The 20th report of the party pointed out，"Persist in Wen Plastic Travel、Yiji Changwen，Promote the Development of Culture and Tourism "，Direct development direction for the integration of new conquests in the new era，Provided fundamentally following。As a market entity, it is the advocate of the integration of cultural tourism、Promotioner and practitioner，Playing basic in the development of cultural tourism、dominant and key role。Therefore，Promote the deep integration of culture and tourism，It is particularly important to give full play to the subjective initiative of the market entity，Activate the development vitality of cultural tourism enterprises，Supply of diversified cultural products to meet diversified cultural consumption needs，Promoting culture and tourism in a wider range、Deeper level、Realize integration and development at a higher level。

　Expand high -quality content supply

Market subjects combined with upgraded cultural tourism consumption needs，Adhere to the concept of "content as king"，The general law of following the development of the cultural industry，Putting "culture into" in the prominent position of the integration and development of cultural tourism，Creative production of high -quality cultural content from the supply side，It is the fundamental way to improve the core competitiveness of the integration of cultural tourism。First，Strengthen the study and interpretation of historical and cultural resources。Based on professional historical research，In Bet365 app download -depth excavation of historical and cultural resources of the scenic area，Construction of historical and cultural resource database，Combined with the rules of tourism culture，Refine historical and cultural elements symbol，Creative production of cultural tourism content products with strong vitality，Provide strong support for the high -quality development of the integration of cultural tourism。Next，Implementing a cultural industry project drive strategy。The 20th National Report of the Party emphasized，"Improve the modern cultural industry system and market system，Implementing a major cultural industry project drive strategy "。Tourism companies implement cultural industry projects through independent operation or cooperate with cultural enterprises，Drive the development and landing of cultural products in tourist attractions，It is the most direct and most effective way to realize the integration of cultural tourism。again，Implementation of cultural tourism brand development strategies。Cultural tourism brand is an important part of the construction of cultural tourism integration，Cultural content production and cultural brand communication complement each other，Strong joint formed by forming the integration and development of cultural tourism。Tourism companies must actively strengthen the brand awareness of the integration of cultural tourism，Establish a cultural tourism brand reflecting the cultural connotation and humanistic spirit of the scenic area，Construction includes names、identification、System identification system, including advertising slogans，Promote the integration of cultural tourism、Professional and high -end development。Use integrated marketing bet365 Play online games communication strategy，Construction includes traditional media、All media communication matrix, including emerging media，Raise the popularity and reputation of cultural tourism brands，Promote the maximization of economic benefits of cultural tourism and maximizing social benefits。

　　Create a new ecology of digital cultural tourism

"Major opportunities brought by the Internet，In -depth implementation of innovation and development drive strategies "，Actively build a new pattern of digital cultural tourism development，Promoting digital energy -enabled cultural tourism integration and transformation and development，It is the meaning and inevitable choice of promoting the development of culture and deep integration of tourism。First, build a digital cultural tourism integration new ecology。Tourism companies on the basis of the construction of existing wisdom scenic spots，Construction of new cultural tourism infrastructure based on new generation of information technology，Create Cultural Tourism Big Data Center，Promote the establishment of a co -governance sharing between the various departments of the enterprise，Promoting the transformation of data elements into the real productivity of the production of cultural tourism content。Second, creative production of new digital cultural tourism products。Culture and tourism companies should take multiple forms，Actively strengthen the research and development of key technologies of cultural tourism commonality，Reserve a batch of digital cultural tourism projects，Remove the new format of digital cultural tourism，Promoting cultural digital scene application，Actual landing conversion A number of immersive digital experience products with distinctive bet365 Play online games cultural connotations，Enhance the supply of digital cultural tourism market，Improve the core competitiveness of the integration of cultural tourism。Third is to provide new digital cultural brigade services。Digital cultural tourism services mainly include building cultural tourism resource databases and digital cultural tourism comprehensive service platforms，The former is mainly specialized in tourist attractions and related historical and cultural resources、Systematic digital presentation，It is an important content support for the integration of cultural tourism，On this basis, it may also be possible to transform from consumer Internet to the industrial Internet，To realize the content of Internet users to produce cultural tourism content;，Re -construct a comprehensive digital cultural tourism service ecosystem，Realize the publicity and promotion of cultural tourism resources、Virtual Guide in the Tourist Scenic Area、Travel Service Online Booking、Cultural and Creative Products Online Sales，Even multiple functions such as the production of cultural tourism integration content，Consumption needs to meet the growing digital cultural tourism experience of tourists。

　　Promote the innovation of the integration of cultural tourism integration

As the most closely related market entity，Tourism enterprises should strengthen the innovation of the integration of cultural tourism integration，Improve resource allocation efficiency，Promote high -quality resources、Gathering the field of innovation elements to the integration of cultural tourism，Stimulating the motivation and vitality of high -quality development of cultural tourism。First is the management system for innovation and tourism integration。Conditional tourism companies can set up a "second -level cultural and creative bet365 Play online games company"，Specific responsible for the tourism cultural and creative market research、Cultural and Creative Products R & D、Cultural and Creative Project Operation、Cultural and creative products landed、Cultural and Creative Brand Communication、Cultural and Creative Management Management, etc.，Realize the formalization and professionalization of the cultural and creative team of tourism companies。Tourism companies that do not have the condition of establishing a "second -level cultural and creative company"，You can set up a "Cultural and Creative R & D Center"，Through independent research and development、Cooperative research and development、Authorized R & D and other forms to ensure the continuous supply of cultural and creative products。Cultural enterprises actively deploy cultural tourism business blocks，Give play to the advantages of cultural content production，Creative R & D new format based on cultural and technological integration、New products and new models，Promote the symbiotic symbiosis of culture and tourism、Coordinated development。Second is to improve the talent introduction mechanism of literary and brigade integration。Tourism companies can set up the "Cultural Tourism Integration Development Think Tank Center"，hire domestic and foreign cultural industries、Experts of Political Industry, Studies and Research, Cultural Tourism、Scholars provide strong intellectual support for the development of cultural tourism integration。Establish a full -time cultural and creative R & D team，Provide endogenous motivation for the fusion of cultural tourism。Strong cultivation、Introduction to young people，Bold reuse of young people，Stimulate young people's innovation bet365 Play online games and creativity，Provide a living water source for the production of more cultural and creative products that meet the needs of tourists' cultural consumption。Third is to promote the reform and evaluation and evaluation reform of the integration of cultural tourism。Tourism enterprises should accelerate the formation of a performance evaluation system that promotes the integration of cultural tourism integration，The quality of the integration of cultural tourism as the selection and appointment of cadres and employees、Cultivate evaluation、The important basis for assessment incentives。

In short，Market subject represented by cultural tourism enterprises is an important force to promote the integration of cultural tourism，Is a cultural inheritance innovation、The main force of cultural and technological innovation and the development of cultural tourism economy，Directly related to the quality and efficiency and speed process of the integration of cultural tourism。Therefore，It should continue to cultivate the main body of the cultural tourism market，Deepen the "decentralization service" reform，Optimize the business environment，Promote the gathering of the elements of cultural tourism resources，Activate the vitality of the innovation and development of the market，Strive to promote the integration of Chinese cultural tourism integration under new historical conditions to achieve connotative high -quality development。

(This article is a major project of the National Social Science Fund Artist's major project "Cultural and Tourism Integration Perspective" (21ZD03) phased achievement)

(Author Unit: School of History and Culture, Shandong University、Institute of Cultural Industry)