Why is "Black Myth: Wukong" so popular all over the world?
September 06, 2024 09:56 Source: "China Social Sciences Journal" Issue 2972, September 6, 2024 Author: Our reporter Li Yongjie Intern reporter Zhang Muren

Recently,The first domestic 3A game "Black Myth: Wukong" set off a phenomenon-level craze around the world,Not only detonated the game market,Also successfully broke out of the circle,It triggered strong interest and yearning among foreign players and netizens in Chinese myths and legends represented by "Journey to the West"。Many scholars said in interviews with reporters,The global popularity of "Black Myth: Wukong" is not only the glory of the Chinese game industry,Tell Chinese stories well、A successful example of promoting Chinese culture to “go global”。

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When the game is officially launched on August 20,Attracted more than 1 million players online at the same time,The number of people online soared to 3 million in just a few days,Refreshed the historical online number record of the gaming platform Steam。According to official account information,As of 9:00 pm on August 23, Beijing time,Game sales have exceeded 10 million units。Calculated based on official pricing,Sales have exceeded 2.5 billion yuan。At the same time,Predictions from many domestic and foreign authoritative data analysis institutions,bet365 best casino games Game sales are expected to reach 20 million units in the first month,Full-year sales may be between 30 million and 40 million units。While sales are soaring,"Black Myth: Wukong" has also gained a very high reputation,The positive rating on the Steam platform is as high as 96%,Achieved a win-win situation of word-of-mouth and sales。

"Black Myth: Wukong" not only performed well in the domestic market,Also achieved impressive results in overseas markets。Overseas sales accounted for 20%,Sales exceed 2 million units。As early as a year ago at the Cologne International Games Show in Germany,This game won the Best Visual Effects Award,Won widespread praise from international game media and game companies。After the official launch on August 20 this year,The trial evaluation of overseas anchors is even higher。Shroud, a well-known anchor on the Twitch platform, praised during the live broadcast: ""Black Myth: Wukong" is amazing,This game can be called a work of art。”Many internationally renowned game anchors also said,"Black Myth: Wukong" is very likely to win the game of the year award。

Since it represents a lot of cost (A lot of money)、A lot of time and A lot of resources,3A games from production technology、Product quality、Looking at multiple indicators such as market influence,Regarded as the golden benchmark in the global gaming industry。The reason Bet365 app download why "Black Myth: Wukong" can arouse a strong sense of national pride in China,First of all, because it successfully ranks among the long-term favorites of the United States、Japan、The upstream of the game industry monopolized by France and other countries,Bringing Chinese games into the top ranks recognized internationally。

  Chinese culture is fascinating

"Black Myth: Wukong" as a game product,Causing Chinese cultural craze abroad,There are deep reasons behind it。In the opinion of Chen Hongyu, a researcher at the Beijing Academy of Social Sciences,The reason Bet365 app download why "Black Myth: Wukong" attracts so much attention,Not only because of its excellent game quality,It still depends on society、Economy、Technology、Business、The combined effect of multiple factors such as culture。This game has a unique selection of materials,Unique among domestic game themes,Its novelty is far better than the martial arts flooded on the market、Science Fiction、Magic、Traditional themes such as love。In addition, the game graphics are exquisite、The plot is fascinating,And cool performances of skills and movements of characters such as Wukong,breathtaking。

Chen Hongyu thinks,"Black Myth: Wukong" deeply integrates Chinese cultural elements,Conveying the cultural traditions and feelings of the Chinese nation,It not only satisfies players’ psychological needs for cultural identity,It also caters to the Bet365 app download global curiosity and yearning for Chinese culture。"Journey to the West" and Sun Wukong as representative symbols of Chinese culture,Its innovative form of expression brings players a new audio-visual experience,This unique oriental cultural charm has great appeal to overseas players。

With the popularity of "Black Myth: Wukong",A piece of music in the game that combines three-string playing and Northern Shaanxi storytelling has also been widely praised。As a traditional local art that is gradually declining,Northern Shaanxi storytelling regains its glory through cooperation with "Black Myth: Wukong",It’s passionate and rough、The varied style is known and loved by more people,Even won the favor of foreign players who are not familiar with Chinese。

According to Zong Zupan, a distinguished researcher at the Institute of Cultural Industry of Shenzhen University,"Black Myth: Wukong" successfully demonstrated the unique charm of China's excellent traditional culture,Opened up a new path of "going culture overseas"。Presenting the theme of Journey to the West in the form of a 3A game,This is the first time。Oriental aesthetics and rich Chinese mythological stories in the game,Not only satisfies the cultural feelings of domestic players,It also inspired global players to spontaneously explore and understand Chinese culture,Provides a "Chinese style" experience Bet365 lotto review that is completely different from traditional European, American and Japanese game styles。The success of "Black Myth: Wukong" is inseparable from its profound and unique cultural connotation。

  Chinese stories urgently need to be discovered

General Secretary Xi Jinping pointed out: “We must explore the ideas and concepts of China’s excellent traditional culture、Humanistic spirit、Ethics,Integrating artistic creativity and Chinese cultural values,Combining the spirit of Chinese aesthetics with contemporary aesthetic pursuits,Activate the vitality of Chinese culture。”Strong cultural confidence,First of all, we must stick to the position of Chinese culture。The reason Bet365 app download why "Black Myth: Wukong" is so successful,The modern trend elements it presents are derived from Chinese classic culture。The expression of ancestor hope,Tell Chinese stories well,Need to cultivate cultural classics,Strong cultural confidence。The reason why classics become classics,It must contain eternal beauty、Eternal love and mighty Qi。Starting from the "86 version" TV series "Journey to the West",Cultural creations on the theme of Journey to the West have achieved brilliant achievements in various fields,It has even become a benchmark for leading the industry。In the treasure house of Chinese culture,Such resources are abundant,It urgently needs to be discovered by those who are interested。Chen Hongyu thinks the same,China’s excellent traditional bet365 live casino games culture has great vitality。Strong cultural confidence,We should seek creative inspiration from the rich resources of Chinese culture,Let China’s stories be told more vividly,Realize the effective spread of Chinese culture。

Of course,The success of "Black Myth: Wukong" is not only because it is based on the story blueprint of "Journey to the West",Also thanks to its higher quality than previous game works。Chen Hongyu said,In-depth cultivation of the content of cultural products is the foundation,is the core。On the road to building a culturally powerful country,In the fierce competition in the world cultural market,The creative transformation and innovative development of culture are by no means empty slogans。Rough content、The same cultural products are destined to fail to withstand the test of the market,will be quickly eliminated in the mass consumer market。We must rely on real cultural products as carriers,We must rely on real cultural products as carriers。

Editor: Zhang Jing
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