Since the 21st century，International News Communication academia appears about academic research to go to the West、Depending on colonized dense sound，and have opened the theme of the theme of the theme, the theoretical reflection and dialogue，produced a batch of works、Thesis，It also held a series of academic seminars。Global academic debate as a discipline epistemology，It lasts for a long time、Waves wide，For it the main purpose、Critical assessment of meaning and limitations is necessary。

 

　　global voices of de -westernization, de -colonization

2000，British scholar James Karen and South Korean scholar Park Mingzhen's "Setting of Westernized Media Research" Collection Publishing，Open a new round of Westernization、Theoretical reflection on colonization，Causes widespread attention in the global academic community。Since then，A batch of works came out one after another，"International Media Research" edited by Indian -American British scholar Da Ya Tu Su (2009)、"Research on Westernization Communication" edited by Wang Qi, a Taiwanese scholar Wang Qi (2011)、Japanese -American scholar Sanchi Xichi and African -American scholar Morlefi Aste, and Chinese scholar Yin Jing, edited by Yin Jing, "Global Cross -Culture Communication Reading"（2014）、"Internationalization" International Communication "(2018), edited by Li Jinzheng, a Taiwanese scholar Li Jinzheng、Nigerian scholar Laster Moyo edited "Devarbon Turn from Africa and Southern Media Studies" (2020)、South African scholar Bayara Karam and African American scholar Bruce Muzwaro's "Africa's Nonalization Political Communication" (2021) and Chilean scholar Karlos Bet365 lotto review Rahaas and Francisco Cava "Southern Communication School" (2022), edited by Lero。

 

The above works are mostly international papers set，The author comes from Asia, Africa, Latin, and Western countries，To a certain extent, it represents the global diversified academic community。Due to the considerable number、Representative Guang、Destiny for a long time，This topic has brought a broad and persistent impact on the global news communication academic community，Some people think that it marks a very important "epistemology steering" in the global journalism and communication discipline。

 

Background analysis of the multinational scholars who speak，It helps to understand the validity of its claims。It is not difficult to find through a simple cluster analysis，This group has obvious identity characteristics: Western scholars，For example, James Karen;，For example, Da Ya Tu Su、Sanchi Xixiao、Yin Jing、Molfi Aste and Bruce Muzwaro; I have received Western academic training、Asia -Africa and Latin scholars who mainly carry out international communication research，For example, Park Mingzhen、Wang Qi、Li Jinzheng、Raster Mo Yue、Bezhara Karam、Carlos Rohaas and Francisco Cavalero。Obviously，Not many Western scholars，The main body is the second、Three types of scholars。The latter has the background of cross -cultural identity and international communication research discipline，I have received good Western academic training，With strong English academic communication skills; de -Westernization reflects the problems they face、Consume and academic interests，The academic advantages and disadvantages brought by the academic advantages and disadvantages of scholars and the competition for international academic discourse。

 

　　Why go to the West

The common epistemology of de -Westernization is Europe，Critical Western bet365 live casino games value theory that dominates in international news communication、Epidemic theory and methodology，Questioning Western paradigm、The general effectiveness of theory and knowledge; Reconstruction of the power relationship in the production and communication of global disciplines is required，Proposal to re -evaluate and correct Western theory、Epidemic theory and methodology，Copy theory from the south of the world、Theoretical or experience is included in research。

 

Scholars with different cultural backgrounds have a certain difference in motivation and purpose when advocating de -westernization。Scholars of Western cultural background reflect on the bias of European centralism，Response de -Westernization research，The cause of its movement lies in their discovery，The moment of the increasingly deepening development of globalization，Traditional Western theoretical model cannot provide innovative solutions to the reality of "global localization"，They need to give up the narrow northern cultural prejudice，Incorporate the experience and theory of the south of the world into the research field，to make up for the structural loopholes of the theoretical knowledge of traditional Western news communication。

 

Scholars with the background of Asia, Africa, and Latinarian cultural backgrounds are when they advocate going to the West，I prefer to use the concept of going to colonization，Especially those scholars who have experienced a long period of Western colonial rule，They question the continued colonial heritage and post -colonial reality，Questions that use the epistemology and methodology of the former colonial power without criticism to solve the effectiveness of local communication problems，I believe it cannot explain the complexity of non -Western society at all。They advocate the theory of the use of southern countries、Concept and Bet365 app download theory to explore the communication experience of the southern communication，and hope that the international academic community to acknowledge their voice and contribute to the intellectual contribution to the global academic community。

