Since the 1990s，Cross-border trade and cultural exchanges become increasingly frequent，Border bet365 online casino app began to attract attention from the industry and academia。Academic circles generally believe that，Boundary effects (including shielding effects and intermediary effects) are the key to affecting the effectiveness of government policy implementation。Among them，The shielding effect comes from factors that hinder the flow of tourists，Includes physical barriers (such as fortifications、Border fences, etc.) and psychological barriers (e.g. different countries’ economies、The psychological pressure brought to tourists by the political and social cultural environment, etc.)；Mediation effects arise from elements that facilitate contact and exchange between regions on both sides of the border，Like an exotic style、Cross-border trade、Cultural exchanges, etc.。

　bet365 online casino appis the focus of two-way bet365 online casino app development

Practice proves，Policies that remove physical barriers do show significant results in the short term。For example，After EU countries signed the Schengen Agreement，Abolition of border road controls in various countries and acceptance of unified Schengen visa，Greatly stimulated the development of border tourism in various countries。Not only that，With the increasing convenience of international transportation、Rapid development of communication technology，Borders are obstacles that limit tourists’ spatial displacement and behavioral freedom，Become an attraction that inspires their travel motivation，Border intermediary effect has become the driving force behind the development of border tourism。Therefore，More and more countries support bet365 online casino app，In order to promote the transformation of boundary shielding effect into mediation effect on a larger spatial scale。However，There are many regions around the world that carry out bet365 online casino app，There are fewer successful cases。

Although the areas on both sides of the border are different in language、Economy、There are many differences in culture and social life，But these differences can always be made through effective marketing planning，Convert into attractive border tourism products。Compare to，The institutional differences on both sides of the border are the key to the shielding effect。The reason，Border areas are the national economy、Politics、The edge of culture，is the country’s gateway to the outside world。But，Cross-border tourism governance is very different from non-cross-border tourism governance - non-cross-border tourism only overcomes different public departments under the same system、Sectoral differences between private enterprise and local communities will suffice；Cross-border tourism must overcome departmental differences，We also need to overcome the institutional differences in different countries。If different regions、The systems of different countries are too different，This asymmetric factor will form an obstacle to bet365 online casino app。

September 2010，The leaders of China and Russia issued the "Joint Statement on Comprehensively Deepening the China-Russia Strategic Partnership of Cooperation"；June 2012，The two parties signed the "Memorandum of Understanding between the National Tourism Administration of the People's Republic of China and the Russian Federal Tourism Agency on Further Expanding Tourism Cooperation"。In the context of the “Belt and Road” construction，China-Russia cooperation continues to deepen，Tourism is the highlight of cooperation between the two countries，bet365 online casino app is the focus of promoting the two-way tourism development between China and Russia。

Although the Sino-Russian border areas have been actively carrying out bet365 online casino app，However, the growth of border tourism between my country and Russia has had little effect。The city with the highest standard in the province、The closest transportation distance、Heihe, the port with the strongest customs clearance capability, is an example，Since the implementation of the “Belt and Road” construction in 2013，The number of inbound tourists in Heihe City increased from 43.50,000 passengers after a slight decrease，Restored to 43 in 2018.90,000 people；Due to the improvement of economy, trade and transportation with Russia in 2019，Significant growth only occurred，Number of inbound tourists rises to 51.10,000 people。The reason，Under conditions where physical and psychological barriers are greatly reduced，Asymmetric institutional factors surfaced，Becoming a bottleneck restricting the deepening of bet365 online casino app between China and Russia。With the strong support of the Chinese and Russian governments，2012-2013 is the China-Russia Tourism Year、2014-2015 is the China-Russia Youth Friendly Exchange Year、2016-2017 is the China-Russia Media Exchange Year、2018-2019 is the year of local cooperation and exchange between China and Russia，Related activities are being held enthusiastically in various places。As an important position for Sino-Russian tourism cooperation，Cities across Heilongjiang Province actively carry out cooperation and exchanges，Holding the China-Russia Jiejiang International Ice and Snow Vehicle Challenge、Joint exhibition of works of Chinese and Russian artists、Joint theatrical performance by Chinese and Russian college students、China-Russia Future Media Personnel Creation Challenge、China-Russia Regional Media Exchange and Cooperation Seminar、China-Russia Twin Cities Exhibition、Sino-Russian Regional Tourism Cooperation and Exchange Annual Conference and a series of activities。But，These festivals and activities、Humanities Exchange、No cooperative discussion can fundamentally solve the asymmetric system problem in the field of modern bet365 online casino app。Therefore，2013-2018 period，Not only did the number of inbound tourists in Heihe City (mainly from the Russian Federation) not increase significantly，The number of tourists entering the Russian Federation from Heilongjiang Province even increased from 97.290,000 visitors dropped to 85.440,000 people。

