Since the 21st century，With the rapid development of information technology，Digital platforms have become infrastructure of society and economy。Digital platform Enterprises with digital technology，Connect and serve multiple users。In the process of digitalization of the industry，These digital platforms are not limited to trading platforms，If the operating system、App Store、Online community, etc.，and penetrate into many industries，Including accommodation、Travel、Entertainment、Office、Local Service、Health Medical and Education and Training。Existing governance research and governance practice attach importance to the competition and governance issues between different enterprises and platforms，To a large extent ignored the governance problems in the platform。

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Due to the network effect，Platform market often has the characteristics of winners to eat or eat more，Governance issues in the platform are increasingly prominent。Because the platform market has the characteristics of surpassing regions and even national borders，The platforms surviving in the market generally have a very large multilateral user scale，Governance in the platform needs to pay attention to the following three pairs of relationships。

The platform owner needs to pay attention to the relationship between operators and consumers on the platform。In the platform market，The relationship between operators and consumers in the platform is both in the same place，There is also a difference from the traditional market，The main difference is that the transactions between operators and consumers on the platform occur in virtual Internet space。The authenticity of the information provided by the platform determines the efficiency and effect Bet365 app download of consumers online search，It also determines the effectiveness of the platform market。The important value of the platform is to eliminate information asymmetry，Reduce the transaction cost of both parties through real and transparent information。false information made by operators in the platform，Itself is an unfair competition behavior，Damage to the interests of consumers，Fair competition in the market market in the platform，Destroy the value of the platform ecosystem.。In reality，Some platform owners for their own short -term interests，It may not have enough blow to these illegal acts，To a certain extent, these illegal acts。This will eventually hurt consumers' trust in the platform，Long -term interests of the damaged platform。

The platform owner needs to pay attention to how to govern the relationship between the operator in the platform。Compared to the traditional market，Digital platform market，The relationship between operators in the platform has a higher degree of coupling。The rules formulated by the digital technology and the platform owner jointly led to this high -coupled degree。Digital technology makes the products and operations of operators on the platform more transparent，Reduced the cost of imitation; the rules of the platform owner will also lead to the more common behavior of operators in the platform。This high -coupled synergy increases the difficulty of differentiated competition，Homogeneous competition means that the intensity of competition rises。Under the fierce competition platform market environment，Operators in the platform may gain competitive advantage through integrity and innovation，There may also be some violations and violations，For example, infringe intellectual property，Malicious complaints of competitors in the industry。The owner of the platform is the creator of the platform market，It is also the regulator of the platform market，It has motivation、Fair competition in the platform market with the ability to maintain the platform market。Motivorous speaking，Bet365 lotto review If the platform cannot create a fair and fair market competitive environment，So those who are honest and trustworthy platforms will choose to vote with their feet。Once the platform is labeled on the inferior coins to expel good coins，So consumers will choose to vote with their feet。This malignant circle will lead to the rapid collapse of the platform。In terms of ability，Limited law enforcement resources of administrative or judicial organs，Objectively unable to timely and effectively identify and handle illegal and illegal acts from the massive transactions of the platform。The platform owner has algorithms and data resources，Can detect instant detection，Even the possible illegal behavior of operators in the platform，For example, abnormal flow，to effectively curb illegal behavior of operators in the platform。At the same time，Legiently，The platform owner is responsible for detecting the unfair competition behavior of operators in the platform，Punish the unfair competition behavior of the operator within the platform of the platform rules set in advance and announced in advance。

The platform owner needs to deal with the relationship between them and the operator in the platform。The relationship between the platform owner and the operator on the platform is born with each other，Complex and change。The operators in a large number of heterogeneous platforms are the platform's vitality，is the main value of the main value of the platform ecosystem。At the same time，There is a potential conflict on value acquisition between operators and platform owners in the platform。The relationship between the platform owner and the operator on the platform largely depends on the development stage of the platform。The platform is in different development stages，Requires different types of platform operators。The platform owner will adjust its platform rules according to its development stage，Operators in the platform must adapt to these rules。When the platform market is in the growth stage，The contradiction bet365 Play online games between the two is not very prominent，The platform owner needs to participate in the participation of operators in the platform，To develop platform market，Platform ecosystem against competition。At this stage，Both are more relationships with each other。When the platform market is in a mature period，The contradiction between the interest distribution of the two will be highlighted。The owner of the platform will levy more "platform tax"，The interests of the operator on the platform。Platform owner will pass over the platform market for excessive competition，Platform market with higher profit margins，or a platform operator in a platform that acquires a high profit margin，Improve your gains in the platform market。At this stage，The operator in the platform must develop the means of responding to the platform owner，to avoid being squeezed by the platform owner，For example, the platform is multiple belonging、self -built platform、Pioneering offline channels, etc.。

