Talking about news communication emotional research，First of all, answer a question about this body theory，What is the emotional study of news communication，What exactly does it study? In the era of Rong Media，Emotional research in news communication is more necessary，Emotional or emotional factors have become an objective existence in news communication。The emotional research of the current news communication aims to pay attention to the role and influence of the emotion in the process of news communication，The value of emotion involved in emotion, which is related to the reasonableness of emotion，This ontology is in line with the spirit of real context and the spirit of seeking。Based on this physical theory，Objective existence of emotions in news communication，At the same time, we must continuously open up new vision and perspective to study many new phenomena and new problems in news communication。

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Emotional Studies to Promote News Communication，You need to make an article around the two keywords of "autonomy" and "system"。If you want to "autonomous"，On the one hand, pay attention to changes in the background of the times，Pay attention to the innovation of research; on the other hand, pay attention to the differences in Chinese and Western research，Locality of knowledge。

Different from the "emotional steering" in the West，Emotional research in China News Communication has a long history，Therefore, it is necessary to adapt to changes and development needs of the times。For a long time in the past for a long time，The specifications of Western journalism are objective、Reasonable，Records and observations with distance，Reporters generally try to avoid emotional investment and Bet365 app download revealing。But，With the development of digital platforms and social media，Emotions in the production process of news、Text processing and the participation of the audience is becoming more and more prominent。Professor Jorgensen, a professor at Kadif University, England, is one of the scholars who propose "emotional steering"。2020，She edited a special issue with the theme of "Digital News and Emotion"。It can be said that the "emotional steering" of Western news communication research is a positive correction，and pointed out the long -term blind spots。This "emotional steering" trend is behind the promotion of populist politicians、The encouragement of emotional content on the social media platform and the deep -rooted emotional characteristics of human beings。my country's news communication scholar's analysis of emotions，more adhering to a neutral balanced attitude，The question is not whether emotion should be intervened，and how to use emotional factors correctly。my country has continued emotional research since the 1990s，Can't blindly summarize as "emotional steering"，should be a inheritance and innovation based on continuation，"Constructive" academic position of continuing emotional research，Combined with the new era background，Innovative research problems and research methods。

At present, there are three important times backgrounds that need special attention: development of new media，Research objects are changing; nourishing the humanities，Emotional research becomes a hot topic; the need for theoretical construction，Long -term business discussion needs to rise to the level of knowledge system。Therefore，Emotional research on news communication in my country needs to be "planned" for these new era backgrounds。One，Alone with the times，Strengthen emotional research on digital journalism;，Open Thought，Theoretical and research methods of integrating Bet365 lotto review multidisciplinary;，High House Building，Enhance theoretical research on emotion，If you establish an academic column、Special issue，or organize theme academic exchanges, etc.。

In terms of the media attributes of research，New News Emoticon Study abroad has focused on exploring emotional problems in digital journalism，Special attention to the impact of sentimental feelings in social media on news; while domestic news emotional research on new media is increasing，But it has not yet formed a certain scale and system。On the emotional subject of research，Studies abroad have begun to pay attention to the collective emotions of professional groups and related emotional labor problems，Examine the impact of emotion on news practice and reporter itself，History of emotional news、Emotion on the work of emotion on the work of reporters、How to deal with their feelings when reporting a disaster report, etc., and domestic existing research is more from the perspective of business，Discussion reporter、Host、How to grasp the emotion of news practitioners such as photographers and other news practitioners，Less collective emotional research on professional groups，Related empirical and field research has not yet been deeply thoroughly。In terms of the content category of research，Foreign news content of social media、Network News Comments、The content analysis of the emotional elements in audiovisual news; domestic research focuses more on text analysis of text news content，Make more segments in the type of news，Including news comments、Disaster News、Minsheng News、Sports News、Finance News、emergency news news, etc.。In terms of the value pursuit of research，Foreign studies extensively learn from the quantitative method of psychology and computer science，Exploring the effects and impacts of emotions on the audience and society，More tools rational; domestic research bet365 Play online games on the impact of emotions in news communication，Often is from professional ethics、Career specifications and ethical border issues starting with speculation，More valuable rationality。

　　Divide emotional research into three key areas

Carry out systematic research，It is necessary to systematically summarize and sort out the current decentralized research，Make it a relatively independent but closely related overall。

