As a strategy and means，Algorithmic populist politicians are using mixed media as a vehicle，Trying to resonate with ordinary people through data analysis and algorithm push，Thus gaining votes and winning the election。In other words，bet365 new customer offer was born in an era of rapid development of algorithmic technology and the soil of Western-style competitive party politics，It is an alienated reaction against Western representative democracy。

Western populism is considered a type of democratic radicalism，It upholds certain principles of justice、Equality、Freedom is the value of ideological logic。In Western-style democracy，Democracy is a political system in which the government is formed by elected representatives of all the people or all eligible citizens of a country，Almost equivalent to representative system。As far as the relationship between the two is concerned，Western populism is a resistance to representative democracy。From a populist perspective，This is a confrontational politics between "pure people" and "corrupt elites"。Therefore，Paul Taggart says: “Populism only exists under the conditions of a representative political system，In order to be able to maintain itself and exist as a systematic political movement，But the driving force for the development of populism comes from dissatisfaction with representative politics。"Margaret Canonvan thinks，Populists consider themselves true democrats，What they express is that the government、Public dissatisfaction and opinions ignored by mainstream political parties and media。It can be said，As long as representative democracy still works，Populism will exist like a shadow。And in the era of "algorithmic politics"，Populism is also combined with algorithmic technology，The formation of “bet365 new customer offer”。

　　Western countries encounter “bet365 new customer offer”

Since the beginning of the 21st century，A new wave of populism is rising around the world。But what is different from previous populism is，In recent years, whether "Trump came to power in 2016" or "South Korea's Moon Jae-in government's scandal of manipulating public opinion"，The populism behind it all leaves deep traces of bet365 new customer offer technology。

As countries adopting Western-style competitive party systems gradually enter the stage of "algorithmic politics"，In recent years, domestic and foreign scholars have also begun to pay attention to the impact of algorithmic technology on populism。Among them，In 2018, Diggit magazine editor-in-chief Iko Malley pioneered the concept of “bet365 new customer offer”。In his opinion，“Digital Media and Web2.Occurrence of 0，Moving forward we need to understand populism as a digitally mediated communicative relationship between human and non-human algorithmic actors”。He summarized today’s populism as: “Digital mediated spatio-temporal communication and discourse relationship。”This is because，In today’s digital age，Political discourse no longer originates exclusively from politicians，Ordinary people、Algorithmic robots and others are also producing political language。The combination of digital media and algorithm technology，So that it can not only affect the spread of political discourse，It can also lead to changes in the political behavior of ordinary people。

The author thinks，bet365 new customer offer is more than just a communication method or political style，It’s more like a strategy or means。So-called bet365 new customer offer，Refers to some politicians who are good at using algorithms and big data as assistance，Through the technical team, discourse containing populist elements is written into the algorithm program，And take advantage of the accuracy of algorithmic technology、Features such as automaticity are “virally” passed on to the general public，In turn increase their supporters and followers。As a strategy and means，Algorithmic populist politicians are using mixed media as a vehicle，Trying to resonate with ordinary people through data analysis and algorithm push，Thus gaining votes and winning the election。In other words，bet365 new customer offer was born in an era of rapid development of algorithmic technology and the soil of Western-style competitive party politics，It is an alienated reaction against Western representative democracy。

　　bet365 new customer offer manipulates vote politics

In the Western representative democracy model，Citizens are grouped into geographical constituencies，The district selects one or more agents to represent them in the legislative body，The representatives then continue to elect government officials，And then manage the entire country and society。This representative democracy system can save decision-making costs、Facilitating national management and other features，But there is always electoral fraud、Political elite corruption、Mistakes in decision-making and other disadvantages。As these problems accumulate，Rising tensions between the masses and the elite。More importantly，People’s instinct to control major decisions in life，Become the inner impulse to directly participate in political decision-making，This often leads to the emergence of bet365 new customer offer。

