Since the 21st century，There are concerns about the de-Westernization of academic research in the international journalism and bet365 bonus code 2023 community、Intense voices for decolonization，And launched an open theoretical reflection and dialogue on this topic，Produced a number of works、Thesis，A series of academic seminars were also held。Global academic debate as a disciplinary epistemology，It lasts long、Wide scope，To its purpose、Critical evaluation of meaning and limitations is necessary。

　　Global calls for bet365 bonus code 2023 and decolonization

　2000，The collection of essays "De-Westernization Media Research" edited by British scholar James Cullen and Korean scholar Park Myung-jin is published，Started a new round of de-Westernization、Theoretical Reflections on Decolonization，Attracting widespread attention from global academic circles。Afterwards，A number of works have been published one after another，"International Media Studies" (2009) edited by Indian-British scholar Daya Tusu、"De-Westernization bet365 bonus code 2023 Research" edited by Taiwanese scholar Wang Qi (2011)、"Global Cross-Cultural bet365 bonus code 2023 Reader" co-edited by Japanese American scholar Miike Yoshitaka, African American scholar Molefi Asante and Chinese scholar Yin Jing（2014）、"International bet365 bonus code 2023" edited by Taiwanese scholar Li Jinquan (2018)、"The Decolonial Turn in Media Studies in Africa and the South" (2020) edited by Nigerian scholar Rust Moyo、"Decolonizing Political bet365 bonus code 2023 in Africa" ​​(2021) edited by South African scholar Beshara Karam and African American scholar Bruce Mutswaro, as well as Chilean scholars Carlos Rojas and Francisco Cava "Southern bet365 bonus code 2023" (2022) edited by Lie Luo, etc.。

Most of the above-mentioned works are international essay collections，The author is from Asia, Africa, Latin America and Western countries，Representing a global diverse academic community to a certain extent。Due to the considerable quantity、Widely representative、Long duration，This issue has had a broad and lasting impact on the global journalism and bet365 bonus code 2023 community，Some people believe that it marks a very important "epistemological turn" within the global journalism and bet365 bonus code 2023 discipline。

Conduct a background analysis on the group of transnational scholars who have spoken out，Helps understand the validity of its claims。It is not difficult to find through simple cluster analysis，This group has obvious identity characteristics: Western scholars，Example James Cullen；Asian, African and Hispanic Western scholars，For example, Daya Tusu、Miike Yoshitaka、Yin Jing、Molefi Asante and Bruce Mutswaro；Received Western academic training、A scholar from Asia, Africa and Latin America who mainly conducts international bet365 bonus code 2023 research，For example, Park Mingzhen、Wang Qi、Li Jinquan、Last Moyo、Beshara Kalam、Carlos Rojas and Francisco Caballero。Obviously，Not many Western scholars，The subject is the second、Three types of scholars。The latter has a background in cross-cultural identity and international bet365 bonus code 2023 studies，Received good Western academic training，Have strong English academic bet365 bonus code 2023 skills；De-Westernization epitomizes the problems they face、Appeals and academic interests，Involving the academic advantages and disadvantages brought by scholars’ cross-cultural backgrounds and the competition for international academic discourse rights。

　　Why we bet365 bonus code 2023 to Westernize

The common epistemological foundation of de-Westernization is the rejection of Eurocentrism in academic research and disciplinary knowledge production，Criticize the dominant Western value theory in international journalism and bet365 bonus code 2023、Epistemology and methodology，Questioning the Western Paradigm、Universal validity of theories and knowledge；Requires the reconstruction of power relations in the production and dissemination of global disciplinary knowledge，Advocates re-evaluation and revision of Western theories、Epistemology and methodology，Bringing epistemologies from the Global South、Incorporating theory or experience into research。

Scholars with different cultural backgrounds have certain differences in their motivations and purposes when advocating de-Westernization。Scholars with Western cultural backgrounds reflect on the bias of Eurocentrism，Research in response to de-Westernization，The motivation lies in their discovery，At a time when globalization is deepening and developing，Traditional Western theoretical models cannot provide innovative solutions to the reality of "glocalization"，They need to give up their narrow northern cultural prejudices，Incorporating experiences and theories from the Global South into research perspectives，In this way, we can make up for the structural holes in the theoretical knowledge of traditional Western news bet365 bonus code 2023。

Scholars with Asian, African and Latin American cultural backgrounds advocate de-Westernization，Prefer to use the concept of decolonization，Especially those scholars from countries that have experienced a long period of Western colonial rule，They question the continuing colonial legacy and postcolonial reality，Questioning the effectiveness of uncritically adopting the epistemology and methodologies of former colonial powers to address indigenous bet365 bonus code 2023 problems，Feel that it simply cannot explain the complexity of non-Western societies。They advocate using the epistemology of southern countries、Concepts and theories to explore the Southern bet365 bonus code 2023 experience，And hope that the international academic community will recognize their voices and intellectual contributions to the global academic community。