　　Acknowledge the triple constraint

Generally speaking，The formulation of the platform owner's dominant governance rules，The allocation of decision -making power、The income distribution of the platform ecosystem and the dispute resolution in the platform ecosystem。Most of the time，The owner of the platform is the leader of platform governance。but，The healthy development of the platform's economy is also required to recognize the following triple constraints。

First，Stocking of laws and regulations。Although the owner of the platform is the leader of the platform governance，But this kind of governance should conform to laws and regulations。The platform owner violates laws and regulations mainly in the following situations。First，Platform owner's behavior may damage the interests of consumers。To achieve the rapid development of the platform，The owner of the platform will relax or even condone the supervision of operators on the platform，This leads to damage to consumers' interests。For bet365 Play online games example, November 2021，French government officially ordered the US e -commerce platform Wish to withdraw from France，The reason is that the platform ignores consumer protection regulations，Products with unsafe sales。Didi Platform was suspended from Shunfeng car business，Mainly because of service security。Next，Platform owner's behavior may damage the interests of the operator in the platform。The platform owner and the operator on the platform cooperate with the value of value co -creation，On the other hand, there is a potential conflict in value acquisition。such as，Amazon and Toys Anti -Doucheng Case，Amazon's business field of the toy anti -fighting city，Violation of the exclusive protocol signed by the two。Last，The behavior of the platform owner may damage the interests of a third party outside the platform。The exclusive protocol signed by the platform owner and the operator on the platform will harm the interests of the third -party platform，Data authorization or privacy agreement signed with consumers may harm the interests of the relevant parties。

2，Balance of the ecosystem of the competitive platform。Although the platform market has the characteristics of "winner more"，But the market position of the platform is not unbelievable。Because the platform market has border blur、Dynamic and other characteristics，On the platform, you must consider the checks and balances of the competitive platform ecosystem。Traditional enterprises are generally positioned based on the industry's segmentation，Enter the relevant market with the ability of the supply side，Platform companies are different。Platform companies have huge demand -side users，and master the characteristics and behavior of these users，Therefore, you can enter the relevant market through the form of platform packaging or product bundling。Therefore, platform companies rely on demand side capabilities to enter the relevant market，This explains why a platform like Meituan，At the same time, getting Bet365 app download involved in takeaway、Movie、Travel、Hotels and other businesses。Compared to traditional markets，The dynamic evolution of the platform market is faster。The core ability of the platform company competition is not just the development of user -driven user development，Product iteration driven by learning effects。Companies with strong learning ability, even if it is back to the market，It can also challenge the market position of the number one，Even those who defeat the throne，For example, Google's search engine defeat Yahoo's search engine。It is precisely because of the border of the platform market blurring and turbulent characteristics，Platform enterprises when formulating internal governance rules，Need to consider the constraints of the competitive platform ecosystem。

third，Equipment for data and algorithms。Big data and advanced algorithms are the advantages of digital platforms，But data and algorithms are not universal。In terms of data，Digital platforms often use the data generated by the virtual world to determine people’s behavior in the real world。but，Although the virtual world and the real world have a mapping relationship，but not necessarily peer。At the same time，Although the platform owner has the user's data on the platform，But the rich behavior of the multi -platform multi -platform，The data of the single platform is still limited、Insufficient。This is why some platforms are willing to share user data。In terms of algorithms，Whether the algorithm of the platform is fair and properly reflected in the platform governance rules，Whether the algorithm of the platform effectively achieves the goals of governance，These are all real problems。More importantly，The artificial design algorithms have certain defects。If the governance rules of the platform completely depend on the algorithm executed by automatic execution，Once the platform users recognize the loopholes of the algorithm，can avoid the platform'bet365 best casino games s governance rules。So，Data and algorithms are just tools or means of governance rules，Can't replace effective rules design。

　　(This article is the Study and Governance Strategy Study of Interactive Behavior and Governance Strategy in the State Social Science Foundation Project of the State Social Science Foundation (21BGL033) phased achievement)

(Author Unit: School of Business Administration, Nanjing University of Finance and Economics)