January 22, 2019，French National Information Technology and Liberty Committee (CNIL) is based on the personal data protection obligations of Google's violation of the EU's "General Data Protection Regulations"，"The Strict Sentence in History" of 50 million euros。Google was punished reminded us，The continuous development of artificial intelligence technology has also brought challenges to personal data protection。my country's academic circles also continue to pay attention to personal data protection issues，May 11, 2019，Deputy Chairman of the National People's Congress Supervision and Judicial Committee、Zhang Sujun, vice president of the Chinese Law Society, said at the 8th China Company's Legal Affairs Conference: "With the coming of the 5G era，The future network ecological architecture will be human、Machine、The era of the integration of things and the interconnection of all things，The security protection and legitimate use of big data will be more urgent。”

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Data is the basis of artificial intelligence，The algorithm is the essence of artificial intelligence。Artificial intelligence development is inseparable from the "feeding" of mass data，It must be continuously collecting data and processing algorithms，Fang can maintain intelligent operation。Reinforced data collection capabilities，The increasing information transmission speed，Super computing bet365 live casino games power、Data storage capacity is leading the high -speed development of artificial intelligence，Make human society enter the era of intelligence，It also pushes the protection of personal data to unprecedented dilemma。

First，Personal data acquisition pathway is even more concealed。With the continuous improvement of technology，Artificial intelligence products with sensors and processors are widely used in transportation、Home、Medical and Care、Public safety and many fields。Smart appearance hides the process of data collection，Large -scale artificial intelligence applications are quietly collecting millions of users' race、Mobile phone number、Location information、Family address and other data。Personal data is always under the "field of vision" of artificial intelligence，The original hidden space was also impacted due to the existence of artificial intelligence。The development of artificial intelligence has broken the private state of people's original life。Future，Artificial intelligence products will inevitably spread with millions of households with the advancement of technology，The basis for developing artificial intelligence -data，It will be collected in a more hidden way。The terrible thing is not only collected by personal data，It is the hidden nature of data collection，Makes people almost realize that its data is exposed in front of artificial intelligence。

2，The analysis ability is increasing。The hidden nature of data collection has already made people’s personal data at the point of storm，The stronger data recognition and analysis ability push personal data to the abyss。More and more artificial intelligence technology has already Bet365 lotto review been analyzed and predicts the work performance of natural persons、Economic status、Health、Interest and preferences、Capability of credibility，It can also break through anonymous regulations to associate data to natural persons。The more scary is，Artificial intelligence technology can accurately analyze the relationship and economic level of a natural person。Research indicates，The algorithm can easily understand a person，This level of understanding can not only reach higher than colleagues、Friend、The degree of understanding of the family，May even know yourself more than yourself。To some extent，The development of artificial intelligence technology has the ability to reduce the existing data protection system into "emperor's new clothes"。

third，The result of the abuse of personal data is even more serious。In the era of artificial intelligence connected by everything，There are very few people who really live alone，Personal data is increasingly higher and leaked by personal data illegal，As a result, the result will definitely be more serious。There has been an artificial intelligence system in the United States，Push fake information with weak points of voters，Manufacturing "Information Cocoon Room"，Political Concepts of Communication，Targeting information to voters affects political positions to interfere with events。This is a major event that personal data has been abused by a lot of abuse，It is also the interference in the basic rights of citizens。Another，Personal data is illegally collected and processed. It is not uncommon for users to refine advertisements to users，Users are also annoying for various harassing Bet365 app download calls and text messages。What is more terrible is，Once the race is involved、Religious beliefs、Personal sensitive data in sexual life and sexual orientation is leaked，It will also bring an unpredictable risk to the data main body。

Future，With the Internet of Things、Cloud computing、Big Data、Continuous innovation and upgrading of technologies such as mobile Internet，Intelligent、The application of refined artificial intelligence is bound to be more extensive。More hidden personal data acquisition channels、A stronger identification and analysis ability and more serious leakage consequences make the protection of personal data facing more severe challenges。So，Strengthening personal data protection in the era of artificial intelligence has become a major issue facing at present。

　　Exit: Legal regulation and ethical guidelines

First，Rebelling A consent mechanism。First，The consent principle shall penetrate all aspects of data processing，Every stage needs to get the consent of the data main body。Next，The form of consent should be simplified，The notification should use a simple and clear language。again，Agreement that has been made can be withdrawn at any time。Last，When processing special types of data，It should be applied to more stricter consent conditions。

2，Expand data main rights。One，Forgotten right。Legally grant data subject requirements to completely delete the web browsing record、Consumption Record、The right to data such as sports trajectory，Prevent such data from being used beyond the second processing of the original collection purpose，Transmission through partition data，Protect the right of data。Its two，Data portable bet365 Play online games right。The data controller should be given to the data controller to provide complete、Structural personal data，and the right to transfer this type of data to other data controller。This promotes the healthy competition of various data controller，Improve industry standards and data protection levels。Its three，Anti -automated decision -making right。In order to give the data subject's greater control and self -determination of personal data，Reduce the damage that may cause automated decision -making，It should establish an anti -automated decision -making right。

third，Strengthen the protection of personal sensitive data。The era of artificial intelligence should pay particular attention to personal sensitive data protection。Personal medical and health data should be on the legal level、Gene and other biological characteristics data、sexual preference、Communication content、Property information is defined as personal sensitive data。Strict conditions，Only in the country、Social and public interests，Fang can allow processing such data。

Fourth，Esheamed data controller liability。Now data controller is mostly Internet companies，Driven by the purpose of profit，Most companies are easy to ignore the protection of personal data protection in order to seize the opportunity of the industry。Future legislation can not only adopt the inverted data controller to strengthen the data protection force in the personal data dispute litigation，You can also refer to the punishment standard of GDPR，Punishment through violations of laws and regulations，Warning data controller abide by the law。

Fifth，Develop ethical guidelines，Provide the Bet365 lotto review correct guidance。Pay close attention to the development of artificial intelligence systems and products at the ethical level、Personal data protection during use，and propose respect for human rights、non -discrimination、Fair、Transparent、Ethical requirements such as security and stability，The correct direction for the development guidance of artificial intelligence，Better to better protect personal data。

Artificial intelligence is one of the most changeable power in today's era，It will be destined to change the social structure，You must work hard to seize the huge opportunity to promote prosperity and growth。However, it should also pay close attention to problems derived from technology development，Learn more advanced protection measures outside the territory，Constructing the legal system and ethical specifications of data protection under the era of artificial intelligence in my country。Strengthening the protection of personal data is not to limit the development of artificial intelligence，Instead, I hope that by establishing natural person protection in personal data processing and the specifications of personal data freedom，Make artificial intelligence respect human rights、Available to the future at high speed on the track of privacy。

　　(This article is the "Research on Personal Sensitive Information Protection System" (CYB19138) in Chongqing Graduate Research and Innovation Project in 2019

(Author Unit: School of Civil and Business Law, Southwest University of Political Science and Law)