As the "last mile" as close to the masses，The county -level media center has closeness and regional natural advantages，Bridge and bond connecting the government and the masses，It is also a powerful starting point for local governments to strengthen grassroots social governance。How to maximize the participation of grass -roots social governance at the county -level media center，Comprehensive improving the effectiveness of grassroots governance is a problem that needs to be solved at the moment，The "Jianqiang and High use" of the county -level media media，Also maintaining the stability of grassroots society、It has an important role in advancing the modernization of grassroots governance。

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In the Internet era，The county's social communication environment and order have undergone tremendous changes。Where is the masses，Where is the promotional position，Where can the tentacles of the media extend to。County -level Rong Media Center is an extension of the national governance forces in the county space，The "last mile" of the reform and development of the national social governance system，To give full play to its own communication ability、Influence、Guidance、strong advantages of credibility，Strengthen the conversation of the voice of the party and the state at the grassroots level，Sink the ideology of the party and the country to the place，bigger and stronger mainstream public opinion，Building the mainstream public opinion position at the grassroots level，Play the foundation for promoting the modernization of grassroots social governance。On the one hand，County -level Rong Media Center must do a good job of information dissemination，Constantly improving the information disclosure bet365 Play online games mechanism，To be more efficient、Transparent ways send information to the grassroots people，Realize the spread of information from top to bottom，Improve the information penetration of the party and the country to grassroots society，To occupy the grass -roots publicity highland，amplify the mainstream sound，Strengthen public opinion position。On the other hand，County -level Rong Media Center must undertake the heavy responsibility of guiding grassroots public opinion，Pay close attention to the hot event of public opinion，Strengthen public opinion monitoring，Timely cooperate with government departments for public opinion guidance，Release of authoritative information，Answer people's doubts，Correctly guide grass -roots public opinion orientation，Maintain the stability of the grassroots society。other，County -level Rong Media Center must continue to strengthen content construction，Tell local stories，Integrate local characteristics into the production of content，Create ground gas、Boutique of Rongye Merchants，Enhance the sense of belonging of grassroots mass culture，Obtain the emotional resonance and cultural identity of the masses with high -quality content，Gathering grassroots consensus，Improve the vitality and efficiency of grassroots governance，Build a grass -roots governance "Bridge Fort"，"The last mile" of the grassroots governance。

　Integrate to live county resources

County -level Rong Media Center wants to deeply embed grass -roots social governance，magnifying grassroots governance efficiency，You need to anchor the "guide the masses、Serving the masses "construction goals，Think about how to better serve the masses。County -level Rong Media Center as the mainstream media at the grassroots level，It has a certain influence and resource advantage in the county space，You can integrate grass -roots government resources in the activity area、Media resources and living service resources，Promote the collaboration and integration of resources，Based on bet365 live casino games this, create a platform that integrates many service functions，Provide a broader service for the masses，Therefore, all aspects of the daily life of the grassroots people are integrated into all aspects，Use services to improve user stickiness，For the orderly development of the grassroots society。For example，The "Most Jiangyin" client at Rongyin Media Center in Jiangyin City has set up "Jiangyin 12345、Online declaration、One thing、Youth Talent Subsidies "and other more than thirty kinds of government work functions，1841 items of segmented government service functions; the "Jiaozhou Jiaozhou" client at Rong Media Center in Jiaozhou City covers the weather forecast in people's livelihood services、Life payment、Bus travel、Appointment registration、Express query、Various local services such as talent recruitment，Greatly facilitated the daily life of the local people，For the stability of the grassroots society。

　　Building the government of the government's mass communication bridge

"nerve endings" as grassroots governance，County -level Rong Media Center deep into the grassroots level、The characteristics of close to the grassroots determine its stability of the grassroots society，Promoting the modernization of grassroots social governance has innate advantages。Modernization of grass -roots social governance should be based on the benign interaction between local governments and the masses，This must not only strengthen the top -down propaganda，It is also necessary to take into account the transmission of information from the bottom up in the county，Therefore, to promote the upper and lower penetration、New Mode of Grassroots Governance of Cooperation and Co -Governance。For this，The county -level media should use their own advantages，Build a bridge for the government and grassroots people，Contributions to the stability of grassroots society。

