July 2020，The State General Administration of Sports issued the "Scientific and Ordinary Sports Competition and Activities to Promote the Working Plan for Re -production and Repeated Production in the Sports Industry" (hereinafter referred to as the "Plan")，Scientific deployment of sports events and activities to restore，Provides important guidelines for restarting national fitness events。How to fully restart the national fitness competition，It becomes an important topic to meet the needs of the people's fitness and leisure cultural activities。

　　bet365 best casino games Facing multiple difficulties

As the sports industry and national fitness are valued at the national level，Continuous improvement of mass fitness exercise and sports consumption，National fitness events have gained certain development。According to the data of the "2017 China Sports Consumption Development Report",，In 2017, the Football Associations of each place held about 300,000 games，drive consumption of more than 36 billion yuan; a total of 1102 games of marathon -scale events in the country，It is estimated that the industrial scale in 2020 will reach 120 billion yuan; the annual competition of kayak driving consumption will reach 30 million yuan，Motorboat annual events drive the consumption of more than 3 billion yuan。However, affected by the epidemic，The sports event industry has been hit hard。Many events in 2020 suspended or extended，Bring a huge test to the development of the sports event industry。Current，Sports competition industry resumption and re -production is steadily advanced，But the early investment cost of a large number of events cannot be recovered，Falling bet365 Play online games into huge expenditures、The dilemma of little revenue。

The main body of the national fitness competition is mostly a single business、Insufficient business experience、Limited fund reserves、New founding enterprises or small and micro enterprises with insufficient anti -risk capabilities。Due to various national fitness events, there is no comprehensive recovery，Input cost is difficult to recover，And the new business cannot be carried out，The main enterprise of running the competition faces great uncertainty and huge financial risks。Even if all national fitness events are fully recovered，Tiencing of the event will also bring the audience's diversion and sponsorship diversion。This will not only reduce the operating income of the main body of the competition，It may also cause vicious competition，Learn to increase the operating pressure of the main body of the competition。

Gathering risks brought by the prevention of the event，​​The competent department of the sports event must be timely、Master the information of the event comprehensively，Follow up the development of the event，To formulate a risk plan，This makes it difficult for the event supervision to increase。Another，Due to the supervision of sports events, it mainly depends on administrative penalties、Administrative Compulsory and other means，Blacklisting less、Emerging regulatory methods based on big data such as credit supervision，Leading information asymmetry between the information asymmetry between the local sports management department and the main body of the competition。There is still a complaint or exposure in the event，Individual local sports management departments know that the event has been held。

　Seize new opportunities for development

The national fitness competition has a good foundation and space。August 2019，The General Office Bet365 lotto review of the State Council officially issued the "Outline of Sports Power Construction"。Li Jianming, deputy director of the State General Administration of Sports, said at the policy blowout meeting of the State Council on September 2，It is expected to be 2035，The number of people who often participate in physical exercise can reach more than 630 million，The proportion of total sports industry in my country will reach 4%，The pillar industry that can become the development of the national economy。This indicates，The people not only recognize the importance of fitness exercise，I am more willing to do it in the body，Actively incorporate fitness exercises into daily life，I am also more willing to pay for sports hobbies and health consumption。

series of policy measures to help the orderly recovery of national fitness events。April 2020，The State General Administration of Sports announced the "Catalog of National Fitness Online Event"，It played a guiding role for the comprehensive development of online sports events。July，The plan issued by the State General Administration of Sports clearly points out，Appointments should be adopted、Flow limit and other methods orderly、Comprehensively open various sports facilities，Carrying out mass fitness activities and small scattered commerciality、Mass Sports Competition。Subsequent，All local sports bureaus issued local guidelines on promoting sports events。These policies have brought opportunities to the current national fitness competition。

"Internet+National Fitness Sports Competition" integration and development brings new opportunities。During the epidemic，National fitness activities are mainly manifested in watching or participating in online events on smartphones and other terminals。This not only speeds up the "Internet" speed of sports events，It also brings a new opportunity for bet365 live casino games traditional sports online competition。Current，National fitness activities and events will also face many tests。and the first competition organization for building an online event platform，Leading sheep with the opportunity to become the new development trend in the industry，Grasp the integration and development opportunity of "Internet+National Fitness Sports Competition"。