 

　　How to go to the West

After reaching the basic consensus to de -westernization，The key is how to get Westernization。The specific answer to this question is also diverse，Often background with scholars、Close to academic motivation and purpose。

 

The de -Westernization strategy of Western scholars is to carry out tolerant cross -cultural research，Through multinational cooperation with southern scholars in southern countries，In order to test the adaptability and interpretation of the theory in the non -Western environment，This directly leads to the "international comparative research steering" in the 21st century since the 21st century，For example, James Karen is the representative of the concept of practice。American scholar Huaisbud and Chilean scholar Merlado proposed a series of de -Westernization strategies，Including: Expansion research objects，Break the mainstream academic tradition; expand the field of view of the body theory，Watch the local reality of the southern countries;，Effect of evidence from non -Western countries; switch analysis framework，Western knowledge form that opposes as the basis of the mainstream communication view，Place the perspective of communication theory that originally lacking research in the West at the forefront; affirmation of diversity academic culture，Farewell to the standards and practice of popular Western countries。It should be said，These strategies have a certain positive significance，Can alleviate the tension between Western Academic and Southern Academic，But it is impossible to fundamentally solve the problem of imbalance。

 

Different from Western bet365 live casino games scholars，Asia -Africa, Latin -in -law Western scholars and local international communication scholars in Asia, Africa, and Latinosa are similar to the Westernization strategy，They have cross -cultural understanding，Proposal based on multiculturalism，Persist in decentralization、Localization、Localization or "Global Localization" theory，For example, Wang Qi advocated localization、Localized strategy to build "own theory"，Exploring and constructing "Asian Communication Theory"。other，Morlefie Aste and Laste Mo Yo proposed the "African Central Stadium"，Sanchi Xixiao proposed "Asian Centralist Steering"，Carlos Rohaas and Francisco Cavalero proposed to start from the "Southern Identification Theory"，advocates the construction of "Southern Communication School"。These countermeasures are similar，There is no fundamental difference in epistemology，It should be said that the principle consensus was reached through the debate。

 

Acknowledge the values ​​of cultural diversification，Pay attention to the development of communication from the perspective of localization，Promote cross -cultural comparative research，This is the basic consensus reached by Western chemists in the debate。This wave of academic reflection basically solves the principles and direction problems of discipline epistemology，But to truly achieve Westernization、Solve the problem of unbalanced north and south，There are still many other objective obstacles and difficulties that need to be overcome，Infrastructure including improving knowledge production，is scientific research conditions、Human Resources、academic culture, etc.，The ultimate factor of the success or failure of the construction of the news and communication discipline also depends on the intellectual input and output of southern scholars' practice。

 

　　Actively promote discipline construction

Deadialization is one of the new and big words built by some international communication researchers since the 21st century，It actually inherited the de -Westernization efforts of UNESCO around 1979，The McBreid Committee established at the time tried to promote the establishment of "World Information and Communication New Order" (NWICO)，But in the end failed to fulfill macro wishes。Scholars of the global southern south continued to drum and call for the knowledge map of the knowledge of global media and communication research and the power relationship behind them，Practical Theory Debate confirmed the general direction for theoretical innovation of the discipline of news communication，debate sponsor and participants moral courage，But can it be effective，After all, it depends on many decisive factor in global political and economic development。

 

Go to Westernization debate provided us with useful revelation for our considering the construction of local journalism and communication disciplines。In the current change of the big change in a century,，The international pattern enters the acceleration evolution period，The overall trend of "East Sales and West" has created a good opportunity for the development of disciplines for China and other southern countries。The Chinese academic bet365 live casino games community should uphold the road、System、Theoretical and cultural self -confidence，Go to the West firmly，Two -based Marxist Journalism as the episodes and methodology with Chinese -based age，Objectives to build the theoretical system of news communication with Chinese characteristics，It will be rooted in the experience of Chinese history, culture and modernization of Chinese -style modernization，Experience，Actively promote the connotation construction of disciplines。At the same time，The academic community should uphold an open mind，Actively promote the conversation of ideological dialogue、Civilization Mutual Learning，Contributing the theoretical knowledge of Chinese schools to the academic research of global journalism and communication。

 

(Author Unit: School of Journalism, Communication University of China)