2013，General Secretary Xi Jinping proposed the “Belt and Road” initiative during his speech at Nazarbayev University in Kazakhstan。Under the “Belt and Road Initiative”，Cross-cultural communication of martial arts in exchanges between China and countries along the “Belt and Road”，Undertaking the important task of people-to-people and cultural exchanges，Martial arts including bet365 score are more like a universal language，Chinese in ASEAN countries are keen on “Chinese Kung Fu”，Plays a vital role in promoting the inheritance and development of bet365 score in ASEAN countries。This article uses the literature method and in-depth interview method，Based on the 2019 China-ASEAN Martial Arts Festival，The development of bet365 score in ASEAN countries is a typical case，Proposed a cross-cultural communication strategy for bet365 score。

　Chinese martial arts and bet365 score

Development process in ASEAN bet365 score

China and ASEAN countries have a long history，We are both in the East Asian cultural circle，Another important country along the “Belt and Road”，Extensive exchanges and cooperation，Chinese bet365 score were gradually introduced to various countries and developed in the 20th century，Different national conditions，Their development status is different。

To Singapore、Malaysia and Philippines as examples。Singapore has a large proportion of Chinese，Good foundation in martial arts，The Singapore National Martial Arts Federation was established in 1967，Under its organization and leadership，There are currently more than 230 martial arts groups in Singapore。Singapore Minister of Education Ong Ye Kung pointed out at the closing ceremony of the 4th Singapore International Wushu Invitational Tournament，70 primary schools and 120 secondary schools participated in the Singapore National Inter-School Games martial arts competition in 2019，Extensively carry out martial arts in primary and secondary schools、bet365 score teaching，And hold school-level competitions，Greatly promoted the popularity and development of bet365 score in Singapore。Martial arts has a long history in Malaysia，Late 18th to early 19th century，Brought to Malaysia with the arrival of the Chinese；1973，Xuelan Zhifei bet365 score Society takes the lead，Successfully hosted the 3rd Southeast Asian Martial Arts Arena Invitational Tournament；On April 4, 1978, the Malaysian Wushu Federation, the highest body of martial arts organizations recognized by the Malaysian government, was established。In September 1987, the Malaysian Wushu Federation joined the Asian Wushu Federation，Officially approved as an associate member of the Olympic Council；The Malaysian Wushu Federation actively communicates with the Chinese Wushu Association，Hiring high-level Chinese coaches to teach in Malaysia，Actively participate in various martial arts competitions，Become a powerful martial arts power in Southeast Asia。The development of Philippine martial arts is mainly promoted through Chinese schools，Government support，Martial arts school works hard，More Chinese and Filipinos are gradually liking and practicing Chinese martial arts；Internationally，The level of Philippine competitive martial arts is gradually improving。

But at the same time，Chinese martial arts also exists and develops on a smaller scale in the Philippines、Limited quantity、Loose management、Lack of publicity and other obstacles。bet365 score has entered the Confucius Classroom in the Philippines，But the rank system has not been promoted yet，Insufficient understanding of the top-level design of martial arts、Closely related to the lack of teachers in the rank system。Li Hui (head coach of Brunei national team) proposed that Brunei martial arts started late，Brunei people have less knowledge and understanding of martial arts。Interviewed with Li Hui’s assistant coach Hong Ruyuan，bet365 score is valued by the Brunei government，Coach Li and his team are making rapid progress，But because bet365 score started late，Let the people know、There is a long way to go to like and participate in bet365 score。Proposed by Wang Qingyang，The development of bet365 score in the Confucius Institute in Laos is still in its infancy，There is a shortage of bet365 score coaches、Limited teaching level，The teaching content is single、Low cultural content，Teaching is too simple、The method is not perfect，Object restricted、Insufficient implementation, etc.。Discovered through exchanges with professors from the Lao National Institute of Physical Education，The Lao people hope to develop bet365 score，But suffers from weak teaching staff，Hope China can support。

In February 1995, "Indonesia and ASEAN" magazine reported on the Eighteen Forms of bet365 score Qigong introduced from mainland China、Twenty-four styles expanded from the capital to major cities。Xiao Haidong thinks，Martial arts has a relatively good level of development in Indonesia。Xu Shijie thinks，The dissemination of Chinese martial arts in the Confucius Institute in Indonesia has the following problems: the professional skills of the communicators are lacking、Single communication content、Low cultural content、The communication media is not perfect、Limited audience scope、The propagation effect is not long-lasting, etc.。Proposed by Shirley, the head coach of Indonesian martial arts，Indonesia actively introduces Chinese coaches，Cultivate local coaches，bet365 score goes hand in hand with competitive sports among Indonesian folk and official people，The disadvantage is that the promotion of the rank system is relatively lagging behind。

　　bet365 score in ASEAN

The development level of various bet365 score needs to be improved

First，Insufficient understanding，Obvious cultural differences。Based on different cultural genes，ASEAN countries have different perceptions of Chinese martial arts and bet365 score。Such as Singapore，Many Chinese，Have a profound understanding of Chinese martial arts，Attach great importance to the development of bet365 score，Official emphasis on bringing bet365 score to campus。Vietnam’s understanding of Chinese martial arts is limited to martial arts routines，Limited understanding of cultural foundation，For most people，bet365 score is just a sport，Little knowledge of the efficacy of bet365 score。

