■Chinese-English bilingual animated bonus bet365 video "The Story of Poverty Alleviation in a Cup of Coffee" promotional pictures and information pictures

Red culture is the Communist Party of China’s revolution、Precious spiritual wealth formed during construction and reform。With the innovation of digital technology，The inheritance and dissemination of red culture face the challenges of inheritance and innovation。The development of bonus bet365 based on new media came into being，Becoming one of the important contemporary cultural communication carriers。

How to inherit red culture in the new era、How to innovate and develop the animation industry、How to build a mutually beneficial and symbiotic system between the two，Becoming a question for academic circles to think about。Currently，Domestic scholars’ research on the inheritance of red culture, media communication and bonus bet365，Positive results have been achieved。Tell Chinese stories well，Internally, enhance the cultural confidence of the entire nation，Enhance international competitiveness externally，Using the advantages of bonus bet365 will effectively help the inheritance of red culture in the context of the new era、Propagation。my country is rich in red cultural resources，Compared with traditional cultural carriers，The red theme animated short video has an audience with a wider age range。To promote the spread of red culture，We must achieve "content is king"，We must deeply explore the connotation of red culture，Innovative red cultural content，Enrich red cultural expressions。The creation of red-themed bonus bet365 requires topic selection and planning、Script writing、Narrative structure、Carry out theoretical research and practical innovation from multiple perspectives such as character and scene design。

The red-themed animated short video is the reproduction of the value of red culture in the context of the new era，Contains the connotation of the new era。Jiao Yulu’s deeds have been made into movies many times、TV series，Artists have created many well-known and excellent works，For example, the movie "Jiao Yulu" (1990) starring Li Xuejian，The TV series "Jiao Yulu" starring Wang Luoyong (2012)。With the development of new media，Henan Little Cherry Animation Group produced and released a 26-episode cartoon series "Jiao Yulu" (2021)，This series of short videos uses two-dimensional animation，Through delicate emotional expression、Rich color expression、The warm and smooth touch between white paper and black pen depicts touching stories to the audience，Vividly shows the glorious image of Jiao Yulu。Each episode of the work is about 3-4 minutes long，From the perspective of micro-narrative，Interpretation of Jiao Yulu’s spirit。Different from the traditional "beginning、Development、Climax、Ending” narrative mode，bonus bet365 tell stories through narrative clips，Let the audience focus on the topic to be expressed，For example, the 25th episode "Concern" tells that Jiao Yulu still cares about Lankao after his serious illness，Tell comrades to bring wheat ears with them when they visit next time。The scene design of the film has a distinctive historical background and regional characteristics，For example, the opening chapter of Episode 1 "Going to Resume" depicts the sky full of wind and sand in Lankao County under the sunset、The scene of salt everywhere，Explained the background of Jiao Yulu’s appointment before the crisis。Unicycle、Enamel tea jar、The use of old-fashioned telephones and other props adds to the contemporary feel of the work。

Relying on the excellent traditional Chinese culture，Explore diverse visual creativity，Optimize the integration of bonus bet365 and red culture。In content creation of red animated short video，We must deeply explore the spiritual connotation and rich expressions of China’s excellent traditional culture。"Fuxing Road Studio" and the "China Good Stories" database jointly launched the bilingual animated short video "The Story of Poverty Alleviation in a Cup of Coffee" in 2020，This short video has achieved over 400 million views worldwide，Becoming a phenomenal animated short video work。The work uses animation to illustrate the major achievements of the Communist Party of China’s leadership in poverty alleviation，Integrate into the familiar coffee beans without leaving any trace。Xinhua News Agency researcher commented: “Small incision，Big theme。Not a word，But the ‘people-centered’ development idea is conveyed everywhere。”This work is new media in the context of the new era、A successful example of the integration of excellent traditional culture and red culture，Cleverly integrate micro-narratives、Multiple painting styles and other elements are integrated into a short animated video of 3 minutes and 35 seconds。The creative team uses big data、Cloud computing technology for data analysis，Use knowledge graph technology to dig deeper into the relationships between data，Telling the story of poverty alleviation using “coffee” as the starting point。The work injects national style features，Rich narrative imagination、Visually creative。The chapter opens with a bird’s-eye view using a montage technique, from a real shot of coffee to a hand-painted Bagua pattern，Sparks the imagination of the audience。Bagua contains the profound meaning of Chinese traditional culture，Heralds the coffee bean’s journey through time and space。The work conveys the deeper meaning of Chinese culture to a global audience，Traditional Chinese philosophy divides all things into Yin and Yang，There are differences but harmonious coexistence，Coffee has both Eastern and Western elements，Connecting people from both ends of the world。The work fully demonstrates cultural diversity in visual expression、The concept of harmonious symbiosis。Use the visual language of split-screen interaction，For example, on the left is a variation of Van Gogh’s painting style，Representing coffee drinkers around the world，The right side shows the ink and light color painting style，Yunnan coffee farmers wearing national costumes are picking coffee on the terraces；The coffee maker on the left takes the coffee beans from the basket in front of the coffee farmer on the right to make coffee；The “Van Gogh-style” blond girl on the left and the “ink-style” Yunnan coffee farmer on the right raised their coffee and said “Cheers”，Connecting global coffee lovers and China’s poverty alleviation across time and space，Integratedly provides Chinese wisdom and Chinese solutions for global poverty reduction。

New media communication is one of the most important communication channels for red-themed bonus bet365，This includes social media platforms such as WeChat、Weibo，Short video platforms such as Douyin、Kuaishou，And video websites such as Bilibili, etc.。The application of emerging technologies and the short length of bonus bet365 have lowered the threshold for creation。Of course，New media communication methods also have some disadvantages，For example, the source of information is unreliable、Information accuracy is low, etc.。This requires strengthening network supervision，Strengthening Internet corporate responsibility，Improving netizens’ ability to distinguish right from wrong，Create a clean and upright cyberspace。

Research and practice of animation industry and theoretical disciplines and national destiny、National Future、Cultural inheritance and innovation are closely integrated。The creators of many red-themed bonus bet365 such as "Nine-thirty Dinner", "Snow Sticks", and "Leyi Girls' High School" have conducted useful explorations in the inheritance and dissemination of red culture based on the perspective of bonus bet365，Provides new ideas to promote the development of my country’s animation industry and the inheritance of red culture。

　　(Author’s unit: Department of bonus bet365, School of Art, Suzhou University of Science and Technology)