■ Sino -British bilingual animation short video "The Story of Poverty Alleviation in a Cup Coffee" promotional picture information picture

Red culture is the Communist Party of China in the revolution、Valuant spiritual wealth formed in construction and reform。With the innovation of digital technology，Red Cultural Heritage and its communication facing the challenge of inheritance and innovation。Animation short video is based on the development of new media，Become one of the important cultural communication carriers of contemporary contemporary。

How to inherit red culture in the new era、How to innovate and develop the animation industry、How to build a system of reciprocal symbiosis between the two，Thinking of thinking in the academic circles。Current，Research on the research of domestic scholars in red cultural inheritance, media dissemination and animation short videos，Active results have been achieved。Tell Chinese stories，Promoting cultural self -confidence of the whole nation internally，Improve international competitiveness，With the advantages of animation short videos, it will Bet365 lotto review effectively help the inheritance of red culture in the background of the new era、Communication。Rich in red cultural resources in my country，Compared with the traditional cultural carrier，Red -themed animation short video has a more age -span audience group。To promote the spread of red culture，It is necessary to achieve "content as king"，To penetrate the red culture connotation，Innovative red culture content，Rich red cultural expression form。Animation short video creation of red theme needs to be planned from topic selection、Script creation、narrative structure、Role and scene design to carry out theoretical research and practical innovation。

Red theme animation short video is the value reproduction of red culture in the new era of context，Contains the connotation of the new era。Jiao Yulu's deeds have been shot into movies many times、TV series，The artists have created a number of familiar works，For example, the movie "Jiao Yulu" starring Li Xuejian (1990)，The TV series "Jiao Yulu" starring Wang Luoyong (2012)。With the development of new media，Henan Little Cherry Animation Group produced and released the 26 episodes of the cartoon "Jiao Yulu" (2021)，This series of short video uses a two -dimensional animation form，With delicate emotional expression、Rich color performance、The warm and smooth touch between the bet365 live casino games white paper and black strokes depicts the touching stories to the audience，vividly showed Jiao Yulu's glorious image。Works for about 3-4 minutes per episode，From the perspective of micro -narrative，Interpretation of Jiao Yulu spirit。Different from the traditional "start、Development、Climax、Ending "narrative mode，Animation short video tells the story through narrative fragment，Let the audience focus on the topic to express，For example, "Episode 25" tells that Jiao Yulu still cares about the Lan Cao after the serious illness，Tell comrades to bring wheat ears when you visit next time。The scene design of the film has a clear background and regional characteristics，As the first episode of "Going to the Ride", the opening of the sunset depicts the Sky Windsha Sand in Lancao County、Salted scenes everywhere，explained the background of Jiao Yulu's death in danger。Solo wheel、Enamel tea tank、Old -style telephone and other props to use the use of the work of the work。

Relying on the excellent traditional culture of China，Explore diversified visual creativity，Optimize the fusion of animated short videos and red culture。In the content creation of the red animation short video，To penetrate the spiritual connotation and rich expression form of Chinese excellent traditional culture。"Studio on the Bet365 lotto review Fuxing Road" and "China Good Story" database in 2020 jointly launched a bilingual animation short video "The Story of Poverty Alleviation in a Cup of Coffee"，This short video achieved over 400 million clicks around the world，Become a phenomenon -level animation short video work。The work uses the form of animation to use the major achievements of the Communist Party of China to lead the poverty alleviation，Instead of incorporated into a grain of coffee beans familiar with the audience。Researcher at Xinhua News Agency commented: "Small incision，Big theme。No word，However, the development idea of ​​‘people -centered” is conveyed everywhere。"This work is the new media in the new era、Successful examples of integration of excellent traditional culture and red culture，Slimally will micro narrative、Multi -painting style and other elements into an animation short video of 3 minutes and 35 seconds。Creative team uses big data、Cloud computing technology for data analysis，Use knowledge map technology to deeply dig the connection between data，Tell the story of poverty alleviation with "coffee" as the entry point。Works injected with nationalized style characteristics，Rich narrative imagination、Full visual creativity。The opening shot with a downlook uses the Montcot bet365 Play online games Monsoter to shot from coffee to the hand -painted gossip pattern，Stimulated the audience's imagination。Gossip contains the profound meaning of traditional Chinese culture，It indicates that the coffee bean starts the time and space journey。Works convey the deeper meaning of Chinese culture to global audiences，Chinese traditional philosophy divides everything into yin and yang，Differences in each other but harmonious symbiosis，Coffee and East and West Elements，Connect the people at both ends of the world together。Works fully showed cultural diversity in visual performance、The concept of harmonious symbiosis。Use a separate screen interactive visual language，If the left side is Vatican's variant painting style，Represents coffee drinkers all over the world，On the right is ink and paint -painted style，Yunnan coffee farmers in the terraced field are picking coffee; the coffee producer on the left side takes coffee beans from the basket in front of the coffee farmers to make coffee; Yunnan coffee farmers on the right "ink style" raised the coffee "dry toast"，Lien the global coffee enthusiasts with the cause of poverty reduction of global coffee in time and space，implanted land provides Chinese wisdom and Chinese solution for global poverty reduction.。

New Media Communication Bet365 lotto review is one of the most important ways of communication with red theme animation short videos，It includes social media platforms such as WeChat、Weibo，Short video platform such as Douyin、Quick Hand，and video website such as station B, etc.。Application of emerging technologies and the short -term features of animated short video films reduced the threshold of creation。Of course，New media communication methods also have some disadvantages，For example, the source of information is unreliable、Low information accuracy, etc.。This requires strengthening network supervision，Strengthen the responsibility of Internet companies，Improving the ability of netizens to distinguish between right and wrong，Create a righteous network space。

Research and Practice of the Animation Industry and theoretical Discipline、National Future、Tightly combined with cultural heritage and innovation。"Ninety -half dinner", "Snow Strip", "Leyi Girl Middle" and other red -themed animation short videos.，It provides new ideas for promoting the development of my country's animation industry and the red cultural heritage。

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