Second，Ambiguous attitude toward bet365 score，Expectations vary。Learned from interview，ASEAN countries have a relatively ambiguous attitude toward bet365 score，For example, Indonesia、Malaysia and other countries are worried that China is too strong，No chance to win medals in martial arts competitions at all levels；Vietnam、Laos、Singapore and other countries support the development of bet365 score in their countries，I also hope to achieve good results in bet365 score competitions。ASEAN countries have different expectations for bet365 score: Indonesia、Singapore、Brunei and other countries rely on the strength of Chinese martial arts coaches，Served as head coach of home country，Provide great convenience for folk martial arts exchanges and the development of domestic martial arts；Vietnam、Cambodia、The head coaches of Laos and other countries are their own coaches，The development of bet365 score is entirely driven by the Wushu Association。

　Third，There are big technical obstacles in bet365 score，It is difficult for all countries to unify。bet365 score is broad and profound，"Let a hundred flowers bloom、A hundred schools of thought contend”。However, in view of the different national conditions and cultural heritage of ASEAN countries，There are problems such as cultural bias in the understanding of bet365 score。bet365 score “goes out” through Confucius Institute and other channels，There are technical difficulties in itself，Issues such as technical standards and scoring standards as well as subjective judgments of referees，Puzzling the development of bet365 score in ASEAN countries。When bet365 score was introduced to ASEAN countries, the competition routines were unified，“Propagation error” exists due to the different cognitive levels of coaches in various countries，Technical unification is difficult，Urgent solution。

　　Promote bet365 score

Better development in ASEAN bet365 score

First，Increase sense of identity。bet365 score has a strong Chinese cultural label brand，During the propagation process，Subject to cultural differences、Differences in management systems、Influence from other sports events；Downplay the “China label”，Internalize Chinese culture into the "one move, one move" of bet365 score，Move to content with a strong sense of ritual such as etiquette，Increase the recognition of bet365 score in various countries，Promote and develop bet365 score step by step。

Second，Increase satisfaction。Interview findings，Although ASEAN countries lead the team、Coach and athlete fees are paid by the Guangxi Sports Bureau，But because the rules of bet365 score are not uniform、Problems such as competition results and rankings，causing dissatisfaction；Although the organizing committee solved the problem in time，But the influence is still there。It is recommended to strengthen communication before the game，Includes competition regulations、Contest Rules、Referee selection and other details；Discover problems in time during the game、Timely communication，Improve the satisfaction of ASEAN countries participating in the competition，Increase support for bet365 score in various countries，Improve communication satisfaction。

　Third，Accelerate the process of unifying bet365 score techniques and tactics。According to interview，Asian Martial Arts Federation、The rules of the International Wushu Federation are different，And the rules are updated quickly，But it was not sent to the national martial arts federations in time，Resulting in a bet365 score competition that was relatively close in time，The coach misunderstood because he did not update the rules in time；Recommendation to International Wushu Federation、The Asian Wushu Federation and national martial arts federations update technical tactics and competition rules in a timely manner，Strengthen exchanges with coaches from various countries，Accelerate the process of unifying martial arts techniques and tactics，Clearing obstacles for the development of bet365 score overseas。

　Fourth，Increase cultural exchanges in bet365 score。China-ASEAN Martial Arts Festival is an important part of people-to-people and cultural exchanges under the “Belt and Road” framework，bet365 score is also slowly integrated into ASEAN countries through competitions and exchanges；Our country should have the responsibility and responsibility to promote the diversified development of bet365 score，Establish a specialized organization as soon as possible，Research on how bet365 score can be deeply integrated with the culture and system of countries along the “Belt and Road”，To promote cross-cultural exchanges in bet365 score，High quality development。New coronavirus pneumonia outbreak，bet365 score has the effect of enhancing cardiopulmonary function and immunity，Take this as an opportunity，Promote bet365 score bilingual teaching for free in various countries，Introducing the basic knowledge and position braking movements of bet365 score practice，Fueling the implementation of the national “One Belt, One Road” initiative。

(This article is a phased result of the Henan Province Philosophy and Social Sciences Planning Project “Research on International Communication Strategies of bet365 score in the Context of ‘One Belt and One Road’” (2019BTY002)

(Author’s unit: College of Physical Education (bet365 score), Henan University of Technology、Taihang Development Research Institute、bet365 score Culture Research Center)