New media literature and art refers to relying on computer、Internet and other digital media for production、Communication、Consumption，and therefore form a literary form and literary activity of its own characteristics。Proposal and carry out the research of Chinese new media literature and art，It is the theoretical response to the "Chinese phenomenon" of new media literature and art，is the establishment of a discipline system with Chinese characteristics、Academic System、Internal requirements of the discourse system。

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Western New Media Literature and Art in the 1960s sprouted，Getting great development in the 1990s，In the 21st century, it is prosperous。The emergence of Chinese new media literature and art is more than 40 years later than the West。But in rapid economic development、Digital technology continues to improve、Literary and artistic productivity is continuously released、Under the common effect of network users and other factors，China's new media literature and art have achieved the curve overtaking against the West。As of June 30, 2018，Chinese online literature users exceed 400 million，Internet video users exceed 600 million，Internet music users reached 550 million，Online game users have 480 million。Most of these network users can be classified as new media literary users。It can be considered，China has created the most of online literary production and consumption volume in human history。

In terms of literary types，China New Media Literature and Arts have pioneered online literature、Digital Movies and Anime Fantasy · Fantasy、Martial Arts · Xianxia、Urban · Romance、History · Military、Game · competition、science fiction · spiritual、Meiwen Bet365 lotto review · Doujin and other types，There are many types of two levels under each type、Three -level sub -category。other，China New Media Literature and Art Create Paid Reading、Browse mode。This mode starts from online literature，and then quickly spread to online video、Anime、Games and other fields，Consumption mode that is generally adopted by new media literature and art。

In recent years，China's new media literary industrialization development has a world impact。People used to emphasize the rapid development of China's online literature industry，Actually，The achievements of the entire Chinese new media literary industry have attracted attention。Chinese new media literature and art created online literature IP development and film and television、Anime、Cross -border linkage mode between games and other，Has made a unique contribution to the development of new media in the world。From the influence of outside the domain，China New Media Literary and Art Communication benefits are significant，New media literature and art has become an important carrier for Chinese culture to spread to the world。These achievements are concentrated，Make Chinese new media literature and art a vibrant and unique literary production phenomenon。We summarize it as the new media literary "China phenomenon"。

Although China's new media literature and art develop rapidly，Achievements，But the domestic research on new media literature and art is still in its infancy。and Western new media literature and art research also largely ignore the "Chinese phenomenon" of new media literature and art，Western critics rarely comment on Chinese new media literary phenomena and works，Research on New Media Literature and Art History in the West rarely incorporate the "Chinese phenomenon" into the scope of inspection，Research on the industrialization of new media in the West also rarely make convincing summary of the development of China's new media industry。More serious is，New media literary theory should be summarized from the world's literary phenomenon beyond the border、Possesses Bet365 lotto review with universal nature，But currently various new media literary theoretical views in the West、Proposition，Most of them are obtained under the premise of the lack of the new media literary and artistic "China phenomenon"。For example，Chinese Internet Literature IP Development and its film and television、Anime、Linking relationship between games，Make literary text、Form、Production and other new changes，But in the West's super text theory、Digital Literature Theory、In the theory of online art，Basically, I can't see the thinking and research of these changes。

　Deep excavation of academic value

New Media Literature and Art "China Phenomenon" in Western academic research，Both expose the limitations of the research of new media literature and art，It also provides a unique material foundation for the Chinese new media literature and art research beyond the West。Look at the new media development pattern of new media，Based on the new media literature and art "China phenomenon"，Fully grasp the characteristics of Chinese new media literary development characteristics，Summarize the development law of Chinese new media literature and art，Construction of Chinese new media literary theory discourse system，Is the urgent task of the current Chinese literary and artistic research community。For this，We propose this topic of Chinese new media literature and art。

The academic value of Chinese New Media Literature and Art Research mainly includes the following aspects: first，Faced with the rapid development of the new media trend，Timely and clearly proposed this topic of Chinese new media literature and art，It can promote Chinese contemporary literature and art research to face major reality problems，Seize the new development opportunity，Create a new theoretical growth point。At the same time，Chinese New Media Literature and Art Research will overcome the paradigm of printing culture research，Actively echo the change of new digital media，Follow the academic development trend of "digital humanities"Bet365 app download ，Realize the conversion of cultural research paradigm from "writing -printing" cultural research paradigm to "electron -digital" cultural research paradigm，New breakthrough creation conditions for Chinese contemporary literature and art research。