The original idea of ​​populism comes from Rousseau’s theory of popular sovereignty，It is Rousseau’s thought that provides populism with the theoretical basis for direct action，It also sets a legal foundation for people to directly participate in politics。Different from traditional populism that “puts the people first”，bet365 new customer offer embodies the characteristics of “the essence of the people”，Behind the algorithmic populist movement are politicians hungry for votes。For example，Donald Trump continued to claim to be the “Messiah” on social media before and after taking office in 2016，The purpose is to use "people's worship" to cover up the beautiful lies of power struggle and savior ideology。bet365 new customer offer is a kind of elitism disguised as populism，It also reflects the people’s pursuit of direct democracy。In the eyes of voters manipulated by algorithms，Their actions are not a denial of democracy，It expresses a demand for participatory democracy。For example，“Referendums” that have appeared frequently in recent years，This is the embodiment of people’s pursuit of direct democracy。This is also exploited by algorithmic populist politicians，Become a powerful tool for it to gain public support。

　　bet365 new customer offer boosts party political marketing

Western countries generally achieve the separation of people’s sovereignty and government power through periodic elections，The representative democracy system is based on the contractual relationship between principal and agent，Constructed a responsibility mechanism for political elites to respond to the public。But under the representative democracy system, the current situation of party politics in contemporary Western countries is also derived，The cartelization of political parties。Under the soil of Western-style competitive party politics，If a political party or a political elite wants to be in power, it must gain widespread support from the people。Today，Populist mobilization and bet365 new customer offer mobilization are the two most efficient mobilization methods。For example，Since Obama was successfully re-elected with the help of big data in 2012，Politicians in Western countries have habitually hired specialized teams，Using big data and algorithms for political campaigning。bet365 new customer offer marketing has become a mainstream。This is why Western scholars believe that political campaigning and communication in Western countries are entering the "fourth period"。

bet365 new customer offer has been proven to have "viral" advantages in displaying the personal image of elites and mobilizing the public，So much so that establishment leaders like Emmanuel Macron and Matteo Renzi sometimes have to make populist statements。In a presidential system like the United States，bet365 new customer offer can even help anti-establishment political candidates win elections on the back of popular opinion，Even if it does not have the support of a majority of members of Parliament。

bet365 new customer offer is the combination of populist mobilization and algorithmic mobilization，The purpose is to use the most efficient way to gain public support，And then become an elected representative and come to power。In other words，Adopt bet365 new customer offer to gain public support，It is the most “rational” choice for politicians or political parties in Western countries at the moment。

　　bet365 new customer offer hollows out the practical value of democracy

Traditional power under Western representative systems is more reflected in the public power of the state or government。Under the influence of Western neoliberal trends，In Western countries represented by the United States，The development of artificial intelligence is being dominated by a few large companies and elites。These companies and individuals use algorithms and other technologies to continuously control social information and resources，Then forming bet365 new customer offer power。This kind of bet365 new customer offer power is very common in today’s Western society。Under the influence of algorithm，Democracy is being essentially hollowed out by bet365 new customer offer power，Populism, which originally promoted the interests and values ​​of the common people, is becoming an ornament of elitism。

On the one hand，The technical elite is becoming the new power elite。Today’s data-based society is intertwined by a series of algorithms，Both the use of algorithms and data requires specialized personnel to operate。In other words，A new type of power and power subjects are created because of bet365 new customer offer technology。To this，Political elites in Western countries also have to rely on technical elites to use data and algorithms to gain public support。These technical elites specialize in collecting and analyzing social conditions and public opinion，Becoming the new power elite，Assist politicians in precision marketing。

On the other hand，The Internet super platform in Western society is no longer a "value-neutral" communication carrier。Under the control of the network super platform，Digital media is no longer just an intermediary，Its message is not only spread through digital media，It will also reshape and change the way people communicate。In today’s Western countries，The phenomenon of capital manipulating bet365 new customer offer politics increasingly capturing society is becoming more and more intense，has become a political communication landscape。

　　(This article is a phased result of the National Social Science Fund key project “Research on bet365 new customer offer Guarantee for Accelerating Digital Development and Building Digital China” (21AZD021)

(Author’s affiliation: School of bet365 new customer offer Science and Public Administration, East China University of bet365 new customer offer Science and Law)