On the one hand，The county -level meling media must provide the channels and platforms of interests bet365 Play online games and opinions for the masses of the grassroots，Let the masses express and exchange opinions freely，The government can also use this to listen to the voice of the people，Collect the opinions of the masses，Use this to adjust the policy formulation and practice。This can not only effectively unblock the social and public opinion and resolve the conflict of grassroots，At the same time, it also help。On the other hand，County -level media media to provide the masses with interest appeal and expression platform，Can give full play to the role of public opinion supervision，Forcing the government to work more transparent，Urges the government to rectify and implement，To perform duties scientifically、Standardized performance，Maintain the vital interests of the grassroots people。For example，"Palm Bonhua" APP at the "Palm of Fenghua" in Ronghua Media Center, Fenghua District, Ningbo City，Functions such as "Asking Political" and "Report"，Convenient for the public to ask for politics online，To respond to the demands of the masses in a timely manner，Everything is implemented; the "Questioning Political Government Wulian" program in Wulian County, Shandong Province provides channels for the grassroots people to express opinions，Build a bridge for the healthy interaction between the government and the people，Maintaining the harmony and stability of the grassroots society。

　　Accelerate the construction of a digital platform

With the rapid development of digital technology，Data is jumping to the fifth largest production element，Injecting new motivation into economic and social development，It also allows social governance to face new problems and new challenges。As a grass -roots media，The county -level media should be deeply embedded in grassroots social governance，It is necessary to speed up the construction of digital platform，Data elements as an important support，Promoting intelligent transformation of its own grassroots governance，Continue to promote the Bet365 app download modernization of county governance in the direction of depth in depth。

From the horizontal dimension，County -level Rong Media Center must build through the digital platform，Gathering high -quality public data resources in the county，Breaking data barriers between government departments，Actively participate in the digital government、Digital Village、Construction of projects such as smart villages，At the same time, strengthen the technology application，Continuously improved data capture、Data mining、Data analysis ability，Innovative data application scenarios，Release data element value，Provide precision for grassroots people、Personalized service，Realize the efficient allocation of resources。County -level Rong Media Center uses digital construction to drive the intelligent transformation and upgrade of grassroots social governance，Help the modernization of grassroots social governance。For example，Jiangyin Rong Media Center actively participate in the construction of smart city projects，Construct "1+1+N"，that is 1 data asset center、1 intelligent urban brain central platform and n public service application Jiangyin "urban brain"，Create a smart hospital、Smart Transportation、Application scenarios such as smart communities，Empowerment of the construction of digital smart government，Promote the Bet365 app download modernization of county governance。

From the perspective of vertical dimensions，County -level Rong Media Center as the highest end of the fourth -level media structure，In funds、Technology、Talent and other elements are relatively lacking。So，The county -level media center must learn to use force，Positive to connect with positive upward，Taking the digital platform as the carrier，Integrated into a higher -level media architecture，Strengthen collaborative interaction with central provincial and municipal media，Realize the information resources between the media、Data resources interconnection，Promoting the continuous progress of social governance in the grassroots level。

　Promote the revitalization of rural industries

bet365 Play online games The revitalization of rural industries is the area that needs to be focused in the development of the county -level meling media center。For this，County -level Rong Media Center shall explore the diversified business mode，Deep dug local resource value，Develop rural characteristic industries，Build a new format for rural economic industries，Create a new engine for the county's economic growth。

County -level media center can give full play to the advantages of content productive forces and communication，With the advantages of its own platform and head platform，Live broadcasting farmers、Special Action for E -commerce Agricultural Agriculture，Actively broaden the sales channel of local agricultural products，Provide the masses with high -quality agricultural products while，can also improve the effectiveness of farming，Promoting local agricultural development。For example，"Ai Anji" client set up by the Rong Media Center of Anji County，The smart sales model of agricultural products "from the field to its own door" was launched。Not only can users realize fast shopping，Can also realize the internal circulation of local agricultural products，Let agricultural products get on e -commerce express，Help e -commerce poverty alleviation、Consumption help farmers。other，County -level Rong Media Center can also extend the industrial chain，Deep cultivation of local characteristics，Development and utilization of local specialty resources，Organic combination of local cultural communication and tourism services，Create a recognizable rural tourism brand，Injecting new vitality into the development of the local cultural tourism industry，Promote bet365 Play online games The revitalization of rural industries，Further promote the modernization of grassroots governance and go deep into the realization。For example，Qingshui County Rong Media Center fully tap local cultural tourism resources，Putting Shimizu Xuanyuan Culture、Chinese medicine culture and Xuanyuan Yellow Emperor's hometown and other tourist attractions bet365 best casino games are connected to the ground，shows cultural symbols with clear water，Create "Xuanyuan Hometown、Kang Yangfu Land "Cultural Tourism Brand，Contributions to the high -quality development of Qingshui County Cultural Travel Industry。Last，County -level Rong Media Center can aggregate local resources，Form the industrial development chain，Create an organic ecology for the development of the local real estate industry，Promote the coordination of rural industries。

　　(Author is Associate Professor of Journalism and Communication College of Zhejiang Media College)