Publicity, ideological and cultural work is related to the future of the party，It is related to the long -term security of the country，It is related to national cohesion and centripetal force。Adhere to the party's leadership of publicity and ideological and cultural work，It is a summary of experience in unity and leading the Chinese people from victory to new victory for more than 100 years.。General Secretary Xi Jinping gives important instructions on the national propaganda ideological and cultural work，Determine the major requirements of "seven efforts"，and put "the leadership of the party to strengthen the party's publicity and ideological work" in the first place，Do a good job of publicity, ideological and cultural work for the new era and new journey。Current，The challenges and difficulties we face are rare in the world、History is rare，It is necessary to strengthen the party's leadership of the party's propaganda ideological and cultural work，Stimulate the whole society to promote the construction of a strong country、The majestic power of realizing the great cause of national rejuvenation。

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Party, government, military and civilianology，East -west North and South Middle，The party is the leadership。The party's leadership is the power to do everything、The advantage is located，It is also a banner that fulfills the publicity and cultural work、Gathering Heart、Education Newcomer、Xing Culture、Strong political assurance of the image of the image of the image of the image。

Give flag -the party's leadership provides a fundamental direction guarantee bet365 live casino games for the new cultural mission。Banner Decisive direction，The road determines destiny。General Secretary Xi Jinping emphasized: "The principle of party spirit is the fundamental principle of party news and public opinion。"Adhere to the principle of party spirit，The most fundamental thing is to adhere to the party's leadership of publicity and ideological and cultural work。As a leader and practitioner of Chinese advanced culture，The Communist Party of China has always placed publicity and ideological Bet365 lotto review and cultural work in an important position for overall work，Always adhere to the direction of socialism and not shake、Adhere to the development of socialism with Chinese characteristics，firm cultural self -confidence，The same direction with the people，Promoting contemporary Marxism、21st Century Marxism into the mind。The party's leadership is to correctly grasp the political guarantee of propagating and ideological and cultural work.。After more than 100 years of exploration and practice，The Communist Party of China led the people to achieve great achievements in propaganda ideology and culture，Entering a road with socialist cultural development with Chinese characteristics，Especially the theory and practice of propagating ideological and cultural work since the 18th National Congress of the Communist Party of China，It has already proved that the Communist Party of China has always been a "fixed Panxing" for promoting ideological and cultural work。

Gathering people -the party's leadership is responsible for the new cultural mission to gather strong spiritual power。General Secretary Xi Jinping clearly request，"Must be unified thoughts、The condensed power as the central link of publicity and ideological work "。For a long time，Western hostile forces have been trying to "westernize", "differentiation", "curb" China，Use various means to carry out ideological and cultural penetration，Upside down black and white、Upside down black and white，Try to spread the "political virus"、Disrupt the social order、Disclosure。Facing the sharp and complicated struggle situation in the face of ideological field，The party always adheres to the party management publicity、Party management ideology，Adhere to the fundamental task of "two consolidation"，Always grasp the correct public opinion orientation，Adhering to the Tree people、The principle of virtue people，Build a socialist spiritual civilization，Cultivate and practice the core values ​​of socialism，Improve the people's consciousness、Moral standards and civilized literacy，Fully stimulates the majesty of hundreds of millions of people to participate in ideological propaganda and ideological work，Inspiring the people to forge a new journey、Essence of the new era。

Education newcomers -the party's leadership provides reliable talent guarantee bet365 live casino games for the new cultural mission。General Secretary Xi Jinping emphasized: "Propaganda and ideological work is the work of being a person。"The important responsibility of publicity and ideological and cultural work is to cultivate newcomers who can be responsible for national rejuvenation。Realize the great cause of national rejuvenation、Realize the Chinese Dream，Relying on generations of great Chinese people to continue struggle。In the world's century -old changes in the world today, the overall situation of the great rejuvenation strategy of the Chinese nation，Persist in guiding Xi Jinping's cultural thought，Continue to promote cultural prosperity around the new journey、Build a cultural power country、Construction of the new cultural mission of modern civilization of the Chinese nation，Education guidance for strengthening publicity and ideological and cultural work、Practice development、System guarantee，Cultivation of the newcomer of the era when you can take responsibility for the rejuvenation of the nation。Put the party's theory、policy、Policies and the latest theoretical results are targeted into all aspects of social development，Improve the time effect of propaganda ideological and cultural work，Enhance the emotional identity of the people，Cultivate belief、Affection、There is a talented talent，Promoting publicity and ideological and cultural work has reached a new level。

Xing Culture -The party's leadership provides a strong ideological guarantee for the new culture mission for the new era。"Theoretical consciousness、Cultural self -confidence，is the power of a nation's progress。"Since the 18th National Congress of the Communist Party of China，The Party Central Committee with Comrade Xi Jinping as the core will raise cultural construction to a new historical height，Based on the theoretical summary of party leadership culture construction in the new era，Rich and develop Marxist cultural theory，I have proposed a series of new ideas and new perspectives and new assertions，Cultural articles that constitute Xi Jinping's new era of socialist thought with Chinese characteristics，formed Xi Jinping's cultural thought。Xi Jinping's cultural ideology is clear、Sports throughout，Is a continuous development、Open ideological system，The inheritance of the excellent traditional culture of China、Promotion of revolutionary culture、Development of advanced socialist culture，shows Bet365 app download our party's historical self -confidence、Cultural confidence has reached a new realm，It also marks the understanding of the Chinese Communist Party's understanding of the laws of socialist cultural construction with Chinese characteristics.，To effectively carry out publicity, ideological and cultural work for the new journey、Dressing a new cultural mission、Building a socialist cultural power country，Provided strong ideological weapons and scientific action guidelines。

