bonus bet365 and art refers to relying on computers、Production through digital media such as the Internet、Propagation、Consumption，And thus formed literary and artistic forms and literary activities with its own characteristics。Propose and effectively carry out research on Chinese bonus bet365 and art，is a theoretical response to the “Chinese phenomenon” of bonus bet365 and art，is the construction of a disciplinary system of literary and artistic research with Chinese characteristics、Academic System、Intrinsic requirements of the discourse system。

　　Pay attention to the “bonus bet365 phenomenon”

Western bonus bet365 and art sprouted in the 1960s，Great development in the 1990s，Towards prosperity in the 21st century。The emergence of bonus bet365 and art in China is more than 40 years later than that in the West。But in the rapid economic development、Digital technology continues to advance、Literary and artistic productivity continues to be released、Under the combined influence of factors such as the growing number of Internet users，China’s bonus bet365 and art has overtaken the West in a corner。As of June 30, 2018，China’s online literature users exceed 400 million，Online video users exceed 600 million，Online music users reached 5.500 million，There are 4 online game users.800 million。Most of these Internet users can be classified as new media art users。It can be thought from this，China has created the largest volume of online literary and artistic production and consumption in human history。

In terms of literary and artistic genres，China’s bonus bet365 and art has pioneered online literature、Fantasy·Fantasy in Digital Film, Television and Animation、Martial Arts·Xianxia、Urban·Romance、History·Military、Game·Competition、Science fiction·supernatural、Beautiful articles, fan fiction and other types，There are a wide variety of secondary levels under each type、Third-level subcategory。In addition，China’s bonus bet365 and art pioneered paid reading、Browse mode。This model originated from online literature，Then it quickly spread to online videos、anime、Games and other fields，Becoming a consumption model commonly adopted by bonus bet365 and art。

In recent years，The industrial development of China’s bonus bet365 and art has had a global impact。In the past, people have always emphasized the rapid development of China’s online literature industry，Actually，The achievements of the entire Chinese new media art industry have attracted the attention of the world。China’s bonus bet365 and art creates online literature IP development and film and television、anime、Cross-border linkage mode between games, etc.，Made a unique contribution to the development of bonus bet365 and art in the world。From the perspective of extraterritorial influence，Chinese bonus bet365 and art have significant benefits in overseas dissemination，bonus bet365 and art has become an important carrier for the dissemination of Chinese culture to the world。Collect these achievements，Making China’s bonus bet365 and art a dynamic and unique literary and artistic production phenomenon。We summarize it as the “Chinese phenomenon” of bonus bet365 and art。

Although China’s new media art is developing rapidly，Remarkable achievements，However, domestic research on bonus bet365 and art is still in its infancy。And Western bonus bet365 and art research has also largely ignored the “Chinese phenomenon” of bonus bet365 and art，Western critics rarely comment on China’s new media literary phenomena and works，Research on the history of bonus bet365 and art in the West rarely includes “Chinese phenomena” in the scope of investigation，Western bonus bet365 and art industrialization research rarely provides a convincing summary of the development of China's new media industry。What’s more serious is，The theory of bonus bet365 and art should be summarized from the global literary and art phenomenon and transcend national boundaries、Universal proposition，But the current theoretical perspectives on various new media arts in the West、Proposition，Most of them are based on the absence of the “Chinese phenomenon” of bonus bet365 and art。For example，China’s online literature IP development and its relationship with film and television、anime、Linkage between games，Making literary and artistic texts、Form、Many new changes have taken place in production，But in Western hypertext theory、Digital Literature Theory、Network Art Theory，Basically no thinking and research on these changes。

　Digging deeper into academic value

The absence of the “Chinese phenomenon” of bonus bet365 and art in Western academic research，It not only exposes the limitations of Western bonus bet365 and art research，It also provides a unique material foundation for Chinese bonus bet365 and art research to surpass the West。Looking at the development pattern of bonus bet365 and art in the world，Based on the “Chinese Phenomenon” of bonus bet365 and Art，Comprehensively grasp the development characteristics of China’s bonus bet365 and art，Summary of the contemporary development rules of Chinese bonus bet365 and art，Building a theoretical discourse system of Chinese bonus bet365 and art，It is an urgent task for the current Chinese literary and art research community。For this，We propose the topic of research on Chinese bonus bet365 and art。

The academic value of Chinese bonus bet365 and art research mainly includes the following aspects: First，Facing the rapid development of new media and literary trends，Promptly and clearly raise the topic of Chinese bonus bet365 and art research，It can promote the research of contemporary Chinese literature and art to face major practical issues，Seize new development opportunities，Create new theoretical growth points。At the same time，Research on Chinese bonus bet365 and art will overcome the paradigm limitations of print culture research，Actively respond to the changes in digital new media，Follow the academic development trend of “Digital Humanities”，Realize the transformation from the "writing-printing" cultural research paradigm to the "electronic-digital" cultural research paradigm，Creating conditions for new breakthroughs in the study of contemporary Chinese literature and art。

