Recent，Some US Western politicians and institutions frequently throw "China Economic Top Top"，Da Sang and Decays China's economic development prospects，Although its "China's weak economic growth" and "China's prosperity is close to the end" has been repeatedly proved for pseudo，But the sound of malicious speculation is still endless。Reasons for the reason，On the one hand，American Western people try to affect the expectations of Chinese companies and residents，Weaken the confidence of the international community for China's economic development; on the other hand，It is the lack of awareness of China's oversized domestic demand potential and market advantages，The strong toughness and endogenous motivation of the Chinese economy are not much，or light if you deliberately avoid the heavy、Avoid not talking。

The endogenous power of the Chinese economy comes from the continuous deepening supply -side structural reform and the increasingly perfect domestic demand system。General Secretary Xi Jinping emphasized: "my country's new type of industrialization、Informatization、Urbanization、Agricultural modernization in -depth advance，Consumption is increasingly becoming the basic force that drives economic growth。"2023，The contribution rate of my country's final consumption expenditure to China's economic growth has reached 82.5%，The basic role of consumption on economic development is further enhanced。where，The booming development of the rural consumer market is particularly prominent，It is becoming a new engine to promote China's economic growth。In the first quarter of 2024，Retail sales of rural consumer goods reached 1604.7 billion yuan，increase 5.2%，The increase is 0.6 percentage points higher than the town。Deepen the supply -side structural reform、In the process of accelerating the construction of a new development pattern，The potential of China's rural consumer market is constantly released，and gradually transformed into a new momentum of economic growth，It provides a solid guarantee for bet365 Play online games the stability of China's economy。

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Since the 18th National Congress of the Communist Party of China，The state's continuous investment in rural infrastructure construction and the effect of sinking in rural areas in rural areas have been fully displayed。The continuous improvement of infrastructure and the widespread application of Internet technology have made the rural consumer environment significantly improve，The rural consumer market realizes introspection，Acceleration of urban and rural economic cycles。2023，The total mileage of rural highways in my country exceeds 4.7 million kilometers，A total of 1,267 county -level public delivery distribution centers were completed in the country、289,000 village -level delivery logistics comprehensive service stations and 190,000 village postal stations，The coverage rate of post -fast cooperation systems exceeds 70%; the total number of rural broadband users in the country reaches 192 million households，Internet penetration rate of the Internet in rural areas is 66.5%。Road hardening、Grid upgrade、Broadband network popularization，greatly shorten the distance between urban and rural areas，allow rural residents to be the same as urban residents，Enjoy consumption convenience brought by modern life。The booming development of e -commerce provides new consumption scenes for rural residents，Rural residents purchase various products through the e -commerce platform，Not only reshape the consumer mode of rural residents，It also further stimulated potential consumer demand。

Revenue continuously improves the expansion of consumption of rural residents。Since the 18th National Congress of the Communist Party of China，With the advancement of agricultural modernization and the transfer of rural labor，Rural residents' income sources are more diversified，The level of income is significantly improved。Especially for the rapid increase in wages and operating income，Effectively enhance the consumption capacity of rural residents。In the first quarter of 2024，Rural residents per capita disposable income 6596 yuan，After deducting the price factor，Actual increase of 7.7%year -on -year，The growth rate increased by 2.9 percentage points compared with the same Bet365 app download period of 2023，The income growth rate of residents in urban residents is 2.4 percentage points。The income ratio of urban and rural residents is 2.30，Reduced 0.05 compared to the same period in 2023。Increased levels increase the consumption confidence of rural residents to continuously boost，Consumption demand is increasingly diversified。In the first quarter of 2024，Per capita consumption expenditure of rural residents 5050 yuan，After deducting the price factor，Actual increase of 9.2%year -on -year，The growth rate increased by 5 percentage points compared with the same period of 2023，1.5 percentage points higher than the per capita consumption expenditure of urban residents。The consumption expenditure ratio of urban and rural residents drops to 1.77，decreased by 0.02 compared with the same period of 2023。

　High -quality consumption becomes a new trend

With the increase in income level and the improvement of the consumer environment，The consumption structure of rural residents continuously optimized and upgraded，Consumption model from meeting basic survival needs to pursuing higher quality living changes。The upgrade trend of the consumer demand for rural residents is obvious，Consumption growth quickly、Great potential、The characteristics of catching up with urban residents are becoming more and more prominent。2023，The Engel coefficient of rural residents is 32.35%，decreased by 0.63 percentage points from 2022。The decline in the Engel coefficient is in line with the general trend of the proportion of food expenditure with residents' food expenditure with income growth，It shows that the living standards of residents and improvement of quality of life。Compared to "clothing, food, housing" survival consumption，Rural residents in traffic communication、Education, culture and entertainment development consumption expenditure increases faster。In the first quarter of 2024，Rural residents per capita traffic communication、Education, culture and entertainment consumption expenditure growth is higher than per capita food tobacco and alcohol、clothing、Residential expenditure growth。At the same time，Rural residents pursue more convenient travel and communication methods，and a relaxed and comfortable home lifestyle，The consumption demand for durable products is continuously released。2013 to 2022，Car、Durability products such as home bet365 best casino games appliances have increased rapidly in rural areas。Especially at the end of 2022，The average household car and electric help vehicles in rural residents in our country are 3.3 times in 2013、2.0 times。But the rural durable consumer goods market is still not saturated，Have a lot of room for catching up。