Exhibition image -Party leaders provide favorable cultural conditions for the new era of new cultural mission。With the continuous enhancement of comprehensive national strength and the continuous improvement of international status，The exchanges between China and the world are increasingly enhanced，ushered in a good development trend from "lost me" to "me" to "the world" to "the world"，But on the key historical node of the new journey of hard work，Fighting for international voice is still a major problem that we must solve，Requirement of publicity and cultural work must be "telling Chinese stories、spread Chinese voice "。At the same time，The Communist Party of China strengthens top -level design and planning layout，Strengthen the construction of international communication capabilities and the construction of a foreign discourse system，Innovation of the way of publicity and ideological and cultural work methods，Construct a strategic communication system with distinctive Chinese characteristics。General Secretary Xi Jinping pointed out: "Accelerate the construction of Chinese discourse and Chinese narrative system，Explain Chinese practice with Chinese theory，Using Chinese practice to sublimate Chinese theory "，Fusion Chinese and foreign，Let the world understand China、Learn that China becomes real and feasible。

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The world today becomes messy、Accelerate evolution of the Centennial Change Bureau，Various ideological and cultural stuns and collisions。Propaganda ideological and cultural work is facing the situation of multiple risks and challenges to challenge the overlay。Comprehensively promote the construction of a strong country with Chinese -style modernization、Realizing the great rejuvenation of the Chinese nation into a critical period，Development opportunities bet365 best casino games and challenges coexist，Fundamental in the ideological field、global change，The Internet becomes the main position of publicity and ideological and cultural work，The people's ideological concepts and value orientation are diverse，"West Qiang Me Weak" international public opinion pattern is difficult to change in the short term。So，It is necessary。

To ensure the implementation of responsibilities "strict"。General Secretary Xi Jinping pointed out: "Doing a good job of propaganda and ideological work must be done by the party"，Party committees and leading cadres at all levels should bear strong political responsibility，We must continuously improve the ability and level of leadership to promote ideological and cultural work。First，Carefully learn to understand Xi Jinping's cultural thought。Xi Jinping's cultural thought is the programmatic document of the party's propaganda and cultural work in the new era，It is also our guidelines for doing a good job of promoting ideological and cultural work。Next，Party organizations at all levels must effectively fulfill the responsibility of propaganda ideological and cultural work in accordance with the requirements of the central government，firmly grasp the leadership of publicity and ideological and cultural work、Management Right、Talk right，Timely study and solve major problems involved in the propaganda and cultural work of the region in the region，It is also necessary to incorporate publicity and ideological and cultural work into the overall layout of party building and socialist spiritual civilization construction，Integrated into the overall economic and social development，Implement unified deployment、Unified implementation、Unified assessment。

"New" in promoting reform and innovation。Historical experience tells us，Reform and innovation is always an important driving force for the development of the cause。Only continue to promote reform and innovation，"Focus on concept innovation、Counter innovation、Grassroots work innovation "，can we adapt to the new requirements of publicity and cultural work at the new journey。Specifically，Innovation of concept is to thoroughly study and implement the spirit of the party's 20th and Xi Jinping cultural thoughts，New mission to grasp the promotion of ideological and cultural work in the new era、New Requirements、New rules and new features，Make it due to the situation、Move the situation、Do the trend;，Promote media Bet365 app download integration and development，Media platform and communication method of innovative propaganda and ideological and cultural work，Occupation of the commanding heights of propaganda ideological and cultural work，Especially solve it "Can't pass the Internet，I can't pass the time of the long -term administration ".，Make the party's latest theory "Flying into the Home of Ordinary People"，Promoting publicity, ideological and cultural work better integrates into the life of the people。

"Real"。Enter the new era，"Real"，We must strengthen the protection of the rule of law。General Secretary Xi Jinping pointed out: "In any form of media，Regardless of online or offline，Whether a big screen or a small screen，There is no place outside the law、Public opinion flying ground。"" provides strong guidance and support for publicity and cultural work through rigid laws and regulations。For this，We formulate and introduce the implementation of the implementation of ideological work responsibility systems and other laws and regulations，and formulate the first basic and backbone of the party's propaganda work "Regulations on Propaganda Work of the Communist Party of China"。On the new journey，Strengthen the party's leadership of propaganda and ideological work，To continue to accelerate the formulation and implementation of laws and regulations in the field of publicity and cultural work，Establishing and sound illegal acts in the field of publicity and ideological and cultural work illegal acts、Report and punishment mechanism，Improve the social supervision mechanism，Ensure the fairness and transparency of publicity and cultural work。

Shape "Strong" on the cadre team。"You can't draw deep wells for short rope，It is difficult to negative boat。"Propaganda ideological and cultural work is politics、theoretical、Extremely important job of professionalism，Must be committed to creating a politics excessive、Spell high -strength、Realty innovation、Publicity and ideological and cultural work team that can win the battle。Cadres of the propaganda and ideological and cultural work team must be firm in political stance，Keep in mind the responsibilities and mission of publicity and ideological and cultural work，Enhance the "Four Consciousness"，firm "Four Confidence"，Get "two maintenance"，At the same time, you must have strong professionalism，constantly enhance "foot force、Eye Power、Brainpower、Power Power，Promote the task of promoting publicity and ideological work with the spirit of nailing.。Only this，can better play the leading role of the party for publicity and ideological and cultural Bet365 app download work，Make the party's propaganda, ideological and cultural work on the new journey more brilliant。

　　(The author is a special researcher at the theoretical research and construction engineering base of Guangxi University)