Short video has obvious social attributes，It is people's information sharing、Emotional vent、Important Medicine of Consumption and Entertainment，Daily life of members of community members、Social Relations、Important projection of value pursuit or even spiritual culture。Short videos form a new scene rule in spreading logic and experience design，strengthened the stickiness between users and platforms，and attract more users to participate in the community connection of the short video platform。In the "community+e -commerce" mode，traffic becomes a short video platform、Content producer and advertisers universally exchanged functions，It is an important way to complete the realization of the content producer，It also directly leads to the thinking method of the main body from participating in short video production from the work as the center to consumption -centered。

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Scene construction is an important representation of short video content production。Scene can give more information，Enhance the sense of recognition of community members，To a certain extent, it can even replace the language to express the meaning，To enhance the interoperability Bet365 app download of emotions，Community members enter the virtual scene can also further deepen the identity of the virtual community where they are located。The current production content of short video content still follows the mode of user generation content (UGC)，When the content of production is attracted a certain number of "fans", it will generate economic benefits，This attracts more users to participate in the construction of the virtual community。

In the Times of Intelligent Media，Data analysis technology excavate the interest preferences of community members and set a personalized label，The construction of virtual scenes is also more in line with the state of "present" of community members，and a more detailed division of the scene，Add the density of the scene，Then closer the psychological distance with the user。The construction of the scene divides the needs of community members into multiple dimensions，Push through accurate information to meet its personalized needs。

Scene is not only the spatial form of short video content production，It is still an important way to market product marketing。Scene marketing is a marketing strategy formulated for specific consumer demand for community members，Push through marketing information to stimulate consumption willingness of community members，Short video scenario marketing is a hustle and bustle of scene experience with obvious guidance tendency。Scene construction is closely related to the Bet365 lotto review medium of society and consumption transformation，The visual culture and consumerism of the postmodern society have penetrated into all corners of social practice，and changed the mass production and lifestyle，The boundary between production and consumption is completely broken，Volkswagen has adapted to the interweaving and overlapping of information scenarios and daily life，New information receiving habits and consumption modes have been formed in the subtle way，and become an indispensable part of daily life。

　　Emotional connection of community members

Whether it is the production of content or the promotion of consumer behavior，It is important to have an important association with another representative of the short video platform community，That is the emotional connection between members of community members。Emotional connection includes the empathy effect between community members as information receivers，It also includes emotional communication and interoperability between community members as information producers and community members as information receivers。Community members as information receivers realize the vent of emotions through short video review functions，and the positive response of other members is an effective way to obtain psychological comfort; community members as information producers are also seters of the topic，The inner emotional expression of other community members in the mode of "social relationship+emotional bet365 best casino games factors" is triggered，Perform personal social relationship topics into the corresponding emotional factors to stimulate the emotional resonance of other members。

The "blogger" as an information producer can label through a personalized character to form a personal influence among members of the "fan"，For "blogger"，Can you get more attention and recognition，To a large extent depends on the "fans" members' emotional investment。Another，Emotional investment and connection are also a marketing strategy of short videos。Emotional marketing is based on the user's emotional needs，To achieve psychological resonance by stimulating the emotional needs of users，Emotions in marketing，At this time, the user's psychological manifestation is an impulse or empathy，transcending the real needs of the product，Frequent emotional satisfaction and psychological identity。Under the guidance of this mechanism of action，The emotion of "blogger" has a good feedback effect，"Fans" members to complete emotional communication through purchasing behavior or platform "reward"，and the platform can also get greater economic benefits。

　Traffic conversion of community behavior

When the media reshapes the form of social communication，The communication and interaction between the public and the outside world also changes.，Volkswagen's life scene and information trajectory will leave traces on the online social platform and be recorded。bet365 Play online games This data information allows the short video platform to accurately determine the environment and living status of community members，and push a similar scene content through the algorithm，Finally, the consumption willingness of community members through the docking of real scenes and virtual scenes。The basic logic of traffic conversion is linking users and attracting users，Finally completed the realization，Flow is the key element of platform link users，Especially in scene marketing, it looks more important。

Flow is usually divided into public domain flow and private domain flow，The two forms correspond to two different action mechanisms。Public domain traffic is commonly owned by users on the platform，and the private domain flow belongs to the unique to the production subject。The platform can accurately grasp the transmission of short videos through the algorithm and use this as the basis for traffic distribution，The generation of the algorithm is related to the degree of matching of user interest and the content attributes of short videos。For short video producers，After obtaining public domain flow，If you want to attract community members to become the target crowd，It is necessary to form a unique content style，Follow data and hot topics，Timely optimizing the planning process and innovative production content，Actively interact with users，Enhance service awareness，Only bet365 best casino games to get more users' trust and participation，Then realize the conversion of private domain flow，Enhance the competitiveness of the product and the influence of the brand。

Short video eliminates the central status of the main body，Change the information coding method，An open、Two -way、Interactive network ecosystem，Reconstruction of virtualization、Fragmentation、Instant communication situation。User's group identity and role positioning both communicate with each other and play with each other，Facing multiple logic rules、Aesthetic choice and emotional bias，Different group characteristics and behavioral rules formed a short video production production and hustle and bustle interaction landscape。For a short video platform，Filled from initial content to high -quality content production，Maintain user activity and content quality through traffic support，So forming a self -loop inside the community，Build a decentralized virtual community and marketing platform。

　(Author Unit: School of Literature, Northwest Normal University)