General Secretary Xi Jinping pointed out in his important speech at the Philosophy and Social Sciences Work Symposium，We must base ourselves on China、Learn from abroad，Digging History、Grasp the contemporary era，Care for Humanity、Thoughts for the future，Strive to build philosophy and social sciences with Chinese characteristics，In guiding ideology、Discipline System、Academic System、Discourse system and other aspects fully reflect Chinese characteristics、Chinese style、Chinese style。In this case，Constructing semiotics with Chinese characteristics，Must be based on referring to foreign semiotic theoretical methods，Fully explore the cultural practice and theoretical exploration of Chinese traditional semiotics，Like writing、Witchcraft and divination，And the pre-Qin scholars、Yixue、Metaphysics、Discussion on the theory of meaning in Buddhism and Neo-Confucianism。To build semiotics with Chinese characteristics，It is particularly important to strengthen the research on early Bet365 lotto review，Because the founding period of Chinese civilization had an important influence on the later cultural character and national thinking of the Chinese nation。

　　The rise of modern Bet365 lotto reviewAnd the symbolic practice of Bet365 lotto review China

Human beings live in a world of meaning constructed with symbols，This is true in ancient and modern times。Although contemporary Bet365 lotto review research emerged in France in the 1960s、United States and other countries，But before the emergence of systematic Bet365 lotto review theory，Human beings have also been speculating on symbolic phenomena。The word semiotics comes from the ancient Greek semiotikos，In Plato's "Craterus" and Aristotle's "On Instruments", "Poetics", "Rhetoric" and other works，There have been discussions about symbols。After Aristotle，Stoic pronunciation of symbols、Discussed properties and objects。Bet365 lotto review discussions during the Roman period were mainly conducted within the framework of rhetoric，Augustin’s definition of symbols directly influenced Saussure’s later view of symbols。17th century，Lock introduced the word "semiotics" into English for the first time in "A Theory of Human Understanding"。Semiotics in the modern sense is based on Saussure and Peirce，They proposed the concept of "science of symbols" almost at the same time，Regarded as the founder of semiotics。Continentals out of respect for Saussure，Like to use semiology，English-speaking countries out of respect for Pierce，Prefer semiotics。Saussure and Peirce conducted research on semiotics at the same time。In comparison，Saussure focuses on the application of symbols，Peirce focused on the nature of symbols。After them，Semiotics has gradually developed into an independent discipline。1964，The French scholar Roland Barthes's "Principles of Semiotics" is published，marks that semiotics officially becomes a discipline。1969，The International Bet365 lotto review Society was established，Since then, many countries have established Bet365 lotto review associations，Bet365 lotto review research has gradually developed into an international academic craze。

Although there was no semiotics in the modern sense in ancient China，But this does not mean that Bet365 lotto review sages did not use semiotic ideas and methods to think and practice social culture。In fact，Observation and Symbols、Establishing the image and expressing the intention、Distinguish between words and meaning、The debate between name and reality and the evolution of etiquette between Confucianism and Legalism，All include the thinking and application of symbols。Bet365 lotto review traditional symbolic thought resources are rich，It has had a profound impact on Bet365 lotto review cultural spirit and personality shaping，But due to the lack of theoretical insight and discipline consciousness，This undercurrent of academic thought urgently needs to be developed。Combining the symbolic practice and theoretical exploration of Bet365 lotto review sages，Explore, interpret and theoretically innovate the ideological resources of traditional Bet365 lotto review semiotics from the perspective of modern semiotics，On the basis of sorting out the Bet365 lotto review semiotic tradition，Constructing semiotics with Bet365 lotto review characteristics，It is a quite groundbreaking work。

　The Origin of Early Civilization and Modern Bet365 lotto review

　Now，It is not uncommon to study the semiotics of early civilizations，For example, "A World Full of Symbols: Ancient Greek Divination in Context" by Kim Bearden and "Master of Signs: Signs and Symbol Interpretations in the History of Herodotus" by Alexander Holman, etc.。The advent of these studies，It undoubtedly illustrates the importance of reviewing and reflecting on tradition。After all, the establishment of any discipline is accompanied by the sorting out and construction of the history of the originally dormant discipline，The same is true for the construction of semiotics with Bet365 lotto review characteristics。

Although from the perspective of modern semiotics，Semiotics as a discipline，Mainly a product of the history of Western academic thought，But this is not enough to show that non-European academic traditions have no influence on modern semiotics。Tu Youxiang pointed out，In Saussure's opinion，Symbols are in relationships，The existence of symbols is caused by the negativity between symbols、Caused by differential relationships，Symbols have nothing to do with the external world。This idea is actually related to the symbolic thought of ancient India，Especially directly related to the concept of sending him (apoha)。Ancient Indian thought，Everything in the world, including language symbols, is formed by the combination of various elements.，All dharmas are in a relationship of mutual treatment，No physical existence at all，Only differences。This has a profound impact on Saussure’s linguistic semiotics。In the historical process of early European modernization，Chinese symbol system is often used by European thinkers to explore and think about the origin of language、The frame of reference for grand issues such as human history and world civilization。But as Li Youzheng said，Although Chinese and non-pinyin writing systems have aroused curiosity and research by modern European thinkers，But compared to ancient Indian semiotic thought，Traditional Bet365 lotto review did not have much influence on the origin of modern European semiotics。Compared to China’s long and rich cultural practice and ideological tradition of semiotics，This is indeed a pity for Chinese and foreign academic history。