　Multiple measures to danger as a machine

First，To build a multi -department linkage mechanism。The effectiveness of the prevention and control of the epidemic，Demonstrate the significant advantage of the socialist system with Chinese characteristics and the government's comprehensive governance ability。Current，We should give full play to institutional advantages，Further enhances the government's emergency management capabilities，Build a multi -department linkage event control mechanism。To play the coordination function of government departments，Science、Reasonable、Actively mobilize social power，Build a country、Provincial and Municipal、County District、Township、The community (village) layer by layer of vertical sports event management network。At the same time，Establish a health、Traffic、Finance、security、Scientific research and other departments linking horizontal collaborative event management mechanisms，All aspects of ensuring the orderly game。

2，To strengthen the risk assessment before the game。Local Government、Enterprise organizer、The main body of the event executive should cooperate、Divisions of each Division、Courage to take responsibility，Prevention and Control Agency with the epidemic、Health Department jointly established a safety assessment agency for the event，and risk the event before the game、Evaluation of the safety of the division，Reinforcement before the bet365 live casino games game、During the game、Risk recognition and management in various links after the game。It is necessary to strictly implement the relevant provisions of the State General Administration of Sports and localities on the work guidance of sports event activities during the epidemic period，Adhere to "who hosted、Who is responsible "principle，According to the requirements of the "one event, one plan"，Establish a work prevention and control work plan and emergency plan。

third，To strengthen the supervision of the event。Introducing big data analysis into national fitness activities，This is of great significance to prevent and control and ensure the safety of the event。One aspect，Event Organizer、Organizing Committee、Sponsors、Social public welfare organizations and other related parties should cooperate with each other，Scientific deployment manpower、material resources、Finance，Optimize the event arrangement。Before the game、Monitoring of Big Data Technology in all aspects of the game，Make sure the organizer of the event、Athlete、The health and safety of the masses。On the other hand，Relying on mobile communication technology，Analysis and monitoring staff flow，Timely message push、Location Record，Improve the safety protection consciousness of the staff and participate in the people，Ensure the safety of various national fitness events、Sweet。

Fourth，To innovate the spread of the event。Use the Internet、5g、VR virtual and other technologies，Realize the live broadcast method、League perspective、Fusion of the broadcast method，and select the explanation method that is compatible with it、Marketing Strategy，This is an important way to spread the way of innovation.。For example，2020 Mount Everest Measurement Activities，CCTV multi -way live lens mode，Innovative and dissemination methods for national fitness events、Enhanced viewing bet365 live casino games experience provides inspiration。

Fifth，To optimize the event organization。Online、Offline coordinated sports events，Is an innovative attempt。Online events can be used with the Internet、IoT、5G technology，Use the smart app、VR and AR and other emerging technology methods，Enhance the experience、Safety and justice，At the same time, it can also break through the regional space limit，Demands that can participate in the competition if you meet the people without leaving home。Offline races should comprehensively evaluate the epidemic risk of the host site、Prevention and control pressure、Reception ability and organization level，Take an appointment、Flow Limitation、Empty Field Competition and other forms，Avoid large -scale gathering。

Sixth，To improve the event arrangement。After the sports event restarts，National Fitness Sports Competition may be held in a pile。So，The organizer of the National Fitness Competition should make a good product for innovation events、Optimize the work of the event arrangement，Actively find a new breakthrough in the industry。To reserve in talent、Product development and other levels of charge，Plan in advance，Adjust and focus on the direction of force，At the same time, he is alert to the serious homogeneity of the product due to the concentration of the event、Conducts of the event resource congestion。

In short，The interests of the national fitness events should deeply think about the crisis facing the restart of the event，Breakfast，Accurately seize new development opportunities，Really achieve crisis into a machine。

(This article is the National Social Science Fund general project "Research on Cross -Border Integration Development Development of the Yangtze River Delta" (19BTY060)、State General Administration of Sports Mountain Mountaineering Management Center's scientific Bet365 app download research key project "Rural Revitalization Strategy Development Path and Policy Support Research" (CMA2019-A-B07) phase results)

(Author Unit: Editorial Department of Journal of Changzhou University; School of Physical Education, Changzhou University)