Second，Carry out research on Chinese bonus bet365 and art，Absorb previous thematic research results on Chinese bonus bet365 and art，It can be integrated and promoted into an emerging interdisciplinary subject，Establishing Chinese New Media Literary Criticism、History of Chinese bonus bet365 and Art、Industrialization of China’s bonus bet365 and art、Chinese new media literary theory discourse construction and other disciplinary branches and the overall disciplinary structure composed of these branches。This kind of comprehensiveness、Systematic research，It can push the research on contemporary Chinese literature and art to a new stage of development。

　Third，Deepening the research on Chinese bonus bet365 and art，Can highlight the "Chinese phenomenon" of bonus bet365 and art，Promote Chinese bonus bet365 and art research to the world。Carry out research on Chinese bonus bet365 and art，Should be based on the “Chinese phenomenon” of bonus bet365 and art and the “Chinese experience” in the digital age，Extensive absorption of bonus bet365 and art research results at home and abroad，Thus contributing to promoting Chinese bonus bet365 and art research to the world，Provide Chinese wisdom for the research and development of bonus bet365 and art in the world。

　Fourth，Research on Chinese bonus bet365 and Art，Need to start from the characteristics of bonus bet365 and art，Combined with the value-oriented requirements of Chinese literature and art in the new era，Discuss the critical practice of Chinese bonus bet365 and art、Literary History Writing、Evaluation system required in industrialization research and theoretical construction，And apply this evaluation system in related research。From this we can learn more about China’s new media literary and artistic creation、The phenomenon of value anomie existing in the development of industrialization serves as a reminder、Alertness and even correctional effect，Guide China’s bonus bet365 and art onto the path of healthy development。

　　Highlight social significance

Research on Chinese bonus bet365 and art adapts to the requirements of Chinese cultural development in the new era，Has many social significance。General Secretary Xi Jinping pointed out，“Due to the digitization of text、Book graphics、Reading network and other developments，Literature, art and even social culture are facing major changes。We must adapt to the development of the situation，Do a good job in online literary and artistic creation and production，Strengthen positive guidance”。Internet、New media gives birth to new literary and artistic realities，Bringing literary and artistic concepts、Profound changes in literary and artistic practice，The research on Chinese bonus bet365 and art is based on this reality，And strive to be responsible for evaluation、The important task of studying this new literary and artistic reality。Under specific research，Researchers conduct empirical summaries and theoretical generalizations on outstanding new media literary and artistic works，To those vulgar people in the current cyberspace、Patternized、Professional criticism for flat products、Criticism，Conducive to forming a positive value orientation，Ultimately contribute to promoting the healthy development of contemporary Chinese culture。

Research on Chinese bonus bet365 and art can become an important carrier to demonstrate Chinese cultural confidence。The China bonus bet365 and Art Institute has chosen contemporary issues that must be faced by academic circles at home and abroad，Based on the “Chinese Phenomenon” of bonus bet365 and Art，Deepen research in this field，Can surpass the West for the study of contemporary Chinese literature and art、Go global and create conditions，Thus promoting the construction of a disciplinary system and academic discourse of literary and artistic research with Chinese characteristics。

Research on China’s bonus bet365 and art can help Chinese culture “go out” and improve national soft power。In today’s world，Through new media represented by the Internet，Spread national culture to the world through various literary and artistic forms，It has become a cultural development strategy adopted by all countries。In this regard，China already has a good foundation。An important task in the study of China’s bonus bet365 and art is to study the current hot phenomena of China’s bonus bet365 and art，Discuss ways to effectively combine China’s excellent traditional culture with new media literary and artistic forms，Telling “Chinese stories” rooted in Chinese experience，To spread Chinese culture overseas、Provide academic support to enhance the country’s cultural soft power。

Research on Chinese bonus bet365 and art can also promote the improvement of national quality and the development of a sound personality in the new era。With network、New digital media represented by mobile Internet，A special "media environment" has been formed。This kind of environment is common and difficult to detect，Influence people’s lives in a subtle way。The information conveyed by bonus bet365 and art、The content’s understanding of the world of contemporary people, especially children、Personality shaping has an important influence。Therefore，Research on China’s bonus bet365 and art needs to comprehensively examine China’s bonus bet365 and art creation、Production activities，Towards various new phenomena、Works will be judged in a timely manner，Adhere to "advocate and emphasize taste、Talk about style、Talk about responsibility，Resist vulgarity、Vulgar、Kitsch”，In order to improve the quality of the people、Provide assistance in developing a sound personality。

(This article is part of the National Social Science Fund’s major project “Research on Chinese bonus bet365 and Art” (18ZDA282)、National Social Science Fund project "Research on the Discourse Construction of New Media Literary Theory in Contemporary China" (18BZW008) phased results)

(Author’s unit: College of Humanities, Hangzhou Normal University；Qianjiang College of Hangzhou Normal University)