The Party's Twenty Reports proposed，Prosperity and development of cultural undertakings and cultural industries，Implementation of national cultural digitalization strategy。This is the new historical position of the Party Central Committee，Conform to the development trend of cultural digitalization，Facing modernization、Facing the world、Cultural development strategy proposed in the future，It is of great significance for promoting cultural self -confidence and self -strong。

　　Promoting Chinese culture better to the world

Implementation of national cultural digital strategy，The contemporary representative of the cultural genes of the Chinese nation，Open a new path for cultural communication，Enhance the influence of the communication of Chinese civilization。With the continuous development of digital technology，Topic expression of traditional culture is becoming increasingly diverse，The spread of Chinese culture is more extensive and in -depth。"Tang Palace Night Banquet", "Only this Green Green" and other national style dance，Digital exhibitions such as "Time and Space Row of Cultural Relics" "Meet Dunhuang"，"National Treasure" and "If National Treasures Speak" and other cultural bloggers，All are the results of the continuous combination of traditional culture and digital technology bet365 Play online games and innovation and development。So，On the one hand，Integration and application of advanced applicable technology，Communication for Chinese culture、Attraction、Infectious power continues to improve。With the pace of Chinese digital cultural products "going to sea", it continues to accelerate，The Chinese excellent traditional culture core contained in cultural products can be further spread。On the other hand，You can use information digital technology "high -speed pan -general、Heaven and Earth One、Yunwang fusion、Intelligent Agility "characteristics，Give full play to the role of "moisturizing and silent" in the exchange of cultural exchanges，Tell Chinese Stories、spread Chinese voice，Show credible、Cute、Dear China image。

Digital technology changes the production of culture、Communication、Consumption method，It has spawned many new cultural formats and consumer scenarios。Accompany it，New cultural producers are born，New literary organizations and literary groups are constantly emerging。There are many netizens who are both cultural consumers，It is also a cultural producer。Current，The Internet becomes an important position for cultural construction。According to the analysis and prediction of China Internet Network Information Center，As of the end of December 2022，China's short video user scale reaches 985 million，92%of the overall netizens。More and more ordinary people participate in cultural content production and bet365 best casino games cultural creation through the Internet，Network culture shows strong innovation and creative vitality。Implementation of national cultural digitalization strategy，Encourage various cultural institutions and the majority of netizens to rely on online platforms to conduct cultural creation and expression，It will further stimulate the cultural innovation and creation of the whole people。To give full play to the role of the innovative engine of cultural data production elements，Changing Cultural Big Data circulation channel，Provide confirmation for digital cultural assets、Transaction and other services，Stimulate the vitality of the market subject，Let the potential of innovation fully flow。

In recent years，The international influence of the Chinese cultural industry has continued to increase，Not only many digital cultural products go abroad，And a number of digital cultural industry standards led by China also won the world recognition。Autonomous original from China、Mobile phone (mobile terminal) anime international standard (standard number T.621)、"The application scenario of the digital art display system、Framework and Metall Data Standard (Standard Number H.629.1) has become international standards。The formulation of these international standards contributes the "China Plan" for the digital transformation of global cultural digitalization，It shows the strength of the digital development of Chinese culture，Improving China's influence in international bet365 best casino games standardization activities。

　　Provide spiritual power in Guizheng Innovation

Deep integration of culture and technology is an inevitable trend of current cultural development。General Secretary Xi Jinping emphasized: "It is necessary to comply with the development trend of digital industrialization and industrial digitalization，Accelerate the development of new cultural formats，Transformation and improvement of traditional cultural formats，Improve quality and efficiency and core competitiveness。"to realize the goal of cultural strong country by 2035，We must actively cope with the opportunities and challenges brought by the rapid development of the Internet to cultural construction，Meeting the people's growing spiritual culture needs。

Persist in people -oriented。Cultural digitalization must adhere to the people -centered，Persist in putting social benefits in the first place，Cultural digitalization into the people，Cultural digital achievements are shared by the people。First, to meet the spiritual and cultural needs of the people as the starting point and end point of the development of cultural digitalization。Use emerging technology to perceive real -time perception、Analysis and predicting digital cultural needs of different groups，so as to accurately provide cultural products and services。Second, to give play to the main role of the people in cultural digital construction。Relying on the wisdom and strength of the people，Promote the development of cultural digitalization。Third is Bet365 app download to promote the integrated development of urban and rural public cultural services through digitalization，In particular, it is necessary to increase the content of public digital cultural services of difficult groups，Improve service efficiency，Enhance the sense of gain of the masses、Happiness sensation、Safety。

Focus on innovation driver。Following the development trend of digital industrialization and industrial digitalization、Open the new track of cultural digital development，You must adhere to the innovation driver，Constantly improving independent innovation ability，Promoting technology、Content、Fattering、mode and scene innovation。Strengthen scientific and technological innovation，Grasp the development trend of science and technology，Integrated use of artificial intelligence、New technologies such as new display，Promoting technological innovation of cultural industry; strengthening industrial innovation，Use cultural data service platform，Promote Book、Newspapers、Performing Arts、Broadcast、TV、Movie and other traditional formats upgrade; strengthen integration and innovation，Promote the integration and development of the cultural industry and the second and third industries and strategic emerging industries，Cultivate new cultural formats; strengthen management innovation，Break the boundary of the cultural industry and cultural undertakings，Integrate cultural resource Bet365 app download data of different forms，Build a new type of cultural industry data management service system，Promoting the interconnection of the internal data of the cultural system。

Powerful bacon cast soul。Cultural and artistic work belongs to the work of bacon casting soul。Implementation of national cultural digitalization strategy，In the final analysis, it is to develop socialist culture with Chinese characteristics，Provide a strong mental motivation for comprehensively building a socialist modern country。First, we should adhere to the development of socialist culture with Chinese characteristics，Integrate socialist core values ​​into digital cultural products and services。Second, the construction of the national cultural big data system should adhere to the principle of openness and sharing，Public cultural resources data should be open to the public。Third is to build a cultural digital governance system，Effective control of digital cultural content entering the communication or consumer channels。Fourth is to enhance the connotation of digital culture。Use digital technology to extract Chinese cultural symbols with historical inheritance value、Elements and logos，Realize the panoramic presentation of Chinese culture，Make culture play a greater role in the new journey of achieving the second century -long goal。

(Author Unit: Literature and Information Center of Henan Provincial Academy of Social Sciences)