Remote hosting focus group interview is more effective
January 19, 2024 10:08 Source: "China Social Sciences" January 19, 2024 Issue 2819, author: Chen Yu Tong

Comprehensive foreign media report focus group interview is a qualitative research method commonly used in social science research。Recent,Reporting on the official website of the University of Bath, the UK,The school's School of Management, Annayah Prosser、Tim Kurz, senior lecturer at the School of Psychology, West Australia University of Australia.,Researchers as the host remotely host the focus group interview,Can make the interview perform in a more frank way,Make the internal interaction and discussion of the group more open。

Focus group interviews can be politics、Studies in the field of business and academics provide useful views、Experience and Opinions。One aspect,For a long time,The host bet365 Play online games has always been considered the effectiveness of the focus of the focus group interview、Inquiry answers and the basis for promoting discussion。On the other hand,Researchers think,In some cases,The host may hinder the group's internal interaction or dialogue。They research、Developed and tested a new method of hosting the focus group interview -remote host。When using this method,Interview questions are displayed on the screen,The host observes and promotes the interview at another venue。Researchers said,The focus group interview with remote hosting can reflect the many benefits brought by the host,It helps to overcome some possible problems that may be caused by the on -site host。In daily life,Social rules and social clue -oriented collective dialogue。Many benefits of the host of the focus group become a successful "discussion manager" have been familiar with people,That is to ensure that bet365 best casino games everyone is respected and has a chance to speak,No one occupies a dominant position。

Kurz mentioned,When the research team first proposed the idea of ​​carrying out the focus group interview with a remote hosting method,They have a lot of concerns,Whether the participants will speak,Can its speeches be cut and participants will feel comfortable about this arrangement。Through practice,Researchers discovered,Interview and dialogue is not only quite smooth,and produce high -quality qualitative data that can be used to explore interesting and important research problems。Kurz emotional,This description,Sometimes,As a qualitative researcher,The best thing researcher can do is "let it open",Let the participants talk。

Introduction to Prove,Researchers have worried that participants may agree with each other's opinions most of the time,to ease the social embarrassment or tension bet365 live casino games atmosphere that may appear in the group。Actually,They found,Without the presence of the host,The entire focus group still has different opinions,But the participants will control the conflict by themselves。In her opinion,This provides a novel and rich observation research data,allow researchers to better understand the generation of differences、Group boundary、Group power、Interpersonal Interactive Methods, etc.。

other,Without the host at the scene,Participants seem to be very willing to surpass the role of answering questions they usually play,Responsibility for question。When discussing the stagnation of stagnation,The members of the group also expanded the scope of the problem。Priench representation,They found,Some content discussed in the interview is that the research team did not expect nor to consider。Remote host can not only reduce the potential prejudice brought by the host,It bet365 Play online games can also help researchers focus on understanding the true opinion of the focus group on a certain issue。

In qualitative data collection,This new method has brought about the researchers' completely non -intervention (that is, the data generated naturally) and the gap between these two paths as a dialogue participant,This method can be widely used in research on many different topics in social sciences。but but,Whether the new method can operate effectively in different types of fields still remains to be observed。Researchers hope,Put forward this new method and provide some experience evidence,to prove the validity of its tried application background,For other qualitative researchers for reference。

This research team suggestion,Researchers using remote hosting focus group interview methods must consider conflicts that may occur inside the group,Formulate intervention plan; also pay attention to,When bet365 best casino games the fragility of the participants is more prominent,This method may not be applicable。As a supplement,Researchers can provide participants with a remote control button,Let the participants press the button when necessary,Notify researchers to the interview venue。

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