With the continuous development of media technology，The name of media literacy is updated from time to time，Connotation has also changed accordingly。Scholars on the changes caused by the development of media technology，Many terms such as the "Great Information Era", "Popular Communication Era", "New Media Age" and other terms。Name related to media literacy，There are media literacy education in the initial TV literacy、Visual literacy; computer literacy after the popularity of the Internet、Information literacy、Network literacy; digital literacy in the digital age、Cross -media information literacy, etc.。

The birth of ChatGPT makes artificial intelligence returning from the bottom of the third wave，At the same time, it also leads the media industry into the intelligent era。Wide use of artificial intelligence technology，A huge impact on people who have a comprehensive medium of life，For this，People need to adjust their own consciousness、Ability and attitude，To adapt to the development of the intelligent media era。On the one hand, artificial intelligence technology promotes major changes in the media industry，On the other hand, the application of artificial intelligence technology in the media industry has put forward higher requirements for mass media literacy。

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Comprehensive penetration of artificial intelligence technology，Macroscopic reshaping the format of the media industry，The business chain of the media industry is recreated。

Improve information dissemination speed。Current，Many well -known news media institutions have been written in the news、Edit and communication use automatic writing technology、Related software and solutions，Some Internet companies also rely on bet365 live casino games their strong technical advantages，R & D of automatic writing products。For example, the Los Angeles Times uses self -developed intelligent systems for reports of emergencies such as earthquakes; Reuters and Washington Post use the accuracy of smart programs to verify news，Assist the editor for review; the Guardian and New York Times all use smart software to screen online articles，Push or generate experimental paper media products。Domestic in China in 2015 Tencent Financial Channel Automation News Writing Robot DreamWriter，Xinhua News Agency、Alibaba and First Finance Group、Today Headline、Nanfang Daily has also launched various writing robots。These news media institutions actively study in the field of news communication、Use automatic writing technology，Its biggest motivation comes from the pursuit of news reports and push timeliness。Proof of facts，Use of artificial intelligence technology，Improving the efficiency of news production。In the information collection link，Sensor as a carrier、Sensor technology supported by big data technology broaden the source of information sources，Expansion of the dimension of information collection; in the news editing production link，Adding of smart robots，Improving news production speed，Reduce writing costs。

Enhanced personalized communication experience。Current，Algorithm recommendations based on user preferences and artificial intelligence technology，It has been widely used in news、Shopping applications and websites。Through media information、C first -content information products for personalized recommendations and distribution，greatly improves the targeted and accuracy of information dissemination，Provide users with customized services。With big data、New technologies such as artificial intelligence，The media platform is collected according to the collection of user bet365 Play online games data、Organization、Analysis and judgment，Realized personalized matching and feedback of user needs。For example，"Today's Headline" can collect customized news and distribution、Big data advertisements and other functions in one body，Relying on personalized technology and data mining of users。Use of the smart platform，Breaking the "solid -oriented dissemination" between traditional media and the audience，and the creation of the big data resource platform and the user sedimentation platform，It laid the foundation for the enhancement of personalized services and user stickiness。Artificial intelligence technology and virtual reality technology、Augmented reality technology、Comprehensive use of hybrid reality technology，Created the increasingly strong、"I feel on the field"，Enhance the user's "substitution"。

Specific form of change media。Artificial intelligence technology with its unique advantages，Relying on mobile terminals、Big Data Platform、Sensor, etc.，Production method for the traditional media industry、Communication method、Operation methods, etc. bring many changes。Artificial intelligence technologies such as robot writing enhance the timeliness of news communication，Directly changed the news production process of emergencies report。other，Intelligent and interactive information presentation methods have played a more positive role in improving user experience，Make user experience an important basis for the development of many media in the era of artificial intelligence，News reports based on user experience have also become a feasible strategy。

Artificial intelligence technology brings not only formal changes to news communication media，It is the change of the concept of news and communication and the innovation of the way of thinking。It makes the media itself more open，The integration of traditional media and emerging media is more convenient，also made the publishing system、Video Bet365 app download Communication System、Newspaper system、The boundary of the self -media system becomes more vague，Connection and integration will become the norm。

