Cultural self -confidence is more basic、More extensive、Deeper self -confidence。This sentence has an important value and key lock of cultural self -confidence。Cultural self -confidence has multi -dimensional meaning，There are also multi -dimensional presentation and representation methods。In recent years，China's "new domestic goods" rise is increasingly rising，"New Guo Chao" is gradually popular，Become a high -profile economic phenomenon。New Chinese goods are both the display of China's hard power，It is also a characteristic of China's soft power。Each product is a metaphor for culture、Sitrus presentation of a cultural spirit。New domestic goods are all -round、Lead the cultural self -confidence and national identity of contemporary people。

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New Chinese goods advertisements explain and spread Chinese excellent traditional culture through beautiful brand narrative，Give customers a new aesthetic experience。Contemporary China，Consumers' local consciousness keeps awakening，The ability to buy is continuously improved，thereby breeding a new aesthetic orientation。Domestic brand advertisements through the traditional bet365 best casino games cultural quality of the brand，Use beautiful language poetic to explain the meaning and reproduction of its meaning and charm，Activate the traditional cultural factors deep in people's minds，It also awakened the historical memory password of Chinese society，It has aroused people's new imagination and new identity in national culture。New domestic goods also show the amazing market explosion，Getting stronger market competitiveness。Today's new domestic goods reflect the national cultural identity，"More reflecting the essence of Chinese culture、Reflect that the Chinese people's aesthetic pursuit、spread the concept of contemporary Chinese value "，At the same time, "And conforms to the trend of world progress"。

The powerful national brand is the business card of the national image，Excellent national brand can enhance the image of the country。The image and strength of the well -known ethnic brands express the image and strength of the national state。China's "New Chinese Store" is based on its new category、New Technology、New Aesthetic、New materials、New channels and other "new" culture，Realized curve overtaking in the international market，Brand competitiveness is greatly enhanced。Economic benefits are accompanied by social benefits，Outstanding domestic brands that have repeatedly achieved market Bet365 lotto review performance successfully spread the image of China in the international community，Showing China's reform achievements and institutional advantages。It can be said，Every "new domestic product" brand is a Chinese story、A Chinese postcard，It is a flowing landscape that shows the image of China's national image。Among them, the representative of which is a Chinese high -speed rail、China Supercomputing、China ’s large aircraft and Chinese Rockets such as high -tech products，E -commerce brand，Famous home appliance brand，Mobile phone brands made of precision work，Clothing brand with distinctive characteristics，Make -up brands with thousands of styles ... all set off a new Chinese "new national tide" style internationally。"New Chinese goods" interpret the spirit and value orientation of the times with its own brand story and brand temperament，Show Chinese aesthetics、Chinese style and Chinese style，Constructing Chinese spirit、Chinese value and Chinese power。

　　Pay attention to details and quality reflect the spirit of craftsman

Made in China to Creation of China，From the manufacturing power to the brand power，It is the spirit of craftsmen，Jimidation of size; and with high -end quality，Changda Power。The basic connotation of "craftsmanship" includes dedication、Lean、Focus and innovation and other content，It is the bet365 live casino games premise and support of a national manufacturing industry proudly。"German quality、Japanese design、Advanced Customization of Italy "，In fact, it is the condensation of the "craftsmanship"。The Chinese government has also opened the determination to reshape the spirit of craftsmen，China's industrial industry for the spirit of craftsmen。Enterprise uses business on the one hand、Technology、Creative and other blessings，On the other hand, pursue perfect quality，Extreme materials、crafts and design。Many domestic brands have begun to position in the mid -to -high -end market，Pay attention to details and quality，Gradually cultivated China's "craftsmanship"。Huawei Group requires that every Huawei person must establish a dedication、"Craftsman's Spirit"。Xiaomi proposed science and technology aesthetics，Pursue through "Aesthetic Tour of a Steel plate"，Provide people with an ultimate aesthetic experience and immersion。"Haier Zhijia，Customized a Beautiful Life "，With unique and high -end quality，Human care that brings people with wise and high -end life and considerate comfort ... Chinese goods need to use the "craftsmanship" to further realize their own butterfly changes。

　　Brand "Zhi" to highlight scientific and technological strength

Chinese ethnic industry should shift from China to China Quality and China Bet365 lotto review Intelligent Manufacturing。This shows the country's call and expectation of the national spirit of reshaping the artisan and enhance the strength of scientific and technological strength。National will condense social will，National interest represents social interests，National logic respects market logic，National value integrates market value，Therefore, it quickly emits great practical effects。From the perspective of manufacturing，Well -known high -tech companies are all the core motivations of technological innovation as the development of enterprise development，Employment of corporate brands through hardcore technology。From the perspective of consumption,，The younger generation is more and more enthusiastic about black technology products，shows a market with unlimited potential。Driven by the two -wheel drive of manufacturing and demand，Made in China gradually highlight China。In recent years, the results of Chinese enterprises in artificial intelligence are quite noticeable，Many companies are promoting the application and conversion of artificial intelligence in full swing。Many Internet companies use high -tech means such as big data and cloud manufacturing to help the development of "domestic products"，As Ali's "New Chinese Products Plan"、JD.com's "Domestic Goods Plan", etc.。More and more channel Bet365 app download parties take the initiative to attack，Use high -tech means to promote domestic goods as a tide，Make it complete the gorgeous turn of the brand in the information age。

Cultural value system needs to be carried out、Demonstrate and interpretation。Similarly，Behind the material system must also condense spirit and value。Cultural and material interaction as a character。This sweeping comes、China's "domestic product tide" that affects the world is the projection of Chinese culture self -confidence，It has rich and profound cultural significance。It shows the economic significance of the rise of national brands，It also represents the cultural value of the revival of Oriental Aesthetics; it has the "Fu Mei" of soft culture，There is also the "empowerment" of science and technology and hardcore culture; both the dream of condensing the national rejuvenation，The trend that leads the development of the times。New domestic goods，New image; New Guo Chao，New Culture。New Chinese goods are sailing，Drive to the blue ocean。

(This article is the Studies of Beiyang Group and Modern Social Changes (18zda197) in the National Social Science Fund's major project (18zda197)

(Author Unit: School of History and Culture, Shaanxi Normal University; Marxist College of Northwestern University of Technology)