　Pay attention to bet365 online casino app

Asymmetric institutional factors cover areas on both sides of the border in the national political system、Differences in regional governance systems and industry management systems。In terms of industrial operating mechanism，The development model of China’s bet365 online casino app industry is to prioritize the development of inbound bet365 online casino app to increase foreign exchange reserves，Then develop domestic bet365 online casino app based on economic prosperity，To develop outbound bet365 online casino app；Governments at all levels implement relatively strict industry management in the development process of bet365 online casino app，Gradually decentralize power as industry maturity increases。Different from China，After the establishment of the Russian Federation in 1991，The bet365 online casino app industry begins to transform and restructure，But in the early days, the government’s supervision of the bet365 online casino app market was very loose，The market is relatively chaotic；In 1996, the Russian Federation promulgated the first law regulating the bet365 online casino app market, the "Basic Law on bet365 online casino app Activities of the Russian Federation"，Aims to strongly support domestic bet365 online casino app、Inbound bet365 online casino app development，And large-scale outbound travel is not encouraged；The 2011 "Outline for the Development of Domestic and Inbound bet365 online casino app in the Russian Federation (2011-2018)" was approved for implementation，Reemphasize the importance of domestic and inbound bet365 online casino app。

Institutional factors not only lead to significant differences in tourism transportation and service reception between the two sides of the border，And improve the financing channels and environment in the border areas between the two countries、Enterprise operation efficiency、Maintenance of market order、Many problems arise in consumer rights protection，Objectively, China and Russia are required to conduct in-depth consultations、Coordination and mutual understanding。In fact，Due to the long border between China and Russia，Asymmetric institutional factors become more complex。Take Heilongjiang Province, which has the longest border between China and Russia, as an example，A large amount of water transportation is distributed along the border of more than 3,000 kilometers、Road and railway ports，Transbaikal Territory with the Russian Federation、Amur Region、Khabarovsk Territory、Jewish State、Primorsky Territory、Sakhalin and other administrative regions are adjacent to each other。Therefore，When Heilongjiang Province launches bet365 online casino app，We must not only pay attention to the differences in national conditions between China and Russia，You also need to be familiar with the economics of various types of administrative regions in the Russian Federation、Political power composition and interest distribution，And its treaty relationship with the federal government。But，Due to language barrier and lack of communication，Although local governments on the Sino-Russian border have already established cooperative relations，But this cooperative relationship is limited to the field of tourism product development，Both parties do not track each other’s economy in real time、Politics、Developments in the cultural field，Lack of understanding of asymmetric institutional barriers and their political background、Ideology、In-depth understanding of the causes of cultural circles and other aspects。

　bet365 online casino app mechanism for interest coordination

Existing research shows，Lack of participatory bet365 online casino app can easily lead to increasing competition between neighboring regions。China-Russia bet365 online casino app requires tourism enterprises on the border between the two countries、Consensus reached between industry management departments and local governments，Establish an effective interest coordination mechanism in a cross-border context，Work together to achieve win-win goals that benefit both parties。Therefore，It is imperative to break down various obstacles caused by asymmetric institutional factors，You can consider the following three aspects。

Improving the content and efficiency of communication between Chinese and Russian local governments through knowledge transfer。Organization of Chinese and Russian foreign languages、Professionals in the fields of history and bet365 online casino app，Establish a cross-border information exchange platform，Comprehensive interpretation of bet365 online casino app policies and regulations on both sides of the China-Russia border、bet365 online casino app supply and demand structure and dynamics、Market supervision and rights protection channels，And related economic trends and fiscal and taxation policies、Administrative structure and management authority、Cultural preferences, etc.，Achieving Transcendence of National Differences、Knowledge transfer based on differences in administrative structures and management departments。

Leverage bet365 online casino app projects，Driving Chinese and Russian local governments to work together to achieve win-win goals。Cooperate to develop cross-border tourism routes，Rather than developing border tourism routes within each country，Through joint development、Joint marketing，Save manpower、Material and financial resources；By formulating unified service standards and work processes，Improve service quality and efficiency。

Leverage emerging digital technologies，Realize innovation in bet365 online casino app model。May 2017，President Xi Jinping proposed at the opening ceremony of the “Belt and Road” International Cooperation Summit Forum that we should persist in innovation-driven development，Building the “21st Century Digital Silk Road”，The Russian Federation is an important partner under the framework of the “Belt and Road” construction。Big data sharing is conducive to the realization of data flow between China and Russia、Information flow、Technical flow、Talent flow、Multi-directional movement between material flows，and innovation chain、Industry chain、Value chain、Technology chain、Co-construction and sharing between capital chains，Thus making cross-border travel more convenient。With the help of blockchain、Virtual Reality、Artificial intelligence and other emerging technologies，Can automate processes that previously required a lot of time and manual intervention、Intelligent，Reducing visa requirements for China and Russia、Passed、The phenomenon of asymmetry in service efficiency and quality in reception and other aspects，And cross-border payment on OTA platform、Safety and other issues，Provide technical support for realizing cross-border tourism between China and Russia。

(This article is a phased result of the Heilongjiang Province Philosophy and Social Science Research Planning Project "Research on bet365 online casino app in the Border Areas of Heilongjiang Province with Russia" (18GLE470)

(The author is an associate professor at the School of History, Culture and bet365 online casino app, Heilongjiang University)