　　How to bet365 bonus code 2023

After reaching a basic consensus on de-Westernization，The key lies in how to de-Westernize。The specific answers to this question are also diverse，Often related to the identity and background of scholars、bet365 bonus code 2023 motivation and purpose are closely related。

The de-Westernization strategy of Western scholars is to carry out inclusive cross-cultural research，Through transnational cooperation with scholars from southern countries，To test the adaptability and explanatory power of bet365 bonus code 2023 theory in non-Western contexts，This has directly led to the “international comparative research turn” in Western journalism and bet365 bonus code 2023 disciplines since the 21st century，For example, James Cullen is a representative figure who practices this concept。American scholar Wise Bode and Chilean scholar Melado proposed a series of de-Westernization strategies，Contains: Expanding research objects，Breaking mainstream academic traditions；Expand ontological horizons，Considering the local reality of southern countries；Expanding the body of evidence for bet365 bonus code 2023 studies，Adopt evidence from non-Western countries；Switch analysis frame，Opposition to Western forms of knowledge that underlie mainstream views on bet365 bonus code 2023，Bringing the bet365 bonus code 2023 theoretical perspective of the Global South that has been under-researched in the West to the forefront；An academic culture that affirms diversity，Farewell to popular standards and practices in Western countries。Should say，These strategies have certain positive significance，Can alleviate tensions between Western and Southern scholarship，But it cannot fundamentally solve the problem of imbalance。

Different from Western scholars，Asian, African and Latin American Western scholars and local international bet365 bonus code 2023 scholars in Asia, Africa and Latin America have similar views on de-Westernization strategies，They have cross-cultural understanding，Advocate based on multiculturalism，Insist on decentralization、Localization、The epistemology of localization or “glocalization”，For example, Wang Qi advocates using localization、Localized strategies to build “own theory”，Exploring and constructing "Asian bet365 bonus code 2023 Theory"。In addition，Molefi Asante and Rusty Moyo proposed the “Afrocentric Paradigm”，Yoshitaka Miike proposed the "Asiacentric turn"，Carlos Rojas and Francisco Caballero proposed starting from “Southern Epistemology”，Advocates the construction of "Southern bet365 bonus code 2023 Studies"。These countermeasures are similar，There is no fundamental difference in epistemology，It should be said that a principled consensus was reached through debate。

Recognizing the value of cultural pluralism，Pay attention to bet365 bonus code 2023 research from a localized perspective，Promote cross-cultural comparative research，This is the basic consensus reached by de-Westernization scholars in the debate。This wave of academic reflection basically solves the problem of principles and directions of disciplinary epistemology，But we must truly achieve de-Westernization、Solving the North-South imbalance problem，There are still many other objective obstacles and difficulties that need to be overcome，Including improved infrastructure for knowledge production，That is, scientific research conditions、Human Resources、Academic culture, etc.，The ultimate factor in the success or failure of the construction of journalism and bet365 bonus code 2023 disciplines also depends on the intellectual input and output put into practice by southern scholars。

　　Actively bet365 bonus code 2023 discipline construction

De-Westernization is one of the new grand discourses constructed by some international bet365 bonus code 2023 scholars since the 21st century，It actually inherited UNESCO’s de-Westernization efforts around 1979，The McBride Commission established at that time attempted to promote the establishment of a "New World Information and bet365 bonus code 2023 Order" (NWICO)，But ultimately failed to fulfill the ambition。Global South scholars continue to advocate for resetting the intellectual map of global media and bet365 bonus code 2023 studies and the power relations behind it，The epistemological debate confirms the general direction for theoretical innovation in the discipline of journalism and bet365 bonus code 2023，The moral courage of the debate initiators and participants is commendable，But whether it can be effective，After all, it depends on many decisive factors in global political and economic development。

The de-Westernization debate provides useful inspiration for us to think about the construction of local journalism and bet365 bonus code 2023 disciplines。In the present moment of great changes unseen in a century，The international landscape has entered a period of accelerated evolution，The overall trend of “rising in the east and falling in the west” has created good opportunities for the development of disciplines in China and other southern countries。Chinese academic circles should adhere to the path、System、Theoretical and cultural confidence，Resolutely de-Westernize，Taking the Marxist news view of China and the times as epistemology and methodology，Closely focus on the goal of building a theoretical system of news bet365 bonus code 2023 with Chinese characteristics，Root the research in Chinese history, culture and Chinese modernization experience，Intensive farming，Actively promote the construction of discipline connotation。At the same time，The academic community should maintain an open mind，Actively promote ideological dialogue、Mutual learning among civilizations，Contribute the theoretical knowledge of the Chinese school to global journalism and bet365 bonus code 2023 academic research。

(Author’s unit: School of Journalism, bet365 bonus code 2023 University of China)