifice，Brave and optimistic astronauts exploration，"Seventh Medal" winner's selfless dedication ... Their solemn commitment to self -identity and great practice that causes the public、Deep feeling。

Second，The feasibility of judging the identity through the emotional experience。This is similar to the relationship between the self -confirmation of the symbol interactor and the emotional response，That is, when you get confirmed in social interaction，Individuals will experience positive emotions，Otherwise, you will feel negative emotion。The media's reproduction and positive emotional response to typical positive characters，means confirmation and confirmation of this identity;，A reproduction of characters who violate public morality and even laws，It will cause negative evaluation and feelings from the public，to deconstruct identity。

third，Completion of character positioning and meaning give。Through activation of emotional response and identity judgment，The media give a specific status to different characters、meaning and value，Praise a lot of praise through the public、Comments、Forward for extensive support or opposition in society，to effectively realize identity identity and value transmission，Social control from the performance of identity。

　　Content Construction Direction: Facts+Moral

New mainstream media is usually based on factual reports，Incorporate moral narrative in identity construction。In the expert、Ordinary people、Military、Martyrs、Athletes and other different identity groups in the moral narrative，Communication has become the practice of society，Bet365 app download Positioning to individuals、Attitude to others、A certain style and evaluation，Both integrate in these conventions，and have a great social influence through extensive communication。

In moral narrative，New mainstream media effectively meets the national ideological strategic needs。On the one hand，The individual's group identity of the individual is a subjective construction process。New mainstream media complete the construction of group identity through different topics、activation of group feelings、Concretion of group recognition。If a large number of international diplomatic incidents、Aerospace scientific and technological achievements、Reports on Olympic Sports Competition and Anti -Epidemic Practice，Show the unity of the Chinese people、Patriotic and Power，Therefore, the consciousness of the Chinese nation community is strongly cast。On the other hand，Code of cultural value and behavioral specifications need to be repeatedly instilled and inherited by ritual and symbolic interaction。bet365 Play online games the new mainstream media continues to be portrait as members of society with a lot of authoritative facts day after day，to spread the mainstream values ​​of society。

In short，New mainstream media should enhance ritual dissemination on the basis of transmitting concepts，Incorporate emotional discourse on the basis of information release，Moral narrative on the basis of fact reports，The concept of presentation of "transmission+ceremony" is formed、content communication mode of "Information+Emotion"、Content construction of "Facts+Morality"，Continue to carry out high -quality bet365 live casino games content construction and innovation。Of course，Content construction is a systematic complex project，Except for the path of the content itself，It should also be in the system、Mechanism、channel、Platform、Technology、Operations and other aspects of strategic layout and collaborative response。

(Author Unit: School of Journalism, Shanxi University)