New starting point for international communication，Taking the digital platform as the center，Continuously deepen the connotation of international communication，Construction covering multiple subjects、A variety of culture、Multi -context's international communication strategic system with Chinese characteristics，Become a deserved meaning of the Chinese voice in the unrealistic change of the century。In the post -epidemic era，System Theory provides new thinking and new methods for international communication。

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The essence of international communication lies in sharing information、Exchange and cooperation and establishment consensus。Build a strategic system for international communication with Chinese characteristics，It can form internal and external announcements for the context of digital globalization、Multi -subject collaboration、Interconnected and mutually beneficial international communication pattern and world communication pattern provides reference，to promote the construction of the "global communication system" and the realization of the "communicative world"。

The overall design of the international communication strategic system with Chinese characteristics requires systematic thinking。Systematic thinking first emphasizes the differentiation and integrity of the international communication strategic system。Differentiated means that each subsystem needs to formulate target tasks，Popularity emphasizes that the subsystems are serving the general target of international communication through interaction。Construct the international communication strategic system with systematic thinking，It is to systematize international communication、Institutionalized strategic planning and design，Make the subject involved in international communication、channel、Technology、Information、rules and other elements cooperate with the overall strategic goals、Play function，Effective implementation of propagation and achieve targets，Then the development of the country under the Bet365 lotto review new pattern。The international communication strategic system covers the government、Media、​​Enterprise、Pultinnated actors such as the public and national diplomacy、International News、Cultural exchanges and other forms of communication，Functional structure differentiation and complex。For the main body of the effective organization，Orderly complete the good country image、task to realize Chinese voice landing，Need to refine the general goal of international communication，Accurately locate the main characters and functions of each subject，Establish a dynamic balance、System coordinated strategic system。

Principles guided by equal communication，Around the global governance discourse system、Full Media International Communication System、Three levels of the national cultural exchange system，Promoting the construction of the international communication strategic system with Chinese characteristics。

　　Revisiting the global governance discourse system

Current，Global governance is facing new problems and new challenges，Regional conflict changes the world political structure，Food safety of conflict secondary life、Energy crisis and other issues have also continued to affect the world economy and trade。In this context，my country's international communication is also facing multiple dilemma。At the political level，my country's international discourse rights and comprehensive national strength、International status is not matched; at the economic level，Smoke smoke of Sino -US trade friction has not yet been dispersed; at the cultural level，"Going out" is still slow，The leading situation of Western culture still exists。Not only that，With digital technology fully integrated into daily production and life，Action subject of international communication、issue、Channel presents unprecedented diversification，The uncontrollable information flow is increasing，The rules of communication are deeply restructured，National recognition、Many risks hidden in the fields of national identity and other fields have also begun to appear。

above，Summon we must plan the construction of the global governance discourse system from strategic high degree，Help China to master international discourse rights in global governance，Realize the transformation and upgrade bet365 best casino games of international communication。Although the current world is still trapped in the predicament of the epidemic，But the global wave is irreversible，Multilateral diplomacy is still the main line of China's international communication。The global governance discourse system should start from international communication，Taking multilateral relations as the main axis，Strategic target、Strategic Rules、Strategic channels、Strategic discourse、Strategic Rules、Strategic Action、Strategic assessment and other dimensions jointly build。where，Organizational equal dialogue、Communication common call language、Reached Global Topics Co -governance、Realize results sharing，It is both the key goal of the construction of the global governance discourse system，It also plays a basic role on the overall construction of the international communication strategic system with Chinese characteristics。

Construction of the global governance bet365 best casino games discourse system with Chinese characteristics，First of all, the government is centered，Active manufacturing "Chinese discourse"、Put forward the "China Plan"。Chinese solution output of global governance issues，Involved in international relations、International specifications and other complex issues，Therefore, the Chinese government should actively open up the gap between the words of all parties，Establish a government、Media、​​Enterprise、Experts and other subjects such as barrier -free communication platforms and mechanisms。At the same time, actively absorb the power of countries around the world，Build a new think tank platform that jointly builds global forces，Improve global issues setting capabilities。Next，Promote the establishment of a network of governments in various countries，Promoting the wide spread of Chinese solutions。In order to enhance the global identity of the Chinese plan，It should be widely spread throughout government cooperation，Consensus between Chinese discourse and global discourse。

　　Re -created the international communication process of all media

Media Construction is the basic project to build an international communication strategic system。Current，Although my country's mainstream media have established media institutions in many countries、Forms a full media matrix and rely on global social platforms to speak，But Bet365 lotto review there are still incomplete coverage of international communication channels、Insufficient cooperation with local media、Content positioning lacks characteristics and other limitations。The construction of the international communication system of the entire media needs to be treated around、Communication power、Period of influence，Double breakthroughs of the focus channel and content，Realize precision communication。

