The report of the 19th National Congress of the Communist Party of China pointed out，“bet365 sports self-confidence is a country、More fundamentals in the development of a nation、Deeper、Longer lasting power”。The right to speak culturally is an important aspect of a country’s bet365 sports construction，The improvement of bet365 sports voice is the essential requirement for us to strengthen our bet365 sports confidence。Based on the new era，We should adhere to the guiding position of Marxism、Promote the creative transformation and innovative development of China’s excellent traditional culture、Three aspects of promoting positive interaction between bet365 sports discourse with Chinese characteristics and international bet365 sports discourse，Further enhance our country’s bet365 sports voice。

　　First，Guided by Marxism，Enhance the attractiveness of bet365 sports discourse。General Secretary Xi Jinping emphasized: “Marxism is the fundamental guiding ideology for our party and country。”Marxism is the theoretical basis of socialist culture with Chinese characteristics，It is the internal support and spiritual motivation to enhance our country’s bet365 sports voice。We need to enhance our bet365 sports voice，The first task is to uphold and consolidate the guiding position of Marxism，And organically combine Marxism with Chinese culture，Further demonstrating the theoretical value and guiding significance of Marxism。

First，Pioneering and innovating in the process of the times of standing firm。We must unswervingly consolidate the guiding position of Marxism，Conform to world conditions while adhering to integrity and innovation、Changing trends of national conditions and party conditions，Maintain ideological stability amidst bet365 sports debate。Only this way，In order to effectively lead the direction of bet365 sports construction。In the new era，We must pay more attention to the guidance and leadership of Marxism，Build a solid spiritual foundation with firm ideals and beliefs，Firm belief in Marxism。This requires the bet365 sports department、Propaganda Department、Education departments and philosophy and social science workers perform their respective duties、Work together，Have the courage to undertake the important task of scientific interpretation and widespread dissemination of Marxist theory，Accelerate the construction of Marxist theoretical discourse system，So as to better build consensus。

Secondly，Strong faith amidst competing international public opinions。bet365 sports trust、Sense of bet365 sports belonging and bet365 sports identity，It is to strengthen bet365 sports confidence、An important foundation for improving the right to speak culturally。Therefore，We must hold high the great banner of Marxism，Tell Chinese stories well，Spread the voice of China，Show the Chinese spirit to the world、China value、China Power，Strengthen bet365 sports trust。At the same time，We must adhere to the core values ​​of socialism，Make good use of the narrative structure and speaking methods of the new era，Perfect from shallow to deep、An expression system from the outside to the inside，Integrating the essence of Marxist theory into life、Think deeply、Rooted in the heart，Strengthen the sense of bet365 sports belonging。Also，We must guide people in the process of various ideological and bet365 sports exchanges, blending and confrontation，Maintain a good attitude of "still calm when flying through the chaotic clouds"，Making Marxist theory the "ballast stone" of ideals and beliefs，Strengthen bet365 sports identity。

　　Second，Promote the creative transformation and innovative development of China’s excellent traditional culture，Enhance the appeal of bet365 sports discourse。Chinese studies contain the essence of China’s excellent traditional culture，Is the root of my country’s bet365 sports soft power。Inheritance and innovation of Chinese studies，Is an important way to enhance our country’s bet365 sports voice。Show the world the historical charm and contemporary style of China’s excellent traditional culture，Need to achieve the following two unifications。

First, the unity of inheriting Chinese classics and continuing to write the chapter of the times。Inheritance requires not forgetting the roots，Continuing writing requires innovation，The unification of the two aims to guide people to have a more comprehensive and profound understanding of the bet365 sports origins and historical inheritance of the Chinese nation。We must combine the bet365 sports essence accumulated through history with the characteristics of the new era of socialism with Chinese characteristics，Vigorously promote the creative transformation and innovative development of China’s excellent traditional culture。At the same time，We must continue to improve the inheritance system of Chinese studies，Provides rich academic resources and strong technical support for the innovative development of "teaching and learning" and "inheritance" of Chinese studies。Also，We must work hard to build a number of Confucius Institutes abroad、Chinese Culture Lecture Hall、Culture communication venues with Chinese characteristics such as traditional Chinese medicine museums and folk custom museums，And continue to give it new connotations in the new era、New thinking and new interpretation，Showing the style of the times of China’s excellent traditional culture。

The second is the unity of being based on the actual situation and shouldering the tasks of the times。Chinese studies education must be combined with adhering to the development path of socialist education with Chinese characteristics，Unified with the propaganda and education of “personal dream” and “Chinese dream”；We must adapt to domestic and foreign developments and changes in the process of Chinese studies education，Put the inheritance and promotion of Chinese studies throughout the process of building the socialist core value system，Promote Chinese classics to keep up with the pace of economic and social development and advance with the times。We must not only emphasize the ideological essence of promoting Chinese culture，Showing the inheritance of Chinese wisdom from ancient times to the present，And we must pay attention to the creative transformation and innovative development of Chinese culture，Form the style of the times with Chinese bet365 sports identity。

　　Third，Promote the positive interaction between bet365 sports discourse with Chinese characteristics and international bet365 sports discourse，Enhance the influence of bet365 sports discourse。Promote bet365 sports discourse rights，We need to face foreign cultures with confidence and calmness，Establish and maintain a positive interactive relationship between bet365 sports discourse with Chinese characteristics and international bet365 sports discourse，Strive to eliminate the rough and select the essential、Get rid of the bad and keep the good。

一，Improving the Chinese bet365 sports discourse system while seeking common ground while reserving differences。current，Absorbing and learning from the excellent cultures of other countries is a useful move to stimulate bet365 sports innovation。Facing the new era，We must still uphold the bet365 sports outlook of learning from others’ strengths，Adhere to the principle of combining going out and bringing in，On the basis of paying attention to protecting the native culture of the nation and inheriting the excellent traditional Chinese culture，Carry out bet365 sports innovation following the development of the times，Reasonable introduction、Absorb and integrate foreign cultures；We must actively carry out exchanges and cooperation on an international scale，Enhance determination and confidence to prosper and develop China’s excellent traditional culture，Establish a scientific attitude toward foreign cultures；We must implement an open and inclusive bet365 sports policy，Promote exchanges and mutual learning between Chinese and foreign cultures，Promote the innovation of bet365 sports undertakings，Improving the Chinese bet365 sports discourse system in the process of bringing in and going out，To seek common ground while reserving differences、A harmonious but different attitude strengthens the construction of bet365 sports discourse system。

　Second，Expand the communication method of Chinese bet365 sports discourse in an eclectic way。While we are promoting appropriate integration with excellent foreign cultures，We must also innovate bet365 sports communication concepts，Further expand China’s voice、Chinese concepts and the spread of Chinese thoughts。With the rapid development of Internet technology，bet365 sports exchanges and mutual learning among countries around the world have further deepened。In the process of Chinese bet365 sports dissemination，We must be good at relying on the “Belt and Road” construction and other communication channels，Encourage the export of bet365 sports products，Actively participate in international bet365 sports exchanges，Respecting bet365 sports diversity、Difference at the same time，Learn the best parts of foreign cultures and use them for my own use，Sparks of ideas that inspire bet365 sports innovation in interactive interactions。In addition，We must also actively encourage innovation in bet365 sports communication thinking，Vigorously promote the complementary advantages of new media and traditional media，Continuously optimize the expression and communication models of Chinese culture and foreign culture，Thus creating an internationally renowned communication media。

　　(Author’s affiliation: School of Marxism, Zhejiang University)