The bet365 premier league odds plan mainly refers to the company’s employees having the company’s governance rights and profit distribution rights by holding company stocks。2014，The China Securities Regulatory Commission issued the "Guiding Opinions on the Pilot Implementation of bet365 premier league odds Plans by Listed Companies"，2015，Central Committee of the Communist Party of China、The State Council issued the "Guiding Opinions on Deepening the Reform of State-owned Enterprises"，Proposed the implementation of bet365 premier league odds plan，bet365 premier league odds plan was promoted and implemented。But，There are still certain problems during the implementation of the bet365 premier league odds plan，For example: When is the time to launch the bet365 premier league odds plan more conducive to its effect，How to determine the appropriate size of an bet365 premier league odds plan，Which type of company is more suitable to launch an bet365 premier league odds plan and what external environment is needed for the launch of an bet365 premier league odds plan, etc.，These are problems that need to be solved as soon as possible。This article analyzes the market effects of bet365 premier league odds of listed companies、An Empirical Study on Corporate Performance and Governance Performance，Propose the following countermeasures and suggestions to deepen the effect of bet365 premier league odds。

First, choose the right time to launch an bet365 premier league odds plan。From the empirical analysis results of the market effect of bet365 premier league odds plans and combined with the development of the securities market，There are two appropriate times to launch an bet365 premier league odds plan。The first is during the stock market downturn，The launch of the bet365 premier league odds plan at this time can restrain the stock price decline to a certain extent，Conducive to stabilizing the stock price。The second is during the consolidation period of the stock market，Compared to the stock prices of listed companies during the consolidation period that have not launched bet365 premier league odds plans，Introducing an bet365 premier league odds plan at this time can cause the stock price to rise，Better use of the market effect of bet365 premier league odds。

The second is to give full play to the role of private enterprises and other small and medium-sized enterprises as the main force in employee shareholding。Discovered from empirical research on the market effect of bet365 premier league odds，The market effect of the implementation of bet365 premier league odds plans in state-owned enterprises is not obvious，The role in the development of private enterprises is more obvious。Theoretically，The share capital of state-owned enterprises is large，The share capital held by employees is relatively small，The market effect is not obvious。From the results of empirical research on the performance of employee-owned companies，The company's growth ability has a positive effect on the performance of employee-owned companies，That is, companies with fast growth capabilities have a more obvious effect on company performance when implementing bet365 premier league odds plans than companies with slow growth capabilities。Therefore，bet365 premier league odds plans are more suitable for private enterprises、Launched by high-tech enterprises and other small and medium-sized enterprises。

The third is to increase the scale of bet365 premier league odds。The implementation of the bet365 premier league odds plan has positive significance for the development of the company，Includes short-term stock price changes、Improvement of corporate performance and governance performance。From an overall perspective，The implementation process of bet365 premier league odds is not complicated，Can help the company enhance cohesion、Maintain competitiveness to attract high-level talents、The purpose of motivating employees to work hard。The higher the employee shareholding ratio，The greater the positive incentive effect produced，Align the interests of employees and the interests of the company。However, the total number of shares held by employees currently generally does not exceed 10%，Individual shareholding does not exceed 1%，Compared to the company’s share capital, it is still relatively small，Cannot achieve effective motivational effect，Therefore, the scale of bet365 premier league odds should be increased，It is recommended to set the upper limit of total employee shareholding ratio to 30%，For individuals, 1%-3% is appropriate。

The fourth is to extend the bet365 premier league odds period。bet365 premier league odds plan is an important system for equity incentives，The incentive effect is long-term，When implementing this system, we need to consider effectively combining the personal interests of employees with the long-term interests of the company。The market effect of bet365 premier league odds in state-owned enterprises is not significant，Mainly due to the relatively short duration of bet365 premier league odds implemented by some listed companies，The current duration of bet365 premier league odds is generally 1-3 years。To avoid short-term arbitrage behavior of bet365 premier league odds，Improve employee loyalty，Establish a long-term incentive mechanism for bet365 premier league odds，It is recommended to extend the duration of bet365 premier league odds to 5-6 years，Thus motivating employees to better connect their personal interests with the company’s long-term development，Realizing the market effect of bet365 premier league odds、Improvement of corporate performance and governance performance。

The fifth is to establish an bet365 premier league odds performance appraisal mechanism。The currently implemented bet365 premier league odds plan does not have a corresponding performance appraisal mechanism，This may easily lead to loopholes，That is, even if employees don’t work hard，But due to the lack of corresponding performance appraisal mechanism，You can also get the corresponding income at maturity，It’s easy to eat from a big pot。To avoid this phenomenon as much as possible，Further improve the efficiency of bet365 premier league odds，We can learn from the performance appraisal mechanism of equity incentives，For example, setting up a performance appraisal target line for bet365 premier league odds plans、Set the company’s periodic performance appraisal goals, etc.，Effectively combine employees’ personal interests with the company’s interests。

The sixth is to formulate preferential tax policies for bet365 premier league odds。The government should reduce tax rates、Pre-tax deduction and other tax preferential policies to support bet365 premier league odds plans，Provide motivation for the company to promote bet365 premier league odds plans，Increase the effect of bet365 premier league odds to a certain extent。

(This article is a phased result of the Shandong Province Social Science Planning Research Project "Empirical Research on the Effect of bet365 premier league odds of Listed Companies from the Perspective of the New Economic Normal" (19CJJJ26)

(Author’s unit: School of Economics, Shandong Women’s University；School of Mathematics and Systems Science, Shandong University of Science and Technology)