Channel construction of the international communication system of the whole media，It is necessary，Construction has strong leadership、Communication power、Influence international first -class mainstream media，At the same time, it reached a full range of Chinese sound from the technical level。This needs to rely on China's strong traditional mainstream media such as the People's Daily、Xinhua News Agency、Central Radio and Television Platform and its new media platform，It also needs to use the emerging emerging social media platform that has emerged in recent years。Looking at the global media layout in recent years, it can be discovered，Technology to help media transformation has become an important measure to enhance communication and influence，Whether it is the BBC main VR content，Or the NBC founded PEACOCK streaming media platform，The role of technology companies and veteran media has appeared in promoting the sound of a country's sound to reach the world。So，When building a full media international communication system, you should pay special attention to cross -border cooperation，It should be adjusted in time、Technology、The relationship between communication between communication and industrial layout，Build an international intelligent media communication platform。

Content construction of the international communication system of all media，Need to find differentiated positioning and cultural docking strategies。The values ​​of the Western world and its definition of the content of international communication always exist in international public opinion fields，If you want to convey Chinese voice in the international communication structure built by mainstream Western media，Chinese media must think about how to highlight the perspective of China，Ability to improve the media setting agenda，Form differentiated report bet365 live casino games style、Content and form。Media landing needs cultural support，Cultural docking in international communication requires two steps。The first step is language docking，Arabic Channel of CGTN、BBC uses local language，All reflect the attention of the media's accurate docking in international communication。The second step is cultural translation，Not only the cultural connotation of international communication objects，The cultural heritage of the propagators cannot be missing。So，Chinese media should actively seek cooperation with foreign media and local public in international communication，Selection of the topic、The narrative method should fully consider the possibility of cultural differences and cultural docking，Effective transmission and acceptance of Chinese views and Chinese views。

　　spread contemporary Chinese value

communication is the underlying logic of China that is in touch with the world，Digital technology has built a global communication network，Cross -cultural exchange ecology is forming。Construction of multi -level levels that conform to the development of all human civilization、Multi -faced、Multi -dimensional national cultural exchange system becomes the trend of future international communication。

The National Cultural Exchange System is based on global social platforms，Follow the new types and rules formulated by digital media; based on the main body of the people，Pay attention to the underlying logic bet365 best casino games of international communication。folk cultural exchanges include public individuals、Wide participation of folk organizations, etc.，is the key factor that promotes international communication from monologue to dialogue。National Cultural Exchange System Relying on the current major international social service platform，Actively expand the application of social platforms promoted by Chinese technology forces in global applications，Accurately locate the core cultural elements in different circles，To share the interest of intensive cultural exchanges and achieve recognition，Create the knowledge sharing of knowledge of Chinese and world civilization and culture。

The construction of a strategic system for international communication with Chinese characteristics is a systematic engineering，It is manifested as a global governance bet365 best casino games discourse system with Chinese characteristics、International Communication System for All Media Chinese Characteristics、The integration structure composed of three dimensions of the national cultural exchange system with Chinese characteristics。where，The global governance discourse system with Chinese characteristics is based on government power as the main driving force，Chinese Plan dedicated to creating global issues，and effectively promote it worldwide。Establish a government、Non -government organization、Experts and scholars、Enterprise and other Unicom、Coordinated think tank platform，upholding co -construction、Co -governance、Sharing concept，Focus on global governance，Taking equal dialogue as the principle，Corporate common governance on the current important global issues，Integrated space to build China and global strategic issues，and form a network of governments in various countries，Actively spread the China Plan for global governance to the international community。The whole media communication system with Chinese characteristics is based on the media，Deliven to create a new concept、New features、International first -class new mainstream media of new technology，Laying the basic track of international communication and Chinese voice transmission。The International Communication System of the All -Media on the one hand as the internal bridge of the international communication strategic system，Need to open the government、Think Tank、Media、Division between the public，Effectively communicate in the process of achieving the overall goal of multiple subjects; on the other hand, focus on the construction of international first -class media construction and the full spread of multiple channels，Promote the deep integration of technology and media，Explore precision、Difference、Fusion of communication forms and content，It aims to solve the characteristic communication of Chinese voices、Trust and Communication Trust Questions。The National Cultural Communication System Reconstruction of the International Communication Strategic System Logging、Expand the international communication circle，Positioning words and content from cultural context、Write the story of the community of human destiny，To better interpret and spread China in cultural exchanges，Implementing emotional identity。

　　(This article is the "Study of the Construction of the Strategic System of Chinese Characteristics International Communication Strategic System" (22ZDA087) phased achievement)

(Author Unit: School of Communication, East China Normal University)