The concept of "language landscape" was first proposed by Rodrigue Landry and Richard Y in 1997. Bourhis) proposed in the article "Linguistic Landscape and Ethnolinguistic Vitality: An Empirical Study",referring to public road signs、Billboard、street name、Place name、Language for store signs and public signs on government buildings。In recent years,Language landscape has become sociolinguistics、Hot research topics in applied linguistics。In the process of rural revitalization,The construction of bet365 coupon code cannot be ignored,This has to do with rural ecology、The construction of rural customs and civilization is closely related。
Promoting bet365 coupon code revitalization
The rural revitalization strategy is a grand systematic project,Including not only industrial revitalization、Talent Revitalization、Organizational Revitalization,Also includes ecological revitalization、Cultural promotion, etc.。The language landscape of rural public spaces is related to rural ecology and rural culture,Is an important part of the construction of rural civilization。Specifically,The significance of bet365 coupon code construction in rural revitalization is reflected in the following aspects。
First,The bet365 coupon code is a business card of the rural image。Signs in rural languages are not uncommon,Street sign、Warning sign、Promotion placard、Public information bulletin board、Store sign、The language on public signs such as cultural walls constitutes the bet365 coupon code。The bet365 coupon code is an integral part of the rural language life,It is the epitome of rural economic and cultural development and rural governance capabilities,Become an important carrier for shaping the image of beautiful countryside。For example,The degree of standardization of language and text on signs、Villers’ perception of language signs, etc.,Can reflect the level of rural language and culture;Multilingualism on signage、Language combination mode、Text translation situation,Can indirectly reflect the degree of rural economic and cultural development;Sign material、Sign placement、Predominant language on bilingual or multilingual signage,can reflect the public management and service level of relevant local departments。Therefore,The bet365 coupon code is a business card of the rural image,Is an important window to understand the level of rural economic and cultural development,Is a platform that reflects the level of rural governance。Health、Perfect bet365 coupon code,Contributes to improving the quality and connotation of the countryside,Helps shape positivity、Health、Civilized rural image。
Second,bet365 coupon code is an integral part and carrier of rural civilization construction。In recent years,Rural areas actively respond to the country’s call for rural civilization construction,Build “rural cultural stations”, “cultural corridors”, “farm bookstores”, etc.。The layout of these cultural activity venues is inseparable from language signage。At the same time,The degree of standardization of language and text on signs、Village language attitude,Also closely related to rural customs and civilization。Language practices and attitudes without civilized norms,There will be no health、Civilized rural customs。In addition,The bet365 coupon code is still the carrier of rural civilization construction。Widely distributed in rural cultural squares、Official signage of Villager Activity Center,It helps to carry out ideological and moral education for villagers, etc.。
Third,bet365 coupon code has an important impact on the construction of rural ecological civilization。Rural ecology includes not only natural ecology,Also includes language ecology。There are two key areas in the construction of rural language ecology,One is the family field,The other one is in the public domain。Language landscape is part of the language ecology of the rural public domain。In recent years,In the process of building beautiful countryside,The rural cultural wall attracts attention。It is distributed on both sides of the main rural road,With a specific style and tone,Conveying the party and the country’s rural governance concepts through “writing + painting”,Becoming a common expression of the bet365 coupon code,Has an important influence on the construction of rural ecological civilization。
Fourth,bet365 coupon code is the “push hand” that drives rural economic development。Many signs in rural public spaces have very obvious economic motives。For example,Shop signs are a common form of advertising in commercial activities,Easy to attract customers to come and spend,Bring economic benefits to shop owners;Bilingual landscape helps enhance the international image of rural areas,Create a good investment environment,Promote rural economic development;Official signage language landscape can improve the quality and appearance of villagers’ spiritual and cultural life,Improve human capital。In addition,A harmonious language landscape can also serve rural tourism。High degree of standardization of language and characters、Comprehensive language signage,Will win recognition and praise from tourists,To enhance the image of rural culture、Promoting rural tourism is of great benefit。
Promote multi-dimensional co-bet365 coupon code
To achieve the strategic goal of rural revitalization,Not just farmland、Gutter Road、Traditional ecological landscapes such as forest canals,We must also pay attention to the construction of bet365 coupon code。
First,The objective reality of adapting to bet365 coupon code language changes,Enrich signage language categories and forms。In recent years,The realization of “village-to-village connectivity” has accelerated the pace of bet365 coupon code urbanization,The impact of cities on bet365 coupon code areas is increasing,The villagers’ original lifestyle、Values and concepts are changing—the field of language and life is no exception,This is in language practice、Language attitude、Language concepts and other aspects are reflected。The changes in bet365 coupon code language life remind us,When the countryside gradually moves from a relatively closed community to a relatively open community,The quality of bet365 coupon code language services should be improved simultaneously。Therefore,We must adapt to the objective reality of bet365 coupon code language changes,Enrich signage language categories and forms。
