The concept of "Language Landscape" was first in "Linguistic LandScape and Ethnolinguisti" by Rodrige Landry and Richard Y. Bourhis in "Linguistic LandScape and Empirical Vitality: c vitality : An Empirical Study)，Refers to public road logo、billboard、Street name、Gecest name、The language of the store logo and the public logo in government architecture。In recent years，Language Landscape has become social linguistics、Hot research topics in applied linguistics。During the revitalization of the countryside，The construction of rural language landscape cannot be ignored，This is a rural ecology、The construction of rural wind civilization and other aspects is closely related。

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The strategy of rural rejuvenation is a grand system project，Not only does it include industrial revitalization、Talent Revitalization、Organization revitalization，also includes ecological revitalization、Cultural revitalization, etc.。The language landscape of the rural public space is related to rural ecology and rural culture，It is an important part of the construction of rural style civilization。Specifically，The significance of the construction of rural language landscape in rural revitalization is manifested in the following aspects。

First，Rural Language Landscape is a business card for the image of a rural image。Rural language signs are not uncommon，Road sign、Warning sign、Publicity signature、Public Information Public Institute of Public Information、Store signboard、The language on public signs such as the Cultural Wall constitutes the rural language landscape。Rural Language and Landscape is a component of the appearance of rural language life，It is the epitome of the development of rural economic and cultural development and rural governance capabilities，An important carrier of bet365 best casino games becoming a beautiful rural image。For example，The degree of standardization of the language on the sign、Villagers' perception of language signs，It can reflect the level of rural language culture; multi -language status on the sign、Language combination mode、Mutual translation of text，It can indirectly reflect the degree of development of rural economic and cultural;、Signing placed、Bilingual or multi -language signal superior language，It can reflect the level of public management and service of relevant local departments。So，Rural Language Landscape is a business card for the image of a rural image，It is an important window for understanding the level of rural economic and cultural development，It is a platform that reflects the level of rural governance。Health、Complete rural language landscape，Help improve the quality and connotation of the countryside，helps to shape positive、Health、Civilized rural image。

2，Rural Language and Landscape is part of the component and carrier of the construction of rural civilization。In recent years，Villages actively respond to the call of national rural civilization construction，Construction of "Rural Cultural Station", "Cultural Corridor", "Farmers Bookstore", etc.。The layout of these cultural activity venues is inseparable from language signs。At the same time，The degree of standardization of the language on the sign、Villagers' language attitude，Also closely related to the civilization of the villagers。Language practice and language attitude without civilized norms，There will be no health、Civilized Rural Wind。other，Rural language and landscape is still the carrier of the construction of rural civilization。Broadly distributed in rural cultural square、The official sign of the Villagers Activity Center，helps to carry out ideological and moral education on villagers。

third，Rural language landscape has an important impact on the construction of rural ecological civilization。bet365 live casino games Rural ecology not only includes natural ecology，Also includes language ecology。Rural language ecological construction has two key areas，One is the family field，The other is the public domain。Language landscape is part of the language ecology of the rural public domain。In recent years，In the process of the construction of beautiful villages，Rural Cultural Wall attracts attention。It is distributed on both sides of the rural main road，With specific styles and hue，conveys the rural governance concept of the party and the country in a "text+painting" manner，Common manifestations of becoming a rural language landscape，It has an important impact on the construction of rural ecological civilization。

Fourth，Rural Language Landscape is the "Pusher" that drives rural economic development。Many signs of rural public space have very obvious economic motivation。For example，Store signboards are common forms of advertising in business activities，Easy to attract customers to spend，bring economic benefits to the owner; bilingual landscape helps to enhance the international image of the countryside，Create a good investment environment，Driven the development of rural economy; the official sign language landscape can improve the quality and appearance of the villagers' spiritual and cultural life，Improve human capital。other，Harmonious language landscape can also serve rural tourism。High degree of standardization of language and words、Comprehensive language signs，Will win the affirmation and praise of tourists，To improve the image of rural cultural image、It is beneficial to promoting rural tourism。

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To achieve the strategic goal of rural revitalization，Not only should we pay attention to farmland、Ditch Road、Lin Qu and other traditional ecological landscapes，We must also pay attention to the construction of rural language landscape。

