So-called bet365 games recommendation technology，refers to application-generated synthetic classes、Personalized push category、Sort Selected Category、Search filter class、Scheduling decision-making and other algorithmic technologies provide information content to users。The biggest feature of bet365 games push is to follow its own preferences，For different users，Send content they want to see，It makes people "can't stop once they see it"，Greatly increased users’ dependence on App。

Will bet365 games push lead to “information cocoon”？There is still some debate on this in academic circles。But from a common sense perspective，Algorithmic push is indeed changing the way we receive information。Long-term bombardment of a single type of information，It may bias the audience’s perception。Especially teenagers，Continuously affected by a single type of information，It’s easy to “see the sky from a well”，The perspective of looking at the problem will also lose objectivity。Some scholars proposed，Long time bet365 games push，Situations that may lead to information bias。We all know，People understand the world through certain direct experiences and indirect experiences。For young people who are not deeply involved in the world，Direct experience is very limited，Indirect experience from the outside world is very important。In the Internet age with developed information，What others say、How to say，It will largely affect the audience’s perception。Some smart media platforms use their understanding of users，Accurately deliver corresponding information，Include specific content、Specific point of view、Specific genre。The information the user encounters is not “should know”，But "like"。In this way，Some users have been bewitched by the platform，Increased loyalty to the platform，It will also be made more paranoid。

Paranoid user，It is a group shaped by bet365 games push。In recent years，We found out，In many countries around the world，The development of the Internet is becoming increasingly "polarized"，Multiple groups hug each other，And there will be certain conflicts with other groups。On public issues，The chance of public consensus seems to be getting smaller and smaller，The differences seem to be growing，Hopes for reconciliation become dim。The reason why this "polarization" phenomenon occurs，I’m afraid the algorithmic push of smart media is to blame。Because users are “spoiled” by algorithms in the online world，They live in different "information cocoons"，So we look at things from a completely different perspective。Due to lack of knowledge from different perspectives，This leads to their paranoia。Between different paranoid users，There will be conceptual disputes again，Thus forming the phenomenon of "network polarization"。In the present，With the deepening of globalization，One of the reasons for the dilemma of network governance，It is likely to come from the user’s daily habits。

Algorithms are a new thing，It will have an impact and impact on our lives to a certain extent。For bet365 games，We cannot simply deny it completely，But it should be moderately restricted。Therefore，The study of bet365 games ethics has become very necessary。Algorithms need to play a role in an ethical framework，Strengthen its positive meaning，Limit its negative effects。In this area，There are many issues we can discuss。For example，Does the use of the bet365 games need to be approved by relevant departments，Is the formula of the bet365 games no longer adjusted once it is determined，Can users cancel the restrictions of the bet365 games，What kind of content should be pushed by the bet365 games，etc.。If the "little cleverness" of artificial intelligence can be used in more positive ways，For example, promoting the main melody、Positive energy，That will be of great benefit to the construction of our media landscape。It can fully play the role of "cultivating"，Let the positive effects of bet365 games push be brought into play。Therefore，Establishing a positive bet365 games ethics is of great significance for the times。

In general，bet365 games is just a tool，Can be used to spread positive energy，It may also have negative effects。Therefore，Improving the construction of relevant systems for bet365 games ethics，It is imperative to urge enterprises to effectively manage algorithms。The platform cannot simply induce users by “doing what they like”，Don’t let it become the master of human weakness。At the same time，We should also actively understand algorithms、Driving bet365 games，Make it an important part of social governance。

　　(Author’s unit: School of Journalism and Communication, Jinan University)