At the National Ideological and Cultural Work Conference，General Secretary Xi Jinping issued important instructions on publicity of ideological and cultural work，Emphasized the need to focus on strengthening international communication capacity building、Promote exchanges and mutual learning among civilizations。Since the 18th National Congress of the Communist Party of China，The Party Central Committee with Comrade Xi Jinping as the core attaches great importance to international communication work，Multiple special arrangements have been made to enhance the spread and influence of Chinese civilization。The "Central Committee of the Communist Party of China on Further Comprehensively Deepening Reform" reviewed and approved by the Third Plenary Session of the 20th Central Committee of the Communist Party of China、The decision to promote Chinese-style modernization》，Clearly proposed to accelerate the construction of Chinese discourse and Chinese narrative system，Bet365 app download Comprehensively improve international communication effectiveness。Implementation mechanism for building a global civilization initiative，Once again clarified the new mission of propaganda, ideological and cultural work in the new era，To accelerate the promotion of Chinese culture to the world、Comprehensively enhance the spread and influence of Chinese civilization，Strengthen exchanges and mutual learning among civilizations、Building a community with a shared future for mankind provides important ideological guidance。

Enhancing the spread and influence of Chinese civilization is an inevitable requirement for the great rejuvenation of the Chinese nation。General Secretary Xi Jinping pointed out: “Culture is a country、The soul of a nation。Culture revitalizes the country and prosperity，Strong culture and strong nation。No high cultural confidence，Prosperity without culture，There will be no great rejuvenation of the Chinese nation。”National rejuvenation is essentially the rejuvenation of national culture，The great rejuvenation of the Chinese nation requires the development and prosperity of Chinese culture，Need to promote the contemporary bet365 Play online games dissemination of traditional culture、International spread of Chinese civilization，It needs the majestic power and spiritual power of cultural China to achieve。The original intention is as bright as a torch，Mission is like a rock。Chinese civilization is the crystallization of wisdom of China’s excellent traditional culture，On the new journey of comprehensively building a modern socialist country，We need to continuously enhance the ability to spread Chinese civilization internationally，Identifying and refining the cultural essence of Chinese civilization，Show its contemporary value and world significance to the world。Let the world see China from the perspective of more than 5,000 years of civilization history，Let the world truly understand China’s past、Now、Future，Truly understand the spiritual characteristics and development pattern of Chinese civilization，Truly understand the basic connotation and essential requirements of Chinese-style modernization，Truly understand the path of socialism with Chinese characteristics，Truly understand the mission of the Communist Party of China in promoting the construction of a community with a shared future for mankind，Provide more powerful spiritual power to realize the great rejuvenation of the Chinese nation，Create a good external environment for the great rejuvenation of the Chinese nation。

To enhance the spread and influence of Chinese civilization, we must adhere to the correct guiding ideology。The mainstay appears in the sea，Look at the majestic main peak of Wanshan Mountain。Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era，is contemporary Chinese Marxism、21st Century Marxism，It is the essence of Chinese culture and Chinese spirit of the times，It is the action guide for the whole party and the people to strive for the great rejuvenation of the Chinese nation。Since the 18th National Congress of the Communist Party of China，General Secretary Xi Jinping issued a series of important expositions on in-depth research on Chinese civilization and improving international communication capabilities、Make important arrangements，Guide to the study of the history of Chinese civilization、Remarkable achievements in international communication capacity building。2021，General Secretary Xi Jinping pointed out during the 30th collective study session of the Political Bureau of the CPC Central Bet365 app download Committee，“Tell Chinese stories well，Spread the voice of China，Show the truth、Stereo、Comprehensive China，Is an important task to strengthen my country’s international communication capabilities”。At the 39th collective study session of the Political Bureau of the CPC Central Committee in May 2022，General Secretary Xi Jinping emphasized，“We must base ourselves on the land of China，Tell the story of Chinese civilization well，Show credibility to the world、Cute、Respectable image of China”，“Strengthening the research, interpretation, display and dissemination of unearthed cultural relics and sites，Promote the influence and charisma of Chinese civilization”。General Secretary Xi Jinping’s important speech clarified the great significance of the international spread of Chinese civilization、Work priorities and future strategic tasks，is the basic guideline for us to do a good job in spreading Chinese civilization internationally。Under the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era，We must continue to enhance the international communication and influence of Chinese civilization，Deepen exchanges and mutual learning among civilizations，Promote people-to-people bonds，Building a humanistic community，Ultimately promote Chinese culture to the world。