The continuous rise in the proportion of development -type consumption expenditures and the significant increase in the penetration rate of durable consumer goods，Reflected the pursuit of high -quality life in rural residents。Under the blessing of a series of strong farmers and farmers' policies，Rural residents' income is expected to increase steadily，The differences in consumption structure of urban and rural residents further narrowed，Rural residents for health、Leisure、Education and other aspects of consumption demand is increasing，For green、Smart、The favor of personalized products has also risen。This trend not only reflects the changes in the consumption concept of rural residents，It also indicates the broad prospects of the rural consumer market。With the further improvement of the consumption capacity of rural residents and the continuous optimization of the consumer structure，High -quality consumption will become a new trend in the rural consumer market。

　　Rural tourism and leisure agriculture becomes a new highlight

In the process of effectively and effectively promoting the comprehensive rejuvenation of the countryside，New scenes in the rural consumer market、New business formats are endless，The quality of the industrial chain is significantly improved，The attractiveness of local and urban residents is constantly highlighting。In recent years，Rural tourism and leisure agriculture emerge，Rejuvenating villain，Become the vitality of stimulating the vitality of the rural consumer market、Important engine to promote rural revitalization。2023，With the full recovery of the tourism market，China's rural tourism market shows a strong development momentum，Market share continues to expand。Agriculture and Travel、Popularization、Kangyang and other service industries highly integrated development，Create a new economic growth point that is in line with the trend of consumption upgrade for the rural consumer market。The in -depth advancement of digital technology Bet365 app download in rural areas has also injected wisdom power into rural tourism and leisure agriculture，Continuously stimulate the new model of the rural consumer market，Empowering the rural consumer market enters high -quality development fast lanes。

2023，The number of beautiful leisure villages in China increases 256 new，The total number is 1953; a total of 1597 key villages and towns in rural tourism in the country level，Provincial key villages in rural tourism reached 6,000 or more，Become a new highlight of rural tourism。With policy tilt and financial support，Rural tourism and leisure agriculture with key rural tourism villages and towns as important carriers is continuously upgraded，Rural tourism projects are constantly innovating。Take the Ctrip platform as an example，Average 1.4 new rural tourism products per day in 2023，The supply of rural homestays reaches a historical high of 330,000。The holding of various festivals and the promotion of the agricultural tourism combination model，Not only enriches the spiritual and cultural life of rural residents，It also injected new kinetic energy into the diversified development of the local economy，Provides more employment opportunities and entrepreneurial platforms for rural residents。Rural residents operate farmhouses、B & B and other tourism service projects，Realized income increase and life improvement，2023，Rural residents' net industry operating net income increased by 18.5%year -on -year。

　　Cultural empowerment and consumer innovation becomes a new motivation

Cultural empowerment is becoming a strong driving force for the development of the rural consumer market。In the magnificent journey of rural rejuvenation，Taste and consumer innovation is closely linked，Injecting new vitality into the rural economy。2023，Guizhou "Village Super" and "Village BA" and other village -level sports events hot，A touch of bright color to become a rural cultural life。These sports activities organized by the villagers，Not only shows the new pursuit of rural residents for spiritual and cultural life，It also reflects their longing for a healthy lifestyle。Phenomenal sports events in rural areas，Highlighting the spiritual and cultural needs of rural residents are gradually transforming into the dominant needs in life。

At the same time，Experience and inheritance activities bet365 best casino games of intangible cultural heritage is widely launched，Not only enriches the spiritual and cultural life of rural residents，It also inspired the consumer innovation of cultural products。2023，With the seventh batch of 50 traditional agricultural systems, the identification of China's important agricultural cultural heritage，Cumulative number of China's important agricultural cultural heritage reached 188 items。At the same time，The sixth batch of Chinese traditional villages is newly added 1336 traditional villages，The total number of traditional Chinese villages reaches 8155，The protection of traditional villages has entered a new stage of development。Traditional culture has glowed with new glory in the new era，Injects new vitality into the rural consumer market，Promote the deep integration of the cultural industry and the rural economy。Combination of cultural empowerment and consumer innovation，Not only improves the quality of life of rural residents，It also opened a new path for the prosperity and development of the rural economy，Show the broad prospects of cultural empowering the rural consumer market。

The wind is long and should be eye -catching。Looking forward to the future，China will continue to increase its investment in rural infrastructure construction，Improve the consumer environment and quality of life of rural residents; further promote the optimization and upgrade of agricultural modernization and rural industrial structure，Improve the income level and consumption capacity of rural residents; strengthen support and guidance for rural tourism and leisure agriculture，Give full play to the empowerment of cultural resources in the rural consumer market。The vast village contains huge consumption potential，The booming development of the rural consumer market becomes China's expansion of domestic demand、Stable growth provides an important internal drive，It will also continue to bring new vitality to the sustainable and healthy development of China's economy。Chinese -style modernization new kinetic energy is constantly accumulating，It will inevitably promote the smooth entry of China's economy into an important point of high -quality development。When General Secretary Xi Jinping met with representatives of the American business and academic circles, he pointed out: "China's development has gone through various difficulties and challenges.，In the bet365 Play online games past, I did not collapse because of the "Chinese collapse theory"，Now I will not see the top because of ‘China’ s Top theory ’。We will continue to promote high -quality development，Continue to promote Chinese -style modernization，Let the Chinese people continue to live a better life，Also made greater contributions to the sustainable development of the world。”

　(Author is an associate researcher at the Institute of Rural Development Research of the Chinese Academy of Social Sciences; Assistant Researcher of the Institute of Rural Development Research of the Chinese Academy of Social Sciences)