　　Met the new requirements for the literacy of the public 

Current，"Artificial Intelligence" writing mode core is to use big data to analyze information，Then arranges the information information according to a certain algorithm，and the template required by news reports to present it。Researchers once written by human reporters and automatic writing software、Sports news releases for comparison，As a result，People more recognize the news release written by human journalists。Comparison of comparison，Automatic machine writing software has strong data collection capabilities、Data processing capacity and fast news writing speed，But compared with human reporters，The current automatic machine writing software is insight in the news insight、sensitivity、News information deep mining ability、Information processing processing ability、Humanistic care、Public opinion comments and innovation are still lacking，This is the content that the mass media literacy needs to be expanded。

Information recognition，Pay attention to the vulgar tendency of information dissemination。From the perspective of information production and dissemination，Artificial Intelligence Technology is personalized based on personal "interest"、Smart content push and distribution，Just based on whether it attracts the attention and the number of clicks，and fully rely on algorithm recommendation and machine capture to produce、Push News，It is easy to promote the content of the content of media agencies on the value of the value，Forms a negative effect that is difficult to avoid。Purely relying on machines to capture without manual control，It is difficult to avoid information spread vulgar。This is because of，Personalized information recommendation and distribution based bet365 Play online games on artificial intelligence -based on artificial intelligence，More people -based sensory stimuli、Sensory requirements，And this stimulus、Requirements are also continuously strengthened with the supply of information，This leads to entertainment for information dissemination、Fragmentation、Vulgarization。

Information analysis，Should be alert to the negative impact of "information cocoon house"。From the perspective of information acceptance，The choice of information for ordinary public has obvious tendencies，They stick to a single、Homogeneous，Rejection multiple、Alien，Therefore, it is inclined to contact information that is consistent with your own position，and deliberately avoid information that is inconsistent with my existing position，Over time，Formation of "Information Cocoons" that Kas Santan calls。This is very likely to cause three problems。First, I ignore some important heterogenetic information，It may affect personal development。Second, it may cause public opinion orientation to face major challenges。Some audiences are serious news、Decrease in the attention of mainstream news，Will weaken the awareness of public opinion。Third, it may weaken the ability to discover and refine high -quality information。Massive information in the Internet era for people's information acquisition、The ability to analyze high requirements，This is also phenomenon、An important reason why media literacy causes people's attention。Excessive reliance on automatic personalized recommendation，It will also make people obtain、Analysis of information cannot get corresponding training and improvement。

Media criticism，Ethical risks of artificial intelligence should be guarded。Artificial intelligence technology In the application process of the media industry，May bring risk and ethical impact，It should attract the attention of scholars。First, excessive data collection and data analysis，bet365 Play online games It will increase the risk of leakage of personal information of citizens。Data explosion caused by extensive collection behavior，Not only does automatic data analysis become inevitable，It also makes the information transmission generated by automatic data mining becomes an important feature of "sensor society"。These information generated by automatic data mining，Contains action habits、typing habit、Online search behavior、Consumption habits, etc., may become data information that determines personal identity。These personal information is protected by law，All social subjects, including public power agencies, have the obligation to respect personal information。Although governments of various countries have strengthened personal information protection legislation，But the legislation is not good yet、Evilling personal information often has the characteristics of large -scale minor damage，The government's management is not enough to replace the protection of the right holder itself。The second is the imperfect design of the algorithm，It will increase the risk of abuse of artificial intelligence technology。Automatic machine writing software through data collection and analysis，Quickly complete writing with a fixed mode。but，If this mode does not pay attention to the diversity of news and is based on simple algorithm design，It may violate the basic ethical guidelines of news communication。For example，In some disaster reports，The manuscript -writing robot If you pay too much attention to the objective presentation of the specific details，It may stimulate the sensory and emotions of the audience，Even "secondary damage" to the parties。In the face of the development of intelligent technology, the huge impact on the field of communication，Media literacy research should also pay close attention and make positive responses。In particular, we must fully understand and understand the spread of new technologies for Bet365 lotto review information、Education、Structurality brought by cultural and even living environment、Revolutionary influence，Observe and predict future social life、The direction of communication and education development，Provide rich nutrients for the healthy development of the public，It also provides strong theoretical support for the healthy development of new media in the future。

　　(The author is deputy dean of the School of Communication and Information Engineering, Nanjing University of Posts and Telecommunications)