In the ancient Indian cultural system，Linguistics is one of the most important components。In ancient Indian languages，Sanskrit dominates again，Who established a strict grammatical system for Sanskrit，It is the "Panin Sutra" (also known as "The Book of Eight Chapters") written by Pauniani in the 4th century BC。Late 18th century，After Sanskrit and its grammatical system were introduced to Europe，The rise of modern comparative linguistics，Influenced by a large number of linguists including Saussure。The Panani Sutra constructs the structural system of normative language，And found that language norms are also norms of thought, culture and even the universe。This is actually similar to China’s pre-Qin Confucian philosophy of fame，Confucianism attempts to reestablish order by correcting names，But the “name” in the history of Bet365 lotto review semiotic thought is not entirely linguistic，"Famous One，Name and form are also；Shapeer，The one who deserves the name”，The relationship between name and object is actually a semantic relationship。Comparison of the linguistic semiotic tradition represented by the Panani Sutra in Indian culture and the image semiotic tradition represented by the Book of Changes in Bet365 lotto review culture，We can find out，Ancient Indian accented speech，The ancient Bet365 lotto review valued writing。However，Jin Kemu once pointed out，Although the information contained in the two books and the way of conveying the information are different，But there are similarities between the two regarding the composition of symbolic networks and their underlying ideological roots，For example, constructing the order of the universe through symbolic order。

In comparison，The semiotic tradition of ancient India is closer to that of the West。Everyone knows，The Western semiotic tradition is based on linguistics and logic，Such as the philosophical question and answer between Socrates and the Sophists，actually became the germ of later semantic analysis activities。With the development of philosophical thinking on argumentation，Technical requirements themselves impose requirements on logic，These paved the way for Aristotle’s later systematic discussion of language and logic issues。Bet365 lotto review Pre-Qin Academic Thought，Although there is also the Confucian theory of correcting names、The Debate between Names and Reality of Famous Celebrities，But his main interest is not in the academic exploration of linguistics and logic，It serves a special political purpose，The rectification of Confucian names serves to restore the rule of etiquette，The rectification of the names of famous people is also to "rectify the names and transform the world"，The focus is on the rise and fall of real politics in regulating chaos。In a nutshell，Bet365 lotto review Philosophers of the Axial Age，The pure academic tradition of linguistics and logic was not abstracted from the debate，Instead, academics will be deeply integrated into social politics。

　Exploring early Bet365 lotto review based on tradition

There is a consistent theme in early Bet365 lotto review semiotic thought，That is, attention to social reality, especially social order，This is closely related to the imbalance of the ruling order of the Western Zhou Dynasty。While elaborating their own theories, the pre-Qin scholars all had realistic pertinence，Facing the social reality of broken rites and broken music，Everyone hopes that their academic ideas can be used by the world，To save society、Restore order、The effect of calming people's hearts。With the help of modern semiotic theory，Comprehensive review of semiotic practice and theoretical exploration in early China，To build Bet365 lotto review characteristics、Bet365 lotto review style、Bet365 lotto review-style semiotic theory，It is of great significance to promote exchanges and dialogue between Bet365 lotto review and Western academics。

Research on early Chinese semiotic thought，We must pay attention to the symbolic practice of Chinese ancestors。Human beings’ cognition of the objective world and the generation of ideas，All come from their own practical activities。Early Bet365 lotto review are inseparable from the semiotic practices of Chinese ancestors，Such as "Book of Changes" and divination activities、Chinese characters and image thinking, etc.，Is this the case。At the same time，We must pay attention to restoring historical materials to the historical and cultural context of the time，Perform historical analysis and cultural interpretation，Instead of simply distinguishing the form and name of ancient China、The debate between name and reality、The distinction between speech and meaning is briefly compared with the concepts of Western semiotics，In order to prove the illusion that Western semiotics has existed in ancient China。Admittedly，Learn from the east and learn from the west，Psychologically identical，Chinese and Western semiotic thoughts have their commonalities，But there are differences。In recent years，Raphael's book "Divination and Prediction in Ancient China and Ancient Greece"，Let us see how to conduct cross-cultural research on traditional Bet365 lotto review。Meanwhile，Western scholars are gradually realizing the uniqueness of China’s traditional symbol system，I believe that there are some elements that cannot be found in the Western thought genealogy。Therefore，Examining early Bet365 lotto review from the perspective of modern semiotics，The method should be based on the Chinese cultural context and compare with modern Western semiotic concepts，It cannot be simply compared。Under comparison，China and the West are in a parallel relationship，You can see the similarities and differences，The appendix belongs to the external laws，Maybe some national characteristics that China has but not foreign countries have ignored。Therefore，Constructing the history of Chinese semiotic thought，Discover early Bet365 lotto review，It is necessary to take the Chinese semiotic ideological tradition as the main object of investigation，Based on Chinese cultural background，Revealing the characteristics of traditional Chinese semiotic thought。

In short，Constructing semiotics with Bet365 lotto review characteristics must start from the semiotic practices of Bet365 lotto review ancestors，Starting from historical documents，Relying on China’s historical and cultural background，Carry out theoretical discussion and summary，Summarize original concepts and theoretical frameworks with Bet365 lotto review characteristics。Bet365 lotto review characteristics、Bet365 lotto review style、Bet365 lotto review style semiotics，Can reflect the excellent historical, cultural traditions and ideological wisdom of the Bet365 lotto review nation，Especially the exploration of early Bet365 lotto review semiotic tradition，To develop national memory、Promoting national identity is of great significance。

　(The author is a professor Bet365 lotto review School of Journalism and Communication, Jinan University)