Second,Strengthen the cultural function of the language landscape of rural signage。Researchers generally believe,Language landscape has information and symbolic functions。The information function refers to conveying the pragmatic characteristics of a certain regional language group、Subjective intentions of the signer, etc.;The symbolic function mainly reveals the language power behind the language phenomenon、Information such as language status and ethnic social identity。The bet365 coupon code cannot be limited to traditional information and symbolic functions,We also need to strengthen its cultural functions。The cultural functions of bet365 coupon code include cultural inheritance、Cultural identity、Cultural Education。Cultural inheritance,You can selectively combine excellent history and culture、Red Culture、National culture、Integrate local culture and other elements into signage design,Increase the cultural connotation of signs;Or add artistic fonts、Painting、Calligraphy、Special symbols and other expressions,Enhance the expressiveness and appeal of language。Cultural identity,Can be combined with local actual conditions,Converting traditional festival folk customs、Village rules and regulations、Moral concepts、Folk art and other elements are integrated into the official signage design,This pair awakens people’s local memories、Promoting local cultural identity and love has a positive effect。Cultural and educational aspects,In addition to providing guidance、Prompt、Except for warning and other services,Also contains rich cultural and educational functions。We must make good use of the educational function of rural official signs,Improving and innovating the content and form of signage,This is an important measure to give full play to the cultural and educational functions of language landscape。Anyway,In the context of rural revitalization,Utilize the cultural function of bet365 coupon code,Conducive to revitalizing rural culture,Meet the cultural needs of the majority of villagers。
Third,Increase the maintenance and supervision of bet365 coupon code。Maintenance and supervision of bet365 coupon code,It is not only the protection of rural language ecology,It also promotes the construction of rural ecological civilization。For this,Intensify maintenance and supervision。Relevant departments can cultivate a public welfare team that volunteers to engage in rural public language services,Conduct regular surveys and surveys on rural signage regulations。At the same time,It is also necessary to strengthen the sense of responsibility of the signage establishment body,Whether it is an official sign or a private sign,Everyone must be held responsible。In addition,Relevant departments should also strengthen the publicity of national and local language standardization standards,Can create promotional slogans、Poster,We can also organize various language and writing knowledge competitions based on rural themes,And use network resources to increase the publicity of the event。
Fourth,Attach importance to bet365 coupon code language planning work,Develop a bet365 coupon code language development plan。Combined with the reality of bet365 coupon code language life,Specific measures for bet365 coupon code language planning include the following points。First, improve the setup of bet365 coupon code language and writing work institutions and personnel。In the context of bet365 coupon code revitalization,Need to improve bet365 coupon code language and writing work institutions and personnel,Provide independent office space,Assign dedicated personnel to standardize bet365 coupon code languages and characters,Propaganda to implement national and local language standards、Supervision、Renovation and other work。The second is to carry out evaluation activities on bet365 coupon code language and writing work,Establish an evaluation mechanism。Relevant personnel should check the school regularly、Organization、Media、Cinema、Assessment of language life in bet365 coupon code terminal organizations such as shops,Discover problems or deficiencies in a timely manner,And urge rectification。What needs special attention is,The school is not only responsible for teaching and educating people,Also plays an important role in the standardization of language and characters,It is necessary to regularly carry out standardized language guidance and assessment for school teachers and students。The third is to carry out a survey on language life in bet365 coupon code families,Help with family language planning。current,With the advancement of urban and bet365 coupon code integration,Visible changes have taken place in bet365 coupon code language life。It is necessary to conduct a language life survey on each family in a timely manner,Understand family members’ attitudes toward language and life、Language practice、The real situation in language management and other aspects,And help formulate family language planning based on actual situations。
The bet365 coupon code is not simply a phenomenon of language application,It is related to the image of the countryside、Rural Civilization、Rural Ecology、Issues such as rural economic development。Currently,There are still many areas for improvement in the bet365 coupon code,Can be specified in signage language category and form、Language Landscape Function、Maintenance and supervision of language landscape、Improving language planning and other aspects。The construction of bet365 coupon code is a long-term project,It can’t be achieved overnight,Need to build a multi-party collaboration participation mechanism for language landscape construction。
(The author is a lecturer at the bet365 coupon code of Foreign Languages, Hunan University of Science and Technology)
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