First，Objective reality that adapts to the changes in rural language，Rich label language category Bet365 lotto review and form。In recent years，The realization of "Village Village" has accelerated the pace of urbanization of the countryside，The impact of cities on the countryside is getting greater and greater，The original lifestyle of the villagers、The concept of value is changing -the field of language life is no exception，This is in language practice、Language attitude、Language concepts and other aspects are reflected。Change of rural language life reminds us，When the countryside gradually moves from a relatively closed community to a relatively open community，The quality of rural language services should be improved simultaneously。So，To adapt to the objective reality of rural language changes，Rich label language category and form。

2，cultural function of strengthening the language landscape of rural signs。Researchers generally think，Language landscape has information functions and symbolic functions。Information function refers to the characteristics of the use of language groups in a certain area、The subjective intention of the establishment of the sign, etc.; The symbolic function mainly reveals the language power behind the language phenomenon、Language status and ethnic social identity information。Rural language landscape cannot be limited to traditional information functions and symbols，It is also necessary to strengthen its cultural function。The cultural functions of rural language landscape include cultural heritage、National Culture、Cultural Education。In terms of cultural heritage，You can selectively choose excellent historical culture、Red Culture、National Culture、Elements such as local culture and other elements into the design of the sign，Add the cultural connotation of the sign; or add art fonts、Painting、Calligraphy、Special symbols and other expression forms，Enhance the expressiveness and appeal of language and words。Cultural identity，Can be combined with local actual situation，Folklores of traditional festivals、bet365 Play online games Village Rules Civil Council、Moral concept、Folk art and other elements are integrated into the official sign design，This pair of native memory that awakens people、Promoting local culture identity and love has a positive effect。Cultural education，Rural official signs except for guidance、Tips、Warning and other services，It also contains rich cultural and educational functions。To make good use of the educational function of the official sign of the countryside，Perfect and innovate in the content and form of the sign and form，This is an important measure to give full play to the cultural and cultural and educational function of language landscape。In short，Under the background of rural revitalization，The cultural function of giving play to the rural language landscape，It is conducive to revitalizing rural culture，Meet the cultural needs of the villagers。

third，Increase the maintenance and supervision of rural language landscape。Maintenance and supervision of rural language landscape，Both the protection of rural language ecology，It is also a promotion of the construction of rural ecological civilization。For this，To increase maintenance and supervision。Relevant departments can cultivate a public welfare team that volunteers engaged in rural public language services，Regularly investigate and tie the regulatory situation of rural signs。At the same time，It is also necessary to strengthen the responsibility consciousness of the main body of the signing，Whether it is the official sign or a private sign，All must be responsible to people。other，Relevant departments must also strengthen the publicity of the standardized standards of the country and local language，You can make promotional slogans、Poster，You can also organize various language and text knowledge competitions in combination with rural theme，and use network resources to improve the promotion of activities。

Fourth，Pay attention to rural language planning，Develop a plan for rural Bet365 app download language development development plan。Combined with the actual situation of rural language life，The specific measures for rural language planning include the following points。The first is to improve the setting of rural language work institutions and personnel。In the context of rural revitalization，Need to improve the rural language work institution and personnel settings，Provide independent office space，Arrange a special person to engage in the standardization of rural language and words，Publicity of implementing national and local language specifications、Supervision、Remediation and other work。The second is to carry out the rural language work evaluation activity，Establish an evaluation mechanism。Relevant personnel should regularly right to school、Organ、Media、Cinema、Stores such as the language of the store and other rural terminal organizations are evaluated，Timely finding problems or insufficient，Urgent rectification。What needs special attention is，The school not only bears the heavy responsibility of teaching and educating people，Also plays an important role in the standardized language，Standardized the guidance and evaluation of the language and text of the school teachers and students regularly。Third is to carry out surveys of rural family language life，Help Family Language Plan。Current，With the advancement of urban and rural integration，Village language life has changed significantly。It is necessary to carry out a language life survey on each family in time，Know the attitude of family members in language life、Language Practice、The real situation of language management and other aspects，and help formulate home language planning for the actual situation。

Rural language landscape is not simply language application phenomenon，It is related to the village image、Township Civilization、Village Ecology、Rural economic development and other issues。Current，There are still many places that need to be improved in rural language landscape，can be category and form bet365 best casino games in the sign language、Language landscape function、Maintenance and supervision of language landscape、Language planning and other aspects perfection。Rural Language Landscape Construction is a long -term project，It is impossible to achieve it overnight，The participation mechanism for language landscape construction that needs to be constructed by multi -party collaboration。

　(The author is a lecturer at the School of Foreign Languages ​​of Hunan University of Science and Technology)