To enhance the spread and influence of Chinese civilization, we must show the image of China in the new era。General Secretary Xi Jinping emphasized，We must “stick to the position of Chinese culture，Refining and displaying the spiritual logo and cultural essence of Chinese civilization，Accelerate the construction of Chinese discourse and Chinese narrative system，Tell Chinese stories well、Spread the voice of China，Show credibility、Cute、Respectable image of China”。my country’s comprehensive national strength and international status continue to improve，But China’s international image is still largely “other-shaped” rather than “self-shaped”，There is a "contrast" between the true image of China and the subjective impression of the West、The “gap” between soft power and hard power。To change this situation，In the process of presenting the image of China in the new era，First of all, we must stick to the position of Chinese culture。"Don't be suspicious of others，You must first be confident”，The essential attribute that distinguishes Chinese culture from the cultures of other nations in the Bet365 lotto review world lies in the stance of Chinese culture。Stick to Chinese culture，It is a manifestation of high cultural confidence。The essence of China’s excellent traditional culture accumulated over thousands of years、Preserve the fragrance of a hundred generations，We must refine the spiritual identity of China’s excellent traditional culture、Show it，Explain and promote more Chinese characteristics to the world、Embodiing the Chinese spirit、Excellent culture containing Chinese wisdom，Let the world understand the contemporary value and world significance of Chinese culture，Let China’s excellent traditional culture be carried forward around the world。Secondly，We must speed up the construction of Chinese discourse and Chinese narrative system。Vivid by building、Close to practice、Chinese discourse and Chinese narrative system that integrates China and foreign countries，Use Chinese theory to explain Chinese practice，Use Chinese practice to sublimate Chinese theory，Create a new concept that integrates China and foreign countries、New category、New expression，More fully、Show China’s road more clearly、Government of China、Chinese principles and the ideological and spiritual power behind them。Finally，Based on the land of China，Tell the story of Chinese civilization well。General Secretary Xi Jinping pointed out: “Tell stories，Is the best way to spread internationally。”The story of Chinese civilization is the best Chinese story。Tell the story of Chinese civilization well，We must make full use of research results such as the Chinese Civilization Discovery Project，Explaining Chinese civilization and benevolence、Emphasis on the people、Seeking Datong’s spiritual characteristics and development form，Elucidate the common values ​​of all mankind contained in Chinese civilization，Let the world better understand China、Understand the Chinese people、Understand the Communist Party of China、Understand the Chinese nation，Show credibility as we wish and as the world expects、Cute、The image of a respectable civilized country。

To enhance the communication and influence of Chinese civilization, we must Bet365 app download Comprehensively improve the effectiveness of international communication。General Secretary Xi Jinping pointed out，We must “strengthen the construction of international communication capabilities，Comprehensively improve international communication effectiveness，Form an international voice that matches our country’s comprehensive national strength and international status”。current，There is still a weak autonomy in the international communication discourse system in my country’s international communication work、Difficulties such as large deviations between communication expectations and effects。Comprehensively improve international communication effectiveness，In response to the requirements of the new era of socialism with Chinese characteristics、Exploration and practice of reshaping the global communication order，It is to promote cultural self-confidence and self-improvement、The inevitable requirement to speed up the construction of a socialist cultural power。Comprehensively improve international communication effectiveness，First，We must strengthen top-level design and research layout。We must base ourselves on the world’s major changes unseen in a century，Building a strategic communication system with distinctive Chinese characteristics，Strive to improve international communication influence、International public opinion guidance、China image affinity、Chinese discourse is persuasive、International public opinion guidance。Secondly，Innovate communication methods，Expand communication channels。To adopt methods close to different areas、Different countries、Precise communication methods for different groups of audiences，Promote the global expression of Chinese stories and Chinese voices、Regional expression、Focused expression，Enhance the affinity and effectiveness of international communication。With the help of the "integration" development trend in the new media era，And cloud computing、Big data、Rich international communication methods brought about by new technologies such as artificial intelligence and 5G，Seize new opportunities for high-quality development of media integration，Fully unleash the empowering effect of media convergence，Comprehensively improve my country’s international communication effectiveness，Improve the country’s cultural soft power and Chinese cultural influence。

To enhance the spread and influence of Chinese civilization, we must deepen exchanges and mutual learning among civilizations。General Secretary Xi Jinping pointed out，We must “deepen exchanges and mutual learning among civilizations，Promote Chinese culture to the world”。The beauty of harmonious soup，Unity and difference。The charm of human civilization lies in its diversity，The true meaning of human progress lies in mutual bet365 Play online games learning。Civilization is colorful because of exchanges，Civilizations are enriched by mutual learning，Exchanges and mutual learning among civilizations are an important driving force for the progress of human civilization and world peace and development。Deepen exchanges and mutual learning among civilizations，Need to uphold "colorful、Equality、The attitude and principle of tolerance。First，Human civilization has the value of exchange and mutual learning because of its diversity。Civilization is colorful，Human beings in the long history，Created and developed colorful civilizations。Whether it is Chinese civilization，Or other civilizations that exist in the world，They are all the achievements of human civilization。Secondly，Human civilization has the prerequisite for exchanges and mutual learning because of equality。Civilization is equal，All human civilizations are equal in value，No high or low、Pros and cons。Every civilization in the world has its own characteristics that are different from other civilizations、Uniqueness，Pride and prejudice are the biggest obstacles to exchanges and mutual learning among civilizations。Finally，Human civilization has the power to communicate and learn from each other because of tolerance。Civilization is inclusive，Every civilization created by mankind is the crystallization of labor and wisdom，All unique。Civilizations must adhere to the principle of "each has its own beauty"，The beauty of beauty，Beauty and beauty shared，The world is unified”，All achievements of civilization are worthy of respect，All achievements of civilization must be cherished。Only through exchange and integration can human civilization crack the "clash of civilizations theory"，Only through exchanges and mutual learning with other civilizations，In order to maintain strong vitality。We must deepen civilized dialogue between countries，Strengthening exchanges and learning among civilizations，Strengthening exchanges and learning among civilizations，Promote the harmonious coexistence of different civilizations、Mutual achievements。In exchanges and mutual learning among civilizations，Don’t forget your roots、Absorb foreign matter、Future-oriented，Extensively absorb and learn from the outstanding cultural achievements of various countries，Illuminating the development of world civilization with the light of Chinese civilization，Better promote the construction of a community with a shared future for mankind。

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(The author is the director of the Propaganda Department of Guangdong University of Foreign Studies、Dean of the Chinese Culture International Communication Research Institute)