Second，Carry out the research of new media in China，Research on the special research results of the new media literature and art of the predecessor，Can be upgraded to a new cross -disciplinary discipline，Establishing Chinese new media literary criticism、Chinese New Media Literature and Art History、China's new media literary industrialization、Chinese New Media Literature and Discipline Construction and other discipline branches, and the overall structure of the disciplines composed of these branches。This comprehensive、Systematic research，Can push Chinese contemporary literature and art research to a new stage of development。

third，Deepen China's new media literature and art research，It can highlight the new media literature and art "China phenomenon"，Promoting China's new media literature and art research moves to the world。Carry out the research of new media in China，It should be based on the new media literary "China Phenomenon" and the "Chinese experience" in the digital era，Widely absorbing new media at home and abroad，Therefore, to contribute to the development of Chinese new media literature and art，Provide Chinese wisdom for the research and development of new media literature and art。

Fourth，Study in Chinese new media literature，You need to start from the characteristics of the new media literature and art itself，Combined with the requirements of Chinese literary value guide in the new era，Discussion on Chinese new media literature and art is criticizing practice、Writing of Literature and Art History、Evaluation system required for industrialization research and theoretical construction，and apply this evaluation system to related research。From this, you can create a new media literary creation、The phenomenon of value loss in industrialization development is prompt、Wake -up and even correction function，Guide China's new media literature and art on the road to healthy development。

　　Highlighting social significance

Chinese New Media Literature bet365 live casino games and Art Research adapted to the requirements of Chinese cultural development in the new era，It has multiple social significance。General Secretary Xi Jinping pointed out，"Digitalization of text、Book Imagement、Reading network and other development，Literature and art and even social and culture are facing major changes。To adapt to the development of the situation，Grasp the production of online literary and artistic creation，Strengthen positive guidance "。Internet、New media give birth to new literary reality，Bringing literary concepts、Deep changes in literary practice，China's new media literature and art research is based on this reality，and strive to take on the evaluation、Study the heavy responsibility of this new literary reality。In specific research，Researchers summarize and summarize the experience and theoretical summary of outstanding new media literary works，For those vulgar for the current network space、Modelized、Flat -based products are professional criticism、Critical，helps to form a positive value orientation，Finally contributed to promoting the healthy development of Chinese contemporary culture。

Chinese New Media Literature and Art Research can become an important carrier to show self -confidence in Chinese culture。The Institute of New Media Literature and Art Research in China is the subject of the times that the academic community at home and abroad must face，Based on the new media literature and art "China phenomenon"，Deepening research in this field，It can surpass the West for Chinese contemporary literature and art、Create conditions to the world，to promote the construction of a discipline system and academic discourse with Chinese characteristics。

Chinese New Media Literature and Art Research can help Chinese culture "go global" and improve the national soft power。In the world today，New media represented by the Internet，Display the world's culture to the world in a variety of literary forms，It has become a cultural development strategy adopted by various bet365 Play online games countries。In this regard，China already has a good foundation。An important task of Chinese New Media Literature and Art Research is the study of the current Chinese new media literary hotspot，Discuss the effective combination of China's excellent traditional culture and new media literary forms，Tell the "Chinese Story" deeply rooted in Chinese experience，To spread Chinese culture overseas、Provide academic support to enhance national cultural soft power。

Chinese New Media Literature and Art Research can also promote the improvement of national quality and improvement of personality in the new era。Internet、Digital new media represented by the mobile Internet，A special "media environment" has been formed。This environment is generally existed without detecting，Influencing people's life。Information transmitted by new media literature and art、Contents of the world cognition of contemporary people, especially young children、Personality shaping has an important impact。So，Chinese New Media Literature and Art Research needs to comprehensively examine the new media literary creation、Production activities，Various phenomena of newly appeared、Works will be judged in time，Adhere to "advocating talks、Speaking of style、Speaking of responsibility，Resisting the vulgar、Vulgar、Mevician "，to improve the quality of national、Supporting personality development provides help。

(This article is the National Social Science Fund major project "China New Media Literature and Art Research" (18zda282)、National Social Science Fund Project "Research on Contemporary Chinese New Media Culture Construction Research" (18BZW008) phased achievement)

(Author: School of Humanities at Hangzhou Normal University; Qianjiang College of Hangzhou Normal University)