Emotion is part of the whole of attitude，The introverted feelings in the attitude、intention has coordination and consistency，It is a more complicated and stable evaluation and experience of attitude in the physiology。Emotions include two aspects: morality and value，Specific performance as happiness、Hate、Disdia, etc.。From the definition point of view，The scope and field of emotion is extremely extensive，In order to clarify the key path of the research in the current news communication，Build an independent knowledge system，You can try to start with the news communication process，Divide emotional research into three key areas，That is the emotional research of news production、Emotional Research on News and Emotional Research on News Consumption。

First，Follow the emotional problems in news production，Pay attention to the emotional labor of the subject，Therefore the humanistic care of research。When it comes to the emotion of the news production process，Some scholars will propose the saying of "emotional neutral" and "de -emotionalization"，But combined with specific news practice，Absolute emotional neutrality and de -emotionalization are unrealistic。From the perspective of the news profession，The so -called "cold eye" is actually not conducive to the overall development of the physical and mental health and occupation of journalists。So at this level，We should have more humanistic care。In recent years，Some research on the problems of news practitioners' own emotional problems, Bet365 lotto review there are many places worth learning from，For example, disaster reports and negative reports to journalists caused by journalists，Professional identity and Professional Happiness on the Effects of Journalism production activities，Emotional Labor, a network news practitioner and new media journalist, as well as the media news practitioners，Among them, the most typical is the emotional labor problems of news podcasts and news anchors。At the level of news production，The objects and problems of the research have strong humanistic care and practical significance。On the one hand，You need to pay more attention to the ignored and new emotional subjects，Pay attention to the differences in emotional labor in different news occupations; on the other hand，It should vigorously develop the method of the journalism and field survey，Only the "field" of the news，can we help us understand the labor and characters of the current journalists。

Second，Pay attention to the emotional problems in the news text，Pay attention to the emotional characteristics of the text，to better guide news production。Current，The emotional analysis and emotional analysis of the news text is an emerging field，Major innovation in this field is to differentiate information features (theme、Structure、Rhetoric) The emotional characteristics are visualized and structural，Try to define the emotions of the news text、summary、Classification and comparison。Emotional analysis and emotional analysis of news text，Along with psychology、Nourishment of calculation science and other disciplines，It will become an important area for future emotional research。The current research is still concentrated in the definition and classification of emotional characteristics，Then the algorithm and tool for developing emotional analysis，or adopt a comparative research perspective，For different types (current Bet365 lotto review political news、Minsheng News、Finance News、Sports News, etc.)、Different texts (text、Voice、Picture、Video) are analyzed。At the same time，Another trend is also worthy of attention，That is to combine the emotional feedback of the news users to examine the spilling effect of the feelings in the news text，to better guide the current news production and news practice。At this level，The easiest to develop the cross -domain of news emotional research、Cross -disciplinary cooperation，Computing science based on smart technologies such as big data and algorithms，Psychology with a more complete theoretical system for emotion and other concepts，All can be the best partner of news emotional analysis。

third，Focus on emotional problems in news consumption，Pay attention to users' emotional needs，The mass line that truly reflects the news。At this level，News users as another type of important subject，Need to study from two major aspects。On the one hand, it is an emotional investment or emotional labor for participants。In the era of merging media，Researchers need a keen insight，Many positive users have participated in many news production practice process，We can conduct separate observations and analysis on this type of subject，Examine the mechanism or motivation of its emotional investment，Describe the behavior and method of its emotional investment。This part of the user not only includes previous news line people，And the current self -media person、Experts in the curatorial news。On the other hand, it is the emotional needs and emotional satisfaction as a news consumer，Research on this level has a long history，It is a concrete manifestation of the mass line in news research。In the era of radio and television，The audience survey began to develop "the audience as the center" research。Now，Researchers examine the specific needs of news consumers and their satisfaction，This is not Bet365 app download only the result of market segmentation，It is also the result of more and more specialized research audience research。

Current，There are many problems worth studying，First, the emotional needs of different types of consumers are different，The requirements for emotional experience are not the same; the second is the initial stage of the formation of emotions as values，How much role does it play in it、How much is the proportion; the third is consumers who have touched a certain type of news for a long time，Whether there will be emotional or emotional changes (burnout、Avoiding、anxiety、panic), etc.。

(Author Unit: School of Journalism, Communication University of China)